Mueller Sports Medicine, Inc.

Trademark Trial and Appeal Board

May 16, 2018

No. 87209946 (T.T.A.B. May. 16, 2018)

This Opinion is a
Precedent of the TTAB

Mailed: May 16, 2018

UNITED STATES PATENT AND TRADEMARK OFFICE
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Trademark Trial and Appeal Board
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In re Mueller Sports Medicine, Inc.
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Serial No. 87209946
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Rick L. Abegglen, Esq. of Mueller Sports Medicine, Inc.

Barney Charlon, Trademark Examining Attorney, Law Office 104,
Dayna Browne, Managing Attorney.
_____

Before Mermelstein, Bergsman and Gorowitz,
Administrative Trademark Judges.

Opinion by Bergsman, Administrative Trademark Judge:
Mueller Sports Medicine, Inc. (“Applicant”) seeks registration on the Principal
Register of the mark RECOIL (in standard characters) for the goods listed below:
Tape and taping supplies for medical purposes, namely,
medical cohesive tape, in International Class 5;
Tape and taping supplies for athletic purposes, namely,
athletic cohesive tape, in International Class 28.1

1 Application Serial No. 87209946 was filed on October 20, 2016, under Section 1(b) of the
Trademark Act, 15 U.S.C. § 1051(b), based upon Applicant’s allegation of a bona fide
intention to use the mark in commerce. On July 5, 2017, Applicant filed an Amendment to
Allege Use claiming first use anywhere and use in commerce since at least as early as July
1, 2017 for the goods in both classes.
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The Trademark Examining Attorney refused registration of Applicant’s mark
under Section 2(e)(1) of the Trademark Act, 15 U.S.C. § 1052(e)(1), on the ground that
RECOIL, used in connection with medical and athletic cohesive tape, is merely
descriptive of a characteristic of the tape, its elasticity, because RECOIL refers to the
“property of being able to return to its original form when stretched.”2 In the
alternative, the Trademark Examining Attorney refused to register Applicant’s mark
under the same section but on the ground that the mark is deceptively misdescriptive
of the goods (i.e., if RECOIL is not descriptive, then it is a misdescription of an
attribute of the goods).3
After the Trademark Examining Attorney made the refusal final, Applicant
appealed to this Board. We affirm the refusal to register.
I. Evidentiary Issue
When submitting a webpage, the Trademark Manual of Examining Procedure
(“TMEP”) instructs an examining attorney to include the URL of the website and the
date the excerpt was accessed.
When making Internet evidence part of the record, the
examining attorney must both (1) provide complete
information as to the date the evidence was published or
accessed from the Internet, and its source (e.g., the
complete URL address of the website), and (2) download
and attach the evidence to the Office action. See Safer Inc.
v. OMS Invs. Inc., 94 USPQ2d 1031, 1039 (TTAB 2010).

2 Trademark Examining Attorney’s Brief (6 TTABVUE 4).
3 Id.
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TMEP § 710.01(b) (October 2017). Cf. Edom Labs. Inc. v. Lichter, 102 USPQ2d 1546,
1550 (TTAB 2012) (webpages inadmissible because they did not include the URL).
In his January 11, 2017 Office Action, the Trademark Examining Attorney
submitted an excerpt purportedly from the Google Books website without including
the URL, the date the excerpt was accessed, or the title and author of the book
excerpted in the Google Books search result.4 Nevertheless, in its July 6, 2017
Response to the Office Action, Applicant did not object to the submission of the Google
Books Internet excerpt and discussed the probative value of that excerpt.5
In his July 31, 2017 Final Office Action, the Trademark Examining Attorney
submitted, inter alia, excerpts from the Ultimate Performance 3d Taping Guide
website (TSDR 6-7), the Authentic Kinesio website (TSDR 8-9), Google Books website
(TSDR 12), and the Athletic Tape Info website (TSDR 17-18) without providing the
URLs or the dates the webpages were accessed. In the body of the Office Action, the
Trademark Examining Attorney did not refer to these excerpts. In its Appeal Brief,
Applicant neither objected to the submission of these website excerpts as improper,
nor discussed them.
The Board has stated that “it is preferable that material obtained from the
Internet should be identified by the full address (url) for the webpage and the date it
was downloaded, either by the information printed on the webpage itself, or by

4 TSDR 12. References to the TSDR database are to the downloadable .pdf version.
In the body of the July 11, 2017 Office Action, the Trademark Examining Attorney stated the
attached excerpt is from Google Books. (TSDR 2).
5 TSDR 6.
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providing this information in an Office action or an applicant's response.” In re Max
Capital Grp. Ltd., 93 USPQ2d 1243, 1246 n.6 (TTAB 2010) (citing In re Int’l Bus.
Mach. Corp., 81 USPQ2d 1677, 1682 n.9 (TTAB 2006) (the Board considered
webpages without web addresses because applicant did not object)). However, until
Safer Inc. v. OMS Inv. Inc., 94 USPQ2d 1031, 1039 (TTAB 2010), there was no
requirement for the propounding party to include the web address when introducing
a webpage in a Board proceeding. By analogy, the TMEP adopted the requirements
identified in Safer for use by Examining Attorneys in ex parte proceedings.
Because there are no precedential cases regarding an examining attorney’s failure
to properly submit Internet evidence, we turn to an analogous situation for guidance.
If the applicant, during the prosecution of the application,
provided a listing of third-party registrations, without also
submitting actual copies of the registrations, and the
examining attorney did not object or otherwise advise the
applicant that a listing is insufficient to make such
registrations of record at a point when the applicant could
cure the insufficiency, the examining attorney will be
deemed to have waived any objection to the admissibility
of the list.
Trademark Trial and Appeal Board Manual of Procedure (“TBMP”) § 1207.03 (June
2017); see also TBMP § 1208.02. Accordingly, if an examining attorney fails to include
the website URL and the date that the webpage was accessed but the applicant fails
to lodge an objection on that ground, then the Board will consider the website for
whatever probative value it may have.
In this case, because Applicant did not object to the Internet excerpts from the
Ultimate Performance 3d Taping Guide website, the Authentic Kinesio website, the
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Google Books websites, and the Athletic Tape Info, Applicant waived its objection to
the submission of those websites.6
Moreover, in view of the TMEP’s extension to examining attorneys of the
requirements set forth in Safer v. OMS for the URL and date to be displayed on
website excerpts, we further extend these requirements to both examining attorneys
and applicants in ex parte proceedings. Similar to the submission of third-party
registrations, Examining Attorneys have a responsibility to make sure that
applicants properly submit Internet evidence. If the applicant’s response includes
Internet evidence without a URL or date it was printed, the examining attorney must
object to the evidence in the first Office action following the response and advise the
applicant as to the proper way to make the Internet evidence of record. Otherwise the
Board may consider the objection to be waived. Cf. In re ActiveVideo Networks, Inc.,
111 USPQ2d 1581, 1594 n.40 (TTAB 2014) (objection waived where examining
attorney, in a continuing refusal, failed to advise applicant that mere listing of third-
party registrations was insufficient to make them of record); In re City of Houston,
101 USPQ2d 1534, 1536 (TTAB 2012) (“[T]he examining attorney’s failure to advise
applicant of the insufficiency of the list of registrations when it was proffered during

6 The other evidence is sufficient to show that RECOIL in connection with tape and taping
supplies for medical and athletic purposes is merely descriptive. Thus, our decision would not
change even if we struck the websites without URLs.
The GOOGLE BOOKS Internet excerpts did not include the name of the book from which it
was taken or the book’s author. Besides including the URL and date the GOOGLE BOOKS
Internet excerpt was accessed, to provide better context for the excerpt, the Trademark
Examining Attorney should have included the front or cover page showing the book title and
author’s name and the page showing the copyright notice.
Serial No. 87209946
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examination constituted a waiver of any objection to consideration of that list.”); In
re 1st USA Realty Prof’ls, 84 USPQ2d 1581, 1583 (TTAB 2007) (allowing evidence of
a list of third-party registrations because the examining attorney did not advise
applicant of the insufficiency of the list while there was still time to correct the
mistake). If the applicant files an appeal, the Examining Attorney should continue
the objection to the evidence in his or her appeal brief.
II. Applicable law for determining whether a term is merely
descriptive.
Section 2(e) of the Trademark Act prohibits registration on the Principal Register
of “a mark which, (1) when used on or in connection with the goods of the applicant
is merely descriptive . . . of them.” 15 U.S.C. § 1052(e)(1). A term is “merely
descriptive” within the meaning of Section 2(e)(1) if it “immediately conveys
knowledge of a quality, feature, function, or characteristic of the goods or services
with which it is used.” In re Chamber of Commerce of the U.S., 675 F.3d 1297,
102 USPQ2d 1217, 1219 (Fed. Cir. 2012) (quoting In re Bayer AG, 488 F.3d 960,
82 USPQ2d 1828, 1831 (Fed. Cir. 2007)). “On the other hand, if one must exercise
mature thought or follow a multi-stage reasoning process in order to determine what
product or service characteristics the term indicates, the term is suggestive rather
than merely descriptive.” In re Tennis in the Round, Inc., 199 USPQ 496, 498 (TTAB
1978); see also In re Shutts, 217 USPQ 363, 364-65 (TTAB 1983); In re Universal
Water Sys., Inc., 209 USPQ 165, 166 (TTAB 1980).
Whether a mark is merely descriptive is determined in relation to the goods or
services for which registration is sought, not in the abstract or on the basis of
Serial No. 87209946
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guesswork, and we must consider “the context in which [the mark] is being used, and
the possible significance that the term would have to the average purchaser of the
goods [or services] because of the manner of its use or intended use.” In re Chamber
of Commerce of the U.S., 102 USPQ2d at 1219 (quoting In re Bayer AG, 82 USPQ2d
at 1831). In other words, we evaluate whether someone who knows what the goods or
services are will understand the mark to convey information about them. DuoProSS
Meditech Corp. v. Inviro Med. Devices, Ltd., 695 F.3d 1247, 103 USPQ2d 1753, 1757
(Fed. Cir. 2012); In re Tower Tech Inc., 64 USPQ2d 1314, 1316-17 (TTAB 2002)).
III. Whether RECOIL for medical and athletic cohesive tape is
merely descriptive?
The word “Recoil” is defined, inter alia, as “to spring or come back, as in
consequence of force of impact or the force of the discharge, as a firearm,” and “to
spring or come back; react (usually followed by on or upon): Plots frequently recoil
upon the plotters.”7 “Recoil” is synonymous with “Rebound.”8
The Trademark Examining Attorney argues that “recoil” describes the capacity of
Applicant’s medical and athletic cohesive tape to return to its original form after

7 Dictionary.com based on the Random House Dictionary (2017) attached to the January 11,
2017 Office Action (TSDR 4). See also Oxford Living Dictionaries (en.oxforddictionaries.com)
(2018) (“rebound or spring back through force of impact or elasticity.”). The Board may take
judicial notice of dictionary definitions, including online dictionaries that exist in printed
format. In re Cordua Rests. LP, 110 USPQ2d 1227, 1229 n.4 (TTAB 2014), aff’d, 823 F.3d
594, 118 USPQ2d 1632 (Fed. Cir. 2016); Threshold.TV Inc. v. Metronome Enters. Inc., 96
USPQ2d 1031, 1038 n.14 (TTAB 2010); In re Red Bull GmbH, 78 USPQ2d 1375, 1377 (TTAB
2006.
8 Dictionary.com based on the Random House Dictionary (2017) attached to the January 11,
2017 Office Action (TSDR 5).
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application and use.9 In this regard, Applicant, on its packaging, describes its product
as “Elastic Cohesive Tape.” “Elastic” is defined, inter alia, as “capable of returning to
its original length, shape, etc., after being stretched, deformed, compressed, or
expanded,” and “springing back or rebounding.”10 Thus, the Trademark Examining
Attorney concludes that “the word RECOIL defines the very property – elasticity –
that applicant uses in describing its product on its packaging.”11 See In re N.C.
Lottery, 866 F.3d 1363, 123 USPQ2d 1707, 1710 (Fed. Cir. 2017 (“the TTAB did not
err by considering the explanatory text of the specimens in the descriptiveness
inquiry”).
The Trademark Examining Attorney submitted excerpts from the websites listed
below to show how the word “Recoil” is used by third parties in connection with
athletic and medical tape to describe the ability of the tape to return to its original
form (emphasis added):

9 Trademark Examining Attorney’s Brief (6 TTABVUE 4).
10 Dictionary.com based on the Random House Dictionary (2018).
We decline to take judicial notice of the dictionary definition the Trademark Examining
Attorney requested in his Appeal Brief (6 TTABVUE 4) because we cannot discern from the
attached web pages or other evidence that the resource, medical-
dictionary.thefreedictionary.com, exists in printed format. For example, the web pages
attached to the brief do not indicate whether the definitions are derived from a particular
dictionary. Thus, the Trademark Examining Attorney’s citation to In re Jimmy Moore LLC,
119 USPQ2d 1764, 1768 (TTAB 2016), is inapposite because Jimmy Moore holds that the
Board may take judicial notice of an online dictionary that is also available in printed form.
The better practice would have been for the Trademark Examining Attorney to have
submitted a copy of the definition during the prosecution of the application.
11 Trademark Examining Attorney’s Brief (6 TTABVUE 4).
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• Musculoskeletal Key website (musculoskeletalkey.com) in the chapter
titled “Taping in Sports.”12
The elastic tapes may be either adhesive backed or
adherent. Adhesive elastic tapes will normally stretch both
longitudinally and transversely. Typically, this type of tape
will recoil to 125% of its original length when initially
stretched lengthwise. However, multiple stretching will
cause the tape to fatigue.13
• Wikipedia (Wikipedia.org) entry for “Elastic therapeutic tape.”14
The product is a type of thin, elastic cotton tape that can
stretch up to 140% of its original length. As a result, if the
tape is applied to a patient on a stretch greater than its
normal length, it will “recoil” after being applied and
therefore create a pulling force on the skin to which it has
been applied. This elastic property allows much greater
range of motion compared to traditional white athletic tape
and can also be left on for long periods of time before
reapplication.15
• The unidentified source listed on the Google Books website (no URL),
discussed above, provides that “[t]he increased popularity of elastic
‘therapeutic’ taping in the sports arena has led to an ever growing variety
of products with variations in the tape adhesive and the amount of elastic
recoil.”16 This unidentified source lists different taping materials, including
elastic tapes for which it states the following:
Dependent upon the percentage of elastic stretch to allow
for controlled movement in a joint and functional muscle

12 January 11, 2017 Office Action (TSDR 8-9).
13 January 11, 2017 Office Action (TSDR 9).
14 January 11, 2017 Office Action (TSDR 10-11).
15 January 11, 2017 Office Action (TSDR 11).
16 January 11, 2017 Office Action (TSDR 12).
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support; rated by percentage of elastic stretch or recoil.
Increasing popularity of this method with athletes has led
to development of a larger choice of products, some with
higher elastic recoil. Caution should be exercised with
these products because they are intended for the young
healthy athlete. Higher recoil will increase shearing
forces on the skin and may lead to blister formation or
tissue injury.17
• Football Medicine website (footballmedicine.net)18
Kinesio Taping in Sports: Does the Existing Evidence
Match Your Clinical Practice?
* * *
Behaviour of the tape

The recoil effect and its direction
One of the most important effects of Kinesio Taping on skin
is the recoil effect of the tape. It is hypothesized that,
when tape is applied on the skin, the Kinesio Taping
application is going to stretch/drag the tissue that stays
under the end and base of the tape towards the anchor, as
it is shown in Figure 6.19

17 January 11, 2017 Office Action (TSDR 12).
18 July 31, 2017 Office Action (TSDR 4-5).
19 July 31, 2017 Office Action (TSDR 5).
Serial No. 87209946
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• Authentic Kinesio website (no URL)20
KINESIO TAPING
KT1 & KT2 – Basic, Advanced Concepts
and corrective Techniques
Course program KT1
* * *
B. Tape Around the Muscle
* * *
4. Tape shrinkage “recoil” occurs in the opposite direction
you tape; in other words toward the “anchor”. …
* * *
* Tensions>50% are for Corrective Techniques and lose
recoil effect.

20 July 31, 2017 Office Action (TSDR 8-9).
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• Step Up, Speak Out website (stepup-speakout.org)
Standard Treatment of Lymphedema – Kinesio Taping
The original Kinesio Tape® and the Kinesio Taping
Method® were developed by Dr. Kenzo Kase a Japanese
Chiropractor who trained in the United States. He
initiated the concept in the early 1970’s and began working
to develop a specialized tape that could aid the body in
healing itself. …
* * *
When the body returns to resting position the recoil of the
tape lifts the skin.21
• Collins Sports Medicine website (ecatalog.collinssports.com) advertising
“Dynamic Tape, The Original Biomechanical Tape!” featuring “4-5 times
the recoil force of Kinesio Tape.”22
Thus, third parties use “Recoil” to identify or describe the rebound effect or
elasticity of the medical or athletic tape (e.g., “this type of tape will recoil to 125% of
its original length,” “if the tape is applied to a patient on a stretch greater than its
normal length, it will ‘recoil’ after being applied,” and “One of the most important
effects of Kinesio Taping on skin is the recoil effect of the tape.”). Similarly, when
Applicant uses RECOIL in connection with medical or athletic cohesive tape, it
directly conveys to consumers and users that the tape has elastic properties that
permit it to return to its original length or somewhat close to the original length.

21 July 31, 2017 Office Action (TSDR 10-11).
22 July 13, 2017 Office Action (TSDR 13).
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Thus, RECOIL used in connection with medical or athletic cohesive tape is merely
descriptive of a feature or characteristic of the tape.
Applicant argues that the dictionary relied on by the Trademark Examining
Attorney to define “recoil” has six definitions, of which the Trademark Examining
Attorney relied upon only two, neither of which relates to elasticity. “Either of these
meanings, or any of the other meanings, could be associated by the public with
RECOIL when applied to Applicant’s Goods.”23 According to Applicant, because
RECOIL does not have one meaning, consumers must use a multi-stage reasoning
process to associate RECOIL with a property of medical or athletic cohesive tape, and
therefore, it is not merely descriptive.24 However, the test is not whether someone
encountering the mark alone could guess what the goods are. As noted above, we
evaluate whether someone who knows what the goods are will understand the mark
to convey information about them. DuoProSS Meditech Corp. v. Inviro Med. Devices,
Ltd., 103 USPQ2d at 1757. In this case, consumers of medical and athletic cohesive
tape will understand the proposed mark RECOIL to immediately convey information
regarding the ability of the product to rebound or return to its original length or close
to it. In any event, “[i]t is well settled that so long as any one of the meanings of a
term is descriptive, the term may be considered to be merely descriptive.” In re
Chopper Indus., 222 USPQ 258, 259 (TTAB 1984); see also, In re IP Carrier

23 Applicant’s Brief, p. 8 (4 TTABVUE 9).
24 Applicant’s Brief, p. 9 (4 TTABVUE 10).
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Consulting Grp., 84 USPQ2d 1028, 1034 (TTAB 2007); In re Bright-Crest, Ltd., 204
USPQ 591, 593 (TTAB 1979).
Having found that Applicant’s mark is merely descriptive of a feature or
characteristic of the goods, we need not reach the alternative ground for refusal that
Applicant’s mark is deceptively misdescriptive.
Decision: The refusal to register Applicant’s mark RECOIL is affirmed.