Millersport, Inc.Download PDFTrademark Trial and Appeal BoardDec 18, 2006No. 76520976 (T.T.A.B. Dec. 18, 2006) Copy Citation Mailed: 12/18/06 UNITED STATES PATENT AND TRADEMARK OFFICE ________ Trademark Trial and Appeal Board ________ In re Millersport, Inc. ________ Serial No. 76520976 _______ Myron Amer, Esq. for Millersport, Inc. Irene Williams, Trademark Examining Attorney, Law Office 112 (Angela Wilson, Managing Attorney). _______ Before Quinn, Bucher and Taylor, Administrative Trademark Judges. Opinion by Quinn, Administrative Trademark Judge: An application was filed by Millersport, Inc. to register the mark FREESTYLE FLYER for “games, namely a disc to toss and catch and observe in flight” in International Class 28.1 The trademark examining attorney refused registration under Section 2(d) of the Trademark Act, 15 U.S.C. § 1052(d), on the ground that applicant’s mark, when used in 1 Application Serial No. 76520976, filed June 2, 2003, alleging first use anywhere and first use in commerce on August 25, 1997. THIS DISPOSITION IS NOT CITABLE AS PRECEDENT OF THE TTAB Ser No. 76520976 2 connection with applicant’s goods, so resembles the previously registered mark FREESTYLE for “toys, except for construction toys, namely, toy vehicles, dolls, robots, board games and action figures; toy vehicle playsets; electric vehicle racing sets; model cars, model planes, model boats, model trains, and vehicle model kits; plush toys; and radio controlled toys, namely, R/C vehicles and robots,”2 as to be likely to cause confusion. When the refusal was made final, applicant appealed. Applicant and the examining attorney submitted briefs. Applicant, in urging that the refusal be reversed, argues that the marks in their entireties possess sufficient differences in sound, meaning and appearance so that, when applied to distinctly different toys, confusion is unlikely to occur among purchasers. The examining attorney maintains that “FREESTYLE” is the dominant portion of applicant’s mark, and that this portion is identical to the entirety of registrant’s mark. Thus, according to the examining attorney, the marks are similar. As to the goods, the examining attorney contends that the goods are related, and that her evidence shows that “it is not unusual for a wide variety of toys to emanate from the same source.” The examining attorney 2 Registration No. 2995461, issued September 13, 2005. Ser No. 76520976 3 further asserts that the goods travel in similar channels of trade. In support of the refusal, the examining attorney introduced copies of four third-party registrations, and an excerpt from a third-party website. The issue of likelihood of confusion is analyzed by using the factors that were articulated by a predecessor of our primary reviewing court, the Court of Customs and Patent Appeals, in the case of In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 177 USPQ 563, 567 (CCPA 1973). See also In re Majestic Distilling Co., 315 F.3d 1311, 65 USPQ2d 1201 (Fed. Cir. 2003). In any likelihood of confusion analysis, two key, although not exclusive, considerations are the similarities of the marks and the similarities of the goods or services. Federated Foods, Inc. v. Fort Howard Paper Co., 544 F.2d 1098, 192 USPQ 24, 29 (CCPA 1976)("The fundamental inquiry mandated by Section 2(d) goes to the cumulative effect of differences in the essential characteristics of the goods and differences in the marks"). We first turn to compare the marks in terms of appearance, sound when spoken, connotation and overall commercial impression. Palm Bay Imports Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 73 USPQ2d 1689, 1692 (Fed. Cir. 2005). The test is not Ser No. 76520976 4 whether the marks can be distinguished when subjected to a side-by-side comparison, but rather whether the marks are sufficiently similar in their entireties that confusion as to the source of the goods offered under the respective marks is likely to result. The focus is on the recollection of the average purchaser, who normally retains a general rather than a specific impression of trademarks. In our comparison of the marks, and in our articulation of reasons for reaching a conclusion on the issue of likelihood of confusion, “there is nothing improper in stating that, for rational reasons, more or less weight has been given to a particular feature of a mark, provided the ultimate conclusion rests on consideration of the marks in their entireties. Indeed, this type of analysis appears to be unavoidable.” In re National Data Corp., 732 F.2d 1056, 224 USPQ 749, 751 (Fed. Cir. 1985). In the present case, applicant’s mark is dominated by the word “FREESTYLE” that is identical to the entirety of registrant’s mark. It is the first word of applicant’s mark and, as such, it is the word most likely to be impressed upon the mind of a consumer and remembered. See Presto Products v. Nice-Pak Products, Inc., 9 USPQ2d 1895, 1897 (TTAB 1988) Further, given that applicant’s goods are Ser No. 76520976 5 discs that are tossed into flight, the word “FLYER” is at least suggestive of the goods; this suggestiveness renders the term less distinctive relative to the “FREESTYLE” portion.3 The presence of “FLYER,” a word that is at least suggestive as used in connection with applicant’s goods, in applicant’s mark does not sufficiently distinguish applicant’s mark from registrant’s mark in terms of sound and appearance. As to connotation, the addition of the term “FLYER” in applicant’s mark, while adding the idea of flight, does not result in a mark sufficiently different in meaning from registrant’s mark FREESTYLE alone. Further, the addition of the term “FLYER” in applicant’s mark does not sufficiently distinguish the overall commercial impression engendered by applicant’s mark from the one conveyed by registrant’s mark. In sum, the similarities in sound, appearance, meaning and commercial impression between the marks FREESTYLE and FREESTYLE FLYER, when considered in their entireties, outweigh any differences. In making this finding, we also note that the record is devoid of evidence of any third-party uses or registrations of FREESTYLE marks for toys and games. The first du Pont 3 Applicant goes so far as to assert “the word ‘flyer’ as defined in the dictionary might indicate applicant’s particular toy in issue” which is “set in flight by a toss.” (Appeal Brief, p. 3). Ser No. 76520976 6 factor regarding the similarity between the marks weighs in favor of affirmance of the refusal. We next turn to consider the du Pont factor focusing on the similarity between the goods. It is not necessary that the respective goods be identical or competitive, or even that they move in the same channels of trade to support a holding of likelihood of confusion. It is sufficient that the respective goods are related in some manner, and/or that the conditions and activities surrounding the marketing of the goods are such that they would or could be encountered by the same persons under circumstances that could, because of the similarity of the marks, give rise to the mistaken belief that they originated from the same producer. In re Melville Corp., 18 USPQ2d 1386 (TTAB 1991). In the present case, the cited registration lists a variety of toys, including board games. Applicant’s goods likewise are identified as a specific type of “game,” albeit one that is played with “a disc to toss and catch and observe in flight.” Contrary to applicant’s arguments, the evidence of record suggests that consumers will assume a common source upon encountering similar marks for toys and games. In this connection, the examining attorney introduced four use-based third-party registrations showing that each Ser No. 76520976 7 entity adopted a single mark for goods of the type involved herein (that is, for both flying disc toys and a variety of other toy items, including board games). Third-party registrations that individually cover different items and that are based on use in commerce serve to suggest that the listed goods and/or services are of a type that may emanate from a single source. See In re Albert Trostel & Sons Co., 29 USPQ2d 1783 (TTAB 1993); and In re Mucky Duck Mustard Co. Inc., 6 USPQ2d 1467 (TTAB 1988). Also of record is the home webpage of an online retailer (www.branders.com) showing that a variety of toys emanate from this single source. We also note that there is no limitation in either applicant’s or registrant’s identification of goods and, therefore, we must presume that the games and toy items move in similar trade channels (for example, mass merchandisers and specialty toy retailers) and to identical classes of purchasers, namely ordinary consumers. See In re Elbaum, 211 USPQ 639 (TTAB 1981). These ordinary consumers would be expected to exercise nothing more than ordinary care in buying either applicant’s or registrant’s goods. Ser No. 76520976 8 For the above reasons, we find that the second and third du Pont factors weigh in favor of a finding of likelihood of confusion. We conclude, after weighing the evidence of record as it pertains to the du Pont factors, that consumers familiar with registrant’s various toys and board games sold under its mark FREESTYLE would be likely to believe, upon encountering applicant’s “games, namely, a disc to toss and catch and observe in flight” sold under the mark FREESTYLE FLYER, that the goods originated with or are somehow associated with or sponsored by the same entity. Lastly, to the extent that any doubts might exist as to the correctness of this conclusion, we resolve such doubts against applicant. In re Shell Oil Co., 992 F.2d 1204, 26 USPQ2d 1687 (Fed. Cir. 1993); In re Hyper Shoppes (Ohio), Inc., 837 F.2d 840, 6 USPQ2d 1025 (Fed. Cir. 1988); and In re Martin’s Famous Pastry Shoppe, Inc., 748 F.2d 1565, 223 USPQ 1289 (Fed. Cir. 1984). Decision: The refusal to register is affirmed. Copy with citationCopy as parenthetical citation