Logicon, Inc.Download PDFTrademark Trial and Appeal BoardJan 22, 2003No. 76137905 (T.T.A.B. Jan. 22, 2003) Copy Citation Mailed: January 22, 2003 Paper No. 10 DEB UNITED STATES PATENT AND TRADEMARK OFFICE ________ Trademark Trial and Appeal Board ________ In re Logicon, Inc. ________ Serial No. 76/137,905 _______ Bruce B. Brunda of Stetina Brunda Garred & Bruckner for Logicon, Inc. Khanh M. Le, Trademark Examining Attorney, Law Office 104 (Michael Hamilton, Managing Attorney). _______ Before Seeherman, Bucher and Drost, Administrative Trademark Judges. Opinion by Bucher, Administrative Trademark Judge: Logicon, Inc. seeks registration of the mark LogicEd in the stylized letters shown, on the Principal Register in connection with services recited, as amended, as “educational services, namely, providing seminars and training in the use and operation of computer systems, computer networks, information systems, and business machinery and equipment,” in International Class 41.1 1 Application Serial No. 76/137,905, was filed on September 29, 2000, based upon applicant’s allegation of a bona fide intention to use the mark in commerce. THIS DISPOSITION IS NOT CITABLE AS PRECEDENT OF THE TTAB Serial No. 76/137,905 - 2 - This case is now before the Board on appeal from the final refusal to register based upon the Trademark Examining Attorney's finding that the mark is merely descriptive of the specified services under Section 2(e)(1) of the Lanham Act. Both applicant and the Trademark Examining Attorney filed briefs on this issue, but applicant but did not request an oral hearing before the Board. Based upon careful consideration of the record in this application and the written arguments on appeal, we hold that the Trademark Examining Attorney has not met her burden of establishing that the mark is merely descriptive of the services recited in the application. Accordingly, we reverse the refusal to register. It is well settled that a term is considered to be merely descriptive of goods or services, within the meaning of Section 2(e)(1) of the Trademark Act, if it forthwith conveys information concerning any significant ingredient, quality, characteristic, feature, function, purpose or use of the goods or services. See In re Gyulay, 820 F.2d 1216, 3 USPQ2d 1009 (Fed. Cir. 1987) and In re Abcor Development Corp., 588 F.2d 811, 200 USPQ 215, 217-18 (CCPA 1978). It is not necessary that a term describe all of the properties or functions of the goods or services in order for it to be considered to be merely descriptive thereof; rather, it is Serial No. 76/137,905 - 3 - sufficient if the term describes a significant attribute of them. Moreover, whether a term is merely descriptive is determined not in the abstract but in relation to the goods or services for which registration is sought, the context in which it is being used on or in connection with those goods or services and the possible significance that the term would have to the average purchaser of the goods or services because of the manner of its use. See In re Bright-Crest, Ltd., 204 USPQ 591, 593 (TTAB 1979). Thus, "[w]hether consumers could guess what the product [or service] is from consideration of the mark alone is not the test." In re American Greetings Corp., 226 USPQ 365, 366 (TTAB 1985). However, a mark is suggestive if, when the services are encountered under the mark, a multistage reasoning process, or the utilization of imagination, thought or perception, is required in order to determine what attributes of the services the mark indicates. See In re Abcor Development Corp., supra at 218, and In re Mayer-Beaton Corp., 223 USPQ 1347, 1349 (TTAB 1984). As has often been stated, there is a thin line of demarcation between a suggestive mark and a merely descriptive one, with the determination of which category a mark falls into frequently being a difficult matter involving a good measure of subjective judgment. See In re Atavio, 25 USPQ2d 1361 (TTAB 1992) and In re TMS Corp. of the Americas, 200 USPQ 57, 58 (TTAB 1978). The distinction, furthermore, is often made on an intuitive basis rather than as a result of precisely logical analysis Serial No. 76/137,905 - 4 - susceptible of articulation. See In re George Weston Ltd., 228 USPQ 57, 58 (TTAB 1985). In support of her refusal to register under Section 2(e)(1) of the Act, the Trademark Examining Attorney submitted dictionary entries for the words “logic”2 and “ed,”3 as well as excerpts of articles from various printed publications retrieved from the Lexis/Nexis database. These articles do reflect the fact that “ed” is often used as a shortened form of the word “education,” and that various institutions provide instruction in computer programming logic. By contrast, applicant argues that “due to the many definitions or interpretations of the term ‘LogicEd,’ Applicant’s mark is not merely descriptive.” (Applicant’s appeal brief, p. 7). In the present case, we are constrained to agree with applicant. None of the various connotations of the word “logic” describes applicant’s recited services. While it appears from the recital as if the particular service module to be offered by applicant under the “LogicEd” mark will provide educational services in the use and operation 2 Logic: The sequence of operations performed by hardware or software. Hardware logic is made up of circuits that perform an operations (sic). Software logic (program logic) is the sequence of instructions in a program. Computer Desktop Encyclopedia. Serial No. 76/137,905 - 5 - of computer systems, possibly including instruction in computer programming logic, we cannot conclude that the composite term, “LogicEd,” will immediately convey information as to a significant characteristic or feature of the recited services. This combined term is somewhat terse and nebulous, creating a composite more distinctive than the sum of its parts. We have no way of knowing exactly what prospective customers will think of upon seeing applicant’s “LogicEd” mark used in connection with the recited services, but do conclude that some degree of thought or imagination will be required to reach any understanding about applicant’s enumerated services. Decision: The refusal under Section 2(e)(1) is reversed. 3 ED: Education Acronyms, Initialisms & Abbreviations Dictionary (28th ed.) Copy with citationCopy as parenthetical citation