Kicking Horse Coffee Co. Ltd.v.David John Critchley

Trademark Trial and Appeal Board

Feb 28, 2019

No. 92059924 (T.T.A.B. Feb. 28, 2019)

This Opinion is Not a
Precedent of the TTAB

Mailed: February 28, 2019

UNITED STATES PATENT AND TRADEMARK OFFICE
_____

Trademark Trial and Appeal Board
_____

Kicking Horse Coffee Co. Ltd.

v.

David John Critchley
_____

Opposition No. 91218282
Cancellation No. 92059924
(Consolidated)
_____

Jeffrey L. Costellia and Robert A. Weikert of Nixon Peabody LLP,
for Kicking Horse Coffee Co. Ltd.
Cathleen E. Stadecker and Peter Kunin of Downs Rachlin Martin PPLC,
for David John Critchley.
_____

Before Wellington, Wolfson, and Larkin,
Administrative Trademark Judges.

Opinion by Larkin, Administrative Trademark Judge:
David John Critchley (“Critchley”) owns Registration No. 4553724 of the mark
KICK ASS in standard characters on the Principal Register for:
Clothing, namely, articles of sports clothing, articles of
clothing for sportswear, articles of outer clothing for
sportswear, articles of outer clothing, articles of clothing
for leisure wear, all the aforesaid being neckscarves,
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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trousers and overtrousers, shorts, shirts, t-shirts, t-shirts
of cotton, polo shirts, sweatshirts, jumpers, sweaters,
hooded sweatshirts, track suits, coats, anoraks, raincoats,
fleece jackets, jackets, waterproof trousers, waterproof
overtrousers, waterproof jackets, scarves, underwear,
thermal underwear, swimwear, football jerseys, football
shirts, football shorts, football socks, rugby jerseys, rugby
shorts, rugby shirts, rugby socks, sports socks, sports
shorts, sports jerseys, sports shirts, water-resistant jackets
and waterproof pants, sports jackets, in International
Class 25
and
Energy drinks, fruit and vegetable juices, fruit and
vegetable juice-based drinks, bottled drinking water,
mineral and tonic water, excluding coffee-flavoured energy
drinks, coffee-based energy drinks, and energy drinks
having coffee as an ingredient, in International Class 32.1
Critchley also seeks registration on the Principal Register of the mark KICK ASS
in standard characters for “Fruit and vegetable juices, fruit and vegetable juice-based
drinks, bottled drinking water, mineral and tonic water; energy drinks, excluding
coffee-flavoured energy drinks, coffee-based energy drinks, and energy drinks having
coffee as an ingredient,” in International Class 32.2
Kicking Horse Coffee Co. Ltd. (“Kicking Horse”) seeks cancellation of Critchley’s
registration, and opposes Critchley’s application, on two grounds: (1) under Section
2(d) of the Trademark Act (the “Act”), 15 U.S.C. § 1052(d), on the ground that

1 Critchley’s registration issued on June 24, 2014 under Section 44(e) of the Trademark Act,
15 U.S.C. § 1126(e), based on his United Kingdom Registration Nos. 005047378, 2409252,
and 1523240.
2 Application Serial No. 85844858 was filed on February 8, 2013 under Sections 1(b) and 44(e)
of the Trademark Act, 15 U.S.C. §§ 1051(b) and 1126(e), on the basis of Critchley’s allegation
of a bona fide intention to use the mark in commerce and his United Kingdom Registration
No. 2409252 and Community Trademark Registration No. 5047378.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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Critchley’s KICK ASS mark so resembles the standard character mark KICK ASS in
Kicking Horse’s Registration No. 2896141 for coffee as to be likely, when used on or
in connection with the goods identified in Critchley’s registration and application, to
cause confusion, to cause mistake, or to deceive consumers; and (2) under Section 1(b)
of the Act, 15 U.S.C. § 1051(b), on the ground that Critchley lacked a bona fide
intention to use the KICK ASS mark in commerce in the United States when
Critchley filed the application that matured into Registration No. 4553724 and the
opposed application.
The cases are fully briefed. We sustain the opposition, and grant the petition to
cancel, on the basis of Kicking Horse’s Section 2(d) likelihood of confusion claim.3
I. Background, Trial Record, and Evidentiary Matters
A. Background
These consolidated cases are not the first time that the Board has considered the
parties’ respective marks. In 2006, Critchley filed Application Serial No. 78877552,
which ultimately matured into the involved registration, to register KICK ASS for
clothing and for goods then identified in Class 32 as “energy drinks, fruit and
vegetable juices, fruit and vegetable juice-based drinks, bottled water, mineral and
tonic water.” The examining attorney assigned to the application issued a final

3 We have “discretion to decide only those claims necessary to enter judgment and dispose of
the case” because our “determination of registrability does not require, in every instance,
decision on every pleaded claim.” Multisorb Tech., Inc. v. Pactiv Corp., 109 USPQ2d 1170,
1171 (TTAB 2013). Accordingly, we do not reach Kicking Horse’s claims that Critchley lacked
a bona fide intention to use the KICK ASS mark. Tao Licensing, LLC v. Bender Consulting
Ltd., 125 USPQ2d 1043, 1064 (TTAB 2017).
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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refusal to register the mark only with respect to the beverages under Section 2(d)
based on Kicking Horse’s registration of KICK ASS for coffee, and Critchley appealed
to the Board, which affirmed the refusal, 36 TTABVUE (Serial No. 78877552),4 and
denied reconsideration of its ruling. 38 TTABVUE (Serial No. 78877552).5
In January 2013, Critchley commenced a civil action in the United States District
Court for the Eastern District of Virginia seeking review of the Board’s decision. 39
TTABVUE (Serial No. 78877552). Critchley and the United States Patent and
Trademark Office (“USPTO”) subsequently stipulated to the dismissal of the civil
action on the condition that upon remand of the case to the USPTO, Critchley would
seek to amend the identification of his Class 32 goods to read “Energy drinks, fruit
and vegetable juices, fruit and vegetable juice-based drinks, bottled drinking water,
mineral and tonic water, excluding coffee-flavoured energy drinks, coffee-based
energy drinks, and energy drinks having coffee as an ingredient.” 40 TTABVUE 1
(Serial No. 78877552).
The case was remanded to the Board, which in turn remanded the case to the
examining attorney for consideration of the amendment. 41 TTABVUE 2 (Serial No.
78877552). After the amendment was accepted, the application was published for
opposition and when no opposition was filed, Critchley’s Registration No. 4553724
issued on June 24, 2014. On September 10, 2014 Kicking Horse filed Cancellation No.

4 Except where otherwise indicated (as here), all subsequent citations in this opinion to the
briefs and the record are to the TTABVUE docket in Opposition No. 91218282, the parent
case in these consolidated proceedings.
5 The Class 25 goods identified in the application and the resulting involved registration were
not at issue on the previous appeal. 36 TTABVUE 2 (Serial No. 78877552).
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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92059924 against the registration and Opposition No. 91218282 to Application Serial
No. 85844858, which Critchley had filed in February 2013 while his district court
appeal was pending. The Board consolidated the cases on November 14, 2014,
designating Opposition No. 91218282 as the parent case. 5 TTABVUE 2.
Kicking Horse was subsequently granted leave to file an Amended Notice of
Opposition and an Amended Petition to Cancel. 22 TTABVUE 3-8. Those amended
pleadings, 16 TTABVUE 13-48, and Critchley’s answers thereto, 24 TTABVUE 2-4;
6 TTABVUE 2-5 (Cancellation No. 92059924), are the operative pleadings in the
consolidated cases. Critchley denies the material allegations in Kicking Horse’s
amended pleadings, but did not assert any affirmative defenses in his answers or
counterclaim to cancel any of Kicking Horse’s pleaded registrations.6
Prior to trial, Critchley filed a motion pursuant to Section 18 of the Trademark
Act, 15 U.S.C. § 1068, to amend the Class 32 goods identifications in his registration
and application to cover solely “energy drinks, excluding coffee-flavoured energy

6 Kicking Horse made three pleaded registrations of the marks KICK ASS, KICKING
HORSE, and KICKING HORSE COFFEE and design of record in both cases by attaching
information regarding the registrations from the USPTO’s electronic database record to its
Amended Notice of Opposition and Amended Petition to Cancel, pursuant to Rule 2.122(d)(1)
of the Trademark Rules of Practice, 37 C.F.R. § 2.122(d)(1). 16 TTABVUE 14-15, 19-29
(Amended Not. of Opp. ¶¶ 1-3; Exs. A-C), 31-32, 38-48 (Amended Pet. to Cancel ¶¶ 3-5; Exs.
A-C). Kicking Horse also pleaded common law rights in these marks. Kicking Horse mentions
all of the pleaded marks once in its main brief, 42 TTABVUE 7, but states that “[d]ue to the
identical nature of [its] KICK ASS registration [for coffee], and Critchley’s KICK ASS
application and registration, [Kicking Horse’s] brief will focus on these marks.” Id. Like
Kicking Horse, we will focus on the registered KICK ASS mark for coffee as the one most
relevant to our du Pont analysis. If we find a likelihood of confusion as to this mark, we need
not find it as to the others; conversely, if we do not find a likelihood of confusion as to this
mark, we would not find it as to the others. See, e.g., Fiserv, Inc. v. Elec. Transaction Sys.
Corp., 113 USPQ2d 1913, 1917 (TTAB 2015).
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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drinks, coffee-based energy drinks, and energy drinks having coffee as an ingredient,”
if the Board determined that Critchley was not otherwise entitled to registration. 21
TTABVUE 2-3. The Board deferred decision on that motion until final hearing. 22
TTABVUE 2-3.
B. Trial Record
The record consists of the pleadings, the files of Critchley’s registration and
application, by operation of Trademark Rule 2.122(b), 37 C.F.R. § 2.122(b), and the
following evidence submitted by the parties:
Kicking Horse’s Evidence
1. First Notice of Reliance,7 25 TTABVUE, on third-party registrations, which
Kicking Horse claims “are relevant to show that numerous third parties
have registered trademarks that cover both coffee . . . and energy drinks (or
sports drinks),” id. at 5-6, and webpages, which Kicking Horse claims show
“the use of the same mark for both coffee and energy (or sports) drinks, id.
at 4;
2. Second Notice of Reliance, 26 TTABVUE, on third-party registrations,
which Kicking Horse claims “are relevant to show that numerous third
parties have registered trademarks that cover both coffee . . . and clothing,”
id. at 5, and webpages, which Kicking Horse claims show “the use of the
same mark for both coffee and clothing,” id. at 4, and that coffee and

7 Other than on the cover sheet of Kicking Horse’s rebuttal notice of reliance, 41 TTABVUE
1, Kicking Horse did not assign numbers to its notices. We have identified all them by ordinal
numbers corresponding to their order of entry into the TTABVUE docket.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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clothing are offered and promoted through the same channels of trade and
to identical classes of consumers, id. at 6;
3. Third Notice of Reliance, 27 TTABVUE, on certain of Critchley’s discovery
responses, which Kicking Horse claims are relevant to show that “no
relevant documents were produced” by Critchley, id. at 2; and
4. Fourth Notice of Reliance, 41 TTABVUE, on various printed publications,
which Kicking Horse submitted to rebut Critchley’s Second Notice of
Reliance and which Kicking Horse claims “show the relatedness of the
goods in that they are discussed in the same news articles and/or compared
as to safety and efficacy,” id. at 2, and that coffee and energy drinks or
sports drinks “are offered and promoted through the same channels of trade
and to identical classes of customers.” Id. at 3.
Critchley’s Evidence
1. First Notice of Reliance, 29 TTABVUE, on various printed publications,
including dictionary definitions of the phrase “kick ass” and the word
“coffee,” a Wikipedia entry regarding coffee drinks, and other materials,
which Critchley claims “are relevant to the issue of likelihood of confusion,
specifically the meaning/connotation of the parties’ respective marks, and
the relatedness between the parties’ respective goods and services,” id. at
3; various pages from Kicking Horse’s website and marketing materials,
which Critchley claims “are relevant to the issue of likelihood of confusion,
specifically the meaning/connotation of [Kicking Horse’s] marks, the
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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strength of [its] marks, and the variety of goods on which its marks are or
are not used,” id. at 5; and webpages regarding third-party uses of the
phrases “Kick Ass” or “kick ass,” which Critchley claims are “relevant to
the issue of likelihood of confusion, specifically the meaning/connotation of
the parties’ respective marks, and the strength of [Kicking Horse’s] marks,”
id. at 11;
2. Second Notice of Reliance, 31 TTABVUE, on webpages of sellers of coffee
and energy drinks, which Critchley claims “are relevant to the issue of
likelihood of confusion, specifically whether the parties’ respective goods
are related such that customers are likely to believe they originate from
the same source,” id. at 5,7;
3. Critchley’s testimony deposition upon written questions, and exhibits
thereto,8 39 TTABVUE;9 and
4. Third Notice of Reliance, 40 TTABVUE, on third-party registrations,
applications, and webpages, including from Kicking Horse’s website, which
Critchley claims “are relevant to the issue of likelihood of confusion,
specifically the meaning/connotation of the parties’ respective marks, and

8 These consolidated cases were tried prior to the effective date of the revisions to the
Trademark Rules of Practice that allow the submission of trial testimony by declaration or
affidavit.
9 We will cite Critchley’s testimony by the number of the written question that elicited the
testimony (e.g., “Answer to 81 Direct”) and we will refer to exhibits identified during his
testimony by their assigned exhibit numbers.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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the strength of [Kicking Horse’s] marks” and “the variety of goods on which
its marks are or are not used.” Id. at 3-4.
C. Evidentiary Objections
In its main brief, Kicking Horse objects to the introduction of certain documents
through Critchley’s testimony deposition on written questions, and any testimony
related to the documents, on the ground that the documents were “selectively
produced well-after the close of discovery . . . and make reference to other documents
that were not produced . . . .” 42 TTABVUE 8. Kicking Horse acknowledges that a
“Motion to Exclude these documents was filed by [Kicking Horse] on or around
February 17, 2016,” but claims that it “remains pending before the Board.” Id. at 9.
Critchley responds that this objection was ruled on by the Board when it denied
Kicking Horse’s motion to exclude, and that Kicking Horse’s “statement that its
motion ‘remains pending before the Board’ . . . is therefore incorrect, and the Board
should disregard this objection.” 43 TTABVUE 5.
Kicking Horse’s motion to exclude was filed after Critchley gave notice of his
intention to take a testimony deposition on written questions, 28 TTABVUE 2, and
requested that the Board “preclude [Critchley] from using in any way the documents
produced to counsel for [Kicking Horse] on September 22, 2015 and October 23, 2015,
more than two months after the close of Discovery on July 19, 2015.” 30 TTABVUE
2. The Board denied the motion, finding that “the exclusion of these documents and
the related testimony would not be appropriate given the circumstances of this case.”
35 TTABVUE 5.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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In its reply brief, Kicking Horse acknowledges the Board’s ruling, but states that
Kicking Horse “believes the Motion was incorrectly decided and therefore maintains
its objection to those documents and the testimony based thereon.” 44 TTABVUE 6.
This position is not well-taken. If Kicking Horse believed that the motion was
incorrectly decided, its remedy was to request reconsideration of the Board’s order
pursuant to Rule 2.127(b) of the Trademark Rules of Practice, but Kicking Horse did
not do so. We overrule Kicking Horse’s objection.10
II. Standing
A threshold issue in every inter partes case is the plaintiff’s standing to challenge
registration. See Empresa Cubana Del Tabaco v. Gen. Cigar Co., 753 F.3d 1270, 111
USPQ2d 1058, 1062 (Fed. Cir. 2014); John W. Carson Found. v. Toilets.com Inc., 94
USPQ2d 1942, 1945 (TTAB 2010). Kicking Horse must show that it possesses a real
interest in the proceeding beyond that of a mere intermeddler, and that it has a
reasonable basis for its belief of damage resulting from registration of the subject
mark. Ritchie v. Simpson, 170 F.3d 1092, 50 USPQ2d 1023, 1025-26 (Fed. Cir. 1999).
Critchley “does not contest [Kicking Horse’s] standing,” 43 TTABVUE 9, and
Kicking Horse has affirmatively established its standing in both cases by properly
making of record its pleaded registration of KICK ASS for coffee, pursuant to

10 In his brief, Critchley objects to three of Kicking Horse’s questions at his testimony
deposition that sought “information about whether [he] did or did not produce certain
documents ‘prior to July 19, 2015’” on the ground that the Board’s order on Kicking Horse’s
motion to exclude rendered those questions irrelevant. 43 TTABVUE 6. We overrule these
objections because the questions generally address the existence of documents that might be
relevant to the issue of Critchley’s bona fide intention to use his mark.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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Trademark Rule 2.122(d)(1), 37 C.F.R. § 2.122(d)(1), 16 TTABVUE 19-23 (Amended
Not. of Opp. Ex. A); 38-42 (Amended Pet. to Cancel Ex. A), which gives Kicking Horse
a likelihood of confusion claim that is not wholly without merit. Lipton Indus. Inc. v.
Ralston Purina Co., 670 F.2d 1024, 213 USPQ 185, 189 (CCPA 1982).
III. Analysis of Likelihood of Confusion Claims11
Section 2(d) of the Trademark Act prohibits the registration of a mark that
“[c]onsists of or comprises a mark which so resembles a mark registered in the Patent
and Trademark Office, or a mark or trade name previously used in the United States
by another and not abandoned, as to be likely, when used on or in connection with
the goods of the applicant, to cause confusion, or to cause mistake, or to deceive.” 15
U.S.C. § 1052(d). To prevail on its Section 2(d) claims, Kicking Horse must prove, by
a preponderance of the evidence, that it has priority with respect to its KICK ASS
mark vis-à-vis Critchley’s registered KICK ASS mark,12 and that Critchley’s
prospective use of his marks in connection with the goods identified in the
registration and application is likely to cause confusion, mistake, or deception as to
the source or sponsorship of those goods.13 Cunningham v. Laser Golf Corp., 222 F.3d

11 The consolidated opposition and cancellation proceedings retain their separate character
and require the entry of separate judgments, which we render in this opinion. We will discuss
Kicking Horse’s likelihood of confusion claims together, however, because the marks, and the
goods in Classes 30 and 32, are the same in both proceedings.
12 The presence in the record of Kicking Horse’s pleaded and unchallenged registration of
KICK ASS for coffee eliminates priority as an issue with respect to those goods. King Candy
Co. v. Eunice King’s Kitchen, Inc., 496 F.2d 1400, 182 USPQ 108, 110 (CCPA 1974); L’Oreal
S.A. v. Marcon, 102 USPQ2d 1434, 1436 n.7 (TTAB 2012).
13 There are multiple goods in the Class 25 and Class 32 identifications of goods in Critchley’s
registration and in the Class 32 identification of goods in his application. “[L]ikelihood of
confusion must be found as to the entire class if there is likely to be confusion with respect to
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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943, 55 USPQ2d 1842, 1848 (Fed. Cir. 2000); WeaponX Performance Prods. v. Weapon
X Motorsports, Inc., 126 USPQ2d 1034, 1040 (TTAB 2018).
A. Priority
In a Section 2(d) case, the plaintiff “must show proprietary rights in the mark that
produces a likelihood of confusion.” Herbko Int’l Inc. v. Kappa Books Inc., 308 F.3d
1156, 64 USPQ2d 1375, 1378 (Fed. Cir. 2002) (citing Otto Roth & Co. v. Universal
Foods Corp., 640 F.2d 1317, 209 USPQ 40, 43 (CCPA 1981)). “These proprietary
rights may arise from a prior registration, prior trademark or service mark use, prior
use as a trade name, prior use analogous to trademark or service mark use, or any
other use sufficient to establish proprietary rights.” Herbko, 64 USPQ2d at 1378.
In a cancellation, where both parties own registrations, each party can rely for
priority purposes on the filing date of the application that matured into that party’s
registration, in the absence of evidence of earlier use of that party’s mark. See, e.g.,
Brewski Beer Co. v. Brewski Bros. Inc., 47 USPQ2d 1281, 1283-84 (TTAB 1998). The
March 4, 2002 constructive use priority filing date of the application that matured
into Kicking Horse’s registration for coffee predates the December 16, 2005 Section
44(d) priority filing date for the application that matured into Critchley’s registration,
and Critchley has not presented any evidence to establish an earlier priority date.

any [good] that comes within the recitation of [goods] in that class.” Primrose Ret. Cmtys.,
LLC v. Edward Rose Senior Living, LLC, 122 USPQ2d 1030, 1033 (TTAB 2016) (emphasis in
original) (citing Tuxedo Monopoly, Inc. v. Gen. Mills Fun Grp., 648 F.2d 1335, 209 USPQ 986,
988 (CCPA 1981)).
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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Moreover, Critchley has “accept[ed] that [Kicking Horse] has demonstrated
priority in the mark KICK ASS for use in connection with ‘coffee,’ in Class 30 based
on its ownership of U.S. Reg. No. 2,896,141.” 43 TTABVUE 9. Accordingly, we find
that Kicking Horse has priority with respect to its pleaded registration of KICK ASS
for coffee vis-à-vis Critchley’s registration in the cancellation, and, as noted above,
priority is not an issue in the opposition.
B. Likelihood of Confusion
Our determination of the issue of likelihood of confusion is based on an analysis
of all probative facts in evidence that are relevant to the factors set forth in In re E.I.
du Pont de Nemours & Co., 476 F.2d 1357, 177 USPQ 563, 567 (CCPA 1973). Zheng
Cai v. Diamond Hong, Inc., 901 F.3d 1367, 127 USPQ2d 1797, 1800 (Fed. Cir. 2018)
(du Pont “articulated thirteen factors to consider when determining likelihood of
confusion”). “‘Not all of the DuPont factors are relevant to every case, and only factors
of significance to the particular mark need be considered,’” id. (quoting In re Mighty
Leaf Tea, 601 F.3d 1342, 94 USPQ2d 1257, 1259 (Fed. Cir. 2010)), but all factors
“‘must be considered’ when [they] are of record.” In re Guild Mortg. Co., 912 F.3d
1376, 129 USPQ2d 1160, 1162-63 (Fed. Cir. 2019) (quoting In re Dixie Rests, Inc., 105
F.3d 1405, 41 USPQ2d 1531, 1533 (Fed. Cir. 1997) (internal quotation omitted)).
As Kicking Horse correctly points out, “similarity of the marks and relatedness of
the goods tend to be the two key determinants of likelihood of confusion.” 42
TTABVUE 19 (citing Federated Foods, Inc. v. Fort Howard Paper Co., 544 F.2d 1098,
192 USPQ 24, 29 (CCPA 1976) (“The fundamental inquiry mandated by § 2(d) goes
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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to the cumulative effect of differences in the essential characteristics of the goods and
differences in the marks.”)). Kicking Horse also discusses the third du Pont factor,
the “similarity or dissimilarity of established, likely-to-continue trade channels,” du
Pont, 177 USPQ at 567, 42 TTABVUE 24-25; the fourth du Pont factor, the
“conditions under which and buyers to whom sales are made, i.e. ‘impulse’ v. ‘careful,
sophisticated purchasing,” du Pont, 177 USPQ at 567, 42 TTABVUE 25; and the sixth
du Pont factor, the “number and nature of similar marks in use on similar goods.” du
Pont, 177 USPQ at 567, 42 TTABVUE 25-27.
Critchley largely agrees with Kicking Horse that the relevant du Pont factors “are
(1) the similarity or dissimilarity and nature of the goods, (2) the similarity or
dissimilarity of the marks, (3) the similarity or dissimilarity of established, likely-to-
continue trade channels, and (4) the number and nature of similar marks in use on
similar goods.” 43 TTABVUE 15. Critchley also argues, however, that “neither party
has submitted any evidence on the issue of whether buyers of coffee, clothing, and
energy drinks are either impulsive or particularly careful,” and that Kicking Horse
has not “submitted any evidence or argument suggesting that its mark is famous.”
Id.
1. Similarity or Dissimilarity of the Marks
The first du Pont factor is “‘the similarity or dissimilarity of the marks in their
entireties as to appearance, sound, connotation and commercial impression.’” Palm
Bay Imps. Inc. v. Veuve Cliquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369,
73 USPQ2d 1689, 1691 (Fed. Cir. 2005) (quoting du Pont, 177 USPQ at 567). Critchley
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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“concedes that the marks at issue are identical.” 43 TTABVUE 21. He argues,
however, that Kicking Horse’s KICK ASS mark “is weak . . . and is therefore entitled
to a limited scope of protection” because “kick ass” is a “largely laudatory term,” id.
at 23, that is used by both Kicking Horse and third parties “to extol the qualities of
food and beverages.” Id. at 21.
Even if KICK ASS for coffee is laudatory, and thus somewhat suggestive, its
nature does not negate the impact of the identity of the conflicting marks in the
overall du Pont analysis because the record shows that KICK ASS has the same
meaning when it is used by both parties. In denying reconsideration of its ruling on
the previous appeal, the Board panel found that “KICK ASS in regard to the involved
goods [coffee and fruit drinks] has the same meaning and commercial impression; the
meaning and commercial impression of the mark does not change when used on
applicant’s or registrant’s goods.” 36 TTABVUE 5-6 (Serial No. 78877552) (citing
DICTIONARY OF AMERICAN SLANG AND COLLOQUIAL EXPRESSIONS)).
Here, Critchley does not argue, and the record does not show, that KICK ASS has
a different meaning when it is used as a mark for non-coffee related energy drinks or
clothing. Exemplars of Critchley’s intended uses of KICK ASS, identified at his
testimony deposition to show the bona fides of his intention to use the mark in the
United States, suggest that KICK ASS will have essentially the same connotation
when it is used for coffee, energy drinks, or clothing. We reproduce some examples
below:
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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14

14 39 TTABVUE 62; Ex. 10. Critchley testified that this image and others in Exhibit 10 to his
testimony deposition were created for a presentation pack and brochure by a designer
employed by a company with whom Critchley was negotiating regarding possible
representation in the United States. Answers to 55 Direct, 57 Direct, 81-83 Direct; Ex. 10.
He testified that he was not sure whether these materials were presented to potential
licensees in the United States, Answers to 85-86 Direct, but he argues in his brief that these
“logo designs, clothing designs and energy drink designs, all relat[e] to the KICK ASS mark”
that he claims he intends to use in the United States, 43 TTABVUE 10, and we find them
probative of the intended and likely meaning of the mark.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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15
16

15 39 TTABVUE 73.
16 Id. at 67.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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17
The identity of the marks in appearance, sound, and meaning causes the first du
Pont factor to support a finding of a likelihood of confusion. See, e.g., In re
i.am.symbolic, llc, 866 F.3d 1315, 123 USPQ2d 1744, 1748 (Fed. Cir. 2017) (affirming
that Board “correctly determined that the first DuPont factor ‘weighs heavily’ in favor
of a likelihood of confusion” where subject marks were identical and citing In re
Majestic Distilling Co., 315 F.3d 1201, 65 USPQ2d 1201, 1204 (Fed. Cir. 2003) (“when
word marks are identical but neither suggestive nor descriptive of the goods
associated with them, the first DuPont factor weighs heavily against the applicant”));
cf. Coach Servs. Inc. v. Triumph Learning LLC, 668 F.3d 1356, 101 USPQ2d 1713,
1720-22 (Fed. Cir. 2012) (COACH marks that were identical in sound and appearance

17 39 TTABVUE 83. Critchley testified that this image and others regarding KICK ASS
energy drinks were shown to prospective licensees in the United States. Answers to 87-93
Direct; Ex. 11.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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had different connotations as applied to the subject goods, and the first du Pont factor
thus favored the applicant); Standard Knitting Ltd. v. Toyota Jidosha Kabushiki
Kaisha, 77 USPQ2d 1917, 1929 (TTAB 2006) (TUNDRA marks that were identical in
sound and appearance “convey[ed] somewhat different meanings and commercial
impressions in connection with clothing and automobiles”). We turn next to the issue
of the strength of the registered KICK ASS mark for coffee and third-party KICK ASS
marks.
2. The Strength of the KICK ASS Mark for Coffee and the Number and
Nature of Similar Marks in Use on Similar Goods18
Critchley invokes the sixth du Pont factor, 43 TTABVUE 22-23, which “considers
‘[t]he number and nature of similar marks in use on similar goods.’” Omaha Steaks
Int’l, Inc. v. Greater Omaha Packing Co., 908 F.3d 1315, 128 USPQ2d 1686, 1693
(Fed. Cir. 2018) (quoting du Pont, 177 USPQ at 567). “The purpose of introducing
evidence of third-party use is ‘to show that customers have become so conditioned by

18 Kicking Horse argues that Critchley’s position regarding weakness “appears disingenuous”
because the KICK ASS mark is registered on the Principal Register. 44 TTABVUE 10.
Kicking Horse’s KICK ASS mark for coffee was registered on the Principal Register without
the requirement of a showing of acquired distinctiveness, and it is thus presumed to be
inherently distinctive, Tea Bd. of India v. Republic of Tea, 80 USPQ2d 1881, 1899 (TTAB
2006), and at least suggestive because of the presumptions afforded the registration under
Section 7(b) of the Trademark Act, 15 U.S.C. § 1057(b). See, e.g., In re Fat Boys Water Sports
LLC, 118 USPQ2d 1511, 1517 (TTAB 2016); In re Fiesta Palms LLC, 85 USPQ2d 1360, 1363
(TTAB 2007). That presumption is conclusive here as to the KICK ASS mark because the
right to use the registered mark has become incontestable. 15 U.S.C. § 1115(b). But neither
the fact that the KICK ASS mark is registered, nor its incontestability, establishes that it is
strong. Safer Inc. v. OMS Invests. Inc., 94 USPQ2d 1031, 1035-36, 1044 (TTAB 2010) (finding
that incontestably registered DEER AWAY and DEER AWAY PROFESSIONAL marks were
highly suggestive); Fat Boys, 118 USPQ2d at 1517-18 (finding that incontestably registered
mark THE BLOB for giant inflatable floating air bags used to propel divers into the water,
“although presumptively distinctive, is nevertheless weak as a source indicator” due to “usage
evidence bearing on the public’s understanding of the term BLOB”).
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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a plethora of such similar marks that customers have been educated to distinguish
between [such] marks on the bases of minute distinctions.’” Id. at 1693 (quoting Palm
Bay Imps., 73 USPQ2d at 1693) (internal quotation omitted)). Here, Critchley admits
that there are no distinctions between the marks, minute or otherwise, and he argues
that “Kicking Horse’s KICK ASS mark is entitled to a limited scope of protection not
necessarily because there is a crowded field of registered KICK ASS marks, but
because the term is largely laudatory, and therefore weak.” 43 TTABVUE 22-23. He
claims that “several third party registrations for marks including ‘KICK’ and ‘ASS,’”
combine with dictionary definitions of the term and descriptive third-party uses to
“demonstrate[ ] that the term is weak.” Id. at 23.
We begin with the meaning of the term “kick ass.” In its adjectival form, the term
“kick-ass” is a mildly impolite expression that has various meanings, including
“strikingly or overwhelmingly tough, aggressive, powerful or effective,” 29 TTABVUE
13 (MERRIAM-WEBSTER DICTIONARY), “extremely good or of a high quality,” id. at 15
(MACMILLAN DICTIONARY), and “cool,” “great,” and “something that’s really awesome.”
Id. at 17 (URBAN DICTIONARY).19 Kicking Horse has used “kick ass” in these senses to
convey that its coffee “is guaranteed to kick ass,” id. at 54, and that it makes “coffee
that kicks ass.” 40 TTABVUE 9. Its website uses “kick ass” in both its adjectival and

19 The “Urban Dictionary (urbandictionary.com) is a slang dictionary with definitions
submitted by visitors to the website.” In re Star Belly Stitcher, Inc., 107 USPQ2d 2059, 2061
n.3 (TTAB 2013). The “Board will consider dictionary definitions taken from Urban
Dictionary so long as the non-offering party has an opportunity to rebut that evidence by
submitting other definitions that may call into question the accuracy of the particular Urban
Dictionary definitions.” Id. Kicking Horse has not challenged the Urban Dictionary
definitions, and we will consider them, together with the other dictionary definitions, for
whatever probative value they may have.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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verb forms, in asking “How do we produce the most kick ass coffee there is?” 29
TTABVUE 55, in explaining “How to Brew a Kick Ass Cup at Home,” id. at 56, and
in urging consumers of its coffee to “Wake Up & Kick Ass.” 40 TTABVUE 6.
The record reflects use by third parties of “kick-ass” or “kick ass” in connection
with mudslide cocktails, 29 TTABVUE 61, coffee, id. at 66, 137,20 party punch, id. at
85, tea, id. at 146, and sangria, id. at 182, and with a host of food products and
services, and food preparation advice. Id. at 60, 63-64, 70-84, 91-136, 143-145, 151-
181, 184-321. Nearly all of these uses are non-trademark uses of the terms “kick ass”
or “kick-ass,” in their adjectival form.21 The only clear uses of KICK ASS as source-
identifiers are the Best Ever Kick-Ass Mudslide, id. at 61-62, KICKASS beef jerky,
id. at 63-64, Kick Ass Coffee Co., id. at 66-69, and Kick Ass Kitchen. Id. at 156-159.
Kicking Horse argues that “the fact that others use the phrase ‘Kick Ass’ does not
demonstrate weakness, because some of these uses have been challenged and others
are for unrelated goods.” 44 TTABVUE 10. There is nothing in the record showing
that any of the uses have been challenged, and against the backdrop of the various
dictionary definitions of “kick ass,” the multiple descriptive third-party uses
collectively show that “kick ass” is a laudatory term. We thus agree with the Board

20 One of these uses involves a recipe for “A ‘Kick Ass’ Mocha” using Kicking Horse’s KICK
ASS coffee beans. 29 TTABVUE 137-142.
21 Examples include “Can Kick-Ass Food Sell Cars?, 29 TTABVUE 87-90, “How to make a
kick-ass Roast Chicken,” id. at 91-96, “support us on kickstarter to build a kick ass food
truck,” id. at 97, “A Guy’s Guide to Cooking Kick-Ass Food,” id. at 99-103, “L’s Kick-Ass
Minestrone Soup,” id. at 109-117, “Kick Ass Chicken Lasagna,” id. at 117-136, “Easy DIY
Kick Ass Thai Food,” id. at 151-153, “Kick-Ass Mashed Potatoes,” id. at 160-168, “Kick Ass
Rice,” id. at 206-207, “Kick-Ass Vegetarian Chili,” id. at 211-213, “Kick Ass Morning Muesli,”
id. at 219-223, and “11 Kick Ass Cinnamon Roll Recipes.” Id. at 254-269.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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panel on the previous appeal that the KICK ASS mark for coffee “does have some
suggestive connotation in relation to the goods.” 38 TTABVUE 4 (Serial No.
78877552).
Critchley also made of record 11 third-party registrations of marks containing the
words KICK and ASS in support of his claim that KICK ASS is weak. 40 TTABVUE
37, 48-55, 65-68.22 There are problems with both the quantity and quality of this
evidence.
While there is no minimum number of third-party marks required to show
weakness, 11 registrations,23 coupled with two common law uses of KICK ASS
marks,24 are a relatively small number compared to the number of such marks in
cases that have found weakness based on those marks. See, e.g., Inn at St. John’s,
126 USPQ2d at 1746 (four third-party registrations and no third-party uses were “a
far cry from the large quantum of evidence of third-party use and third-party
registrations that was held to be significant” in the Federal Circuit’s decisions in Jack
Wolfskin Ausrustung Fur Draussen GmbH & Co. KGAA v. New Millennium Sports,

22 In addition to the registrations, Critchley made of record two third-party applications to
register KICK ASS-formative marks, together with their specimens of use. 40 TTABVUE 38-
47, 56-64. “[P]ending applications are evidence only that the applications were filed on a
certain date; they are not evidence of use of the marks.” In re Inn at St. John’s, LLC, 126
USPQ2d 1742, 1745 (TTAB 2018) (citing Nike Inc. v. WNBA Enters. LLC, 85 USPQ2d 1187,
1193 n.8 (TTAB 2007)). We have given the applications and their specimens no weight in our
analysis under the sixth du Pont factor.
23 The number of different entities who have registered KICK ASS-formative marks is
actually 10 because the registrations of KICK YO ASS and KICK YO’ ASS HOT have the
same owner. 40 TTABVUE 48-49 (Registration Nos. 3919326 and 3919322).
24 As discussed below, two of the four examples of third-party trademark use of KICK ASS
involve the use of registered marks.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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S.L.U., 797 F.3d 1363, 116 USPQ2d 1129, 1136 (Fed. Cir. 2015) and Juice Generation,
Inc. v. GS Enters. LLC, 794 F.3d 1334, 115 USPQ2d 1671, 1674 Fed. Cir. 2015)).25 Cf.
TPI Holdings, Inc. v. TrailerTrader.com, LLC, 126 USPQ2d 1409, 1427-28 n.92
(TTAB 2018) (67 third-party registrations and numerous uses of TRADER-formative
marks showed that the formative was weak and could not form the basis of
petitioner’s claimed family of marks); i.am.symbolic, 123 USPQ2d at 1751 (where the
conflicting marks were identical, evidence of the coexistence of the cited registered
mark with two third-party registrations of the same mark for the same or similar
goods “falls short of the ‘ubiquitous’ or ‘considerable’ use of the mark components
present in” Jack Wolfskin and Juice Generation). The Federal Circuit has held that
“extensive evidence of third-party use and registration ‘is powerful on its face,’ even
where the specific extent and impact of the usage has not been established,” Jack
Wolfskin, 116 USPQ2d at 1136 (quoting Juice Generation, 115 USPQ2d at 1674-75),
but because there is no such “extensive” evidence here, we must scrutinize the third-
party marks carefully to determine whether they show that the KICK ASS mark for
coffee is weak.
Critchley made of record evidence of use of only two of the registered marks,
KICKASS for jerky and BEST EVER KICK-ASS alcoholic cocktails, 29 TTABVUE
61-64, as well as use of the apparent common law marks Kick Ass Koffee Co. for a

25 In Jack Wolfskin, there were at least 14 third-party registrations and uses of paw print
marks that showed the weakness of that design element in the opposer’s mark, 116 USPQ2d
at 1136 n.2, while in Juice Generation, there were approximately 26 third-party registrations
and uses of marks containing the words “Peace” and “Love” that showed the weakness of
those words in the opposer’s marks. 115 USPQ2d at 1673 n.1.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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coffeehouse in Astoria, Oregon, and Kick Ass Kitchen for a restaurant in east Los
Angeles, California. Id. at 66-69, 156-159. There is no evidence of the extent or
duration of any of these uses, however, or of the degree of their exposure to consumers
in the United States.26 In the absence of such evidence, we cannot conclude that these
uses have weakened the KICK ASS mark for coffee.
With respect to the registrations per se, five cover some form of clothing,27 one
covers prepared alcoholic cocktails,28 one covers non-alcoholic cocktail mixes, hot
sauce, and other foods, 29 one covers hot sauce alone,30 and the others cover cheese,31
jerky,32 and a prepared beef filet.33 None covers coffee or energy drinks.
The five registrations for clothing show marks containing the words KICK ASS
and other words. While they indicate that multiple KICK ASS-formative marks for
clothing can coexist based on the differences between them, they tell us little, if

26 The coffeehouse use has particular potential relevance, but we note that it is described in
reviews on tripadvisor.com as a “little coffee drive-through,” and a “great little coffee shop”
located in a “small building.” 29 TTABVUE 67. Whether or not that is true, we cannot find,
on the basis of a handful of reviews alone, that there has been significant exposure of the
Kick Ass Koffee Co. mark.
27 Registration Nos. 4978914 of KICK ASS VEGETABLES and design (40 TTABVUE 54-55);
2039645 of KICK ASS LIMITED and design (id. at 65); 4929030 of GKA GIRLS KICK ASS
(id. at 66); 4864534 of ENTREPENEURS KICK ASS (id. at 67), and 4401243 of KICK ASS
KENTUCKIAN (id. at 68). Two of the registrations also cover a few other goods and services.
28 Registration No. 2235525 of BEST EVER KICK-ASS on the Supplemental Register (id. at
51).
29 Registration No. 3919322 of KICK YO’ ASS HOT! (id. at 49).
30 Registration Nos. 3919326 for KICK YO ASS (id. at 48-49). This registration has the same
owner as the registration of KICK YO’ ASS HOT!.
31 Registration No. 5011427 of KICK-ASS (id. at 37), which issued under Section 44(e) of the
Trademark Act, 15 U.S.C. § 1126(e), without a showing of use in commerce.
32 Registration No. 4026000 of KICKASS (40 TTABVUE 50).
33 Registration No. 1696285 of KICK ASS FILET (id. at 53).
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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anything, about the strength of KICK ASS alone for coffee, or whether KICK ASS
alone for coffee, and KICK ASS alone for clothing or energy drinks, are confusingly
similar. See Inn at St. John’s, 126 USPQ2d at 1745-46. The third-party registrations
for the various beverages and foods, all but two of which also show marks consisting
of the words KICK ASS together with other words, similarly have little, if any,
probative value regarding the weakness of KICK ASS for coffee in the absence of
evidence that those foods and beverages are goods that are related to coffee. Id. at
1745; i.am.symbolic, 123 USPQ2d at 1751; cf. Omaha Steaks, 128 USPQ2d at 1693-
95 (finding that third-party uses of Omaha-formative marks had to be shown to be
related to the particular goods at issue to have probative value on the weakness of
the opposer’s OMAHA STEAKS mark); Nat’l Cable Television Ass’n v. Am. Cinema
Editors, Inc., 937 F.2d 1572, 19 USPQ2d 1424 (Fed. Cir. 1991).
The sixth du Pont factor is neutral in our analysis of likelihood of confusion.
3. Similarity or Dissimilarity of the Goods
The second du Pont factor “considers ‘[t]he similarity or dissimilarity and nature
of the goods or services as described in an application or registration.’” In re Detroit
Athletic Co., 903 F.3d 1297, 128 USPQ2d 1047, 1051 (Fed. Cir. 2018) (quoting du
Pont, 177 USPQ at 567). Our analysis under this factor is based on the identifications
of goods in the application and registrations. Id.; Stone Lion Capital Partners, LP v.
Lion Capital LLP, 746 F.3d 1317, 110 USPQ2d 1157, 1161-63 (Fed. Cir. 2014).
“[L]ikelihood of confusion can be found ‘if the respective products are related in some
manner and/or if the circumstances surrounding their marketing are such that they
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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could give rise to the mistaken belief that they emanate from the same source.’” Coach
Servs., 101 USPQ2d at 1722 (quoting 7-Eleven Inc. v. Wechsler, 83 USPQ2d 1715,
1724 (TTAB 2007)).
“The degree of ‘relatedness’ must be viewed in the context of all the factors, in
determining whether the [goods] are sufficiently related that a reasonable consumer
would be confused as to source or sponsorship.” In re Shell Oil Co., 992 F.2d 1204, 26
USPQ2d 1687, 1689 (Fed. Cir. 1993). Where, as here, the marks are identical, the
degree of similarity between the goods required for confusion to be likely declines.
See, e.g., Orange Bang, Inc. v. Olé Mexican Foods, Inc., 116 USPQ2d 1102, 1117
(TTAB 2015). “[T]here need be only a viable relationship between the respective goods
or services in order to find that a likelihood of confusion exists.” In re Opus One Inc.,
60 USPQ2d 1812, 1815 (TTAB 2001). See also Shell Oil, 26 USPQ2d at 1689; Swiss
Grill Ltd. v. Wolf Steel Ltd., 115 USPQ2d 2001, 2011 n.18 (TTAB 2015); In re Thor
Tech Inc., 90 USPQ2d 1634, 1636 (TTAB 2009).
a. Interpretation of the Identifications of Goods34
(i) Kicking Horse’s Registration for Coffee
Kicking Horse’s pertinent registration covers goods identified as “coffee.” This
identification is broad and unrestricted, and thus must be deemed to include “all the
goods of the nature and type described therein,” In re Jump Designs LLC, 80 USPQ2d
1370, 1374 (TTAB 2006), but the parties dispute the “nature and type” of the goods.

34 The parties do not dispute the meaning of the various items of clothing identified in the
Class 25 portion of Critchley’s registration.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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Kicking Horse claims that Critchley construes the word to mean only “coffee beans,”
44 TTABVUE 9, while Critchley claims that Kicking Horse “adopts a broad definition
of its own goods, which are limited to ‘coffee,’ to include not only coffee but also coffee-
based beverages.” 43 TTABVUE 16.
Critchley similarly argued on the previous appeal that “‘coffee’ in [Kicking
Horse’s] identification of goods is limited to ‘ingredients for making coffee beverages
(i.e., ground coffee, coffee beans)’ as opposed to coffee beverages.” 36 TTABVUE 9
(Serial No. 78877552). The Board panel rejected that argument, finding that it was
required to “presume that ‘coffee’ as broadly identified in the registration
encompasses all types of coffee, including whole bean ground and roasted coffee, as
well as coffee beverages.” Id. at 10 (citing MERRIAM-WEBSTER DICTIONARY). Critchley
acknowledges here that “‘[c]offee’ means coffee beans or coffee brewed from ground
coffee beans,” 43 TTABVUE 16, and he cites the same dictionary definition of “coffee”
cited by the Board panel on the previous appeal, which he made of record here. 43
TTABVUE 16 (citing 29 TTABVUE 27).35 Under this definition, “coffee” means “a
beverage made by percolation, infusion, or decoction from the roasted and ground
seeds of a coffee plant,” “coffee seeds especially roasted and often ground,” and “a
dehydrated product made from brewed coffee ; also: a beverage made
from this.” 29 TTABVUE 27.
After acknowledging the definition, Critchley proceeds to argue that there is no
evidence “that ‘coffee’ should be interpreted in a way that it [sic] inconsistent with

35 Kicking Horse cites the same definition. 44 TTABVUE 9.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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the plain meaning of the word,” 43 TTABVUE 16, and that “Kicking Horse’s apparent
assumption that the term ‘coffee’ is broad enough to include coffee-based beverages
is entirely lacking in support.” Id. He does not identify specific examples of this
“apparent assumption,” however, or explain why the word “coffee” in the
identification necessarily excludes all “coffee-based beverages,” which he does not
define. The record shows that “coffee” includes brewed coffee, as well as “coffee-based
beverages” sold in ready-to-drink form in which milk, sugar, or flavorings have been
added to coffee.
We take judicial notice pursuant to Rule 201(b)(1) of the Federal Rules of Evidence
that cream, milk, and/or sugar are commonly added to coffee when it is consumed,
and the record shows that packaged ready-to-drink coffee, including espresso,36 often
contains milk and sugar,37 or other pre-added flavorings.38 These beverages are often
expressly identified as “coffee,” and the fact that they contain additives does not
transform them into something else. Such “coffee-based beverages” fairly fall within
the agreed-upon definition of “coffee,” and we agree with the Board panel on the

36 The Board may take judicial notice of dictionary definitions, Univ. of Notre Dame du Lac
v. J.C. Gourmet Food Imp. Co., 213 USPQ 594 (TTAB 1982), aff’d, 703 F.2d 1372, 217 USPQ
505 (Fed. Cir. 1983), including online dictionaries that exist in printed form or regular fixed
editions. In re Red Bull GmbH, 78 USPQ2d 1375, 1377 (TTAB 2006). We take judicial notice
that “espresso” is “coffee brewed by forcing steam or hot water through finely ground darkly
roasted coffee beans.” MERRIAM-WEBSTER DICTIONARY (merriam-webster.com, last accessed
on February 25, 2019).
37 Examples include Starbucks’ “Iced Coffee + Milk” and “Doubleshot Energy Coffee Drink,”
25 TTABVUE 389, 434, and various cold brew coffee beverages sold under the “hi*ball” mark.
Id. at 392, 394, 397.
38 Examples include Starbucks’ “Caramel Iced Coffee,” “Iced Coffee Caramel,” and “Vanilla
Iced Coffee.” 25 TTABVUE 389.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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previous appeal that “coffee” in Kicking Horse’s identification of goods includes
“whole bean, ground and roasted coffee, as well as coffee beverages.” 36 TTABVUE
10 (Serial No. 78877552).39
(ii) The Energy Drinks Identified in Critchley’s Registration and
Application
The parties focus solely on the goods identified as “energy drinks” in Class 32 in
Critchley’s registration (“Energy drinks . . . excluding coffee-flavoured energy drinks,
coffee-based energy drinks, and energy drinks having coffee as an ingredient”) and
application (“energy drinks, excluding coffee-flavoured energy drinks, coffee-based
energy drinks, and energy drinks having coffee as an ingredient”). These portions of
the identifications contain express limitations on the nature and type of “energy
drinks” in the form of exclusions from the coverage of that term. The parties disagree
about the impact of the exclusions on the issue of the relatedness of the goods.
Critchley argues that “Kicking Horse repeatedly refers to ‘coffee’ and ‘energy drinks,’
ignoring the fact that Critchley has expressly excluded “coffee-flavoured energy
drinks, coffee-based energy drinks, and energy drinks having coffee as an ingredient.”
43 TTABVUE 16.40 Kicking Horse responds that “consumers would certainly be

39 Critchley also argues that coffee “is a gourmet specialty item, generally sold in sealed bags
or tins for brewing at home,” while “energy drinks are sold in small, metal cans for quick
consumption.” 43 TTABVUE 17. Kicking Horse’s registration contains no limitation as to the
packaging or delivery means for the goods identified as “coffee,” and, as noted above, the
record shows that coffee is sold in ready-to-drink form in cans and bottles. We find that the
word “coffee” in the identification covers ready-to-drink coffee sold in bottles and cans.
40 Critchley goes so far as to claim that the “USPTO has already carefully considered the
exact issue before the Board, and determined that the mark KICK ASS for ‘coffee’ and the
mark KICK ASS for, inter alia, energy drinks excluding ‘coffee-flavored energy drinks, coffee-
based energy drinks, and energy drinks having coffee as an ingredient’ can coexist.” 43
TTABVUE 23. This appears to be a reference to the resolution of Critchley’s district court
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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unaware of this limitation in Critchley’s applications,” and that, in any event, “energy
drinks, whether offered with or without coffee or coffee flavoring, remain energy
drinks, and are therefore related to coffee.” 44 TTABVUE 7.
We take judicial notice that “energy drink” means “a usually carbonated beverage
that typically contains caffeine and other ingredients (such as taurine and ginseng)
intended to increase the drinker’s energy.” MERRIAM-WEBSTER DICTIONARY (merriam-
webster.com, last accessed on February 25, 2019). The record shows that there are a
wide variety of energy drinks, and that there are many energy drinks that are not
coffee flavored or based, and that do not contain coffee as an ingredient.41
b. Relatedness of Coffee and Non-Coffee Related Energy Drinks
Kicking Horse makes three arguments to show the relatedness of these beverages.
First, Kicking Horse argues that the function of both is “to awaken or energize a
consumer.” 42 TTABVUE 22. Kicking Horse claims that webpages and printed
publications in the record show the use of the goods for this purpose, and compare
their relative safety and efficacy. Id. Second, Kicking Horse argues that third-party

appeal through the entry of the referenced amendment to the identification of the goods, and
the USPTO’s subsequent approval of the amended application that matured into Critchley’s
registration. The USPTO’s election not to pursue the Section 2(d) ex parte refusal further
and to approve the amended application does not bind us in these inter partes proceedings.
See, e.g., McDonald’s Corp. v. McClain, 37 USPQ2d 1274, 1277 (TTAB 1995) (in an inter
partes proceeding following ex parte approval of an application, “we necessarily have the
authority to reach whatever decision is supported by this record”).
41 We refer to these drinks in this opinion as “non-coffee related energy drinks.” Examples
include “hi*ball” energy drinks flavored with pomegranate and acai, lemon lime, wild berry,
vanilla, black cherry, 25 TTABVUE 392-95; Starbucks’ Blueberry Acai, Raspberry
Pomegranate, and Strawberry Lemonade energy drinks, id. at 435-37, and energy drinks sold
under the Red Bull and Red Devil marks, 29 TTABVUE 65-67, 120-21, as well as the
numerous types of energy drinks shown on the websites of companies that Critchley describes
as “major energy drink brands.” 43 TTABVUE 17 (citing 31 TTABVUE 65-121).
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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registrations of marks for both coffee and energy drinks “serve to suggest that . . .
coffee and energy drinks . . . are [goods] that emanate from a single source.” Id. at 22-
23. Finally, Kicking Horse argues that it “has made of record more than 25 examples
showing the co-branding of coffee and energy drinks” and that these examples “are
real world evidence of the relatedness of these goods.” Id. at 23.
We begin with Kicking Horse’s registration evidence.
[U]se-based, third-party registrations, although not
evidence that the marks shown therein are in use or that
the public is familiar with them, nonetheless have
probative value to the extent that they serve to suggest
that the goods listed therein are of a kind which may
emanate from a single source under a single mark.
Joel Gott Wines LLC v. Rehoboth Von Gott Inc., 107 USPQ2d 1424, 1432 (TTAB 2013)
(finding that third-party registrations covering both wine and water were probative
of the relatedness of those beverages). See also In re Albert Trostel & Sons Co., 29
USPQ2d 1783, 1785-86 (TTAB 1993); In re Mucky Duck Mustard Co. Inc., 6 USPQ2d
1467, 1470 n.6 (TTAB 1988).
Critchley acknowledges that the record contains “31 active registrations that
include both ‘coffee’ and ‘energy drinks.’” 43 TTABVUE 17. By our count, there are
35 such registrations,42 but the discrepancy is inconsequential. Even though some of

42 Registration Nos. 4793269, 4765519, 4620762, 4542536, 4500898, 4856040, 4319026,
4089150, 4064851, 4676767, 4546441, 4649967, 4645461, 4635110, 4599681, 4595257,
4261589, 4504326, 4522691, 4369987, 4238545, 4238538, 4305814, 4332359, 4343043,
3772704, 3772667, 3681347, 4384167, 3862503, 3782242, 3861510, 3864878, 3593803, and
3114545 (25 TTABVUE 15-17, 21-23, 34-39, 43-48, 53-66, 71-76, 78-101, 106-111, 114-120,
157-175, 212-219, 234-236, 263-265, 284-297, 308-316, and 356-358). Consistent with our
interpretation of the word “coffee” in Kicking Horse’s identification of goods, we have included
registrations in which the word appears in the terms “iced coffee,” “prepared coffee,” “ground
coffee,” and “coffee drinks, namely, coffee-based beverage containing milk.”
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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the registrations have common ownership,43 the record shows that at least 20
different entities have registered their marks for goods identified as both “coffee” and
“energy drinks,” which we deem to include non-coffee related energy drinks. Jump
Designs, 80 USPQ2d at 1374. The registrations serve to suggest that coffee and non-
coffee related energy drinks may emanate from the same source under the same
mark. In re Davey Prods. Pty Ltd., 92 USPQ2d 1198, 1202-03 (TTAB 2009) (21 third-
party registrations probative of relatedness of subject goods); In re Anderson, 101
USPQ2d 1912, 1919-20 (TTAB 2012) (numerous third-party registrations probative
of relatedness); cf. In re C.H. Hanson Co., 116 USPQ2d 1351, 1356 (TTAB 2015)
(although five third-party registrations were “limited in number,” “they nonetheless
ha[d] probative value to the extent they serve to suggest that the identified goods are
of a kind which are produced or marketed by a single source under a single mark”);
In re Davia, 110 USPQ2d 1810, 1817 n.15 (TTAB 2014) (two third-party registrations
of marks for pepper sauce and natural sweeteners were probative of relatedness of
pepper sauce and agave sweeteners where record showed that agave “is a natural
sweetener”).
We turn next to Kicking Horse’s use evidence. Evidence of the sale of different
goods under the same mark is probative of their relatedness. Id. at 1355-56; Davey

43 These groups of commonly owned registrations are Registration Nos. 4620762, 4599681,
4504326, and 4500898 (Suja Life, LLC); Registration Nos. 4319026, 4089150, and 4064851
(Nature’s Best Distribution, LLC); Registration Nos. 4343043 and 4332359 (Orient Provision
Trading Co. Ltd.); and Registration Nos. 3782242 and 3861510 (Cumberland Farms, Inc.).
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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Prods., 92 USPQ2d at 1203. We reproduce below examples of webpages showing the
sale of coffee and non-coffee related energy drinks:
44
45

44 25 TTABVUE 389.
45 Id. at 435-37. These non-coffee related drinks are not called “energy drinks” per se, but
they fall within the meaning of that term given their touted ingredients, function, and effect.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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46
47

46 25 TTABVUE 392.
47 Id. at 394. For the reasons discussed above, the “Coffee Beverage” consisting of “Cold Brew
Coffee” to which milk, sugar, and vanilla flavoring have been added falls within the definition
of “coffee” in Kicking Horse’s goods identification.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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48
49

48 25 TTABVUE 449.
49 Id. at 451. Dutch Brothers owns Registration No. 4595257 for the mark DUTCH BROS.,
which covers “coffee and coffee-based beverages” and “energy drinks.” Id. at 98-101.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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50
51

50 25 TTABVUE 469.
51 Id. at 470.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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Critchley challenges both the quantity and the quality of this evidence. He claims
that it is “vastly overstated” because “multiple brands appear more than once, with
only 7 different owners represented,” 43 TTABVUE 17, and because “the majority of
these companies are co-branding either coffee beans and coffee-based energy drinks
(e.g. Starbucks) or coffee-based beverages and coffee-based energy drinks (e.g., Hi-
ball Energy, Monster Energy, Killer Buzz, Rockstar Roasted Energy).” Id. at 18. He
also argues that he “has made of record excerpts of the websites of twenty major coffee
brands, none of which feature any co-branded energy drinks,” id. at 16-17 (citing 31
TTABVUE 9-64), as well as “excerpts of the websites of twenty major energy drink
brands, none of which feature any co-branded coffee beans.” Id. at 17 (citing 31
TTABVUE 65-121).52
We agree with Critchley that the record shows that many coffee sellers do not sell
non-coffee related energy drinks,53 and that many energy drinks sellers do not sell
coffee. The fact that many companies sell only one of those goods, however, does not
negate Kicking Horse’s evidence that multiple companies do sell both under the same

52 Portions of many of the websites are barely legible or entirely illegible (e.g., 31 TTABVUE
69-71, 73, 79, 81, 83, 85-93, 103, 106-107, 109, 111-112, and 116). A party “has a duty to
ensure that the evidence it submits is legible.” Alcatraz Media Inc. v. Chesapeake Marine
Tours Inc., 107 USPQ2d 1750, 1758 (TTAB 2013) (citation omitted). We “can only review
evidence that is clear and unobstructed,” and “we have considered this evidence to the extent
it is legible and we are able to read the entire context of the evidence.” Id.
53 Starbucks is not one of them, however, because, as shown above, it offers both coffee and
non-coffee related energy drinks. 25 TTABVUE 389, 435-437. This is a significant omission
from Critchley’s evidence because the Board found more than a decade ago that Starbucks is
“one of the most famous brands in the world.” See Starbucks U.S. Brands LLC v. Ruben, 78
USPQ2d 1741, 1751 (TTAB 2006). Critchley also included only one page from the Dutch Bros.
website, 31 TTABVUE 45, and the record shows that Dutch Bros. offers both coffee and non-
coffee related energy drinks. 25 TTABVUE 449-51.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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mark. Kicking Horse’s third-party use evidence is highly probative of the relatedness
of the goods when considered together with its third-party registration evidence
discussed above. See, e.g., C.H. Hanson Co., 116 USPQ2d at 1355-56 (six websites
showing sale of the subject goods, coupled with five third-party registrations of marks
for them, “support the conclusion that the goods are related”); Davey Prods., 92
USPQ2d at 1203 (two websites showing sale of the subject goods, coupled with 21
third-party registrations of marks for them, supported finding of relatedness).54
Finally, we address Kicking Horse’s claim that coffee and energy drinks serve a
similar function, “to awaken or energize a consumer.” 42 TTABVUE 22. Evidence
that different goods serve a similar function is probative of the fact that they may be
viewed as coming from a common source when offered under the same mark. Davia,
110 USPQ2d at 1815 (agave sweeteners and pepper sauce found to be related in part
because both are used as a condiment and are often used together).
Critchley concedes “that customers seeking to get an immediate energy boost
might decide between purchasing an energy drink and a pre-made coffee-based
beverage.” 43 TTABVUE 18. Kicking Horse made of record several articles and
webpages discussing the manner in which caffeinated drinks, including coffee and
energy drinks, boost energy. 41 TTABVUE 6-47.55 One article discusses “[s]lamming

54 We note that the Board panel on the previous appeal found that two third-party
registrations of marks for both coffee and fruit drinks, coupled with two third-party uses of
marks for both goods, showed that “purchasers would consider the same mark or highly-
similar marks on such goods to emanate from the same source.” 36 TTABVUE 11 (Serial No.
78877552).
55 Internet webpages and printed publications are “admissible only to show what has been
printed, not the truth of what has been printed.” Safer, 94 USPQ2d at 1040. Kicking Horse’s
evidence is relevant for the limited purpose for which it is offered, namely, to show that coffee
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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an energy drink instead of slowly sipping coffee in the morning” and relates the
results of a study at Washington State University addressing “the popular opinion
that energy drinks create an unsafe ‘jolt’ of energy, while coffee provides a safer, more
drawn-out buzz.” Id. at 19.56 Other articles, one of which is entitled Coffee v. energy
drink: a jolt is a jolt, discuss this study. Id. at 21-22, 46-47. Three webpages compare
the caffeine content of energy drinks and coffee. Id. at 35-41, 44-45.57
In addition, some of Critchley’s own evidence reflects the similar functions of
coffee and non-coffee related energy drinks. The website of 5-hour Energy asks what
someone “hitting the wall” of fatigue would do, including “Run for the coffee?”, and
states that the 5-hour Energy product has “as much caffeine as a cup of the leading
premium coffee.” 31 TTABVUE 94. The website of the Bomba cherry energy drink
states that “[f]or thousands of years people all around the world have used caffeine-
rich drinks such as tea, coffee and cola to enhance their focus and give them a kick of
energy.” Id. at 101. A page from the website of Hype Energy Drinks appears to show
coffee beans as a typical source of caffeine. Id. at 112.
The record as a whole reflects a consumer perception that both coffee and energy
drinks perform the similar general function of providing energy. This perception is

and energy drinks are “discussed in the same news articles and/or compared as to safety and
efficacy.” 41 TTABVUE 2.
56 A summary of the study is also in the record. Id. at 42-43.
57 Critchley argues that this evidence “also suffers from an over-inclusive definition of the
‘energy drinks’ at issue in this case.” 43 TTABVUE 18. The only specific article or website
cited by Critchley discusses a college athlete’s creation of an energy drink from coffee, which
Critchley dismisses as “irrelevant because Critchley’s goods exclude energy drinks made from
coffee.” Id. The other materials discuss or display non-coffee related energy drinks as well as
coffee-related ones.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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probative of the relatedness of the goods, Davia, 110 USPQ2d at 1815, because it is
consistent with a perception of a KICK ASS-brand non-coffee related energy drink as
a line extension by the producer of KICK ASS coffee into another form of energizing
beverage that appeals to different tastes or practicalities.58
The third-party use and registration evidence, the Internet and printed
publication evidence, and the other materials in the record, collectively establish that
there is more than a “viable relationship” between coffee and non-coffee related
energy drinks. See C.H. Hanson Co., 116 USPQ2d at 1355-56; Davia, 110 USPQ2d
1815-18; Anderson, 101 USPQ2d at 1919-20; Davey Prods., 92 USPQ2d at 1202-03.
The second du Pont factor supports a finding of a likelihood of confusion as to those
goods.
c. Relatedness of Coffee and Clothing
To show the relatedness of coffee and clothing, Kicking Horse relies principally on
third-party registration and use evidence. 42 TTABVUE 23-24.59 Kicking Horse
claims that “[m]ore than 80 third-party registrations are of record,” id. at 23, and that

58 As noted above, Critchley dismisses this evidence because his “goods exclude energy drinks
made from coffee,” 43 TTABVUE 18, but consumers confronted with a non-coffee related
energy drink sold under the KICK ASS mark would be unaware that Critchley has excluded
coffee related energy drinks from his claimed right to register that mark.
59 Kicking Horse also invokes the “natural zone of expansion doctrine,” 42 TTABVUE 24,
which it claims “dictates that [it] is entitled to protection of its brand in areas where it could
be expected to expand its business.” Id. The doctrine of natural expansion is generally used
in inter partes cases to show priority. Orange Bang, 116 USPQ2d at 1119. Under the doctrine,
the first user of a mark in connection with particular goods or services “possesses superior
rights in the mark as against subsequent users of the same or similar mark for any goods or
services which purchasers might reasonably expect to emanate from it in the normal
expansion of its business under the mark.” Id. (citation omitted). As discussed above, there
is no issue of priority in these cases, and we need not apply the doctrine because the evidence
is sufficient to enable us to determine whether the goods are related. Id.
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“evidence of actual use of the same marks for coffee and clothing is also abundant and
of record,” id., including evidence showing that “many beverage manufacturers offer
branded clothing to strengthen marketing campaigns and brand recognition.” Id. at
24. We reproduce below representative examples of Kicking Horse’s evidence of use
of the same mark for coffee and clothing:
60
61

60 26 TTABVUE 360 (specimen of use in Registration No. 4841281).
61 Id. at 359 (specimen of use in Registration No. 4841281).
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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62
63

62 26 TTABVUE 369 (specimen of use in Registration No. 4793633).
63 Id. at 368 (specimen of use in Registration No. 4793633).
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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64
65

64 26 TTABVUE 392 (specimen of use in Registration No. 4742756).
65 Id. at 391 (specimen of use in Registration No. 4742756).
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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Critchley primarily disputes the quality of this evidence. He concedes that “the
third party registrations submitted by Kicking Horse show, at most, that 60
companies have registered marks for both coffee and clothing items.” 43 TTABVUE
18. By our count, there are 74 active, use-based third-party registrations of marks for
both coffee and one or more of the clothing items identified in Critchley’s
registration,66 and while there is considerable common ownership,67 there are at least
50 different companies and individuals who have registered marks for both coffee and
one or more of the clothing items identified in Critchley’s registration.
Critchley acknowledges that “third-party registrations may in some cases suggest
relatedness,” id. at 18-19, but argues that “it’s clear from the specimens and other
evidence of actual use that these are not really examples of ‘co-branding’ because none

66 Registration Nos. 4862645, 4862008, 4841281, 4702763, 4793633, 4787482, 4734307,
4591959, 4600316, 4639963, 4639859, 4639819, 4742756, 4742755, 4727131, 4707076,
4651408, 4648517, 4635440, 4635438, 4600130, 4591746, 4533532, 4525304, 4207049,
4716797, 4241681, 4806325, 4206464, 4434007, 3910864, 4201645, 4207138, 4635110,
4629285, 4621624, 4595257, 4595256, 4572688, 4515520, 4143339, 4143338, 4546259,
4391893, 4518831, 4452508, 4409982, 4357528, 4495718, 4382869, 4404663, 4404662,
4324275, 4316570, 4316569, 4286244, 4341097, 4278586, 4459706, 4442188, 4325464,
4183262, 4363122, 4502136, 4157537, 4332527, 4240414, 4538053, 4176490, 4180230,
4002371, 4176476, 3969498, and 3662079 (26 TTABVUE 8-141, 147-294, 299-319, 326-332).
A few of the registrations listed by Kicking Horse in its main brief are not in the record, and
they are not listed above.
67 These groups of commonly owned registrations are Registration Nos. 4702763, 4734307,
and 4734308 (Halekulani Corporation); Registration Nos. 4591959 and 4600316 (DD IP
Holder LLC); Registration Nos. 4639963, 4639859, 4639819, and 4639818 (Thrive Farmers
International, Inc.); Registration Nos. 4742756 and 4742755 (PRL USA Holdings, Inc.);
Registration Nos. 4651408, 4635440, and 4635438 (TAT & G, LLC); Registration Nos.
4600130 and 4591746 (owned by Tastefully Simple, Inc.); Registration Nos. 4595256 and
4595257 (owned by Dutch Bros. L.L.C.); Registration Nos. 4572688 and 4538053 (Starbucks
Corporation); Registration Nos. 4143338 and 4143339 (PocoLoco, LLC); Registration Nos.
4409982 and 4357528 (Airship Coffee, LLC); Registration Nos. 4404662 and 4404663 (Philz
Coffee, Inc.); Registration Nos. 4316569 and 4316570 (Cafe Moto); Registration Nos. 4176490
and 4180230 (Ben & Jerry’s Homemade, Inc.); and Registration Nos. 4002371 and 4176476
(Donut Joe’s, Inc.).
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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of these companies are actually in the clothing business” and that they are instead
“simply putting their logos on t-shirts and hats to promote their coffee.” Id.
Critchley also argues more broadly that “[i]f Kicking Horse’s definition of
relatedness were accepted, then clothing would be ‘related’ to an overly wide variety
of otherwise completely unrelated goods and services,” id., and that “just because it
is common for trademarks to be used on collateral goods like clothes does not mean
that clothing is related to every other conceivable product and services as a matter of
law.” Id. (internal quotation marks omitted). According to Critchley, “[b]ecause
customers understand that companies routinely sell, or give away, t-shirts and other
promotional material bearing the mark of their primary goods or services, a finding
of relatedness is not warranted in these circumstances.” Id.
In support of these arguments, Critchley cites three non-precedential Board
decisions, Collegetown Relocation, LLC v. Garan Servs. Corp., Opp. No. 91122058,
2004 TTAB Lexis 747 (TTAB December 29, 2004), Walden Book Co. v. Brenntano Co.,
Ltd., Opp. No. 91085214, 1997 WL 796199 (TTAB December 29, 1997), and CNL
Tampa Int’l Hotel P’ship, LP v. Palazollo, Opp. No. 91163724, 2007 WL 760521
(TTAB March 7, 2007), id. at 19-20;68 two precedential Board decisions, Standard
Knitting, supra, and Dubonnet Wine Corp. v. Les Tricots Dubonnet Ltee., 156 USPQ
694 (TTAB 1968); and a federal district court case, Michael Caruso & Co. v. Estefan
Enters., Inc., 994 F. Supp.1454 (S.D. Fla. 1998). All are distinguishable.

68 “Non-precedential decisions are not binding on the Board, but may be cited to and
considered for whatever persuasive value they may hold.” In re Fiat Grp. Mktg. & Corporate
Commc’ns S.p.A., 109 USPQ2d 1593, 1596 n.6 (TTAB 2014).
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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In Collegetown Relocation, the Board found that there was no admissible evidence
of the relatedness of real estate relocation and educational information services and
clothing, 33 TTABVUE 28-29 (Opp. No. 91122058), and that the opposer’s reliance on
the common promotional practice of using marks on collateral products, including its
own claimed use, was insufficient where the opposer’s mark was not famous or
renowned. Id. at 27-30. In Walden Book, the Board found that the opposer’s use of its
mark on shirts worn by its employees, two registrations for both clothing and
bookstore services and one instance of third-party use of a bookstore mark on
clothing, were insufficient collectively to show that retail bookstore services and
clothing were related. 1997 WL 796199, *4.69 The evidence of relatedness of coffee
and clothing here is far stronger than the evidence of the relatedness of the goods and
services was in either Collegetown Relocation or Walden Book.
In CNL Tampa Int’l, the Board found that clothing and restaurant services were
not related where the only evidence of relatedness was an unspecified number of use-
based third-party registrations of marks for both clothing and restaurant services.70
13 TTABVUE 8-11 (Opposition No. 91163724). The Board rejected the opposer’s
“natural zone of expansion” argument, which the Board found would apply “if the
evidence shows that consumers would generally expect that restaurant services and
shirts emanate from the same source,” id. at 9, and found that the third-party

69 The Board’s 1997 decision in this case is not available through the TTABVUE system.
70 The Board noted that there were 102 third-party registrations in the record, 13 TTABVUE
3 (Opp. No. 91163724), but it considered only “the registrations based on use in commerce.”
Id. at 4. Although the number of such registrations appears to be large, it is not specified in
the opinion.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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registrations were insufficient to show relatedness where the opposer’s mark was not
famous or well-known. Id. at 10. The Board found that “opposer failed to offer
persuasive evidence that [it] has prior rights in the mark PELAGIA used in
connection with shirts.” Id. at 11. The Board went on to say in what appears to be
dicta that “if third-party registrations alone are considered sufficient to prove that
goods and services are related, then virtually all consumer products and services
would be related,” and that “a per se rule regarding the relatedness of goods and
services is contrary to trademark law which requires that each case be decided on the
basis of all of the relevant facts in evidence.” Id. at 12.
While we are mindful that we must avoid creating “a per se rule regarding the
relatedness of goods and services,” id., “each case be decided on the basis of all of the
relevant facts in evidence,” id., and we rely here on all of the relevant facts in
evidence, including Kicking Horse’s third-party registration and use evidence, and
Critchley’s admissions that “customers understand that companies routinely sell, or
give away, t-shirts and other promotional material bearing the mark of their primary
goods or services,” and that “a number of coffee companies sell t-shirts to promote
their café or company name.” 43 TTABVUE 19.
The precedential Board decisions are similarly inapposite. In Standard Knitting,
the Board found that the opposer had failed to prove that clothing and automobiles
were related where the opposer’s relevant and admissible evidence consisted of a
“number” of third-party registrations and evidence of the applicant’s own use of the
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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subject mark for both goods. 77 USPQ2d at 1931 nn.25-26.71 In Dubonnet Wine, the
Board found that aperitif wine and clothing were not related where the “only
circumstance or condition relied on by opposer herein to establish a relationship
between ‘DUBONNET’ wine and ‘DUBONNET’ clothing is that . . . opposer has
promoted its wine in connection with fashions for women’s garments.” 156 USPQ at
698. The record evidence here of numerous third-party registrations and multiple
third-party uses is stronger in both quantity and quality than the evidence in these
cases.
Finally, while we are not bound by district court decisions, the court’s opinion in
Michael Caruso & Co. is also distinguishable. In that case, the court denied a motion
for a preliminary injunction, finding that there was no likelihood of confusion between
the marks BONGO for clothing and BONGOS CUBAN CAFE for restaurant services.
The plaintiff’s evidence of the similarity of the goods and services was the fact that
the defendant’s gift shop sold some clothing items under the defendant’s mark. 994
F. Supp. at 1461. The court found that neither point-of-sale confusion in the gift shop
nor post sale confusion was likely because “the words ‘Cuban Cafe’ clearly delineate
that Defendants’ clothing products are souvenirs from a restaurant,” id., and “people
are accustomed to clothing items that refer to services and establishments. The
marks here are identical, and there is nothing on the face of Critchley’s applied-for

71 The exact number of the third-party registrations is not specified in the Board’s opinion.
In addition, as discussed above, the TUNDRA marks in that case were identical in sound and
appearance, but differed in meaning.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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KICK ASS mark to indicate that clothing sold under that mark refers to Critchley
and his beverages rather than to Kicking Horse and its beverages.
Critchley has failed to persuade us that we should apply a different standard for
relatedness when the goods are clothing as opposed to energy drinks. More than 50
companies and individuals have registered their marks for both coffee and clothing,
particularly shirts, and the record as a whole, including Kicking Horse’s use evidence
and Critchley’s admissions, indicates that KICK ASS clothing would reasonably be
viewed by consumers familiar with KICK ASS coffee as emanating from the coffee
company, even if the coffee company is not “actually in the clothing business.” 43
TTABVUE 19. We find that there is at least a “viable relationship” between coffee
and clothing sold under the identical mark, and the second du Pont thus supports a
finding of a likelihood of confusion as to these goods.
4. Similarity or Dissimilarity of Channels of Trade
The third du Pont factor “considers ‘[t]he similarity or dissimilarity of established,
likely-to-continue trade channels.” Detroit Athletic Co., 128 USPQ2d at 1052 (quoting
du Pont, 177 USPQ at 567). We must assess the similarity of the trade channels by
reference to the identifications of goods. Id.
Kicking Horse argues that the parties’ beverages “clearly travel through the same
trade channels” because they are both “non-alcoholic products offered to the general
public,” specifically to “people who are interested in an energy boost.” 42 TTABVUE
24. Kicking Horse argues that coffee and clothing are also purchased by the general
public, that both beverages and clothing generally “can be purchased in convenience
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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stores, malls, retail stores and outlets, and even online,” and that “the trade channels
through which these products are offered are the same.” Id. at 23-24. Critchley
effectively acknowledges that “the goods at issue could all be sold in malls and retail
stores,” but argues that this should “be given little weight given the wide variety of
goods that can be purchased in large retail stores,” 43 TTABVUE 22, and that there
“is no evidence in the record that coffee and energy drinks are likely to be displayed
side by side on a shelf.” Id.
As shown above, coffee and non-coffee related energy drinks are offered on the
websites of coffee companies such as Starbucks and Dutch Bros. Critchley “concedes
that the goods at issue could all be sold online,” but argues that “this is not sufficient
to establish that they are sold through the same channels of trade,” id., citing
Parfums de Couer, Ltd. v. Lazarus, 83 USPQ2d 1012 (TTAB 2007). Parfums de Couer
does not support Critchley. Although the Board held in that case that “the mere fact
that goods and services may both be advertised and offered through the Internet is
not a sufficient basis to find that they are sold through the same channels of trade”
because the “Internet is such a pervasive medium that virtually everything is
advertised and sold through the Internet,” id. at 1021, the Board noted that “if the
goods or services were promoted or offered through the same website, that might
constitute a circumstance that could lead to likelihood of confusion.” Id. That
circumstance exists here, and we can also infer from the presence of the goods on the
same websites that they are also offered together in the brick-and-mortar outlets of
the online sellers. The record thus shows at least some overlap in the channels of
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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trade for coffee and non-coffee related energy drinks beyond their acknowledged
presence together in large retailers that carry a wide variety of goods. The third du
Pont factor slightly supports a finding of a likelihood of confusion as to the beverages.
As shown above, there is also some evidence that coffee and clothing, including
shirts, are also sold together in retail coffee stores, and Critchley concedes as much
in stating that “the evidence of record shows that a number of coffee companies sell
t-shirts to promote their café or company name.” 43 TTABVUE 19. The record thus
shows at least some overlap in the channels of trade for these goods, and the third du
Pont factor also slightly supports a finding of a likelihood of confusion as to Critchley’s
Class 25 goods.
5. Sophistication of Purchasers
The fourth du Pont factor is the “conditions under which and buyers to whom sales
are made, i.e. ‘impulse’ v. ‘careful, sophisticated purchasing.” du Pont, 177 USPQ at
567. Kicking Horse argues that “the goods offered or to be offered by Opposer and
Applicant are offered to the general public – not sophisticated purchasers,” and that
“these customers are not exercising a higher-than-normal duty of care, and are
susceptible to source confusion.” 42 TTABVUE 25. Critchley responds that “[n]either
party has submitted any evidence on the issue of whether buyers of coffee, clothing,
and energy drinks are either impulsive or particularly careful.” 43 TTABVUE 15.
We can infer from the identifications of goods that they may be purchased by
members of the general public, but our determination under this du Pont factor must
be based on the degree of care exercised by the least sophisticated purchasers of the
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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goods. Stone Lion, 110 USPQ2d at 1163. In the absence of any evidence regarding the
purchasing habits of the least sophisticated purchasers of coffee, non-coffee related
energy drinks, and various items of clothing, we find that this du Pont factor is
neutral in our analysis of likelihood of confusion.
6. Section 18 Motion
We turn finally to disposition of Critchley’s pre-trial motion to amend his Class 32
identifications of goods in his registration and application pursuant to Section 18 of
the Act, 15 U.S.C. § 1068, to cover solely “energy drinks, excluding coffee-flavoured
energy drinks, coffee-based energy drinks, and energy drinks having coffee as an
ingredient.” The proposed amendment would delete the portion of the identifications
on which the Board affirmed the refusal to register on the previous appeal.
Section 18 gives the Board the equitable power to restrict the goods or services
identified in an application or registration. See, e.g., Embarcadero Techs. Inc. v.
RStudio Inc., 105 USPQ2d 1825, 1828 (TTAB 2013). To prevail on his motion,
Critchley must show that the amendment will avoid a finding of a likelihood of
confusion. See Orange Bang, 116 USPQ2d at 1111; Eurostar Inc. v. “Euro-Star”
Reitmoden GmbH & Co., 34 USPQ2d 1266, 1270 (TTAB 1994). The proposed
amendment seeks to restrict the Class 32 identifications in his registration and
application to the very goods on which we have analyzed likelihood of confusion, and
have found it to exist. Critchley’s motion would not alter that finding, and his motion
is denied.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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7. Conclusion and Summary of du Pont Factors
All of the relevant du Pont factors support a finding of a likelihood of confusion,
or are neutral. Kicking Horse’s mark KICK ASS for coffee is slightly suggestive and
thus somewhat weak conceptually, but the marks are identical in all respects,
including in meaning, and the conceptual weakness of Kicking Horse’s mark does not
negate the impact of the identity of the marks in the balancing of the du Pont factors.
The record shows that coffee and non-coffee related energy drinks have similar
energy-providing functions and have been shown to emanate from the same source
under the same marks. The record similarly shows that there is at least a viable
relationship between coffee and clothing due to their common sourcing under the
same marks, even if that sourcing reflects the promotion of coffee products. There is
at least some overlap in the channels of trade for coffee, non-coffee related energy
drinks, and clothing. The evidence of third-party use and registration of KICK ASS-
formative marks is insufficient to weaken the KICK ASS mark for coffee
commercially, or to suggest that consumers can distinguish the sources of coffee, non-
coffee relate energy drinks, and clothing sold under identical KICK ASS marks.
We find, on the basis of the record as a whole, that Kicking Horse proved, by a
preponderance of the evidence, that consumers familiar with the KICK ASS mark for
coffee who encounter non-coffee related energy drinks and clothing sold under the
identical KICK ASS mark are likely to believe mistakenly that those goods originate
with, or are sponsored or authorized by, the seller of KICK ASS coffee.
Opposition No. 91218282 and Cancellation No. 92059924 (Consolidated)
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Decision: The opposition is sustained and the petition to cancel is granted.
Registration No. 4553724 will be cancelled in due course.