I-Coat Company, LLC.

Trademark Trial and Appeal Board

Jun 7, 2018

No. 86802733 (T.T.A.B. Jun. 7, 2018)

Mailed: June 7, 2018
UNITED STATES PATENT AND TRADEMARK OFFICE
_____

Trademark Trial and Appeal Board
_____

In re I-Coat Company, LLC.
_____

Serial Nos. 86802467; 86802618 and 868027331
_____

Gary L. Eastman of Eastman & McCartney LLP,
for I-Coat Company, LLC.
Jonathan Ryan O’Rourke, Trademark Examining Attorney, Law Office 104,
Dayna Browne, Managing Attorney.
_____

Before Cataldo, Wellington and Goodman, Administrative Trademark Judges.

Opinion by Cataldo, Administrative Trademark Judge:
I-Coat Company, LLC (Applicant) seeks registration on the Principal Register of
the following marks, all filed on October 28, 2015 under Section 1(a) of the Trademark
Act, 15 U.S.C. § 1051(a), on the basis of Applicant’s allegation of July 1, 2015 as a

1 The Examining Attorney’s November 16, 2017 motion to consolidate these proceedings (11
TTABVUE) was granted in a Board order issued on November 21, 2017 (12 TTABVUE). The
records in these consolidated appeals are essentially identical, and we will refer in this
decision to the record in application Serial No. 86802467 unless otherwise noted.
Page references herein to the application record refer to the downloadable .pdf version of the
USPTO’s Trademark Status & Document Retrieval (TSDR) system. References to the briefs,
motions and orders on appeal refer to the Board’s TTABVUE docket system. See Trademark
Board Manual of Procedure (TBMP) § 1203.01 (June 2017).
This Opinion is a
Precedent of the TTAB
Serial Nos. 86802467; 86802618 and 86802733
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date of first use in commerce: INDIGO (in standard characters);2
(“AR” disclaimed);3 and (“AR” disclaimed);4 all identifying
“optical lenses, namely, corrective lenses sold through eye care professionals” in
International Class 9.
The Trademark Examining Attorney has refused registration of all three
applications under Section 2(d) of the Trademark Act, 15 U.S.C. § 1052(d), on the
ground that Applicant’s marks, as used in connection with the goods identified in the
applications, so resemble the following marks, previously registered to the same
entity on the Principal Register, as to be likely to cause confusion, to cause mistake,
or to deceive:

2 Application Serial No. 86802467.
3 Application Serial No. 86802618. The mark consists of a square-like figure with the upper
right corner folded just beyond the middle of the square; the word “INDIGO”, outlined in
white, begins on the fold; to the lower right of the word “INDIGO” are the letters “AR”. Shades
of gray are below and behind the word “INDIGO”. Color is not claimed as a feature of the
mark.
4 Application Serial No. 86802733. The mark consists of a square-like figure with the lower
left corner and the upper right corner the color pink blending into purple, and blue in the
middle. The upper right corner of the square appears to be folded inward just beyond the
middle of the square, with the color black used on the outside of the folded corner design for
shading and a white line inside the corner design for dimension. The word “INDIGO” appears
in a stylized purple font outlined in white, beginning with the “I” over the right side of the
square. Below and behind the word “INDIGO” is a rainbow design starting on the left with
the color blue, which blends into the color green, which blends into the color yellow, which
blends into the color orange, which blends into the color red. To the right and below the word
“INDIGO” are the letters “AR” in a stylized black font. Other than as described above, the
color white shown in the drawing represents transparent areas and is not part of the mark.
The colors pink, purple, blue, green, yellow, orange, red, white, and black are claimed as a
feature of the mark.
Serial Nos. 86802467; 86802618 and 86802733
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INDIGOSNOW (in standard characters) identifying, inter alia, “Spectacles,
spectacle cases, spectacle lenses, spectacle settings, spectacle frames, glasses for
sport, protective helmets for sports, binoculars, parts of these goods included in this
class” in International Class 9;5 and
INDIGO (in standard characters) for “ski glasses, ski goggles, goggles for sports,
protective sport helmets; sunglasses, bags specifically adapted for protective helmets”
in International Class 9.6
After the Examining Attorney made the refusals final, Applicant appealed. We
affirm the refusal to register as to each application.
I. Evidentiary Objection
With its July 10, 2017 Request for Reconsideration, Applicant submitted as
evidence: printouts retrieved from the USPTO’s Trademark Electronic Search
System (TESS) of three third-party registrations for INDIGO-formative marks; and
screenshots from five third-party Internet websites displaying the term INDIGO used
in connection with eyewear.7 In his August 16, 2017 Denial of Applicant’s Request for
Reconsideration, the Examining Attorney objected to all of this evidence on the
following basis (emphasis in original):
The examining attorney objects to the new website evidence submitted
by the applicant, as it was not properly submitted to the record. To make
Internet materials part of the record, an applicant must provide (1) an
image file or printout of the actual downloaded webpage, and (2)

5 Registration No. 4766333 issued on July 7, 2015. The registration also recites goods in
Classes 3, 18, 25 and 28 that are not relevant to the refusal of registration.
6 Registration No. 4791139 issued on August 11, 2015.
7 At .pdf 9-42.
Serial Nos. 86802467; 86802618 and 86802733
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complete information as to the date the evidence was published
or accessed from the Internet, and its source (e.g., the complete
URL address of the website). [Internal cites omitted.] In this case, no
dates were provided, and many of the URL addresses are cut off or
incomplete.8

With its appeal brief, Applicant submitted the declaration of its counsel, Gary L.
Eastman, and accompanying exhibits that included: copies of two of the third-party
registrations it introduced with its Request for Reconsideration, and screenshots from
third-party websites that are similar, but not identical, to the website evidence
submitted with its Request for Reconsideration.9 In his declaration, Mr. Eastman
indicates the URLs for these exhibits as well as the dates upon which they were
accessed.10 Applicant asserts that it “lists the marks below and resubmits this
evidence with appropriate dates and URLs for the Board’s consideration.”11 In his
brief, the Examining Attorney objected to this evidence on the ground that it is
untimely.12 Applicant did not submit a reply brief.
A. Evidence Submitted with Request for Reconsideration
When submitting webpage evidence, the Trademark Manual of Examining
Procedure (TMEP) instructs an examining attorney to include the URL of the website
and the date the excerpt was accessed. TMEP § 710.01(b) (October 2017). Cf. Edom
Labs. Inc. v. Lichter, 102 USPQ2d 1546, 1550 (TTAB 2012) (webpages inadmissible

8 At .pdf 3.
9 9 TTABVUE 13-34.
10 Id. at 13-14.
11 Id. at 6.
12 13 TTABVUE 4-5.
Serial Nos. 86802467; 86802618 and 86802733
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because they did not include the URL). The requirement that materials printed from
websites must include a date and source/URL applies equally to evidence submitted
by examining attorneys in ex parte cases as it does to parties involved in inter partes
cases because it ensures that an applicant can verify the information presented in
the case. Cf. Safer Inc. v. OMS Invs. Inc., 94 USPQ2d 1031, 1039 (TTAB 2010)
(holding that an Internet printout may be admissible pursuant to a notice of reliance
as long as it “identifies the date of publication or date that it was accessed and
printed, and its source (e.g., the URL)”).13
Material obtained through the Internet generally is acceptable as evidence in ex
parte proceedings. See TBMP § 1208.03 (June 2017). It has been the Board’s past
practice to prefer, but not require, that a webpage submitted by an applicant “be
identified by the full address (url) for the web page, and the date it was downloaded,
either by the information printed on the web page itself, or by providing this
information in an Office action or an applicant’s response.” TBMP § 1208.03; see also
In re Max Capital Grp. Ltd., 93 USPQ2d 1243, 1245 n.6 (TTAB 2010) (pointing out
preference for full address (URL) for webpages and dates pages were downloaded).14

13 Effective January 14, 2017, the Board’s decision in Safer was codified as amended
Trademark Rule 2.122(e)(2), 37 C.F.R. § 2.122(e)(2), applicable to inter partes proceedings.
14 The addresses of Internet printouts (URLs) and access dates may be provided “either by
the information printed on the webpage itself, or by providing this information in an Office
action or an applicant’s response.” Id. The better practice is to print or otherwise display the
URL and access date on the documents themselves so that the non-offering party may readily
verify the document through the date and source information and, if inaccurate, rebut the
probative value of the document by showing that there has been a significant change to the
document as submitted by the offering party. Alternately, the URLs and access dates may be
provided by declaration.
Serial Nos. 86802467; 86802618 and 86802733
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Although the Board generally takes a somewhat more permissive stance with respect
to the admissibility of evidence in an ex parte proceeding than in an inter partes
proceeding, if a webpage is submitted without a URL or date the page was accessed
or printed, the evidence lacks authenticity and cannot be readily verified by the non-
offering party. Accordingly, we have recently held that to properly make such website
evidence of record, a trademark examining attorney must include the URL and the
date when the material was accessed, and that if an examining attorney fails to do
so, and the applicant objects, the material will not be considered. See In re Mueller
Sports Medicine, Inc., 126 USPQ2d 1584, 1587 (TTAB 2018); see also TMEP
§ 710.01(b) (October 2017). We further stated our intention in Mueller Sports
Medicine to hold applicants to the same standard. Id.
In accordance with our decision in Mueller Sports Medicine, we will no longer
consider Internet evidence filed by an applicant in an ex parte proceeding to be
properly of record unless the URL and access or print date has been identified, either
directly on the webpage itself, or by providing this information in a response, except
where the examining attorney does not object.
If the applicant’s response includes Internet evidence without a URL or
date it was printed, the examining attorney must object to the evidence
in the first Office action following the response and advise the applicant
as to the proper way to make the Internet evidence of record. Otherwise
the Board may consider the objection to be waived.

Id. Cf., e.g., In re ActiveVideo Networks, Inc., 111 USPQ2d 1581, 1594 n.40 (TTAB
2014) (objection waived where examining attorney, in a continuing refusal, failed to
advise applicant that mere listing of third-party registrations was insufficient to
Serial Nos. 86802467; 86802618 and 86802733
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make them of record). If the applicant files an appeal, the Examining Attorney should
continue the objection to the evidence in his or her appeal brief. In re Mueller Sports
Medicine, Inc., 126 USPQ2d at 1587.
In this case, because Applicant submitted its evidence during prosecution of the
involved applications prior to our adoption of these requirements, we have considered
the website information submitted by Applicant with its Request for Reconsideration.
B. Evidence Submitted with Applicant’s Brief
As discussed supra, we have considered Applicant’s evidence submitted with its
Request for Reconsideration. To the extent Applicant submitted with its appeal brief
evidence that is duplicative of the evidence previously submitted with its Request for
Reconsideration, we need not and do not give this redundant evidence any
consideration in light of our determination above. Any of the evidence submitted with
Applicant’s appeal brief that was not previously submitted during prosecution is
untimely and will not be considered.15 See Trademark Rule 2.142(d), 37 C.F.R.
§ 2.142(d); TBMP § 1203.02(e) and § 1207.01 and authorities cited therein.
We turn now to the merits of these consolidated appeals.
II. Likelihood of Confusion
Our determination under Section 2(d) is based on an analysis of all probative facts
in evidence that are relevant to the factors bearing on the issue of likelihood of

15 The proper procedure for an applicant or examining attorney to introduce evidence after
an appeal has been filed is to submit a written request with the Board to suspend the appeal
and remand the application for further examination. See Trademark Rule 2.142(d), 37 C.F.R.
§ 2.142(d). See also TBMP § 1207.02 and authorities cited therein.
Serial Nos. 86802467; 86802618 and 86802733
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confusion. In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 177 USPQ 563, 567
(CCPA 1973); see also In re Majestic Distilling Co., 315 F.3d 1311, 65 USPQ2d 1201,
1203 (Fed. Cir. 2003). In any likelihood of confusion analysis, however, two key
considerations are the similarities between the marks and the similarities between
the goods. See Federated Foods, Inc. v. Fort Howard Paper Co., 544 F.2d 1098, 192
USPQ 24, 29 (CCPA 1976) (“The fundamental inquiry mandated by § 2(d) goes to the
cumulative effect of differences in the essential characteristics of the goods and
differences in the marks.”).
1. Cited Registration No. 4791139
For purposes of the du Pont factors that are relevant to these appeals we will
consider Applicant’s involved marks and identified goods and the INDIGO mark that
is the subject of cited Registration No. 4791139, identifying “ski glasses, ski goggles,
goggles for sports, protective sport helmets; sunglasses, bags specifically adapted for
protective helmets.” If likelihood of confusion is found as to the mark and goods in
this registration, it is unnecessary to consider the other cited registration.
Conversely, if likelihood of confusion is not found as to the mark and goods in this
registration, we would not find likelihood of confusion as to the mark and goods in
the other cited registration. See Max Capital Grp. Ltd., 93 USPQ2d at 1245.
2. Strength of the Mark in the Cited Registration
Applicant argues that:
In light of the frequency of “indigo” in marks using the same goods and
channels of trade as the Registered Marks, consumers will not rely
solely on the word in order to distinguish their source. Accordingly, the
weight of the du Pont factors relied on by the Examining Attorney is
Serial Nos. 86802467; 86802618 and 86802733
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significantly diminished … and other du Pont factors discussed below
should be given more weight.16

In support of this contention, Applicant introduced into the record with its July 10,
2017 Request for Reconsideration copies of the following three third-party
registrations for marks issued on the Principal Register:17
Reg. No. 4448891 for the mark GREAT NORTHWEST INDIGO
(standard characters, “INDIGO” disclaimed) identifying “sunglasses”
in Class 9 and additional goods in Class 25;

Reg. No. 4460424 for the mark
(stylized, with the following translation: “The word INDIGOFERA
is a generic name for a plant family”) identifying “sunglasses, sun
visors in the nature of eyewear, cases adapted for sunglasses,” in
Class 9 and additional goods in Classes 14, 18 and 25; and

Reg. No. 4199748 for the mark INDIGO SCHUY (standard
characters, “The wording INDIGO SCHUY has no meaning in a
foreign language.”) identifying “retail stores and on-line retail store
services featuring clothing, footwear, headwear, apparel, active
apparel, sports apparel, fashion accessories, jewelry, watches,
eyewear,” in Class 35.

With its July 10, 2017 request for reconsideration, Applicant also introduced into
the record screenshots from the following third-party websites showing the term
INDIGO or another term used in connection with various forms of eyewear:18
Indigoeyewear.com displays the term INDIGO in connection with
eyeglass frames;19

Fairends.com displays INDIGO SUNGLASSES in connection with a
style of sunglasses;

16 10 TTABVUE 8.
17 At .pdf 9-17.
18 At .pdf 18-42.
19 We observe that while this website is in English, its owner is located in Poland, and it is
not clear whether the goods offered thereby are available in the United States.
Serial Nos. 86802467; 86802618 and 86802733
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Targetoptical.com displays INDIGO COLLECTION in connection with
a line of, inter alia, eyeglasses and sunglasses; and

Madewell.com displays INDIO SUNGLASSES in connection with a style
of sunglasses.

In determining the degree of weakness, if any, in the shared terms, we must
“adequately account for the apparent force of [third-party use and registration]
evidence,” regardless of whether “specifics” pertaining to the extent and impact of
such use have been proven. Juice Generation, Inc. v. GS Enters. LLC, 794 F.3d 1334,
115 USPQ2d 1671, 1674-5 (Fed. Cir. 2015). While the “existence of [third party]
registrations is not evidence of what happens in the market place or that customers
are familiar with them,” AMF Inc. v. American Leisure Prods., Inc., 474 F.2d 1403,
177 USPQ 268, 269 (CCPA 1973), “extensive evidence of third-party use and
registrations is ‘powerful on its face,’ even where the specific extent and impact of the
usage has not been established.” Jack Wolfskin Ausrustung Fur Draussen GmbH &
Co. KGAA v. New Millennium Sports, S.L.U., 797 F.3d 1363, 116 USPQ2d 1129, 1136
(Fed. Cir. 2015), citing Juice Generation, 115 USPQ2d at 1674.
Turning first to the Internet evidence, Applicant has made of record a total of,
at best, three third-party uses of INDIGO formative marks: one in connection
with eyeglass frames; and two in connection with eyeglasses, including
sunglasses. The fourth does not appear to use a formative of INDIGO as a mark,
but rather displays INDIO SUNGLASSES as a mark. While Applicant has not
presented specific evidence concerning the extent and impact of these uses, it
nevertheless presented “evidence of these marks being used in internet commerce”
Serial Nos. 86802467; 86802618 and 86802733
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for eyewear and eyewear frames. Jack Wolfskin, 116 USPQ2d at 1136; see also Rocket
Trademarks Pty Ltd. v. Phard S.p.A., 98 USPQ2d 1066, 1072 (TTAB 2011) (internet
printouts “on their face, show that the public may have been exposed to those internet
websites and therefore may be aware of the advertisements contained therein”).
However, unlike cases in which extensive evidence of third-party use and other
evidence in the record was found to be “powerful on its face” inasmuch as “a
considerable number of third parties[’] use [of] similar marks was shown,” Juice
Generation, 115 USPQ2d at 1674, Applicant has presented, at most, three such uses,
well short of the volume of evidence found convincing in Jack Wolfskin and Juice
Generation.
We turn next to the three third-party registrations introduced into the record
by Applicant. Registration No. 4448891 for the mark GREAT NORTHWEST
INDIGO identifies sunglasses, but includes other wording not present in any of the
involved marks, causing the mark to significantly differ from the mark in the cited
registration. Registration No. 4460424 for the mark also
identifies sunglasses, but significantly differs from the cited and involved marks and
consists of a generic name for a plant family. Registration No. 4199748 for the mark
INDIGO SCHUY, also differs in appearance, sound and meaning from the involved
marks, including the undefined term SCHUY and identifies retail services featuring,
inter alia, eyewear. Only two of the three third-party registrations recite goods
identified in the cited registration, and none of the marks are as similar to the mark
in the cited registration as is Applicant’s mark. See, e.g., Specialty Brands, Inc. v.
Serial Nos. 86802467; 86802618 and 86802733
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Coffee Bean Distributors, Inc., 748 F.2d 669, 223 USPQ 1281, 1284-85 (Fed. Cir. 1984)
(“Applicant introduced evidence of eight third-party registrations for tea which
contain the word ‘SPICE’, five of which are shown to be in use. None of these marks
has a ‘SPICE (place)’ format or conveys a commercial impression similar to that
projected by the SPICE ISLANDS mark, and these third-party registrations are of
significantly greater difference from SPICE VALLEY and SPICE ISLANDS than
either of these two marks from each other.”)
The totality of the evidence presented by Applicant fails to show that the term
INDIGO as it appears in the cited mark and involved marks is significantly weak in
connection with the involved goods. As a result, the evidence fails to show that the
cited mark should be afforded such a narrow scope of protection that it would weigh
in favor of finding a likelihood of confusion.
3. Similarity or Dissimilarity of the Marks
We address the du Pont likelihood of confusion factor focusing on “the similarity
or dissimilarity of the marks in their entireties as to appearance, sound, connotation
and commercial impression.” Palm Bay Imps. Inc. v. Veuve Clicquot Ponsardin
Maison Fondee En 1772, 396 F.3d 1369, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)
(quoting du Pont, 177 USPQ at 567). “The proper test is not a side-by-side comparison
of the marks, but instead whether the marks are sufficiently similar in terms of their
commercial impression such that persons who encounter the marks would be likely
to assume a connection between the parties.” Coach Servs. Inc. v. Triumph Learning
LLC, 668 F.3d 1356, 101 USPQ2d 1713, 1721 (Fed. Cir. 2012) (quotation omitted).
Serial Nos. 86802467; 86802618 and 86802733
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Because the similarity or dissimilarity of the marks is determined based on the
marks in their entireties, our analysis cannot be predicated on dissecting the marks
into their various components; that is, the decision must be based on the entire
marks, not just part of the marks. In re Nat’l Data Corp., 753 F.2d 1056, 224 USPQ
749, 751 (Fed. Cir. 1985); see also Franklin Mint Corp. v. Master Mfg. Co., 667 F.2d
1005, 212 USPQ 233, 234 (CCPA 1981) (“It is axiomatic that a mark should not be
dissected and considered piecemeal; rather, it must be considered as a whole in
determining likelihood of confusion.”). On the other hand, there is nothing improper
in stating that, for rational reasons, more or less weight has been given to a particular
feature of a mark, provided the ultimate conclusion rests on a consideration of the
marks in their entireties. Nat’l Data, 224 USPQ at 751.
The cited INDIGO mark in standard characters is identical in all respects to the
INDIGO mark in standard characters in Application Serial No. 86802467.
The cited INDIGO mark in standard characters is similar to Applicant’s
mark, with “AR” disclaimed, in Application Serial No. 86802618
inasmuch as the most prominent feature of Applicant’s mark is the term INDIGO.
Evidence of record establishes that AR is a recognized acronym for “anti-reflective,”
and identifies a significant feature of the identified goods.20 “Regarding descriptive
terms, this court has noted that the ‘descriptive component of a mark may be given
little weight in reaching a conclusion on the likelihood of confusion.’” Cunningham v.

20 February 22, 2016 First Office action at .pdf 28-40.
Serial Nos. 86802467; 86802618 and 86802733
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Laser Golf Corp., 222 F.3d 943, 55 USPQ2d 1842, 1846 (Fed. Cir. 2000) (quoting Nat’l
Data, 224 USPQ at 752). This tribunal also has found that disclaimed matter is often
“less significant in creating the mark’s commercial impression.” In re Code
Consultants, Inc., 60 USPQ2d 1699, 1702 (TTAB 2001). However, while “a disclaimed
term … may be given little weight … it may not be ignored.” M2 Software Inc. v. M2
Communications Inc., 450 F.3d 1378, 78 USPQ2d 1944, 1948-49 (Fed. Cir. 2006).
In this case, the descriptive term AR is also displayed in much smaller size than
the term INDIGO, and thus is less visually prominent in addition to less distinctive
with regard to meaning. See, e.g., In re Coors Brewing Co., 343 F.3d 1340, 68 USPQ2d
1059, 1062 (Fed. Cir. 2003) (where the “Blue Moon Brewing Co.” appeared “at the
bottom of the mark in significantly smaller font, it was reasonable for the Board to
find that those words do not significantly contribute to distinguishing the two
marks”). Similarly, the rectangle with a folded corner design, while prominent in size,
does not create a commercial impression that is separate from the wording INDIGO
AR, but rather serves to frame the wording and draw more attention thereto. It
further is settled that in a mark consisting of wording and a design, the design tends
to make a less significant contribution to the mark’s overall commercial impression.
See, e.g., In re Viterra Inc., 671 F.2d 1358, 101 USPQ2d 1905, 1911 (Fed. Cir. 2012)
(“the verbal portion of a word and design mark likely will be the dominant portion”).
Finally, we note that INDIGO, the term which the marks share in common, and the
entirety of the registered mark, is also the first term and dominant part of this mark.
Presto Products, Inc. v. Nice-Pak Products Inc., 9 USPQ2d 1895, 1897 (TTAB 1988)
Serial Nos. 86802467; 86802618 and 86802733
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(“…[it is] a matter of some importance since it is often the first part of a mark which
is most likely to be impressed upon the mind of a purchaser and remembered.”). See
also Palm Bay Imps., 73 USPQ2d at 1692 (“The presence of this strong distinctive
term as the first word in both parties’ marks renders the marks similar, especially in
light of the largely laudatory (and hence non-source identifying) significance of
ROYALE.”). We find, therefore, that the cited mark INDIGO and Applicant’s mark
are more similar than dissimilar in appearance and sound. To
the extent the term INDIGO has any meaning with regard to the involved goods,
there is no evidence of record to support a finding that the term would have a different
meaning as applied to Applicant’s goods as it would when applied to the goods in the
cited registration. We find, as a result, that the marks are similar in connotation and,
overall, convey similar commercial impressions.
For the reasons discussed above, we also find that the cited INDIGO mark in
standard characters is similar to Applicant’s color mark with
“AR” disclaimed, in application Serial No. 86802733. This mark also consists of the
prominent, distinctive term INDIGO, the disclaimed and descriptive term AR, and a
rectangle design with a folded corner, displayed in this instance in a rainbow of colors.
The display of the rectangular design and folded corner in colors, while visually
striking, does not diminish the visual, aural and connotative significance of the
dominant term INDIGO. We acknowledge that the additional term AR and the design
serve to visually and aurally distinguish the Applicant’s marks and the cited mark.
Serial Nos. 86802467; 86802618 and 86802733
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However, the only distinctive term in Applicant’s composite marks is INDIGO, which
is the entirety of the registered mark. This common identical term results in marks
that, as discussed above, are similar in sound, appearance, meaning, and commercial
impression.
We find, as a result, that Applicant’s word mark is identical to the cited mark, and
the differences between the cited mark and Applicant’s composite marks are
outweighed by their similarity in appearance, sound and meaning. Considered in
their entireties, we find that the marks convey similar overall commercial
impressions.
4. Relatedness of the Goods, Their Trade Channels and Consumers
We next consider the du Pont factors addressing the similarity of the goods, the
channels of trade in which they may be encountered and the purchasers to whom they
are marketed. We are mindful that the test is not whether consumers would be likely
to confuse these goods, but rather whether they would be likely to be confused as to
their source. In re Anderson, 101 USPQ2d 1912, 1919 (TTAB 2012). Therefore, to
support a finding of likelihood of confusion, it is not necessary that the goods be
identical or even competitive. It is sufficient that the goods are related in some
manner, or that the circumstances surrounding their marketing are such that they
would be encountered by the same persons in situations that would give rise, because
of the marks, to a mistaken belief that they originate from the same source or that
there is an association or connection between the sources of the goods. In re Thor Tech
Inc., 90 USPQ2d 1634, 1635 (TTAB 2009).
Serial Nos. 86802467; 86802618 and 86802733
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We must look to the goods as identified in the involved applications and cited
registration, not to any extrinsic evidence of actual use. Stone Lion Capital Partners,
LP v. Lion Capital LLP, 746 F.3d 1317, 110 USPQ2d 1157, 1162 (Fed. Cir. 2014).
Because there are no limitations as to channels of trade or classes of purchasers in
the recitation of goods in the cited registration, we must presume that the identified
goods move in all channels of trade normal for such goods and are available to all
potential classes of ordinary consumers of such goods. See Citigroup Inc. v. Capital
City Bank Group Inc., 637 F.3d 1344, 98 USPQ2d 1253, 1261 (Fed. Cir. 2011); In re
Jump Designs LLC, 80 USPQ2d 1370, 1374 (TTAB 2006); In re Elbaum, 211 USPQ
639, 640 (TTAB 1981).
Applicant’s goods in all three applications are “optical lenses, namely, corrective
lenses sold through eye care professionals” and the goods in the cited registration are
“ski glasses, ski goggles, goggles for sports, protective sport helmets; sunglasses, bags
specifically adapted for protective helmets.” In support of the refusal of registration,
the Examining Attorney introduced with his January 9, 2017 Final Office Action21
and August 16, 2017 Denial of Applicant’s Request for Reconsideration22 printouts
from the following third-party Internet websites offering under the same mark both
optical lenses in the nature of corrective lenses and sunglasses, as well as, in some
instances, ski goggles and sport goggles.
ray-ban.com/usa provides sunglasses, glasses for sport, and optical
lenses in the nature of corrective lenses;

21 At .pdf 33-145.
22 At .pdf 5-39.
Serial Nos. 86802467; 86802618 and 86802733
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warbyparker.com provides sunglasses and optical lenses in the nature
of corrective lenses;

mauijim.com provides sunglasses and optical lenses in the nature of
corrective lenses;

julbo.com provides sunglasses and optical lenses in the nature of
corrective lenses;

smithoptics.com/us provides sunglasses and optical lenses in the nature
of corrective lenses;

oakley.com provides sunglasses, ski goggles, goggles for sports, ski
glasses and optical lenses in the nature of corrective lenses; and

lenscrafters.com provides sunglasses and optical lenses in the nature of
corrective lenses.

In addition, the following third-party websites show sunglasses and optical lenses in
the nature of corrective lenses offered in the same channels of trade:23
coastal.com/eyewear; eyeconic.com; replacementlensexpress.com; and
framesdirect.com.
This evidence demonstrates that at least seven third parties identify both
Applicant’s goods and the goods in the cited registration under the same mark, and
at least four additional parties offer these goods under different marks, but in a
common channel of trade.
The Examining Attorney further introduced into the record with his January 9,
2017 Final Office Action24 and August 16, 2017 Denial of Applicant’s Request for

23 Id.
24 At .pdf 146-173.
Serial Nos. 86802467; 86802618 and 86802733
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Reconsideration25 copies of eleven use-based, third-party registrations for marks
identifying, inter alia, both optical lenses and sunglasses. The following examples are
illustrative:26
Registration No. 4635375 for the mark RAYG (in stylized form) identifying
“sunglasses, diffraction glasses, optical glasses, optical lenses, ophthalmic
lenses, spectacle lenses;”

Registration No. 4972180 for the mark MONRICH (in stylized form) for
“sunglasses, eyeglasses, contact lenses, optical corrective lenses, cases for
eyeglasses, spectacle lenses, spectacle frames, spectacle cases, pince-nez,
spectacle cases;” and

Registration No. 5054121 for the mark MAXIMUS (in standard characters) for
goods including “eyeglass lenses, goggles for sports, lenses for sunglasses,
optical lenses, protective eyeglasses, sunglasses.”

As a general proposition, although use-based, third-party registrations alone are not
evidence that the marks shown therein are in use or that the public is familiar with
them, they nonetheless may have some probative value to the extent they may serve
to suggest that the goods are of a kind that emanate from a single source. See In re
Infinity Broad. Corp., 60 USPQ2d 1214, 1217-18 (TTAB 2001); In re Albert Trostel &
Sons Co., 29 USPQ2d 1783, 1785-86 (TTAB 1993); In re Mucky Duck Mustard Co., 6
USPQ2d 1467, 1470 n.6 (TTAB 1988); see also Hewlett-Packard Co. v. Packard Press,
Inc., 281 F.3d 1261, 62 USPQ2d 1001, 1004 (Fed. Cir. 2002) (evidence that “a single
company sells the goods and services of both parties, if presented, is relevant to the
relatedness analysis”). In this case, we recognize that consumers are able to
distinguish Applicant’s goods from the goods in the cited registration; however, that

25 At .pdf 40.
26 At .pdf 7-74.
Serial Nos. 86802467; 86802618 and 86802733
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is not the standard. See, e.g., Hydra Mac, Inc. v. Mack Trucks, Inc., 507 F.2d 1399,
184 USPQ 351 (CCPA 1975) (“the confusion found to be likely is not as to the products
but as to their source”) (citation omitted); In re Anderson, 101 USPQ2d at 1919. Here,
the totality of the Internet and third-party registration evidence demonstrates that
consumers would readily expect that these goods emanate from the same sources.
While Applicant’s goods are limited to sale “through eye care professionals,” the
identification of goods in the cited registration does not recite any limitations as to
the channels of trade in which Registrant’s goods are or will be offered. In the absence
of trade channel limitations in the goods under the registered mark, we must presume
that the goods in the cited registration are offered in all customary trade channels,
which include eye care professionals. See Citigroup Inc., 98 USPQ2d at 1261; Jump
Designs, 80 USPQ2d at 1374; Elbaum, 211 USPQ at 640. As a result, we find
unpersuasive Applicant’s arguments and evidence seeking to impose trade channel
limitations on the goods in the cited registration. “We have no authority to read any
restrictions or limitations into the registrant’s description of goods.” In re Thor Tech
Inc., 90 USPQ2d at 1638. Nor may an applicant restrict the scope of the goods covered
in a cited registration by argument or extrinsic evidence. In re Midwest Gaming &
Entertainment LLC, 106 USPQ2d 1163, 1165 (TTAB 2013); In re La Peregrina Ltd.,
86 USPQ2d 1645, 1647 (TTAB 2008); In re Bercut-Vandervoort & Co., 229 USPQ 763,
764 (TTAB 1986). Further, as noted above, the Examining Attorney has introduced
evidence that both corrective lenses and sunglasses are offered for sale on the same
Serial Nos. 86802467; 86802618 and 86802733
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webpages. This evidence supports a finding that these goods are offered in at least
one common channel of trade, in some cases under the same marks.
5. Sophistication of Purchasers
Applicant urges us to consider consumer sophistication. Beyond inferences we can
draw from the goods themselves, there is nothing in the record that would give us
additional insight as to the possible sophistication of consumers of corrective lenses,
ski and sport goggles, and sunglasses. See, e.g., Gen. Aniline & Film Corp. v. Hukill
Chem. Corp., 287 F.2d 926, 129 USPQ 147, 148 (CCPA 1961) (“There is no evidence
other than the nature of the goods themselves from which we can determine whether
purchasers of applicant’s goods defined in the opposed application are discriminating
purchasers and as such are ‘probably informed and wary.’”). To the extent we accept
that these related goods may be marketed to more careful purchasers seeking vision
correction on one hand and vision enhancement or eye protection on the other, we
expect that with identical or similar marks used on such goods, even a careful,
sophisticated consumer of these goods is likely to believe that the goods emanate from
a common source. Cunningham v. Laser Golf Corp., 55 USPQ2d at 1846. In other
words, even careful purchasers who do notice the difference in the marks will not
ascribe it to differences in the source of the goods, but will see the marks as variations
of each other, pointing to a single source.
6. Summary
Considering all the evidence of record, including any evidence not specifically
discussed herein, we find that the marks in their entireties are, respectively, identical
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or more similar than dissimilar, and that the identified goods are related and travel
in common trade channels to the same consumers. Applicant’s modest evidence of
third-party use and registration of similar marks is insufficient to mitigate in favor
of a finding of no likelihood of confusion. Purchaser sophistication we find neutral.
We conclude, therefore, that Applicant’s marks are likely to cause confusion with the
mark in the cited registration when used in association with the identified goods.
Decision: The refusal to register Applicant’s marks on the ground of likelihood of
confusion is affirmed as to all three applications.