Ex Parte YiDownload PDFPatent Trials and Appeals BoardJun 28, 201913975151 - (D) (P.T.A.B. Jun. 28, 2019) Copy Citation UNITED STA TES p A TENT AND TRADEMARK OFFICE APPLICATION NO. FILING DATE FIRST NAMED INVENTOR 13/975,151 08/23/2013 XingYi 76133 7590 07/01/2019 MPG, LLP AND YAHOO! INC. 710 LAKEWAY DRIVE SUITE 200 SUNNYVALE, CA 94085 UNITED STATES DEPARTMENT OF COMMERCE United States Patent and Trademark Office Address: COMMISSIONER FOR PATENTS P.O. Box 1450 Alexandria, Virginia 22313-1450 www .uspto.gov ATTORNEY DOCKET NO. CONFIRMATION NO. YAHOP205 7001 EXAMINER CIRNU, ALEXANDRU ART UNIT PAPER NUMBER 3681 MAIL DATE DELIVERY MODE 07/01/2019 PAPER Please find below and/or attached an Office communication concerning this application or proceeding. The time period for reply, if any, is set in the attached communication. PTOL-90A (Rev. 04/07) UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE PATENT TRIAL AND APPEAL BOARD Ex parte XING YI Appeal2018-003576 Application 13/975,151 Technology Center 3600 Before ERIC S. FRAHM, JENNIFER L. McKEOWN, and LINZY T. McCARTNEY, Administrative Patent Judges. McKEOWN, Administrative Patent Judge. DECISION ON APPEAL Appellant1 appeals under 35 U.S.C. § 134(a) from the Examiner's decision to reject claims 1, 6-9, 11, 16, 17, 19, and 22. We have jurisdiction under 35 U.S.C. § 6(b ). We affirm. 1 According to Appellant, the real party in interest is YAHOO! INC. App. Br. 3. Appeal2018-003576 Application 13/975,151 STATEMENT OF THE CASE Appellant's claimed invention "relates to methods and systems for dwell time based advertising." Spec. ,r 2. Moreover, the claimed invention relates to "methods and systems are described for using article-level ( or page-level) dwell time, or user time spent, for pricing both guaranteed delivery (GD) display ads contracts and non-guaranteed delivery (NGD) display ads contracts in online display advertising." Spec. ,r 3 6. Claims 1 and 9 are illustrative of the claimed invention and read as follows: 1. A method for online advertising, comprising: receiving, by a server over a network, a request for a web page from a client device; in response to the request, selecting an advertisement for presentation on the web page, and transmitting the web page by the server over the network to the client device for presentation at the client device, the web page being configured, when presented at the client device, to log event data indicative of user interaction with the requested web page; receiving, by the server over the network from the client device, the logged event data; processing the logged event data to determine a duration of exposure of the advertisement when the web page is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the duration of exposure of the advertisement, wherein the guaranteed presentation amount defines a guaranteed number of impressions for the advertisement; wherein determining the level of performance includes assigning a weight to the presentation of the advertisement, the weight being determined from the duration of exposure, and aggregating the weighted presentation of the advertisement with prior weighted presentations of the advertisement, each prior 2 Appeal2018-003576 Application 13/975,151 weighted presentation being defined by a prior presentation of the advertisement weighted by a prior duration of exposure, the aggregated weighted presentations being compared against the guaranteed number of impressions to determine the level of performance of the guaranteed presentation amount; wherein the method is executed by at least one processor. 9. A method for online advertising, comprising: receiving, by a server over a network, a request for a web page from a client device; identifying a plurality of advertisements as candidates for presentation on the web page, each of the plurality of advertisements having an associated bid that is a cost per impression (CPM) bid, a cost per click (CPC) bid, or a cost per conversion (CPA) bid, wherein the associated bids of the plurality of advertisements include at least two of a CPM, CPC, or CPA bid; for each of the plurality of advertisements, determining an expected cost per time unit ( eCPTU) of exposure, wherein determining the eCPTU includes converting the associated bid for each of the plurality of advertisements to the eCPTU, wherein converting an associated bid that is a CPM bid includes dividing the associated bid by an average exposure duration per impression for the advertisement, wherein converting an associated bid that is a CPC bid includes multiplying the associated bid by a probability that presentation of the advertisement will result in a click activity, wherein converting an associated bid that is a CPA bid includes multiplying the associated bid by a probability that presentation of the advertisement will result in a conversion activity; performing an auction for an advertising opportunity defined by the web page using the eCPTU' s of the plurality of advertisements, wherein the auction compares the eCPTU' s to select one of the plurality of advertisements having a highest eCPTU for presentation on the web page at the advertising opportunity; transmitting the web page by the server over the network to the client device for presentation at the client device, wherein presentation of the web page at the client device is configured to 3 Appeal2018-003576 Application 13/975,151 present the selected one of the plurality of advertisements, the web page being further configured, when presented at the client device, to log event data indicative of user interaction with the requested web page and transmit the logged event data over the network to the server; wherein the method is executed by at least one processor. THE REJECTIONS The Examiner rejected claims 1, 6-9, 11, 16, 17, 19, and 22 under 35 U.S.C. § 101 as directed to patent ineligible subject matter. Final Act. 2- 5. The Examiner rejected claims 1, 6, and 7 under 35 U.S.C. § 102 as anticipated by Smallwood et al. (US 2013/0191226 Al; July 25, 2013 (hereinafter "Smallwood")). Final Act. 4--8. The Examiner rejected claim 8 under 35 U.S.C. § 103 as being unpatentable in view of Smallwood and Despain et al. (WO 2003/053056Al; June 26, 2003 (hereinafter "Despain")). Final Act. 8. The Examiner rejected claim 9 under 35 U.S.C. § 103 as being unpatentable in view of Zinger et al. (US 2014/0129325 Al; May 8, 2014 (hereinafter "Zinger")), Garcia-Martinez et al. (US 2014/0229273 Al; Aug. 14, 2014 (hereinafter "Garcia-Martinez")), and Flake et al. (US 8,589,233 B2; Nov. 19, 2013)). Final Act. 9. The Examiner rejected claim 11 under 35 U.S.C. § 103 as being unpatentable in view Zinger, Garcia-Martinez Flake, and Despain. Final Act. 13. The Examiner rejected claims 16 and 17 under 35 U.S.C. § 103 as being unpatentable in view of Zinger, Garcia-Martinez, Flake, and Axe et al. (US 2006/0224445 Al; Oct. 5, 2006 (hereinafter "Axe")). 4 Appeal2018-003576 Application 13/975,151 The Examiner rejected claims 19 and 22 35 U.S.C. § 103 as being unpatentable in view of Smallwood and Zinger. Final Act. 15. ANALYSIS THE§ 101 REJECTION Claims 1, 6--9, 11, 16, 17, 19, and 22 Based on the record before us, we are not persuaded that the Examiner erred in rejecting claims 1, 6-9, 11, 16, 17, 19, and 22 as directed to patent ineligible subject matter. An invention is patent-eligible if it claims a "new and useful process, machine, manufacture, or composition of matter." 35 U.S.C. § 101. However, the Supreme Court has long interpreted 35 U.S.C. § 101 to include implicit exceptions: "[l]aws of nature, natural phenomena, and abstract ideas" are not patentable. Alice Corp. v. CLS Bank Int 'l, 573 U.S. 208, 216 (2014). In determining whether a claim falls within an excluded category, we are guided by the Supreme Court's two-step framework, described in Mayo and Alice. Id. at 217-18 ( citing Mayo Collaborative Servs. v. Prometheus Labs., Inc., 566 U.S. 66, 75-77 (2012)). In accordance with that framework, we first determine what concept the claim is "directed to." See Alice, 573 U.S. at 219 ("On their face, the claims before us are drawn to the concept of intermediated settlement, i.e., the use of a third party to mitigate settlement risk."); see also Bilski v. Kappas, 561 U.S. 593, 611 (2010) ("Claims 1 and 4 in petitioners' application explain the basic concept of hedging, or protecting against risk."). 5 Appeal2018-003576 Application 13/975,151 Concepts determined to be abstract ideas, and thus patent ineligible, include certain methods of organizing human activity, such as fundamental economic practices (Alice, 573 U.S. at 219-20; Bilski, 561 U.S. at 611 ); mathematical formulas (Parker v. Flook, 437 U.S. 584, 594--95 (1978)); and mental processes (Gottschalkv. Benson, 409 U.S. 63, 69 (1972)). Concepts determined to be patent eligible include physical and chemical processes, such as "molding rubber products" (Diamond v. Diehr, 450 U.S. 175, 192 (1981) ); "tanning, dyeing, making water-proof cloth, vulcanizing India rubber, smelting ores" (id. at 184 n.7 (quoting Corning v. Burden, 56 U.S. 252, 267---68 (1853))); and manufacturing flour (Benson, 409 U.S. at 69 (citing Cochrane v. Deener, 94 U.S. 780, 785 (1876))). In Diehr, the claim at issue recited a mathematical formula, but the Supreme Court held that "[a] claim drawn to subject matter otherwise statutory does not become nonstatutory simply because it uses a mathematical formula." Diehr, 450 U.S. at 176; see also id. at 191 ("We view respondents' claims as nothing more than a process for molding rubber products and not as an attempt to patent a mathematical formula."). Having said that, the Supreme Court also indicated that a claim "seeking patent protection for that formula in the abstract ... is not accorded the protection of our patent laws, ... and this principle cannot be circumvented by attempting to limit the use of the formula to a particular technological environment." Id. ( citing Benson and Flook); see, e.g., id. at 187 ("It is now commonplace that an application of a law of nature or mathematical formula to a known structure or process may well be deserving of patent protection."). 6 Appeal2018-003576 Application 13/975,151 If the claim is "directed to" an abstract idea, we tum to the second step of the Alice and Mayo framework, where "we must examine the elements of the claim to determine whether it contains an 'inventive concept' sufficient to 'transform' the claimed abstract idea into a patent- eligible application." Alice, 573 U.S. at 221 ( citation omitted). "A claim that recites an abstract idea must include 'additional features' to ensure 'that the [claim] is more than a drafting effort designed to monopolize the [abstract idea]."' Id. ( quoting Mayo, 566 U.S. at 77). "[M]erely requir[ing] generic computer implementation[] fail[ s] to transform that abstract idea into a patent-eligible invention." Id. The PTO recently published revised guidance on the application of section 101. USPTO's 2019 Revised Patent Subject Matter Eligibility Guidance, 84 Fed. Reg. 50 (Jan. 7, 2019) ("Memorandum"). Under that guidance, we first look to whether the claim recites: (1) any judicial exceptions, including certain groupings of abstract ideas (i.e., mathematical concepts, certain methods of organizing human activity such as a fundamental economic practice, or mental processes); and (2) additional elements that integrate the judicial exception into a practical application (see MANUAL OF p ATENT EXAMINING PROCEDURE ("MPEP") § 2106.05(a}-(c), (e}-(h) (9th ed. 2018)). See Memorandum 52, 55-56. Only if a claim (1) recites a judicial exception and (2) does not integrate that exception into a practical application, do we then look to whether the claim: (3) adds a specific limitation beyond the judicial exception that are not "well-understood, routine, conventional" in the field (see MPEP 7 Appeal2018-003576 Application 13/975,151 § 2106.05(d)); or ( 4) simply appends well-understood, routine, conventional activities previously known to the industry, specified at a high level of generality, to the judicial exception. See Memorandum 56. Analysis - Revised Step 2A Under the Memorandum, in prong one of step 2A we look to whether the claims recite a judicial exception. The claimed invention includes "receiving ... a request for a web page from a client device;" "selecting an advertisement for presentation on the web page ... ;" "processing the logged event data to determine a duration of exposure of the advertisement when the web page is presented on the client device;" "determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the duration of exposure of the advertisement, wherein the guaranteed presentation amount defines a guaranteed number of impressions for the advertisement;" and "wherein determining the level of performance includes assigning a weight to the presentation of the advertisement, the weight being determined from the duration of exposure, and aggregating the weighted presentation of the advertisement with prior weighted presentations of the advertisement, each prior weighted presentation being defined by a prior presentation of the advertisement weighted by a prior duration of exposure, the aggregated weighted presentations being compared against the guaranteed number of 8 Appeal2018-003576 Application 13/975,151 impressions to determine the level of performance of the guaranteed presentation amount .... " Independent claim 19 recites similar limitations. At a high level, the claimed invention recites using logged event data to determine a duration of exposure of an advertisement, determining a level of performance by assigning a weight to the presentation of an advertisement with the weight being determined from the duration of exposure, aggregating the weighted presentation with prior weighted presentations, and comparing the aggregated presentation to the guaranteed number of number of impressions. See also Ans. 4 (finding that the claimed invention "determin[ es] a level of performance of an ad amount based on monitored ad information and weighing ad presentations, which represent methods of organizing human activity .... "). We determine that these claimed limitations relate to advertising and commercial activities. As such, the claimed invention recites certain methods of organizing human activity, which is an abstract idea. See also, e.g., Morsa v. Facebook, Inc., 77 F. Supp. 3d 1007, 1014 (C.D. Cal. 2014), affd, 622 F. App'x 915 (Fed. Cir. 2015) ( finding that both "targeting advertisements to certain consumers, and using a bidding system to determine when and how advertisements will be displayed" are abstract ideas); Ultramercial, Inc. v. Hulu, LLC, 772 F.3d 709, 714 (Fed. Cir. 2014) (determining that using an advertisement as an exchange or currency is an abstract idea). With respect to claim 9, the claimed invention includes "receiving ... a request for a web page from a client device;" "identifying a plurality of advertisements as candidates for presentation on the web page, each of the plurality of advertisements having an associated bid that is a cost per impression (CPM) bid, a cost per click (CPC) bid, or a cost per conversion 9 Appeal2018-003576 Application 13/975,151 (CPA) bid, wherein the associated bids of the plurality of advertisements include at least two of a CPM, CPC, or CPA bid;" "for each of the plurality of advertisements, determining an expected cost per time unit ( eCPTU) of exposure, wherein determining the eCPTU includes converting the associated bid for each of the plurality of advertisements to the eCPTU," "wherein converting an associated bid that is a CPM bid includes dividing the associated bid by an average exposure duration per impression for the advertisement," "wherein converting an associated bid that is a CPC bid includes multiplying the associated bid by a probability that presentation of the advertisement will result in a click activity," "wherein converting an associated bid that is a CPA bid includes multiplying the associated bid by a probability that presentation of the advertisement will result in a conversion activity;" "performing an auction for an advertising opportunity defined by the web page using the eCPTU' s of the plurality of advertisements, wherein the auction compares the eCPTU' s to select one of the plurality of advertisements having a highest eCPTU for presentation on the web page at the advertising opportunity;" and "transmitting the web page by the server over the network to the client device for presentation at the client device, wherein presentation of the web page at the client device is configured to present the selected one of the plurality of advertisements, the web page being further configured, when presented at the client device, to log event data indicative of user interaction with the requested web page and transmit the logged event data over the network to the server." At a high level, the claimed invention relates to identifying advertisements with associated bids in response to a web page request, determining an expected cost per time unit ( eCPTU) for each associated bid 10 Appeal2018-003576 Application 13/975,151 through the recited calculations, performing an auction using the calculated eCPTU s, and transmitting the requested web page to the client device where presentation of the web page includes presenting the selected advertisement from the auction. In other words, these claimed limitations relate to auctioning advertisements through use of a common unit value and presenting the selected advertisement from the auction along with the requested web page. Therefore, the claimed invention recites certain methods of organizing human activity, such as advertising and commercial activities. By reciting certain methods of organizing human activities, the claimed invention recites an abstract idea. See also, e.g., Morsa v. Facebook, Inc., 77 F. Supp. at 1014 (finding that both "targeting advertisements to certain consumers, and using a bidding system to determine when and how advertisements will be displayed" are abstract ideas); Ultramercial, Inc. v. Hulu, LLC, 772 F.3d at 714 (determining that using an advertisement as an exchange or currency is an abstract idea). Under prong two of revised step 2A, we determine whether the recited judicial exception is integrated into a practical application of that exception by (a) identifying whether there are any additional elements recited in the claim beyond the judicial exception(s); and (b) evaluating those additional elements individually and in combination to determine whether they integrate the exception into a practical application. We determine that the claimed invention is not integrated into a practical application. The claimed invention of claims 1 and 9 additionally recite a processor, a server, a network, as well as transmitting and receiving steps. With respect to claim 1, the Examiner determines, "improving the process of determining an ad amount's level of performance represents a 11 Appeal2018-003576 Application 13/975,151 business practice/goal, not a technology/technical field" and "[t]here is no technical support/technical evidence in the Appellant's Specification that the instant claimed, when implemented, improves the functioning of the computing device itself, or that it improves another technology/technical field." Ans. 4. Appellant asserts in the claimed embodiment, the instantaneous feedback which can be provided through online advertisement technology is leveraged to provide improvements to the determination of advertisement performance through the application of determined durations of exposure. This enables the process to provide a more accurate gauge of the performance of an online advertisement, as compared to prior art methods, and thus provides for improvements to the technology of online advertising. App. Br. 11. We disagree. This argument is not commensurate with the scope of the claimed invention. For example, there is no "instantaneous feedback" claimed, nor does the claimed invention explain how the collected information provides a "more accurate gauge of the performance of an online advertisement." Moreover, as noted by the Examiner, the claimed invention provides an improved business practice, not a technical improvement. See Ans. 5---6. With respect to claim 9, Appellant asserts that the claimed invention "solves the problem of selecting an advertisement from multiple advertisements having differing cost models, and allows a publisher to more efficiently select the best advertisement to transmit when serving a web page." App. Br. 11. In other words, the claimed invention provides an improved business practice. See Ans. 5---6. Appellant, however, fails to 12 Appeal2018-003576 Application 13/975,151 explain persuasively how the claimed invention provides a technical improvement. We further note that the steps of transmitting and receiving the requested web page and the logged event data is merely insignificant extra- solution activity. The claimed invention receives, processes, and displays data - this is merely conventional data gathering and analysis. See MPEP § 2106.05(g); OIP Techs., Inc., v. Amazon.com, Inc., 788 F.3d 1359, 1363 (Fed. Cir. 2015); Electric Power Group LLC v. Alstom S.A., 830 F.3d 1350, 1354 (Fed. Cir. 2016). As such, based on the record before us, we determine that the claimed invention is not integrated into a practical application. Analysis - Revised Step 2B We agree with the Examiner that the additional limitations are not sufficient to amount to significantly more than the abstract idea. See Final Act. 4. Namely, as the Examiner explains, The claim recites the additional elements of a server, a network, client device, which represent generic computing elements. These elements are recited at a high level of generality and only perform generic functions of receiving, manipulating and transmitting information. Generic computers performing generic functions, do not amount to significantly more than the abstract idea. Final Act. 3; Final Act. 4 (making similar determinations with respect to claim 9). See also Electric Power Group LLC, 830 F.3d at 1354 (finding that use of "conventional computer, network, and display technology for gathering, sending, and presenting the desired information" does not add significantly more to the claimed abstract idea); Content Extraction & Transmission, LLC v. Wells Fargo Bank, 776 F.3d 1343, 1347 (Fed. Cir. 13 Appeal2018-003576 Application 13/975,151 2014) (discussing that data collection, recognition, and storage is well- known); CyberSource Corp. v. Retail Decision, Inc., 654 F.3d 1366, 1375 (Fed. Cir. 2011) ("[T]he incidental use of a computer to perform the [ claimed process] does not impose a sufficiently meaningful [limitation] on the claim's scope."). Moreover, as noted above, the steps of transmitting and receiving the requested web page and the logged event data is merely insignificant extra- solution activity. Namely, the claimed invention receives, processes, and displays data-this is merely conventional data gathering and analysis. See MPEP § 2106.05(g); OIP Techs., Inc., 788 F.3d at 1363; Electric Power Group, 830 F.3d at 1354. Therefore, based on the record before us, we are not persuaded of error in the Examiner's determination that the appealed claims are directed to patent ineligible subject matter. Accordingly, we affirm the Examiner's decision to reject claims as directed to patent ineligible subject matter. THE § 102 REJECTION BASED ON SMALL WOOD Claims 1, 6, and 7 Based on the record before us, we are persuaded that the Examiner erred in finding that claims 1, 6, and 7 as anticipated by Smallwood. Appellant contends that Smallwood fails to disclose assigning a weight to the presentation of the advertisement, the weight being determined from the duration of exposure. App. Br. 15. Appellant acknowledges that Smallwood describes weighting ad exposure information based on factors such as advertising type or advertising format, but points out that "Smallwood [] teaches weighting that is based on parameters pertaining to 14 Appeal2018-003576 Application 13/975,151 an ad, but does not teach that the weight itself is specifically determined from a duration of exposure, as in the claimed subject matter." App. Br. 15- 16. We agree. Smallwood describes aggregating the total amount of exposure time for each ad. Smallwood ,r 30. Smallwood also describes that this ad exposure information may be weighted "based on any other factor related to the ad." Smallwood ,r 31. While Smallwood discloses weighting ad exposure information based on "any other factor related to the ad," we agree this teaching does not disclose weighting based on duration of exposure. Namely, Smallwood instead describes weighting the ad exposure information, which already includes the duration of exposure, by some other factor. As such, based on the record before us, we determine that the Examiner erred in finding that Smallwood anticipates the disputed limitation. Accordingly, we reverse the Examiner's decision to reject claims 1, 6, and 7 as anticipated by Smallwood. THE§ 103 REJECTION BASED ON SMALLWOOD AND DESPAIN Claim 8 As discussed above, we determine that Smallwood fails to anticipate claim 1. Despain does not cure the deficiencies of Smallwood. Therefore, for the same reasons discussed above, we find that the Examiner erred in rejecting claim 8 as unpatentable over Smallwood and Zinger and, accordingly, we reverse the rejection. 15 Appeal2018-003576 Application 13/975,151 THE § 103 REJECTION BASED ON SMALL WOOD AND ZINGER Claims 19 and 22 As discussed above, we determine that the Examiner erred in rejecting claim 1. Zinger does not cure the deficiency of Smallwood. See App. Br. 20-21. Therefore, for the same reasons discussed above, we find that the Examiner erred in rejecting claims 19 and 22 as unpatentable over Smallwood and Zinger and, accordingly, we reverse the rejection. THE§ 103 REJECTION BASED ON ZINGER, GARCIA-MARTINEZ, AND FLAKE Claim 9 Based on the record before us, we are not persuaded that the Examiner erred in finding that claim 9 is unpatentable over Zinger, Garcia-Martinez, and Flake. Appellant contends that Zinger fails to teach or suggest "converting a CPM bid to eCPTU includes dividing the associated bid by an average exposure duration per impression for the advertisement." App. Br. 18. Appellant further explains "[t]his is a specific calculation in which a bid is divided by an average duration. Not only does Zinger not teach such a feature, but nowhere does Zinger actually teach what is alleged by the Office-that click probability is divided by time." App. Br. 18. Additionally, Appellant asserts that Zinger' s teachings relate to a CPC ad, not a CPM bid. Id. The Examiner, however, points out Zinger teaches that "[t]he ERPITU may be a function of the time offset since the ad was displayed" and further teaches that "as the time progresses, it is less likely that the user 16 Appeal2018-003576 Application 13/975,151 will interact with the ad and therefore the ERPITU may decrease as the time passes." Final Act. 10 ( citing Zinger ,r 69). While Appellant asserts these teachings relate only to a CPC ad, not a CPM bid, Appellant fails to persuasively support that assertion. As the Examiner explains, Zinger's teachings at least implies, or suggests, dividing the CPM bid by the average exposure duration per impression. See Ans. 10. As such, we are not persuaded of error in the Examiner's determination. Appellant next asserts that the combination of Zinger, Garcia- Martinez, and Flake fails to teach or suggest the claimed auction, wherein the auction compares the eCPTU's that were converted from CPM, CPC, and CPA bids to select one of the plurality of advertisements. App. Br. 18. Specifically, Appellant argues that "[b ]oth Zinger and Garcia-Martinez teach auctions using bids, but neither teaches or suggests the claimed combination of conversion to, and comparison of, eCPTU' s from differing bid types in such an auction." App. Br. 19. We find this argument unpersuasive. Namely, Appellant argues each cited reference individually and fails to consider the Examiner's combination of the teachings of Zinger, Garcia-Martinez, and Flake. See Final Act. 10-12. One cannot show nonobviousness by attacking references individually where the rejections are based on combinations of references. See In re Keller, 642 F.2d 413,426 (CCPA 1981); In re Merck & Co., Inc., 800 F.2d 1091, 1097 (Fed. Cir. 1986). Accordingly, we affirm the Examiner's decision to reject claim 9 as unpatentable over Zinger, Garcia-Martinez, and Flake. 17 Appeal2018-003576 Application 13/975,151 THE§ 103 REJECTION BASED ON ZINGER, GARCIA-MARTINEZ, FLAKE, AND AxE Claims 11, 16, and 17 Appellants do not separately argue the patentability of claims 11, 16, and 17 and, instead, rely on the arguments presented for claim 9. As discussed above, we find these arguments unpersuasive. As such, we are not persuaded that the Examiner erred in rejecting claims 11, 16, and 17 and, accordingly, affirm the rejection. DECISION We affirm the Examiner's decision to reject claims 1, 6-9, 11, 16, 17, 19, and 22 as directed to patent ineligible subject matter and affirm the Examiner's rejection of claims 9, 11, 16 and 17 as unpatentable over Zinger and additionally cited prior art. We reverse the Examiner's rejection of claims 1, 6, 7, 19, and 22 based on Smallwood alone and in combination with additionally cited prior art. No time period for taking any subsequent action in connection with this appeal may be extended under 37 C.F.R. § 1.136(a). AFFIRMED 18 Copy with citationCopy as parenthetical citation