Ex Parte Juan et alDownload PDFPatent Trial and Appeal BoardNov 2, 201811893797 (P.T.A.B. Nov. 2, 2018) Copy Citation UNITED STA TES p A TENT AND TRADEMARK OFFICE APPLICATION NO. FILING DATE 11/893,797 08/16/2007 87851 7590 Facebook/Fenwick Silicon Valley Center 801 California Street Mountain View, CA 94041 11/06/2018 FIRST NAMED INVENTOR Yun-Fang Juan UNITED STATES DEPARTMENT OF COMMERCE United States Patent and Trademark Office Address: COMMISSIONER FOR PATENTS P.O. Box 1450 Alexandria, Virginia 22313-1450 www .uspto.gov ATTORNEY DOCKET NO. CONFIRMATION NO. 26295-14147 7044 EXAMINER BOSWELL, BETH V ART UNIT PAPER NUMBER 3623 NOTIFICATION DATE DELIVERY MODE 11/06/2018 ELECTRONIC Please find below and/or attached an Office communication concerning this application or proceeding. The time period for reply, if any, is set in the attached communication. Notice of the Office communication was sent electronically on above-indicated "Notification Date" to the following e-mail address(es): ptoc@fenwick.com fwfacebookpatents@fenwick.com PTOL-90A (Rev. 04/07) UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE PATENT TRIAL AND APPEAL BOARD Ex parte YUN-FANG JUAN and KANG-XING JIN Appeal2017-000417 Application 11/893, 797 Technology Center 3600 Before NINA L. MEDLOCK, AMEE A. SHAH, and ALYSSA A. FINAMORE, Administrative Patent Judges. SHAH, Administrative Patent Judge. DECISION ON APPEAL 1 The Appellants2 appeal under 35 U.S.C. § 134(a) from the Examiner's final decision rejecting claims 1-29 under 35 U.S.C. § 101 as directed to non-statutory subject matter. 3 We have jurisdiction under 35 U.S.C. § 6(b ). We AFFIRM. 1 Throughout this Decision, we refer to the Appellants' Appeal Brief ("Appeal Br.," filed June 2, 2016), Reply Brief ("Reply Br.," filed Sept. 29, 2016), and Specification ("Spec.," filed Aug. 16, 2007, amended Nov. 9, 2010), and to the Examiner's Answer ("Ans.," mailed July 29, 2016) and Final Office Action ("Final Act.," mailed Dec. 4, 2015). 2 According to the Appellants, the real party in interest is Facebook Inc. Appeal Br. 2. 3 The Appellants requested an oral hearing, but waived appearance at the hearing that was scheduled for October 23, 2018. See Waiver (filed Aug. 27, 2018). Appeal2017-000417 Application 11/893,797 STATEMENT OF THE CASE The Appellants' "invention relates generally to social networks, and more particularly to invitations in a social network." Spec. ,r 2. Claims 1 and 25 are the independent claims on appeal. Claim 1 is illustrative of the subject matter on appeal and is reproduced below (with added lettered bracketing for reference): 1. A method comprising: [(a)] selecting, by a computer processor, a plurality of pilot users from a set of users of a social networking system, each of the users having associated profile information; [ (b)] selecting, by the computer processor, a reduced set of keywords from the profile information for the pilot users; [(c)] sending, by the computer processor, an invitation to the pilot users; [( d)] receiving, by the computer processor, responses to the invitation from the pilot users; [ ( e)] classifying, by the computer processor, the received responses as either positive or negative; [ ( f)] creating, by the computer processor, training data that is representable as a training set of vector pairs, each vector pair representing a pilot user and including data representing the classified response received from the pilot user and a set of training keywords selected from the reduced set of keywords; and [ (g)] for each of one or more of the users of the social networking system, determining, by the computer processor, a likelihood that the user will respond to the invitation by comparing one or more of the training keywords of the training data with one or more keywords from the user's profile information. Appeal Br. 17 (Claims App.). 2 Appeal2017-000417 Application 11/893,797 ANALYSIS Under 35 U.S.C. § 101, a patent may be obtained for "any new and useful process, machine, manufacture, or composition of matter, or any new and useful improvement thereof." The Supreme Court has "long held that this provision contains an important implicit exception: Laws of nature, natural phenomena, and abstract ideas are not patentable." Alice Corp. v. CLS Bankint'l, 134 S. Ct. 2347, 2354 (2014) (quotingAss'nfor Molecular Pathology v. Myriad Genetics, Inc., 569 U.S. 576, 588-89 (2013)). The Supreme Court in Alice reiterated the two-step framework, set forth previously in Mayo Collaborative Services v. Prometheus Laboratories, Inc., 566 U.S. 66, 78-79 (2012), "for distinguishing patents that claim laws of nature, natural phenomena, and abstract ideas from those that claim patent-eligible applications of those concepts." Alice, 134 S. Ct. at 2355. The first step in that analysis is to "determine whether the claims at issue are directed to one of those patent-ineligible concepts." Id. (emphasis added) ( citing Mayo, 566 U.S. at 79). If so, the second step is to consider the elements of the claims "individually and 'as an ordered combination"' to determine whether the additional elements "'transform the nature of the claim' into a patent-eligible application." Id. ( quoting Mayo, 566 U.S. at 78-79). Prima Facie Case The Appellants first contend that the Examiner's rejection is in error because "the § 101 rejection is defective for failing to state a prima facie case and compare the claims to a judicially-recognized ineligible concept." Appeal Br. 10; see also id. at 6-9; Reply Br. 2-3. We disagree. 3 Appeal2017-000417 Application 11/893,797 The Federal Circuit has repeatedly observed that "the prima facie case is merely a procedural device that enables an appropriate shift of the burden of production." Hyatt v. Dudas, 492 F.3d 1365, 1369 (Fed. Cir. 2007) (citing In re Oetiker, 977 F.2d 1443, 1445 (Fed. Cir. 1992)). The court has, thus, held that the USPTO carries its procedural burden of establishing a prima facie case when its rejection satisfies the requirements of 35 U.S.C. § 132 by notifying the applicant of the reasons for the rejection, "together with such information and references as may be useful in judging of the propriety of continuing the prosecution of [the] application." See In re Jung, 637 F.3d 1356, 1362 (Fed. Cir. 2011) (alteration in original). Thus, all that is required of the Office is that it sets forth the statutory basis of the rejection in a sufficiently articulate and informative manner as to meet the notice requirement of§ 132. Id.; see also Chester v. Miller, 906 F.2d 1574, 1578 (Fed. Cir. 1990) ("Section 132 is violated when a rejection is so uninformative that it prevents the applicant from recognizing and seeking to counter the grounds for rejection."). In rejecting the pending claims under § 101, the Examiner analyzed the claims using the Mayo/Alice two-step framework, in accordance with the guidance set forth by the USPTO at the time of the Final Action and Answer. See Final Act. 2-7; Ans. 3-5. Specifically, the Examiner notified the Appellants that"[ c ]laims 1-29 have been found to be directed towards abstract ideas, specifically selecting users of a social networking system who are likely to respond to an invitation" (Final Act. 2; Ans. 5) by the steps "'selecting', 'sending', 'classifying', 'creating', 'maintaining', 'training', and 'applying"' data (Final Act. 2; Ans. 6), "which are directed towards: ... a method of organizing human activities" (Final Act. 5; Ans. 4). The 4 Appeal2017-000417 Application 11/893,797 Examiner further notified the Appellants that, considering the "elements" of the claim "individually and 'as an ordered' combination, ... [and] as a whole, no elements or combination of elements in the claims are sufficient to ensure that the claims amount to significantly more than the abstract idea itself." Final Act. 6 (citation omitted). The Examiner, thus, notified the Appellants of the reasons for the rejection in a sufficiently articulate and informative manner as to meet the notice requirement of§ 132. We disagree with the Appellants' contention that "the Examiner failed to identify a judicial exception and instead relied on a vague general group [of concepts] cited in Office Guidance." Appeal Br. 7. As discussed above, the Examiner identified that the claims are directed to an abstract idea that is a method of organizing human activity. Final Act. 5. We are not persuaded by the Appellants' argument that "the Examiner's use of a general category of concepts, rather than individual comparison to prior judicial caselaw [sic], contravenes Office instructions in the May 2016 Update and is improper as a matter of law." Appeal Br. 7 (citing July 2015 Update on Subject Matter Eligibility, 80 Fed. Reg. 45429 (July 30, 2015) ("2015 July Update"), May 2016 Subject Matter Eligibility Update, 81 Fed. Reg. 27381 (May 6, 2016) ("2016 May Update"), provided after the mailing of the Final Action), and May 19, 2016 Memorandum entitled "Recent Subject Matter Eligibility Decisions (Enfzsh, LLC v. Microsoft Corp. and TL! Communications LLC v. A. V. Automotive, LLC)" ("Memo")). There is no such requirement that the Examiner must compare the claim to specific judicial decisions. Consideration of evidence in making a determination under the first step of the Alice framework has merit. See Apple, Inc. v. Ameranth, Inc., 842 F .3d 1229 (Fed. Cir. 2016). But there is no requirement that examiners must 5 Appeal2017-000417 Application 11/893,797 provide evidentiary support in every case before a conclusion can be made that a claim is directed to an abstract idea. Evidence may be helpful in certain situations where, for instance, facts are in dispute. But it is not always necessary, and, as the Appellants note, the Examiner does compare the claims to at least one judicial decision. See Appeal Br. 8; Final Act. 3. Further, contrary to the Appellants' assertion (Appeal Br. 9), there is no specific requirement that each claim be examined individually by the Examiner in determining that the claims are directed to an abstract idea. See Alice, 134 S. Ct. at 2355-57 (addressing the claims together). The Examiner includes the dependent claims in the heading of the rejection (Final Act. 5) and the analysis (id. at 4--6; Ans. 6). There is no indication that the Appellants were not put on notice of the Examiner's rejection regarding the dependent claims. To the extent the Appellants argue that the Examiner's rejection is in error because the Examiner fails to follow Office Guidelines, the Office Guidelines are "not intended to create any right or benefit, substantive or procedural, enforceable by any party against the Office." 2014 Interim Guidance on Patent Subject Matter Eligibility, 79 Fed. Reg. 74619, 74622, (Dec. 16, 2014) ("2014 Interim Guidelines"). The Appellants' argument that the Examiner failed to follow Office guidelines is not directed to an appealable issue. "Failure of Office personnel to follow this Interim Eligibility Guidance is not, in itself, a proper basis for either an appeal or a petition." Id. The Appellants' recourse for addressing such an alleged impropriety in the examination procedure would be to either (1) request the Examiner's SPE to exercise supervisory oversight or (2) file a petition to the Director to invoke supervisory authority under 3 7 C.F .R. § 1.181 ( a )(3 ). 6 Appeal2017-000417 Application 11/893,797 For these reasons, we are not persuaded the Examiner failed to make a prima facie case of patent ineligibility under 35 U.S.C. § 101. The First Step Turning to the first step of the Mayo/Alice framework, "the 'directed to' inquiry applies a stage-one filter to claims, considered in light of the specification, based on whether 'their character as a whole is directed to excluded subject matter."' Enfzsh, LLC v. Microsoft Corp., 822 F.3d 1327, 1335 (Fed. Cir. 2016). With respect to computer-enabled claimed subject matter, it can be helpful to determine whether "the claims at issue ... can readily be understood as simply adding conventional computer components to well-known business practices" or not. Id. at 1338; see also Affinity Labs of Tex., LLC v. DIRECTV, LLC, 838 F.3d 1253, 1257 (Fed. Cir. 2016). In Enfish, for example, the court noted that "[ s ]oftware can make non-abstract improvements to computer technology just as hardware improvements can." Enfzsh, 822 F.3d at 1335. The court put the question as being "whether the focus of the claims is on [a] specific asserted improvement in computer capabilities ... or, instead, on a process that qualifies as an 'abstract idea' for which computers are invoked merely as a tool." Id. at 1335-36. In Enfzsh, the court found that the "plain focus of the claims" there was on "an improvement to computer functionality itself, not on economic or other tasks for which a computer is used in its ordinary capacity." Id. at 1336. Here, the Examiner looks to the language of the claims and determines that the claims are directed to "selecting users of a social networking system who are likely to respond to an invitation." Final Act. 2; see also id. at 5; Ans. 5. The Appellants do not precisely state to what they 7 Appeal2017-000417 Application 11/893,797 consider the claims are directed; rather, they argue that the claims are not directed to an abstract idea because they are directed to an improvement in computer functionality. Appeal Br. 11. The Specification provides evidence as to what the claimed invention is directed. Here, the Specification is titled "Invitation Targeting in a Social Networking System," and the Field of the Invention section provides that the invention relates "particularly to invitations in a social network." Spec. ,r 2. The Description of Related Art section of the Specification defines invitations as including advertisements, requests, surveys, "and so forth." Id. ,r 3; Appeal Br. 2. The Specification discusses that the problem with prior approaches regarding personalized or targeted invitations to a particular user, including tracking buying patterns and presenting invitations based on group membership, is that "none of these approaches automatically select[ s] users of a social network environment who have an increased probability of responding positively to an invitation." Id. ,r,r 5, 6. The invention solves that problem by "provid[ing] a method for selecting users in a web-based social network who are likely to respond to an invitation," by sending invitations to a pilot group of users, recording positive and negative responses, correlating a set of pilot group profiles with reduced keywords with the responses, using the correlations to determine a probability function indicating the likelihood of responses based on profiles, and selecting target users to receive the invitation based on that likelihood. Id. ,r 14. Claim 1 provides for a method comprising the steps, performed by a computer processor, of (a) selecting a plurality of pilot users, (b) selecting a reduced set of keywords, ( c) receiving responses to invitations, ( d) classifying the responses, ( e) creating training data representable as a set 8 Appeal2017-000417 Application 11/893,797 of vector pairs, and ( f) determining a likelihood the user will respond by comparing the training keywords with profile keywords. See Appeal Br. 17 (Claims App.). The Specification does not contain the term "processor," but provides for invitation engine 140, comprising a database and modules, i.e., a generic computer, to perform the steps. See, e.g., Spec. ,r 20, Figs. 1, 2. There is no further specification of particular technology for performing the steps. See Affinity Labs, 838 F.3d at 1263. Dependent claims 2-24 add limitations of ranking users and sending invitations, and further narrow the steps of selecting, determining, classifying, creating, and sending. See Appeal Br. 17-21 (Claims App.). Claim 25 recites a method comprising maintaining information, selecting pilot users, sending an invitation, receiving responses, training a model predicting whether a user will respond, and applying the profile to the model to predict whether a user will respond. See id. at 21. Dependent claims 26-29 further narrow the type of invitation data and profile information. See id. at 21-22. The claims do not recite details on how, i.e., by what algorithm or method, the training data are created, step ( e) of claim 1, or how the model is trained, as recited in claim 25. The Appellants direct attention to the Specification at paragraphs 33 through 40 as support for this limitation. Appeal Br. 3--4. These paragraphs provide for training set module 240 to classify responses, correlate the classified responses with keywords, and "create a training set of data pairs from the correlations." Spec. ,r 33. "The data pairs may be represented as vector pairs," with each pair including a response vector, representing a classified response by a pilot user and may include a binary value, and a keyword vector, representing keywords in the pilot user's profile and may include a numerical, binary, or categorical 9 Appeal2017-000417 Application 11/893,797 value. Id. ,r 35. Probability function module 250 can generate a probability function based on the training set "using a supervised learning procedure, or a machine learning technique such as a support vector machine (SVM), a neural network, or a boosted tree procedure." Id. ,r 39. Probability function module 250 can also select users based on rank or the calculated likelihood. See id. ,r 40. As such, the creating of training data comprises creating data by assigning values, and the training of the model is by known processes. In light of Specification's description of the problem and solution, the purported advance over the prior art by the claimed invention is a way to present targeted invitations/advertising to users selected based on an analysis of specific types of data, i.e., a likelihood of responding based on comparing responses with keywords. This is the heart of the invention and the "character as a whole" of the claims. See Enfish, 822 F.3d at 1335. In that context, the Examiner's determination that the claims are directed to "selecting users of a social networking system who are likely to respond to an invitation" (Final Act. 2) is supported. The claims are akin to ones our reviewing court deemed abstract in SAP America, Inc. v. Investpic, LLC, 898 F.3d 1161, 1167 (Fed. Cir. 2018) (claims were directed to performing certain statistical analysis comprising "selecting certain information, analyzing it using mathematical techniques, and reporting or displaying the results of the analysis"), Electric Power Group. LLC v. Alstom S.A., 830 F.3d 1350, 1353- 54 (Fed. Cir. 2016) (claims were directed to a process of gathering and analyzing information of a specified content and displaying the result), Digitech Image Technologies, LLC v. Electronics for Imaging, Inc., 758 F.3d 1344, 1350-51 (Fed. Cir. 2014) (claims of the challenged patent were directed to the abstract idea of organizing information through mathematical 10 Appeal2017-000417 Application 11/893,797 correlations), Intellectual Ventures I LLC v. Capital One Bank (USA), 792 F.3d 1363, 1369--70 (Fed. Cir. 2015) (customizing and tailoring web page content based on navigation history and known user information), and Affinity Labs, 838 F.3d at 1271 (customizing a user interface to have targeted advertising based on user information). Here, the claims involve nothing more than selecting, receiving, classifying, and creating data/a mathematical model, and comparing that data to determine a likelihood, without any particular inventive technology- an abstract idea. See Elec. Power Grp., 830 F.3d at 1354. As such, we find unpersuasive the Appellants' arguments that the claims are not directed to an abstract idea because they are not directed to "'an idea of itself" or "to human activity." Reply Br. 4--5. We also find unpersuasive the Appellants' argument that the claims are not directed to an abstract idea because they resemble the claims held patent eligible in Enfzsh and McRO, Inc. v. Bandai Games America, Inc., 837 F.3d 1299 (Fed. Cir, 2016), in that "the claims herein are directed to an improvement in computer functionality [ and] their purpose and effect are to improve the computer's predictive performance." Appeal Br. 10-11; see also Reply Br. 7. The claims at issue in Enfzsh were directed to a specific type of data structure, i.e., a self-referential table for a computer database, designed to improve the way a computer carries out its basic functions of storing and retrieving data. Enfzsh, 822 F.3d. at 1335-36. There, in rejecting a § 101 challenge, the court held that "the plain focus of the claims is on an improvement to computer functionality itself, not on economic or other tasks for which a computer is used in its ordinary capacity." Id. at 1336. In McRO, the claims were directed to a specific improvement in 11 Appeal2017-000417 Application 11/893,797 computer animation and used rules to automate a subjective task of humans to create a sequence of synchronized, animates characters. See McRO, 837F.3dat 1314--15). The Appellants have not adequately explained how the court's holdings in Enfzsh and McRO impact the present analysis under the Mayo/Alice framework. For example, the Appellants do not point to anything in the claims that resembles the inventive self-referential data structure at issue in Enfzsh, or the improvement to the technical field of computer animation that was not simply the use of a generic computer in McRO. The Appellants also do not direct our attention to anything in the Specification to indicate that the invention provides an improvement in the computer's technical functionality. As discussed above, the Specification provides that the steps are performed by a generic computer operating in its ordinary capacity. See Spec. ,r 20. The claim improves the tasks of creating data and determining a likelihood by comparing data, using a generic computer operating in a conventional manner. Although the likelihood may be determined using a probability function determined by a known "supervised learning procedure, or a machine learning technique such as a support vector machine (SVM), a neural network, or a boosted tree procedure" (Spec. ,r 39; Appeal Br. 18-19, (Claims App. (claims 10, 11)), we do not see, and the Appellants do not direct attention to, where or how the Specification discusses that the claimed invention improves such procedures. The benefits are not technical or technological improvements, but rather, are business benefits in selecting people more likely to respond to an invitation and/or targeted advertising using a conventional computer operating in its ordinary capacity. See Spec. ,r,r 6, 7. 12 Appeal2017-000417 Application 11/893,797 Thus, we are not persuaded of error in the Examiner's determination that claims 1-29 are directed to an abstract idea. The Second Step The second step is a "search for an 'inventive concept'-i.e., an element or combination of elements that is 'sufficient to ensure that the patent in practice amounts to significantly more than a patent upon the [ineligible concept] itself."' Alice, 134 S. Ct. at 2355 (alteration in original) (quoting Mayo, 566 U.S. at 72-73). In this regard, we agree with and find supported the Examiner's determination that the claims' limitations, taken individually or as an ordered combination, do not recite an inventive concept. See Final Act. 6-7; Ans. 6-7. We are unpersuaded by the Appellants' arguments that the claims' limitations recite significantly more than the abstract idea. See Appeal Br. 11-14; Reply Br. 7-10. The Appellants recite the limitations of claim 1 and argue that, as an ordered combination, claim 1 does not claim the bare idea of selecting users who are likely to respond to an invitation, and does not recite merely applying a computer to perform steps of making such a selection. Instead, the prediction of a user's response is based on the reduced set of keywords from the profile information of the pilot users, and training data is generated as vector pairs to generate the likelihood. Together with the additional elements of the claim, these steps provide significantly more than the bare proposed abstract idea. In particular, these additional elements in combination perform functions that are not generic, and provide an inventive application of the proposed abstract idea. In this case, the solution is necessarily rooted, among other things, in the computer's application of a reduced set of keywords using training data. 13 Appeal2017-000417 Application 11/893,797 Appeal Br. 12-13; Reply Br. 9. The Appellants also recite some of the limitations of the dependent claims and argue that they "include further elements that confirm they encompass more than just determining the likelihood that users of a social networking system will respond to an invitation," without further explanation. See Appeal Br. 14. For independent claim 25, the Appellants rely on the arguments presented for claim 1, and argue that "training the model provides an application of the proposed abstract idea that is more than merely reciting an application of the abstract idea itself in a conventional way," without further explanation. See id. at 15. And, the Appellants argue that dependent "claims 26-29 are also eligible at least by virtue of their dependency from claim 25." Id. We are not persuaded of error by these arguments. As discussed above, a generic computer is used to perform the functions of selecting, creating, and determining. Although there are particular data created and used to determine the likelihood, and the solution uses a computer, the claim is not providing a solution "necessarily rooted in computer technology in order to overcome a problem specifically arising in the realm of computer networks." DDR Holdings, LLC v. Hotels.com, L.P., 773 F.3d 1245, 1257 (Fed. Cir. 2014) Here, as discussed above, the problem the invention addresses is to be able to "automatically select users of a social network environment who have an increased probability of responding positively to an invitation." Spec. ,r 6. Being able to better select users more likely to respond positively to invitations/advertisements does not arise from computer networks, but existed prior to the Internet. See Intellectual Ventures, 792 F.3d at 1370-71. Further, the purported technical solution comprises the use of a generic 14 Appeal2017-000417 Application 11/893,797 processer operating in its routine and conventional way to select, create, and determine data. See Spec. ,r 33. There is no further technology for performing the recited steps. See Affinity Labs, 838 F.3d at 1263; see also Enfish, 822 F.3d at 1336. "[A ]n invocation of already-available computers that are not themselves plausibly asserted to be an advance, for use in carrying out improved mathematical calculations, amounts to a recitation of what is 'well-understood, routine, [and] conventional."' SAP Am., 898 F.3d at 1170 (quoting Mayo, 566 U.S. at 73). And, the invocation of the Internet in narrowing the field of the invention to social networking is not sufficient to transform the abstract idea into a patent-eligible invention. See Ultramercial, Inc. v. Hulu, LLC, 772 F.3d 709, 716 (Fed. Cir. 2014). The claims recite an invention that is merely the routine or conventional use of a processor to perform an abstract business/economic practice. DDR Holdings, 773 F.3d at 1258-59. The Appellants provide no further argument such as why the claims' particular arrangement and/or integration of elements is a technical improvement or is a "non-conventional and non- generic arrangement of known, conventional pieces." See BASCOM Glob. Internet Servs., Inc. v. AT&T Mobility LLC, 827 F.3d 1341, 1350 (Fed. Cir. 2016); cf Reply Br. 9-10. We disagree with the Appellants' contention that the claims recite significantly more than an abstract idea because the elements of sending invitations to a pilot user, selecting a reduced set of keywords, and creating training data as vector pairs to determine a likelihood the user will respond to the invitation, combined with selecting a user who is likely to respond, "constitute more than routine or conventional applications in the field of social networking systems," similar to Example 3 of the Abstract Idea 15 Appeal2017-000417 Application 11/893,797 Examples, issued January 27, 2015 ("Examples")4. Appeal Br. 12-13. Hypothetical Example 3 is modeled after the technology in Research Corp. Tech., Inc. v. Microsoft Corp., 627 F.3d 859 (Fed. Cir. 2010), and is not an actual claim at issue in the case. The Federal Circuit determined, in Research Corp., that the claims were patent eligible because the claimed invention presented "functional and palpable applications in the field of computer technology" and addressed "a need in the art for a method of and apparatus for the halftone rendering of gray scale images in which a digital data processor is utilized in a simple and precise manner to accomplish the halftone rendering." Id. at 868---69. The USPTO posited that hypothetical example claim 1, when taken as a whole, does not simply describe the generation of a blue noise mask via a mathematical operation and receiving and storing data, but combines the steps of generating a blue noise mask with the steps for comparing the image to the blue noise mask and converting the resulting binary image array to a halftoned image. Examples 9. This went "beyond the mere concept of simply retrieving and combining data using a computer." Id. Further, there were improvements to the functioning of the computer itself in allowing the computer to use less memory, faster computations without sacrificing quality of resulting images, and producing an improved digital image. Id. The hypothetical claim was an "an innovation in computer technology, namely digital image processing, which in this case reflects both an improvement in the functioning of the computer and an improvements in another technology." Id. Here, as 4 Available at https://www. uspto. gov/ sites/ default/files/ documents/ abstract_idea_examples .pdf 16 Appeal2017-000417 Application 11/893,797 discussed above, there are no such improvements in computer or other technology, but an improvement in selecting more receptive users and/or targeted advertising. Thus, we are not persuaded of error in the Examiner's determination that claims 1-29 do not contain an inventive concept under the second part of the Mayo/Alice framework. Based on the foregoing, we sustain the Examiner's rejection under 35 U.S.C. § 101 of claims 1-29. DECISION The Examiner's rejection of claims 1-29 under 35 U.S.C. § 101 is AFFIRMED. No time period for taking any subsequent action in connection with this appeal may be extended under 37 C.F.R. § 1.136(a)(l )(iv). AFFIRMED 17 Copy with citationCopy as parenthetical citation