Ex Parte Goldman et alDownload PDFPatent Trials and Appeals BoardJun 21, 201913848763 - (D) (P.T.A.B. Jun. 21, 2019) Copy Citation UNITED STA TES p A TENT AND TRADEMARK OFFICE APPLICATION NO. FILING DATE 13/848,763 03/22/2013 131313 7590 06/25/2019 JPMorgan Chase / Goodwin Procter 901 New York A venue, NW Washington, DC 20001 FIRST NAMED INVENTOR Dmitry Goldman UNITED STATES DEPARTMENT OF COMMERCE United States Patent and Trademark Office Address: COMMISSIONER FOR PATENTS P.O. Box 1450 Alexandria, Virginia 22313-1450 www .uspto.gov ATTORNEY DOCKET NO. CONFIRMATION NO. ]72167.020217 1809 EXAMINER LIU,IJUNG ART UNIT PAPER NUMBER 3697 NOTIFICATION DATE DELIVERY MODE 06/25/2019 ELECTRONIC Please find below and/or attached an Office communication concerning this application or proceeding. The time period for reply, if any, is set in the attached communication. Notice of the Office communication was sent electronically on above-indicated "Notification Date" to the following e-mail address(es): patentdc@goodwinlaw.com lrogers@goodwinlaw.com aalpha-kpetewama@goodwinlaw.com PTOL-90A (Rev. 04/07) UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE PATENT TRIAL AND APPEAL BOARD Ex parte DMITRY GOLDMAN, WALTER GERO, JOHN HENDERSON, KENNETH CHANG, ROBERT BUCKO, FRANK KIRBY, ADRIENNE PUTTAGIO, MEDHAT KAMAL, and JINLIN DING Appeal2018-001495 Application 13/848,763 1 Technology Center 3600 Before ANTON W. PETTING, AMEE A. SHAH, and ROBERT J. SILVERMAN, Administrative Patent Judges. PETTING, Administrative Patent Judge. DECISION ON APPEAL 1 According to Appellants, the real party in interest is JPMorgan Chase Bank, N.A. (Appeal Br. 2). Appeal2018-001495 Application 13/848,763 STATEMENT OF THE CASE2 Dmitry Goldman, Walter Gero, John Henderson, Kenneth Chang, Robert Bucko, Frank Kirby, Adrienne Puttagio, Medhat Kamal, and Jinlin Ding (Appellants) seek review under 35 U.S.C. § 134 of a final rejection of claims 12, 15-22, 50, 56-59, the only claims pending in the application on appeal. We have jurisdiction over the appeal pursuant to 35 U.S.C. § 6(b ). The Appellants invented an automated banking machine that is dynamically updated from a host system. Specification para. 2. An understanding of the invention can be derived from a reading of exemplary claim 12, which is reproduced below (bracketed matter and some paragraphing added). 12. A method of operating an Automated Tell er Machine (ATM) in order to display customized information on an ATM display, the customized information including account transaction options, the method comprising: [ 1] storing, and in at least one computer memory of the ATM, business rules and user profiles for ATM users; 2 Our decision will make reference to the Appellants' Appeal Brief ("App. Br.," filed May 22, 2017) and Reply Brief ("Reply Br.," filed November 29, 2017), and the Examiner's Answer ("Ans.," mailed October 2, 2017), and Final Action ("Final Act.," mailed December 22, 2016). 2 Appeal2018-001495 Application 13/848,763 [2] accessing the at least one computer memory of the A TM using at least one computer processor and executing instructions to perform steps including: [3] detecting an ATM card associated with a user at the ATM· ' [ 4] responsive to the detecting, sending a message requesting a user profile of the user associated with the A TM card over the Internet from a host computing system; [5] receiving the user profile including account types and rights associated with the A TM card over the network from the host computing system over the Internet; [ 6] storing the received user profile in the computer memory of the A TM; [7] retrieving the stored business rules from the computer memory of the A TM; [8] customizing information for the user based on the user profile and the business rules, and wherein the customized information includes account transaction options available to the user determined by applying the business rules to the user profile, wherein the business rules require exclusion of account transaction options unavailable to the user; [9] displaying the customized information including the account transaction options available to the user on the ATM display and excluding the account transaction options unavailable to the user. Claims 12, 15-22, 50, 56-59 stand rejected under 35 U.S.C. § 101 as directed to a judicial exception without significantly more. 3 Appeal2018-001495 Application 13/848,763 ISSUES The issues of eligible subject matter tum primarily on whether the claims recite more than abstract conceptual advice of what a computer is to provide without implementation details. ANALYSIS STEP 12 Claim 12, as a method claim, nominally recites one of the enumerated categories of eligible subject matter in 35 U.S.C. § 101. The issue before us is whether it is directed to a judicial exception without significantly more. STEP2 The Supreme Court set forth a framework for distinguishing patents that claim laws of nature, natural phenomena, and abstract ideas from those that claim patent-eligible applications of those concepts. First, ... determine whether the claims at issue are directed to one of those patent-ineligible concepts. If so, ... then ask, "[ w ]hat else is there in the claims before us? To answer that question, ... consider the elements of each claim both individually and "as an ordered combination" to determine whether the additional elements "transform the nature of the claim" into a patent- eligible application. [The Court] described step two of this analysis as a search for an "'inventive concept'"-i.e., an element or combination of elements that is "sufficient to ensure that the patent in practice amounts to significantly more than a patent upon the [ineligible concept] itself." Alice Corp. v CLS Banklnt'l, 573 U.S. 208, 217-18 (2014) (citations omitted) (citing Mayo Collaborative Servs. v. Prometheus Labs., Inc., 3 For continuity of analysis, we adopt the steps nomenclature from 2019 Revised Patent Subject Matter Eligibility Guidance, 84 FR 50 (Jan. 7, 2019) ("Revised Guidance"). 4 Appeal2018-001495 Application 13/848,763 566 U.S. 66 (2012)). To perform this test, we must first determine what the claims are directed to. This begins by determining whether the claims recite one of the judicial exceptions ( a law of nature, a natural phenomenon, or an abstract idea). Then, if claims recite a judicial exception, determining whether the claims at issue are directed to the recited judicial exception, or whether the recited judicial exception is integrated into a practical application of that exception, i.e., that the claims "apply, rely on, or use the judicial exception in a manner that imposes a meaningful limit on the judicial exception, such that the claim is more than a drafting effort designed to monopolize the judicial exception." Revsised Guidance at 54. If the claims are directed to a judicial exception, then finally determining whether the claims provide an inventive concept because the additional elements recited in the claims provide significantly more than the recited judicial exception. STEP 2A Prong 1 Method claim 12 recites storing and retrieving rules, detecting a card, requesting, receiving, and storing a profile, and customizing and displaying data. Detecting a card is no more than receiving a signal that represents a card's presence. No further technological details are recited. Customizing data is the combination of data analysis and modification. Thus, claim 12 recites receiving, analyzing, modifying, and displaying data. None of the limitations recite technological implementation details for any of these steps, but instead recite only results desired by any and all possible means. From this we see that claim 12 does not recite the judicial exceptions of either natural phenomena or laws of nature. 5 Appeal2018-001495 Application 13/848,763 Under Supreme Court precedent, claims directed purely to an abstract idea are patent ineligible. As set forth in the Revised Guidance, which extracts and synthesizes key concepts identified by the courts, abstract ideas include (1) mathematical concepts4, (2) certain methods of organizing human activity5, and (3) mental processes 6. Among those certain methods of organizing human activity listed in the Revised Guidance are commercial or legal interactions or managing personal behavior or relationships or interactions between people. Like those concepts, claim 12 recites the concept of editing disseminated content. Specifically, claim 12 recites operations that would ordinarily take place in advising one to customize content for dissemination by applying rules and user information. The advice to customize content for dissemination by applying rules and user information involves customizing content, which is an economic act, in the doing so for bank services as claimed, and doing so using rules and information, which is an act ordinarily performed in the stream of commerce. For example, claim 12 recites "displaying the customized information," which is an activity that would take place whenever one is 4 See, e.g., Gottschalkv. Benson, 409 U.S. 63, 71-72 (1972); Bilski v. Kappas, 561 U.S. 593, 611 (2010); Mackay Radio & Tel. Co. v. Radio Corp. of Am., 306 U.S. 86, 94 (1939); SAP Am., Inc. v. InvestPic, LLC, 898 F.3d 1161, 1163 (Fed. Cir. 2018). 5 See, e.g., Bilski, 561 U.S. at 628; Alice, 573 U.S. at 219-20; Ultramercial, Inc. v. Hulu, LLC, 772 F.3d 709, 715 (Fed Cir. 2014); Smart Sys. Innovations, LLC v. Chicago Transit Auth., 873 F.3d 1364, 1383 (Fed. Cir. 2017); In re Marco Guldenaar Holding B. V., 911 F.3d 1157, 1160-61 (Fed. Cir. 2018). 6 See, e.g., Benson, 409 U.S. at 67; CyberSource Corp. v. Retail Decisions, Inc., 654 F.3d 1366, 1371-72 (Fed. Cir. 2011); Intellectual Ventures I LLC v. Symantec Corp., 838 F.3d 1307, 1318 (Fed. Cir. 2016). 6 Appeal2018-001495 Application 13/848,763 providing information for banking services as claimed. Similarly, claim 1 recites "customizing information for the user based on the user profile and the business rules" which is also a characteristic of interacting with customers. The Examiner determines the claims to be directed to series of steps of receive data and store data. Final Act. 4. The preamble to claim 12 recites that it is a method of operating an Automated Teller Machine (ATM) in order to display customized information on an ATM display, the customized information including account transaction options. The steps in claim 12 result in displaying the customized information including the account transaction options available to the user on the ATM display absent any technological mechanism other than a conventional computer for doing so. As to the specific limitations, limitation 2 recites a generic processor executing instructions. Limitations 1, 3-7, and 9 recite insignificant receiving, storing, and display of user and account data and screen content, which advise one to apply generic functions to get to these results. Limitation 8 is the only step associated with actually performing what the claim produces and recites performing data customization, which is simply rearranging data. The limitations thus recite advice for customizing content for dissemination by applying rules and user information. To advocate customizing content for dissemination by applying rules and user information is conceptual advice for results desired and not technological operations. The Specification at paragraph 2 describes the invention as relating to an automated banking machine that is dynamically updated from a host 7 Appeal2018-001495 Application 13/848,763 system. Thus, all this intrinsic evidence shows that claim 12 is directed to updating content for display within the context of a banking machine, i.e. editing disseminated content. This is consistent with the Examiner's determination. This, in tum, is an example of commercial or legal interactions or managing personal behavior or relationships or interactions between people as a certain method of organizing human activity, because dissemination of content is the primary manner of coordinating activities among businesses and its members, and editing of such content is the way to particularize the message within the content. The concept of editing disseminated content as advised to be done by customizing content for dissemination by applying rules and user information is an idea of how such editing might occur. The steps recited in claim 12 are a part of how this idea might occur. Our reviewing court has found claims to be directed to abstract ideas when they recited similar subject matter. Affinity Labs of Tex., LLC v. Amazon.com Inc., 838 F.3d 1266, 1271 (2016) (tailoring content); Intellectual Ventures I LLC v. Capital One Bank (USA), 792 F.3d 1363, 1369 (2015) (tailoring content). From this we conclude that at least to this degree, claim 12 is directed to editing disseminated content by customizing content for dissemination by applying rules and user information. STEP 2A Prong 2 The next issue is whether claim 12 not only recites, but is more precisely directed to this concept itself or whether it is instead directed to 8 Appeal2018-001495 Application 13/848,763 some technological implementation or application of, or improvement to, this concept, i.e., integrated into a practical application. 7 At the same time, we tread carefully in construing this exclusionary principle lest it swallow all of patent law. At some level, "all inventions ... embody, use, reflect, rest upon, or apply laws of nature, natural phenomena, or abstract ideas." Thus, an invention is not rendered ineligible for patent simply because it involves an abstract concept. "[A]pplication[s]" of such concepts " 'to a new and useful end,' " we have said, remain eligible for patent protection. Accordingly, in applying the § 101 exception, we must distinguish between patents that claim the " 'buildin[g] block[ s]' " of human ingenuity and those that integrate the building blocks into something more. Alice, 573 U.S. at 217 (citations omitted) (alterations in original). The introduction of a computer into the claims does not generally alter the analysis at Mayo step two. the mere recitation of a generic computer cannot transform a patent-ineligible abstract idea into a patent-eligible invention. Stating an abstract idea "while adding the words 'apply it' " is not enough for patent eligibility. Nor is limiting the use of an abstract idea " 'to a particular technological environment.' " Stating an abstract idea while adding the words "apply it with a computer" simply combines those two steps, with the same deficient result. Thus, if a patent's recitation of a computer amounts to a mere instruction to "implement[t]" an abstract idea "on ... a computer," that addition cannot impart patent eligibility. This conclusion accords with the preemption concern that undergirds our § 101 jurisprudence. Given the ubiquity of computers, wholly generic computer implementation is not generally the sort of "additional feature[ e ]" that provides any "practical assurance that the 7 See, e.g., Alice, 573 U.S. at 223, discussing Diamond v. Diehr, 450 U.S. 175 (1981). 9 Appeal2018-001495 Application 13/848,763 process is more than a drafting effort designed to monopolize the [ abstract idea] itself." Alice, 573 U.S. at 223-24 (citations omitted) (alterations in original). "[T]he relevant question is whether the claims here do more than simply instruct the practitioner to implement the abstract idea ... on a generic computer." Alice, 573 U.S. at 225. They do not. Taking the claim elements separately, the operation performed by the computer at each step of the process is expressed purely in terms of results, devoid of implementation details. Steps 1, 3, and 5-7 are data gathering and storage steps. Limitations describing the nature of the data do not alter this. Step 2 is a generic process execution step. Step 4 is insignificant data transmission. Step 9 is insignificant post solution display activity. Step 8 recites generic computer processing expressed in terms of results desired by any and all possible means and so present no more than conceptual advice. All purported inventive aspects reside in how the data is interpreted and the results desired, and not in how the process physically enforces such a data interpretation or in how the processing technologically achieves those results. Viewed as a whole, Appellants' claim 12 simply recites the concept of editing disseminated content by customizing content for dissemination by applying rules and user information as performed by a generic computer. This is no more than conceptual advice on the parameters for this concept and the generic computer processes necessary to process those parameters, and do not recite any particular implementation. Claim 12 does not, for example, purport to improve the functioning of the computer itself. Nor does it effect an improvement in any other technology or technical field. The 16+ pages of Specification do not bulge 10 Appeal2018-001495 Application 13/848,763 with disclosure, but only spell out different generic equipment8 and parameters that might be applied using this concept and the particular steps such conventional processing would entail based on the concept of editing disseminated content by customizing content for dissemination by applying rules and user information under different scenarios. They do not describe any particular improvement in the manner a computer functions. Instead, claim 12 at issue amounts to nothing significantly more than an instruction to apply editing disseminated content by customizing content for dissemination by applying rules and user information using some unspecified, generic computer. Under our precedents, that is not enough to transform an abstract idea into a patent-eligible invention. See Alice, 573 U.S. at 225-26. 8 The Specification describes generic processors within the context of banking machines. Spec. para. 50. 11 Appeal2018-001495 Application 13/848,763 None of the limitations reflect an improvement in the functioning of a computer, or an improvement to other technology or technical field, applies or uses a judicial exception to effect a particular treatment or prophylaxis for a disease or medical condition, implements a judicial exception with, or uses a judicial exception in conjunction with, a particular machine or manufacture that is integral to the claim, effects a transformation or reduction of a particular article to a different state or thing, or applies or uses the judicial exception in some other meaningful way beyond generally linking the use of the judicial exception to a particular technological environment, such that the claim as a whole is more than a drafting effort designed to monopolize the exception. 2019 Guidance at 55. We conclude that claim 12 is directed to achieving the result of editing disseminated content by advising one to customizing content for dissemination by applying rules and user information as distinguished from a technological improvement for achieving or applying that result. This amounts to commercial or legal interactions or managing personal behavior or relationships or interactions between people, which fall within certain methods of organizing human activity that constitute abstract ideas. The claim does not integrate the judicial exception into a practical application. STEP 2B The next issue is whether claim 12 provides an inventive concept because the additional elements recited in the claim provide significantly more than the recited judicial exception. Taking the claim elements separately, the function performed by the computer at each step of the process is purely conventional. Using a computer for receiving, analyzing, modifying, and displaying data amounts to electronic data query and 12 Appeal2018-001495 Application 13/848,763 retrieval----one of the most basic functions of a computer. All of these computer functions are generic, routine, conventional computer activities that are performed only for their conventional uses. See Elec. Power Grp. v. Alstom S.A., 830 F.3d 1350, 1353 (Fed. Cir. 2016). See also In re Katz Interactive Call Processing Patent Litig., 639 F.3d 1303, 1316 (Fed. Cir. 2011) ("Absent a possible narrower construction of the terms 'processing,' 'receiving,' and 'storing,' ... those functions can be achieved by any general purpose computer without special programming"). None of these activities are used in some unconventional manner nor do any produce some unexpected result. Appellants do not contend they invented any of these activities. In short, each step does no more than require a generic computer to perform generic computer functions. As to the data operated upon, "even if a process of collecting and analyzing information is 'limited to particular content' or a particular 'source,' that limitation does not make the collection and analysis other than abstract." SAP Am., 898 F.3d at 1168. Considered as an ordered combination, the computer components of Appellants' claim 12 add nothing that is not already present when the steps are considered separately. The sequence of data reception-analysis- modification-display is equally generic and conventional. See Ultramercial, 772 F.3d at 715 (sequence of receiving, selecting, offering for exchange, display, allowing access, and receiving payment recited an abstraction), Inventor Holdings, LLC v. Bed Bath & Beyond, Inc., 876 F.3d 1372, 1378 (Fed. Cir. 2017) (sequence of data retrieval, analysis, modification, generation, display, and transmission), Two-Way Media Ltd. v. Comcast Cable Commc 'ns, LLC, 874 F.3d 1329, 1339 (Fed. Cir. 2017) (sequence of 13 Appeal2018-001495 Application 13/848,763 processing, routing, controlling, and monitoring). The ordering of the steps is therefore ordinary and conventional. We conclude that claim 12 does not provide an inventive concept because the additional elements recited in the claim do not provide significantly more than the recited judicial exception. REMAINING CLAIMS Claim 12 is representative. The remaining method claims merely describe process parameters. We conclude that the method claims at issue are directed to a patent-ineligible concept itself, and not to the practical application of that concept. As to the structural claims, they are no different from the method claims in substance. The method claims recite the abstract idea implemented on a generic computer; the system claims recite a handful of generic computer components configured to implement the same idea. This Court has long "warn[ ed] ... against" interpreting § 101 "in ways that make patent eligibility 'depend simply on the draftsman's art. ' Alice, 573 U.S. at 226. As a corollary, the claims are not directed to any particular machine. LEGAL CONCLUSION From these determinations we further determine that the claims do not recite an improvement to the functioning of the computer itself or to any other technology or technical field, a particular machine, a particular transformation, or other meaningful limitations. From this we conclude the claims are directed to the judicial exception of the abstract idea of certain methods of organizing human activity as exemplified by editing disseminated content by advising one to customizing content for 14 Appeal2018-001495 Application 13/848,763 dissemination by applying rules and user information, without significantly more. APPELLANTS' ARGUMENTS As to Appellants' Appeal Brief arguments, we adopt the Examiner's determinations and analysis from Final Action 2-7 and Answer 2-13 and reach similar legal conclusions. We now tum to the Reply Brief. We are not persuaded by Appellants' argument that the claims are analogous to those in Enfzsh, LLC v. Microsoft Corp., 822 F.3d 1327 (Fed. Cir. 2016). Reply Br. 3--4. The claims differ from those found patent eligible in Enfzsh, where the claims were "specifically directed to a self- referential table for a computer database." 822 F.3d 1327, 1337 (Fed. Cir. 2016). The claims thus were "directed to a specific improvement to the way computers operate" rather than an abstract idea implemented on a computer. Id. at 1336. Here, by contrast, the claims are not directed to an improvement in the way computers operate. Though the claims purport to accelerate and make more accurate the process of customizing content, our reviewing court has held that speed and accuracy increases stemming from the ordinary capabilities of a general purpose computer "do[] not materially alter the patent eligibility of the claimed subject matter." Bancorp Servs., L.L.C. v. Sun Life Assurance Co. of Can. (U.S.), 687 F.3d 1266, 1278 (Fed. Cir. 2012). Instead, the claims are more analogous to those in FairWarning, wherein claims reciting "a few possible rules to analyze the audit log data" were found directed to an abstract idea because they asked "the same questions (though perhaps phrased with different words) that humans in analogous situations detecting fraud have asked for decades." 839 F.3d at 1094, 1095. 15 Appeal2018-001495 Application 13/848,763 Appellants also attempt to analogize the claims to those involved in McRO. Reply Br. 4--5. In McRO, the court held that, although the processes were previously performed by humans, "the traditional process and newly claimed method ... produced ... results in fundamentally different ways." FairWarning, 839 F.3d at 1094 (differentiating the claims at issue from those in McRO). In McRO, "[i]t [ was] the incorporation of the claimed rules, not the use of the computer, that improved the existing technolog[y] process,"' because the prior process performed by humans "was driven by subjective determinations rather than specific, limited mathematical rules." 837 F.3d at 1314 (internal quotation marks, citation, and alterations omitted). In contrast, the claims of the instant application merely implement an old practice of using decision criteria in making marketing promotion decisions in a new environment. Appellants have not argued that the claimed processes of selecting accounts apply rules of selection in a manner technologically different from those which humans used, albeit with less efficiency, before the invention was claimed. The claims in McRO were not directed ... to "a specific asserted improvement in computer animation, i.e., the automatic use of rules of a particular type." We explained that "the claimed improvement [was] allowing computers to produce 'accurate and realistic lip synchronization and facial expressions in animated characters' that previously could only be produced by human animators." The claimed rules in McRO transformed a traditionally subjective process performed by human artists into a mathematically automated process executed on computers. FairWarning, 839 F.3d at 1094 (internal citations omitted) (differentiating the claims at issue from those in McRO). 16 Appeal2018-001495 Application 13/848,763 We are not persuaded by Appellants' argument that the decision in Trading Techs. Int 'l, Inc. v. CQG, Inc., 675 F. App'x 1001 (2017) held that the claim in that case "solve problems of prior graphical user interface devices ... in the context of computerized trading[] relating to speed, accuracy, and usability." Reply Br. 5. First, Trading Technologies was non- precedential. Second, and more critically, the facts in Trading Technologies are those in which the invention did affect the underlying technology of the computer in the manner of dynamic user interface run time animation, and not simply using the computer for generic data reads, analysis, and transmission. No such underlying technology improvement is present in the instant claims. More critically, in a related Trading Technologies case, the interface was held to improve the user and not the computer. "The claims are focused on providing information to traders in a way that helps them process information more quickly, not on improving computers or technology." Trading Techs. Int 'l, Inc. v. !BG LLC, 921 F.3d 1378, 1384 (Fed. Cir. 2019). The instant claims similarly are focused on providing information to customers in a way that helps them process information more quickly, not on improving computers or technology We are not persuaded by Appellants' argument that Appellant disputes that the components identified are generic and further disputes that the steps of detecting a card, sending a message requesting a user profile, and receiving the user profile including account types and rights, even in their overgeneralized form presented by the Examiner, are steps typically performed by a generic computer. As previously pointed out, an ATM is a well-known example of a special purpose computer and it would be ludicrous to consider an ATM to be a "generic" computer. An ATM is provided with specialized functionality, such as 17 Appeal2018-001495 Application 13/848,763 detection capabilities for detecting an ATM card, as well us printing capabilities, deposit capabilities and other features not common to "generic" computers. Furthermore, as argued throughout the prosecution, and as seemingly agreed by the Examiner due to the withdrawal of art rejections, the steps claimed are not currently known and thus are not typically performed. Reply Br. 7. Although Appellants dispute that a processor and memory are generic, Appellants provide no evidence or analysis to support that conclusion. Although an ATM is a particular machine, it is a highly generic particular machine as evidenced by its ubiquity. The claims recite an A TM only for its intended purpose. And although the claims alter the content of what is displayed on an ATM screen, this is not an improvement in actual operation of the ATM. "In this case, the claims are directed not to an improvement in cellular telephones but simply to the use of cellular telephones as tools in the aid of a process focused on an abstract idea. That is not enough to constitute patentable subject matter." Affinity Labs of Tex., LLC v. DIRECTV, LLC, 838 F.3d 1253, 1262 (Fed. Cir. 2016). Similarly, here the claims are directed not to an improvement in ATMs but simply to the use of ATMs as tools in the aid of a process focused on an abstract idea of modifying content for display. Again, the claims recite no steps that affect the otherwise conventional operation of ATMs and do not even alter the ATM operation based on the displayed content. As to the novelty of the claims, "a claim for a new abstract idea is still an abstract idea. The search for a § 101 inventive concept is thus distinct from demonstrating § 102 novelty." Synopsys, Inc. v. Mentor Graphics Corp., 839 F.3d 1138, 1151 (Fed. Cir. 2016). 18 Appeal2018-001495 Application 13/848,763 Appellants further argue that the asserted claims are akin to the claims found patent-eligible in DDR Holdings, LLC v. Hotels.com, L.P. 773 F.3d 1245 (Fed. Cir. 2014). Reply Br. 7-8. In DDR Holdings, the Court evaluated the eligibility of claims "address[ing] the problem of retaining website visitors that, if adhering to the routine, conventional functioning of Internet hyperlink protocol, would be instantly transported away from a host's website after 'clicking' on an advertisement and activating a hyperlink." Id. at 1257. There, the Court found that the claims were patent eligible because they transformed the manner in which a hyperlink typically functions to resolve a problem that had no "pre-Internet analog." Id. at 1258. The Court cautioned, however, "that not all claims purporting to address Internet-centric challenges are eligible for patent." Id. For example, in DDR Holdings the Court distinguished the patent-eligible claims at issue from claims found patent-ineligible in Ultramercial. See id. at 1258-59 (citing Ultramercial, 772 F.3d at 715-16 (Fed. Cir. 2014)). As noted there, the Ultramercial claims were "directed to a specific method of advertising and content distribution that was previously unknown and never employed on the Internet before." Id. at 1258 (quoting Ultramercial, 772 F.3d at 715-16). Nevertheless, those claims were patent ineligible because they "merely recite[d] the abstract idea of 'offering media content in exchange for viewing an advertisement,' along with 'routine additional steps such as updating an activity log, requiring a request from the consumer to view the ad, restrictions on public access, and use of the Internet."' Id. Appellants' asserted claims are analogous to claims found ineligible in Ultramercial and distinct from claims found eligible in DDR Holdings. 19 Appeal2018-001495 Application 13/848,763 The ineligible claims in Ultramercial recited "providing [a] media product for sale at an Internet website;" "restricting general public access to said media product;" "receiving from the consumer a request to view [a] sponsor message;" and "if the sponsor message is an interactive message, presenting at least one query to the consumer and allowing said consumer access to said media product after receiving a response to said at least one query." 772 F.3d at 712. Similarly, Appellants' asserted claims recite receiving, analyzing, modifying, and displaying data. This is precisely the type of Internet activity found ineligible in Ultramercial. Appellants further argue that the asserted claims are akin to the claims found patent-eligible in Diamond v. Diehr, 450 U.S. 175 (1981). Reply Br. 7-8. But, we must read Diehr in light of Alice, which emphasized that Diehr does not stand for the general proposition that a claim implemented on a computer elevates an otherwise ineligible claim into a patent-eligible improvement. Alice, 134 S. Ct. at 2358. Rather, Diehr involved "a 'well-known' mathematical equation . . . used . . . in a process designed to solve a technological problem in 'conventional industry practice."' OIP Techs., Inc. v. Amazon.com, Inc., 788 F.3d 1359, 1364 (Fed. Cir. 2015). Diehr solved a technological problem in the conventional industry practice of molding tires. Here Appellants argue only that the invention directs content for display from some different data source. Displaying content is not a "conventional technological industry practice" (id.), but rather it is making content available to be apprehended. We are not persuaded by Appellants' argument that "[t]he present claims are directed to a very specific method for customizing a user interface allowing a customer to interact with an ATM." Reply Br. 10-11. The 20 Appeal2018-001495 Application 13/848,763 method is specific only in the sense it is specified with words. As we determine supra, the claim is no more than conceptual advice to customize content for dissemination by applying rules and user information. The recited way of customizing the interface is "customizing information for the user based on the user profile and the business rules." Claim 12. As the recited implementation for such customizing is "customizing" the claim recites only a result to be obtained by any and all possible means and recites no technological implementation details. The remaining arguments are variations on those we discuss supra. CONCLUSIONS OF LAW The rejection of claims 12, 15-22, 50, 56-59 under 35 U.S.C. § 101 as directed to a judicial exception without significantly more is proper. DECISION The rejection of claims 12, 15-22, 50, 56-59 is affirmed. No time period for taking any subsequent action in connection with this appeal may be extended under 37 C.F.R. § 1.136(a). See 37 C.F.R. § 1.136(a)(l)(iv) (2011). AFFIRMED 21 Copy with citationCopy as parenthetical citation