Ex Parte Burcham et alDownload PDFPatent Trials and Appeals BoardMay 10, 201913468028 - (D) (P.T.A.B. May. 10, 2019) Copy Citation UNITED STA TES p A TENT AND TRADEMARK OFFICE APPLICATION NO. FILING DATE 13/468,028 05/09/2012 28003 7590 05/14/2019 SPRINT 6391 SPRINT PARKWAY KSOPHTOI01-Z2100 OVERLAND PARK, KS 66251-2100 FIRST NAMED INVENTOR Robert H. Burcham UNITED STATES DEPARTMENT OF COMMERCE United States Patent and Trademark Office Address: COMMISSIONER FOR PATENTS P.O. Box 1450 Alexandria, Virginia 22313-1450 www .uspto.gov ATTORNEY DOCKET NO. CONFIRMATION NO. IDF 8208 (4300-15900) 1098 EXAMINER COSME, NATASHA W ART UNIT PAPER NUMBER 2465 NOTIFICATION DATE DELIVERY MODE 05/14/2019 ELECTRONIC Please find below and/or attached an Office communication concerning this application or proceeding. The time period for reply, if any, is set in the attached communication. Notice of the Office communication was sent electronically on above-indicated "Notification Date" to the following e-mail address(es): 6450patdocs@sprint.com steven.j.funk@sprint.com SprintMail@dfw.conleyrose.com PTOL-90A (Rev. 04/07) UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE PATENT TRIAL AND APPEAL BOARD Ex parte ROBERT H. BURCHAM and M. JEFFREY STONE Appeal 2018-000062 Application 13/468,028 1 Technology Center 2400 Before ALLEN R. MacDONALD, NABEEL U. KHAN, and DAVID J. CUTITTA II, Administrative Patent Judges. KHAN, Administrative Patent Judge. DECISION ON APPEAL Appellants appeal under 35 U.S.C. § 134(a) from the Final Rejection of claims 1-15 and 17-21 2. We have jurisdiction under 35 U.S.C. § 6(b). We reverse. 1 Appellants identify Sprint Communications Company L.P. as the real party in interest. App. Br. 5. 2 Claim 16 is cancelled. See App. Br. 7. Appeal 2018-000062 Application 13/468,028 BACKGROUND THE INVENTION Appellants describe the invention as follows: A mobile phone that is delivered by an original equipment manufacturer in an unbranded state. The mobile phone comprises a near-field-communication radio transceiver, a memory, a processor, and an application stored in the memory. When executed by the processor, the application reads brand information, using the near-field communication radio transceiver, from a radio frequency identity (RFID) tag coupled to the mobile phone during an order fulfillment process in a distribution center of a communication service provider and, based on the brand information, loads brand firmware into the memory, whereby the mobile phone presents a branded look and feel. Abstract. Illustrative independent claim 1 is reproduced below. 1. A mobile phone that is delivered by an original equipment manufacturer in an unbranded state, comprising: a near-field-communication (NFC) radio transceiver; a non-transitory memory; at least one processor; and a self-branding application stored in the non-transitory memory that, when executed by the at least one processor while the mobile phone is at a distribution center and prior to the mobile phone being provided to a retail store or an end user, reads a state of a branding flag stored in the non-transitory memory, determines that the state of the branding flag is an unbranded state, in response to determining that the branding flag is in the unbranded state, reads an identification of a brand that is associated with a communication service provider, using the NFC radio transceiver, from a radio frequency identity (RFID) tag, the RFID tag with the identification of the brand being 2 Appeal 2018-000062 Application 13/468,028 coupled to the mobile phone in the distribution center, where the communication service provider is different from the original equipment manufacturer, based on the identification of the brand, selects and loads brand firmware into the non-transitory memory, activates the brand firmware that configures the mobile phone to a branded state, and after activating the brand firmware, sets the state of the branding flag to a branded state. REFERENCES AND REJECTIONS 1. Claims 1, 2, 4, 6-8, 10, 13-15, and 17-21 stand rejected under 35 U.S.C. § 103(a) over Vanderlinden (US 2010/0222047 Al, published Sept. 2, 2010), Brede (US 2009/0036165 Al, published Feb. 5, 2009) and Chang (US 2006/0208071 Al, published Sept. 21, 2006). Final Act. 4-19. 2. Claims 3 and 9 stand rejected under 35 U.S.C. § 103(a) over Vanderlinden, Brede, Chang, and Maguid (US 2010/0133335 Al, published June 3, 2010). Final Act. 19-21. 3. Claims 5 stand rejected under 35 U.S.C. § 103(a) over Vanderlinden, Brede, Chang and Kim (US 2003/0031235 Al, published Feb. 13, 2003). Final Act. 21-22. 4. Claims 11 and 12 stand rejected under 35 U.S.C. § 103(a) over Vanderlinden, Brede, Chang and Carolan (US 6,753,887 B2, issued June 22, 2004). Final Act. 22-24. DISCUSSION Claim 1 Claim 1 recites "a self-branding application" that "reads a state of a branding flag stored in the non-transitory memory [ and] determines that the 3 Appeal 2018-000062 Application 13/468,028 state of the branding flag is in an unbranded state." The Examiner finds Vanderlinden teaches software applications that include a device locking and branding module for locking and branding the device for a particular carrier, which teaches "a self-branding application," as claimed. Ans. 9; see Vanderlinden ,i,i 17-18. Vanderlinden's device applications may be loaded into a volatile store such as RAM, "which [the Examiner finds] reads upon reads a state of a branding flag stored in the non-transitory memory." Ans. 9. The Examiner further finds that Vanderlinden teaches that the device may be locked and branded for one carrier or another and that "[t]he locking and branding the device for a particular carrier is tantamount to the branding flag as claimed." Ans. 9 (citing Vanderlinden ,i 26). Appellants argue the cited paragraphs of Vanderlinden "do not speak of a branding flag or any other electronic storage of a branding state." App. Br. 21. According to Appellants: a brand is determined by installation of a SIM card in a mobile phone at a retail store by a customer service agent. See Vanderlinden at ,i [0030]. It also appears that any provisioning, activation, and/ or branding that may or may not be disclosed by Vanderlinden are initiated by the POS system to which the mobile phone of Vanderlinden is connected. See, e.g., id. at ,i,i [0026], [0027]. This is not surprising, because Vanderlinden is not about self-identification of a brand but instead about branding-via an external system at the time of purchase-and most importantly locking the phone afterwards. App. Br. 21-22. We agree with Appellants. We do not discern from the cited portions of Vanderlinden that it teaches a self-branding application that "reads a state of a branding flag stored in the non-transitory memory [ and] determines that the state of the branding flag is in an unbranded state." We disagree with the 4 Appeal 2018-000062 Application 13/468,028 Examiner that Vanderlinden's teaching that its software applications being loaded in memory teaches or suggests a branding flag or that Vanderlinden's act of locking and branding an unbranded device to a carrier is tantamount to a branding flag. Accordingly, we do not sustain the Examiner rejection of independent claim 1. For the same reason, we also do not sustain the Examiner's rejections of claims 2-6 and 21, which depend from claim 1. Claims 7 and 13 Claim 7 recites "providing a component to the portable electronic device in the distribution center, wherein the component comprises a brand identification," and "scanning the component to determine the brand identification, wherein the scanning is performed by an electronic scanner in the distribution center; determining, via the component, the brand identification in response to the scanning." (App. Br. 39-40). Claim 13 similarly recites "receive brand identity information associated with a communication service provider from an electronic scanner that reads the brand identity information from a component provided to the mobile electronic device in the distribution center." (App. Br. 42). The Examiner finds Vanderlinden and Brede teach or suggest the aforementioned limitations. Specifically, the Examiner finds Vanderlinden teaches providing branding firmware to a portable electronic device. Final Act. 10 ( citing Vanderlinden ,i 1 ). The Examiner further finds Brede teaches scanning a component to determine the brand identification. Final Act. 11 (citing Brede Figs. 1, 2). Brede's Figures 1 and 2 illustrate a mobile device with RFID reader 80 and a SIM card that receives information from the RFID reader and transmits data on a WLAN to a server. The Examiner finds 5 Appeal 2018-000062 Application 13/468,028 Brede's teaching of an RFID reader that reads an identifier and content data from an RFID tag and transmits the data to a local network for further processing teaches, in combination with Vanderlinden, the claimed limitations of "scanning the component to determine the brand identification, wherein the scanning is performed by an electronic scanner in the distribution center"; and "determining, via the component, the brand identification in response to the scanning." Ans. 19-20 (citing Brede ,i 50). Appellants argue "while Brede may discuss an RFID tag 40, Brede does not disclose that the RFID tag 40 is scanned to determine a brand identification, much less that branding firmware is selected from a data store based on determining the brand identification from the component." App. Br. 28; see also App. Br. 30. Instead, according to Appellants, "Brede merely discloses that an identifier is read from the RFID tag 40, which is used to obtain supplementary information from a local server." App. Br. 28 (citing Brede ,i 38); see also App. Br. 30. We agree with Appellants. Vanderlinden teaches that a newly purchased device may be locked and branded at a retail point of sale. Vanderlinden ,i 26. The Examiner does not clearly explain whether this is done by use of a component of the device. See Final Act. 10 ( citing Vanderlinden ,i,i 16, 17, 26, 33). The Examiner does, however, rely on Brede as teaching "scanning the component to determine the brand identification." Final Act. 11. Here we note that the components illustrated in Brede's Figure 1 include an RFID reader and a SIM card. However, Brede does not disclose that any of these components are scanned to determine the brand identification of a device, as required by claims 7 and 13. Nor are we able to determine, based on the Examiner's explanation, 6 Appeal 2018-000062 Application 13/468,028 how Brede's RFID reader or SIM card would be combined with Vanderlinden' s teachings of locking and branding a device, to teach the disputed "scanning" limitations. Accordingly, we do not sustain the Examiner rejection of independent claims 7 and 13. For the same reasons we do not sustain the Examiner's rejections of claims 8-12, 14, 15, 17-20 which depend from one of claims 7 and 13. DECISION The Examiner's rejection of claims 1-15 and 17-21 is reversed. REVERSED 7 Copy with citationCopy as parenthetical citation