Ethan A. Arnold

Trademark Trial and Appeal Board

Jan 14, 2013

No. 77366417 (T.T.A.B. Jan. 14, 2013)

THIS OPINION IS A
PRECEDENT OF THE TTAB

Mailed:
January 14, 2013

UNITED STATES PATENT AND TRADEMARK OFFICE
_____

Trademark Trial and Appeal Board
_____

In re Ethan A. Arnold
_____

Serial No. 77366417
_____

James C. Wray for Ethan A. Arnold.

Katina Mister, Trademark Examining Attorney, Law Office 104 (Chris Doninger,
Managing Attorney).
_____

Before Cataldo, Bergsman, and Masiello, Administrative Trademark Judges.
Opinion by Masiello, Administrative Trademark Judge:
Ethan A. Arnold, an individual, applied to register on the Principal Register
the mark BLATANCY in standard character form for the following goods and
services, as amended:
audio recordings featuring music, in International Class
9;
music entertainment services, namely, providing live
musical performances by individuals and groups featuring
recorded music, in International Class 41.
After initial examination, the application was published for opposition and
subsequently a notice of allowance issued. Applicant then filed a statement of use,
Serial No. 77366417

2

including specimens of use of the mark, as required by Trademark Act § 1(d), 15
U.S.C. § 1051(d). The examining attorney accepted the statement of use with
respect to applicant’s entertainment services in International Class 41. With
respect to applicant’s audio recordings, in International Class 9, the examining
attorney issued a final refusal of registration under §§ 1, 2, and 45 of the
Trademark Act, 15 U.S.C. §§ 1051, 1052, and 1127, on the grounds that applicant’s
mark, as used on the specimens of use, (a) failed to function as a trademark,
inasmuch as it was merely the title of a single creative work; and (b) failed to
function as a trademark, inasmuch as it merely identified the name of a performer
featured on the audio recordings. We reverse the refusal based on the ground that
the subject matter sought to be registered is merely the title of a single work. We
affirm the refusal based on the ground that the subject matter fails to function as a
mark because it merely identifies the name of a featured performer.
1. Is BLATANCY the title of a single work?
We first consider whether the designation BLATANCY is the title of a single
work. Only a “mark” may be registered under the provisions of the Trademark Act.
15 U.S.C. § 1051. The Act defines “trademark” as follows:
The term “trademark” includes any word, name, symbol,
or device, or any combination thereof… used by a person
… to identify and distinguish his or her goods, including a
unique product, from those manufactured or sold by
others and to indicate the source of the goods, even if that
source is unknown.
Trademark Act § 45, 15 U.S.C. § 1127.
Serial No. 77366417

3

It is well settled that the title of a single creative work is not considered a
trademark and is, therefore, unregistrable on the Principal Register. In re Cooper,
254 F.2d 611, 117 USPQ 396 (CCPA 1958); Herbko Int’l Inc. v. Kappa Books Inc.,
308 F.3d 1156, 64 USPQ2d 1375 (Fed. Cir. 2002). The title of a work is, in essence,
the name assigned to it by its author; as such it describes the work but in no way
indicates the source of the work. Cooper, 117 USPQ at 399-400; Mattel Inc. v.
Brainy Baby Co., 101 USPQ2d 1140, 1144 (TTAB 2011). By contrast, a title used on
a series of works is, indeed, registrable. “The name for a series, at least while it is
still being published, has a trademark function in indicating that each book of the
series comes from the same source as the others.” Cooper, 117 USPQ at 400.
The relevant specimen of use submitted by applicant consisted of an image of
a compact disc; applicant later filed a clearer image of the CD (marked as Exhibit
10), which is set forth below:

During the course of examination, and in response to the examining
attorney’s rejection of applicant’s proffered specimens and evidence, applicant
Serial No. 77366417

4

submitted the following additional samples of packaging for his goods, marked by
the applicant as follows:
Exhibit 8 - Album cover/booklet to album entitled: BLATANCY:

Exhibit 9 - Reverse side of Exhibit 8:

Exhibit 11 - Additional CD:1

1 Exhibits 8 through 11 were submitted as part of applicant’s response of December 1, 2009.
Serial No. 77366417

5

Exhibit 24 - Outside of a folded card that is inserted in the Exhibit 10
CD case:

Exhibit 25 - Inside of a folded card that is inserted in the Exhibit 10
CD case:2

2 Exhibits 24 and 25 were submitted as part of applicant’s request for reconsideration of
June 24, 2010.
Serial No. 77366417

6

The examining attorney contends that the applicant’s mark is used only as
the title of the applicant’s audio recording. The mark is presented as follows on the
CD shown in Exhibit 10:
B.L.A.T.A.N.C.Y.!™ – aka – B-1
Bold Logistics Acquired through Alotta Notably Constructed Years
! 2008-09 All Rights Reserved !
Member of A.S.C.A.P.

The examining attorney’s brief does not state a rationale for perceiving
BLATANCY as the title of applicant’s recording; nor does such a rationale appear in
the Office actions setting forth her refusal to register the mark. We note several
aspects of the presentation of the mark on the specimen of use that undercut the
perception of BLATANCY as a mere title. A title does not typically have an alias
(“aka”), although an individual person might. A title is not likely to be
characterized as a member of the association known as A.S.C.A.P.3 The record
does, however, include an excerpt from applicant’s website, marked as applicant’s
Exhibit 4, which contains the following statement:
I have a single, SIMPLY ORIGINAL©, almost ready to
launch. We’re in the studio even as you read this. It will
be part of my first CD album, entitled ‘BLATANCY’.
The CD shown in Exhibit 10 includes a song entitled “Simply Original” (along with
six other songs); accordingly, the above excerpt from Exhibit 4 strongly suggests
that applicant intended to give this recording the title BLATANCY.
In any event, we need not finally determine whether the designation
BLATANCY functions only as a title. Even if it is a mere title, the applicant has

3 American Society of Composers, Authors and Publishers.
Serial No. 77366417

7

overcome the examining attorney’s refusal by demonstrating that he has used the
mark on a series of works. Applicant has shown use of the designation on a second
CD, shown in Exhibit 11. The examining attorney did not dispute that the
additional CD shown in Exhibit 11 constitutes a separate work and did not inquire
as to its specific contents or the extent of its distribution. Because the record does
not clearly indicate that the content of the two CDs is the same, we give the
applicant the benefit of the doubt that they contain different content, such that
Exhibit 11 constitutes a different work from Exhibit 10. In other words, the record
indicates that there are at least two works identified by the BLATANCY
designation. The applicant’s use of BLATANCY on more than one audio recording
effectively demonstrates that the designation is not merely the title of a single
work, and that it can function as a trademark. Cooper, 117 USPQ at 400.
The examining attorney argues in her brief that “the combination of [the] two
CDs” shown in Exhibits 10 and 11 “fails to create a series of works” because the
mark appears on Exhibit 10 in the form B.L.A.T.A.N.C.Y. (with a period after each
letter), which differs from both the mark shown on Exhibit 11 and the mark sought
to be registered.4 The examining attorney rejects the other evidence of record with
the conclusion that “The other exhibits discussed above are unacceptable as well
because they do not show the mark used on a series of creative works either,” even
though she acknowledges that those exhibits include “cards inserted in CDs” and

4 Examining attorney’s brief at 5. Despite the examining attorney’s objection to the form in
which the mark appears on the original specimen of record, the examining attorney never
refused registration on the ground that the mark on the specimen did not match the mark
sought to be registered. That question is not before us, and we express no opinion on it.
Serial No. 77366417

8

“the liner or cover from the same CD.”5 The examining attorney should not have so
dismissed Exhibits 8, 9, 24 and 25, which show that packaging for the Exhibit 10
CD makes prominent use of the mark in the form BLATANCY. Placement of a
mark on such packaging is a conventional form of trademark “use,” as contemplated
by Trademark Act § 45, 15 U.S.C. § 1127. All of this evidence, considered together
with Exhibits 10 and 11, shows use of the mark BLATANCY on both the 7-song CD
shown in Exhibit 10 and the additional CD shown in Exhibit 11. We find that, in
the aggregate, this evidentiary showing is sufficient to overcome the objection that
the proposed mark is merely the title of a single work rather than a mark.
2. Is BLATANCY merely the name of the performer and not
a trademark?

We now address the examining attorney’s second refusal, which is based on
the objection that BLATANCY fails to function as a mark because it is actually the
name of the performer that is featured on applicant’s recordings. As before, the
ultimate question is whether applicant uses the designation BLATANCY in such a
manner that it functions to indicate the source of applicant’s goods, thereby
qualifying as a “mark” that may be registered.
Courts have long recognized that the authors of creative works may become
separated from the right to control the exploitation of their works. See Clemens v.
Belford, Clark & Co., 14 F. 728 (C.C.N.D. Ill. 1883). For example, the author of a
book may assign the entirety of his copyright to a publisher; thereafter the
publisher, not the author, will be the source of authorized copies of the book. In the

5 Examining attorney’s brief at 5.
Serial No. 77366417

9

performing arts, such as applicant’s field of music, creative works are frequently the
result of collaboration, thereby raising questions over who is the source of the
ultimate work and who controls its nature and quality. Courts and the Board have
applied essentially the same standard of analysis to the names of authors and the
names of performing artists in determining trademark function.
In In re Polar Music International AB, 714 F.2d 1567, 221 USPQ 315 (Fed.
Cir. 1983) the Court considered whether the name of the musical group ABBA was
registrable for audio recordings. The Court had before it evidence that the
corporate applicant, Polar, had a contract for the exclusive services of the members
of the band called ABBA; a contract with the manufacturer of its sound recordings
relating to the production of the goods; and a license agreement whereby Polar
allowed the manufacturer to use the mark ABBA. The license agreement also
provided that Polar would control the nature and quality of the goods and contained
the manufacturer’s acknowledgement that Polar owned the mark. The Court held:
In conclusion, just showing the name of the recording
group on a record will not by itself enable that name to be
registered as a trademark. Where, however, the owner of
the mark controls the quality of the goods, and where the
name of that recording group has been used numerous
times on different records and has therefore come to
represent an assurance of quality to the public, the name
may be registered as a trademark since it functions as
one.
Id. at 318.
In a case dealing with the registrability of the name of an author as a
trademark for books, the Board interpreted Polar Music to stand for the proposition
Serial No. 77366417

10

that the name of a performer may function as a trademark for a work where there is
evidence that the name also serves the function of a mark.
We conclude that, as a general rule, an author’s name is
not registrable for a single work but may be registrable
for a series of written works, when there is sufficient
other indicia that the name serves more than as a
designation of the writer, that is, that it also functions as
a mark. This may be shown by providing evidence of the
sort presented in Polar Music, i.e., evidence establishing
that the author controls the quality of her distributed
written works and controls use of her name, so as to
indicate the quality of those works; or it may be shown,
akin to the showing in Scholastic,6 by submitting evidence
of promotion and recognition of the author’s name so that
prospective readers, when they see the name, “know what
they are getting.” Scholastic, 23 USPQ2d at 1778. In
addition, evidence of promotion and recognition of the
author’s name would have to be of the type that would
identify the author as the source of a series of works.
In re First Draft Inc., 76 USPQ2d 1183, 1190 (TTAB 2005).
Following the guidance of the courts and the Board, the examination policy of
the U.S. Patent and Trademark Office is as follows:
Any mark consisting of the name of an author used on a
written work, or the name of a performing artist on a
sound recording, must be refused registration under §§1,
2, and 45 of the Trademark Act, 15 U.S.C. §§1051, 1052,
and 1127, if the mark is used solely to identify the writer
or the artist. …
…
However, the name of the author or performer may be
registered if:

6 In re Scholastic Inc., 23 USPQ2d 1774 (TTAB 1992). The Scholastic case did not deal with
an author or performer’s name, but rather with the titles of creative works. However,
inasmuch as the ultimate issue was whether a designation functioned in the marketplace
as a source-indicating trademark, the case is instructive.
Serial No. 77366417

11

(1) It is used on a series of written or recorded works; and
(2) The application contains sufficient evidence that the
name identifies the source of the series and not merely
the writer of the written work or the name of the
performing artist.
TMEP §1202.09(a) (Oct. 2012).
A showing that the name functions as a source identifier
may be made by submitting evidence of either: (1)
promotion and recognition of the name as a source
indicator for the series…; or (2) the author’s or
performer’s control over the name and quality of his or
her works in the series…
TMEP § 1202.09(a)(ii).
If the applicant maintains control over the quality of the
goods because the goods are published or recorded directly
under the applicant’s control, the applicant may submit a
verified statement that “the applicant publishes or
produces the goods and controls their quality.”
TMEP § 1202(a)(ii)(B).
It is apparent from the evidence of record that BLATANCY is the name of a
performing artist associated with applicant’s goods. Exhibit 25 (a CD insert)
provides biographical information for an individual named Blatancy:
BLATANCY™ is simply original. He was born and
raised on the West Coast of ‘Cali’ in San Diego. His street
name is “B-1”, but his performance name, BLATANCY™,
is an acronym for Bold Lyrics Acquired Through Alotta
Notably Constructed Years, and both the definition and
acronym influences his lyrics.
See also Exhibit 7, which includes the following text:
BLATANCY™ is a pop/hip-hop/rap lyricist, songwriter,
publisher and performer (ASCAP), who was born and
raised on the West Coast (the best coast) of California in
San Diego.
Serial No. 77366417

12

He has gigged at the San Diego County Fair for two years,
the Lyceum Theater, Club Montage, and private parties.
He is currently working on his first CD, titled
“BLATANCY” featuring his lead single “Simply
Original”.
That BLATANCY is a pseudonym of applicant is stated, somewhat indirectly, in
applicant’s reply brief at p. 1 (“Exhibits 1-4 indicate that E. Arnold, the applicant
known by the stage name BLATANCY is a source of music.”)7
In refusing to register applicant’s mark on the ground that it did not function
as a mark but rather identified the name of a featured performer, the examining
attorney’s various Office actions essentially followed the two-pronged approach set
forth in TMEP § 1202.09(a); that is, the examining attorney required that the
applicant demonstrate use of the proposed mark on a series of works, and required
evidence that the proposed mark serves to identify the source of the series. As we
have discussed above in our treatment of the examining attorney’s other refusal, the
applicant satisfactorily demonstrated use of the proposed mark on a series of works.
The second prong of the test remains to be addressed.
On at least two occasions, the examining attorney advised that applicant
could fulfill the second prong of the test by submitting a verified statement as to his
control over the nature and quality of the goods:
However, if the sound recordings are recorded directly
under applicant’s control, applicant may submit solely as
evidence of control the following statement, verified with
an affidavit or signed declaration under 37 C.F.R. §2.20:

7 The issue of whether applicant and BLATANCY are the same person is not essential to
either the examining attorney’s refusal or the applicant’s ability to overcome that refusal.
Serial No. 77366417

13

“The applicant produces the goods and controls
their quality.”8
The applicant did not file the suggested verified statement. Nor did the applicant
file any other verified statement relating to the question of control over the nature
and quality of the goods. Accordingly, we must consider whether applicant has
demonstrated, through submission of evidence, that he controls the nature and
quality of his goods and the use of the name BLATANCY thereon in such a way as
to indicate the quality of those works; or, alternatively, whether this name has
become so widely recognized, through vigorous promotion, that it now identifies
applicant as the source of a series of works. First Draft, 76 USPQ2d at 1190. On
this point, the Board has required unambiguous evidence of an applicant’s control
over the mark and the goods, as well as evidence to show that the mark functions as
a source indicator. First Draft, passim.
The Board finds particularly relevant the following evidence of record:
Exhibit 3: Excerpt of applicant’s MySpace Music page
Exhibit 4: Official website of BLATANCY
Exhibit 7: Promotional advertisement cards9
Exhibit 22: Additional excerpt of applicant’s MySpace Music page
Exhibit 25: Inside of a folded card that is inserted in the Exhibit 10 CD case.10

8 Office action of February 22, 2011, p. 2 (emphasis in original). See also Office action of
July 27, 2010, p. 2.
9 Exhibits 3, 4 and 7 were submitted with applicant’s response filed on December 1, 2009.
10 Exhibits 22 and 25 were submitted as part of applicant’s request for reconsideration of
June 24, 2010.
Serial No. 77366417

14

The evidence relating to control over the mark and over the nature and
quality of the goods is conflicting and of uncertain meaning. Exhibits 3 and 22
indicate the involvement of a “Record Label” named “ComingUp Records™.”
Exhibit 7 refers to ComingUp Records as “Label/Management” and refers to an
entity called “Simply Original Music” as an involved “Publisher.” Exhibit 25
contains the following indicators:
‘SIMPLY ORIGINAL’©2008
-E. Arnold-
Publisher: Simply Original Music™ (ASCAP)
Producer: BLATANCY™, for Simply Original Music (ASCAP)
Production /Distribution: J. Arnold for Simply Original Music (ASCAP)
Mixtape: Nebula
Management: Coming Up Records/ jsa@cominguprecords.com

The evidence discussed above raises a host of questions regarding the control
over applicant’s mark and goods. Publishers, record labels, copyright owners and
managers are all types of persons and entities who might be involved in controlling
the mark and the goods. Although Exhibit 7 states that “BLATANCY™ is a…
publisher” and Exhibit 25 refers to BLATANCY as a “Producer,” these indications
are contradicted by other references in the evidence. For example, Exhibit 25 refers
to Simply Original Music as the publisher, and indicates that BLATANCY’s work as
producer is “for Simply Original Music.” As the issue of control was raised by the
examining attorney’s refusal and the various Office actions, it was incumbent upon
applicant to explain the relationship between himself and others involved in
bringing applicant’s goods to market, including Simply Original Music, Coming Up
Serial No. 77366417

15

Records, and J. Arnold. The discussion of the evidence in applicant’s briefs does
nothing to elucidate the relationships among these various players:
Clearly, Exhibit 7, a booklet within an album,
“BLATANCY™ is a pop/hip hop/rap lyricist, songwriter,
publisher and performer.”
Exhibit 7 conclusively shows that BLATANCY is an
indication of source of the exhibits.
Applicant’s brief at 1-2.
Exhibits 5-7 are brochures that indicate that BLATANCY
is a source of music and a publisher. See lines 1 in both
columns of Exhibit 7.
…
Exhibits 16-22 indicate that BLATANCY is a source of
music.
Exhibit 22 states that BLATANCY is a lyricist
songwriter, producer, record label founder, music
publisher.
Applicant’s reply brief at 1-2 (emphasis in original).
Applicant’s conclusory discussion of the evidence does not reach the factual
questions that are central to this inquiry, namely, who controls the mark; who
controls the nature and quality of the goods; and how has the mark become an
indicator of applicant as the source of the goods? The conclusions set forth in
applicant’s briefs are not apparent on the face of the evidence. Rather, the
promotional materials placed in evidence by applicant give rise to substantial
ambiguity as to control over the mark and the goods. It was applicant’s burden to
dispel such ambiguities by means of reliable fact-based evidence, such as affidavits
or business records, and to thereby address the central question of control over the
Serial No. 77366417

16

mark and the goods. Applicant’s submissions do not meet the evidentiary standards
set forth in Polar Music and First Draft.
On the record before us, the applicant has failed to establish that he controls
the mark and the nature and quality of the goods in such a way as to cause the
name BLATANCY to become an indicator of the source of the goods. Accordingly,
we affirm the refusal on the ground that applicant’s proposed mark is merely the
name of a performer featured on the applicant’s musical recordings and, as such,
fails to function as a mark.
Decision: The refusal to register on the ground that the applicant’s mark is
merely the title of a single work is reversed. The refusal on the ground that
applicant’s proposed mark is merely the name of a featured performer and, as such,
fails to function as a mark is affirmed and registration for the goods in Class 9 is
refused.
The application will be forwarded to publication in connection with the
services in Class 41.