Christopher C. Hinton

Trademark Trial and Appeal Board

Sep 14, 2015

No. 85713080 (T.T.A.B. Sep. 14, 2015)

This Opinion Is a
Precedent of the TTAB

Mailed: September 14, 2015

UNITED STATES PATENT AND TRADEMARK OFFICE
_____

Trademark Trial and Appeal Board
_____

In re Christopher C. Hinton
_____

Serial No. 85713080
_____

Luke Brean of BreanLaw, LLC,
for Christopher C. Hinton
Robert J. Struck, Trademark Examining Attorney, Law Office 109,
Dan Vavonese, Managing Attorney.
_____

Before Bucher, Masiello, and Hightower,
Administrative Trademark Judges.

Opinion by Hightower, Administrative Trademark Judge:
Christopher C. Hinton (“Applicant”) seeks registration on the Principal Register
of the mark THCTea (in standard characters) for “tea-based beverages” in
International Class 30.1
The Trademark Examining Attorney has refused registration of Applicant’s
mark under Trademark Act Section 2(e)(1), 15 U.S.C. § 1052(e)(1), on the ground
that the mark is deceptively misdescriptive of a feature of the identified goods.

1 Application Serial No. 85713080 was filed on August 26, 2012, based on Applicant’s claim
of first use anywhere and use in commerce since at least as early as August 13, 2012.
Serial No. 85713080
- 2 -
When the refusal was made final, Applicant appealed and requested
reconsideration. After the Examining Attorney denied the request for
reconsideration, the appeal was resumed. We affirm the refusal to register.
Analysis
The test for deceptive misdescriptiveness under Section 2(e)(1)2 has two parts.
First, we must determine whether the matter sought to be registered misdescribes
the goods or services. In order for a term to misdescribe goods or services, “the term
must be merely descriptive, rather than suggestive, of a significant aspect of the
goods or services which the goods or services plausibly possess but in fact do not.” In
re Phillips-Van Heusen Corp., 63 USPQ2d 1047, 1051 (TTAB 2002); see also In re
Shniberg, 79 USPQ2d 1309, 1312 (TTAB 2006). Second, if the term misdescribes the
goods, we must ask whether consumers are likely to believe the misrepresentation.
In re White Jasmine LLC, 106 USPQ2d 1385, 1394 (TTAB 2013); In re Phillips-Van
Heusen Corp., 63 USPQ2d at 1048; In re Quady Winery Inc., 221 USPQ 1213, 1214
(TTAB 1984). The Board has applied the reasonably prudent consumer test in
assessing whether a proposed mark determined to be misdescriptive involves a
misrepresentation consumers would be likely to believe. See R. J. Reynolds Tobacco
Co. v. Brown & Williamson Tobacco Corp., 226 USPQ 169, 179 (TTAB 1985).
Whether THCTea Misdescribes Applicant’s Tea-Based Beverages
The Examining Attorney introduced a dictionary definition showing that THC,
from tetrahydrocannabinol, is “either of two physiologically active isomers C21H30O2

2 We note that the issue of whether Applicant’s mark is deceptive under Trademark Act
Section 2(a) is not before us.
Serial No. 85713080
- 3 -
from hemp plant resin; especially : one that is the chief intoxicant in marijuana.”3
There is no dictionary or other evidence demonstrating that the term THC has any
other established meaning.4
The Examining Attorney also introduced evidence showing that it is plausible
for tea-based beverages to contain THC. This includes printouts from several online
chat rooms in which participants discussed recipes and methods of brewing tea
featuring THC – often calling the resulting beverage “THC tea” – particularly for
medicinal purposes. This evidence includes:
• A discussion titled “THC Tea – Stems & Seeds” on bluelight.org.5
• A discussion in a forum on grasscity.com titled “Thc Tea” in which
“IndianaToker” shares two recipes for tea containing marijuana,
represented to be courtesy of the Women’s Alliance for Medical Marijuana
in Santa Cruz, CA.6
• A recipe from thestonerscookbook.com for “Marijuana Tea / Weed Tea”
which discusses the solubility of THC. A comment from “Old Hippie”
refers to “this THC tea.”7
• A discussion thread titled “Weed Tea” on a 420magazine.com forum which
also discusses the solubility of THC. “Alaska Lady” notes that “I have
been pleasantly blurred while drinking THC Tea.”8

3 September 5, 2012 Office Action at 2 (from Merriam-Webster.com).
4 As discussed in the next section, we are not persuaded that consumers would recognize
THC as used in Applicant’s mark as an abbreviation of either “Tea Honey Care” or “The
Honey Care Tea,” as is asserted by Applicant but unsupported by any objective evidence.
Once a prima facie case is established, the burden of coming forward with competent
evidence in rebuttal shifts to Applicant. In re Pacer Tech., 338 F.3d 1348, 67 USPQ2d 1629,
1632 (Fed. Cir. 2003).
5 April 17, 2014 Denial of Request for Reconsideration at 14-16.
6 February 22, 2013 Office Action at 2-5; see also April 17, 2014 Denial of Request for
Reconsideration at 17-21 (printouts from same forum).
7 April 17, 2014 Denial of Request for Reconsideration at 2-6.
8 Id. at 7-13.
Serial No. 85713080
- 4 -
• A recipe for marijuana tea from the cannabissearch.com website, which
notes: “THC is not particularly water-soluble, even when boiled and
adding butter or oil helps to release the THC.” In the discussion following
the recipe, several posts refer to THC and one to “thc tea.”9
• A Wikipedia article on “Cannabis tea,” which discusses “the active
ingredient THC” and states: “Because of its smokeless form of ingestion, it
is preferred by some as a method of using the plant for medicinal
purposes.”10
Applicant admits that the evidence submitted by the Examining Attorney
“establishes the significance of both ‘THC’ and that some individuals refer to tea
made from Marijuana as THC Tea.”11
Based on the evidence of record, we find that it is plausible that tea-based
beverages could contain THC and that THCTea, when used for tea-based
beverages, is merely descriptive for tea containing THC as a significant ingredient.
Applicant states that his goods do not contain THC or any other controlled
substance prohibited by the Controlled Substances Act, 21 U.S.C. §§ 801-971.12
Because Applicant’s tea-based beverages do not contain THC as that term is defined
in the dictionary evidence of record, we find that THCTea misdescribes the goods.

9 February 22, 2013 Office Action at 6-15.
10 September 12, 2013 Office Action at 28-29. The Board gives guarded consideration to
evidence taken from Wikipedia, bearing in mind the limitations inherent in this reference
work, so long as the non-offering party has an opportunity to rebut the evidence by
submitting other evidence that may call its accuracy into question. See In re IP Carrier
Consulting Group, 84 USPQ2d 1028, 1032 (TTAB 2007). In the case before us, the
Wikipedia evidence was submitted with the Examining Attorney’s final Office Action, and
Applicant had an opportunity to rebut it in his Request for Reconsideration.
11 Appeal Brief at 6, 22 TTABVUE at 7.
12 See January 26, 2013 Response to Office Action at 3; August 20, 2013 Response to Office
Action at 2; March 12, 2014 Request for Reconsideration at 3; Appeal Brief at 2, 22
TTABVUE at 3 (“The Applicant is not manufacturing, distributing, dispensing, or
possessing any controlled substances.”).
Serial No. 85713080
- 5 -
Whether Consumers Are Likely to Believe the Misrepresentation
The second prong of our inquiry is whether reasonably prudent consumers are
likely to believe the misrepresentation that Applicant’s beverages contain THC.
Applicant states that the THC portion of his proposed mark is intended to stand
not for the dictionary meaning of that term, but for either “Tea Honey Care”13 or
“The Honey Care Tea.”14 Applicant submitted the following two “example
advertisements”:15

As the Examining Attorney notes in his brief, these advertisements do not contain
the applied-for term. We must consider the term that Applicant seeks to register as
it is set forth in the Application. We cannot assume that Applicant has displayed or
will always display his proposed mark in combination with words such as “Tea
Honey Care” or “The Honey Care Tea.” Cf. Citigroup Inc. v. Capital City Bank

13 Applicant’s Brief at 3, 22 TTABVUE at 4.
14 Id. at 4, 22 TTABVUE at 5.
15 March 12, 2014 Request for Reconsideration at 5-6.
Serial No. 85713080
- 6 -
Group Inc., 637 F.3d 1344, 98 USPQ2d 1253, 1256 (Fed. Cir. 2011) (noting that
standard character marks are not limited to any particular presentation); Vornado,
Inc. v. Breuer Elec. Mfg. Co., 390 F.2d 724, 156 USPQ 340, 342 (CCPA 1968) (noting
that “the display of a mark in a particular style is of no material significance since
the display may be changed at any time as may be dictated by the fancy of the
applicant or the owner of the mark”); Frances Denney v. Elizabeth Arden Sales
Corp., 263 F.2d 347, 120 USPQ 480, 481 (CCPA 1959) (“In determining the
applicant’s right to registration, only the mark as set forth in the application may
be considered; whether or not the mark is used with an associated house mark is
not controlling.”). Indeed, on Applicant’s specimen of use, the proposed mark is
displayed without any such accompanying wording:

There is no evidence that consumers encountering Applicant’s goods would interpret
THC as signifying either “Tea Honey Care” or “The Honey Care Tea.”
Serial No. 85713080
- 7 -
Both Applicant and the Examining Attorney introduced evidence relating to the
legal status of marijuana under various state laws and summarizing the laws
governing the medicinal use of marijuana in as many as 21 states and the District
of Columbia.16 The Examining Attorney also introduced a November 8, 2012 news
story about the passage of state law ballot initiatives in Colorado and Washington
allowing marijuana for recreational use.17
Relying on this evidence, the Examining Attorney argues that consumers are
likely to believe that Applicant’s goods contain THC because such goods “are lawful
under local laws and available in some states and the District of Columbia.” “While
cannabis and items containing cannabis remain unlawful under Federal law,” the
Examining Attorney writes, “consumers are able to purchase cannabis, as well as
drinks and teas containing cannabis and THC, for both medical and recreational
use in certain states and the District of Columbia.”18
In contrast, Applicant argues that the restrictions on marijuana and THC make
it unlikely consumers will perceive his goods as containing a controlled substance:

16 August 20, 2013 Response to Office Action, Exhibit A, at 6-17 (“18 Legal Medical
Marijuana States and DC”); September 12, 2013 Office Action at 2-22 (“20 Legal Medical
Marijuana States and DC”); April 17, 2014 Denial of Request for Reconsideration at 32-56
(“21 Legal Medical Marijuana States and DC”). All three lists are printed from ProCon.org.
17 September 12, 2013 Office Action at 23-27.
18 Examining Attorney’s Brief at unnumbered page 9, 24 TTABVUE at 10. In the initial
Office Action, issued September 5, 2012, the application was refused registration on the
grounds that the proposed mark is merely descriptive under Trademark Act § 2(e)(1) and
also that it is not in lawful use in commerce under §§ 1 and 45. After Applicant stated in his
January 26, 2013 Response to Office Action that his goods “do not contain THC or any other
controlled substances prohibited by the Controlled Substances Act,” the latter refusal was
withdrawn and the misdescriptiveness refusal issued in the February 22, 2013 Office
Action. Thus, the question whether a mark for goods containing THC is in lawful use under
§§ 1 and 45 is not before us.
Serial No. 85713080
- 8 -
A consumer of average intelligence is well aware that
possession of marijuana and THC is illegal under federal
law. Even in the 18 states where there are “medical
marijuana” laws, possession is limited to those who have
a documented medical condition, often terminal in nature,
and possession is still tightly regulated with various
bureaucratic hoops for an individual to jump through
before possession is permitted under limited
circumstances.
Finally, it is [a] regularly reported topic in the news
about the conflict between state legalization efforts and
the status of marijuana and THC as federally controlled
substances. As such, it would be a rather gullible,
uninformed consumer that would think that a bottle [of]
THCTEA available in a grocery store, a gas station, a
coffee shop, or other places that tea based beverages
appear would contain a substance that is illegal under
federal law and illegal under most state laws. As such
THCTEA is not likely to be perceived by the reasonably
prudent purchaser as describing a feature or
characteristic of the product and thus the mark is not
deceptively misdescriptive.19
We note that the application is not restricted to any geographic region or
channel of trade. Therefore, we must presume that Applicant’s tea could be offered
where marijuana possession is considered legal under state law in certain
circumstances. Record evidence shows that to be the case in nearly half of U.S.
states.
The record provides little information regarding retail sales of tea-based
beverages containing THC; as noted, most of the evidence pertains to brewing such
beverages at home. There is, however, some evidence that teas containing THC are
commercially available, at least for medicinal use:

19 Applicant’s Brief at 7, 22 TTABVUE at 8.
Serial No. 85713080
- 9 -
• A post from “Andy J” on the cannabissearch.com website dated March 18,
2011 states: “Ever since I got my card I have seen this ‘Shirleys’ brand of
sweet tea in most stores here in Fresno. This is some awesome stuff, I
have never had a better tasting weed drink and these guys can seriously
get to ya if your [sic] not too careful. The drink has got a sweet onset and a
great bud after taste. Like with many other edibles I would recommend
you either add milk to the tea or drink it with a fatty meal. Otherwise you
may not get the maximum effect of the thc content.”20
• A March 27, 2013 guest post on cannabissearch.com states: “Check out
Tea-pot Teas and the insta-high line by CWD meds. Tastes great and
packs a punch. they [sic] have a variety of different flavors.”21
• A picture of a package of “Honeybush Hemp Infusion” under the title
“cannabis tea,” as well as cans of “cannabis drinks” that appear to be part
of an in-store display, from forum.sensiseeds.com. There is no indication
where these goods are offered for sale.22
• A picture and discussion of a canned beverage called “C-ICE Swiss
Cannabis Ice Tea” on rockingtherepublic.com. Participants in the
discussion represent that the product was previously available in the
United States and will be available again, although one post indicates
that the product does not actually contain THC.23
We consider as a whole the following facts: the extremely descriptive nature of
the term THCTea; that marijuana, although illegal under federal law, may be
possessed legally under state law in some circumstances in more than 20 states and
the District of Columbia; and that nothing in the application indicates that
Applicant’s goods will not be offered through medical marijuana dispensaries or
locations where marijuana products are legally (under state law) sold at retail for
adult recreational use, either of which may offer consumable goods containing THC.
Based on these facts, we find that a reasonably prudent consumer would be likely to

20 February 22, 2013 Office Action at 9.
21 April 17, 2014 Denial of Request for Reconsideration at 27.
22 September 12, 2013 Office Action at 30-33.
23 Id. at 34-40.
Serial No. 85713080
- 10 -
believe that Applicant’s THCTea tea-based beverages contain THC although they
do not. Cf. In re Compania de Licores Internacionales S.A., 102 USPQ2d 1841, 1848
(TTAB 2012) (collecting cases in which marks that include CUBA or HAVANA
formatives have been held primarily geographically deceptively misdescriptive
despite embargo on sale of Cuban goods in the United States); In re Quady Winery
Inc., 221 USPQ at 1213-14 (finding ESSENSIA deceptively misdescriptive for wines
not containing essensia, a rare, commercially unavailable type of Hungarian Tokay
wine). Furthermore, whether Applicant’s products feature the intoxicant THC
would be highly relevant to a consumer’s purchasing decision. See In re Shniberg,
79 USPQ2d at 1311 (explaining that “the misdescription must concern a feature
that would be relevant to a purchasing decision”).24 We therefore find Applicant’s
mark to be deceptively misdescriptive within the meaning of Section 2(e)(1).
Decision: The refusal to register Applicant’s mark THCTea is affirmed.

24 The relevancy requirement contrasts with the materiality required for deceptive marks.
In re Shniberg, 79 USPQ2d at 1311; see also 2 J. THOMAS MCCARTHY, MCCARTHY ON
TRADEMARKS & UNFAIR COMPETITION § 11:55 (4th ed. September 2015) (“The key difference
between ‘deceptively misdescriptive’ marks under § 2(e)(1) and ‘deceptive’ marks absolutely
barred under § 2(a) is that a ‘deceptive’ mark is one in which the mis-description or falsity
is ‘material’ in that it is likely to significantly induce a purchaser's decision to buy.”). We
reiterate that Applicant’s mark is not refused registration under Section 2(a) of the Act.