Big Apple Performing Arts, Inc.

Trademark Trial and Appeal Board

Aug 7, 2015

No. 85781188 (T.T.A.B. Aug. 7, 2015)

This Opinion is not a
Precedent of the TTAB

Mailed: August 7, 2015

UNITED STATES PATENT AND TRADEMARK OFFICE
_____

Trademark Trial and Appeal Board
_____

In re Big Apple Performing Arts, Inc.
_____

Serial Nos. 85781180
and 85781188
_____

Phillip A. Rosenberg and Jason M. Vogel of Kilpatrick Townsend & Stockton LLP
for Big Apple Performing Arts, Inc.

Odessa Bibbins, Trademark Examining Attorney, Law Office 118,
Thomas G. Howell, Managing Attorney.
_____

Before Seeherman, Lykos and Goodman,
Administrative Trademark Judges.

Opinion by Seeherman, Administrative Trademark Judge:
On November 16, 2012, Big Apple Performing Arts, Inc. (“Applicant”) filed two
applications to register YOUTH PRIDE CHORUS, one in standard characters1 and
one in the stylized form shown below:2

1 Serial No. 85781180 asserting first use and first use in commerce as early as April 30,
2003.
2 Serial No. 85781188 asserting first use and first use in commerce as early as
September 30, 2008.
Serial Nos. 85781180 and 85781188
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The stylized mark is described as follows:
The mark consists of the wording “YOUTH PRIDE CHORUS” with the
term “YOUTH” in lower case letters, depicted above the term “PRIDE”
with the letters “PRIDE” in all caps and the letter “I” in lower case, all
above the word “CHORUS” which is depicted all in lower case letters.

Color is not claimed as a feature of the mark.
Both applications contain a disclaimer of CHORUS, and both have the following
identification of services:
Entertainment services, namely, provision of live music concerts in the
nature of chorus singing, production of shows, namely, choral
performances; educational services, namely, providing educational
speakers and live programs in the field of issues affecting gay, lesbian,
bi sexual and transgendered communities; teacher training in the field
of performing arts programs; consulting in the field of performing arts
program design and development. (Class 41).

The Examining Attorney refused registration of both marks pursuant to Section
2(e)(1) of the Trademark Act, 15 U.S.C. § 1052(e)(1), on the ground that both of
Applicant’s marks are merely descriptive of its services. The Examining Attorney
also refused to accept Applicant’s alternative claim that the marks have acquired
distinctiveness, and are therefore registrable under Section 2(f) of the Act, stating
that the marks are so highly descriptive that Applicant did not meet its burden of
showing acquired distinctiveness.
Serial Nos. 85781180 and 85781188
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I. Preliminary Matters
A. After Applicant filed its appeal briefs, it filed a motion to consolidate the two
appeals. Because the appeals involve nearly identical marks and identical services,
as well as the same issues and evidence, the Board granted the motion. See TMBP §
1214 and cases cited therein at Note 1. Accordingly, we decide both appeals in this
decision. References to page numbers of Office actions and responses are to the
filings in Serial No. 85781180 unless otherwise specified.
B. We note that Applicant has submitted over 350 pages of attachments to each
of its appeal briefs. Based on statements made by Applicant in its briefs, it appears
that these are exhibits that it previously made of record during prosecution of the
applications. However, we will not examine the attachments to determine whether
or not they are properly of record. If they are of record, we have reviewed the
material as part of the application files; if they are not properly of record, we give
them no consideration. See Trademark Rule 2.142(d). See also, In re Thor Tech Inc.,
85 USPQ2d 1474, 1475 n.3 (TTAB 2007) (attaching evidence from record to briefs is
duplicative and is unnecessary).
C. In its consolidated reply brief Applicant takes issue with the Examining
Attorney’s reliance on an entry from Wikipedia, citing In re Carrier Consulting
Grp., 84 USPQ2d 1028 (TTAB 2007), for the proposition that any information
obtained from Wikipedia should be treated as having limited probative value.
Applicant also points to a statement in the Trademark Manual of Examining
Procedure (“TMEP”) to essentially assert that any evidence from Wikipedia must be
Serial Nos. 85781180 and 85781188
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corroborated.3 Applicant’s contentions overstate the problem with evidence from
Wikipedia. “The Board gives consideration to evidence taken from Wikipedia,
bearing in mind the limitations inherent in this reference work, so long as the non-
offering party has an opportunity to rebut the evidence by submitting other
evidence that may call its accuracy into question.” In re Swatch Grp. Mgmt. Servs.
AG, 110 USPQ2d 1751, 1754, n.2 (TTAB 2014). As was the case in Swatch, here the
Examining Attorney submitted the Wikipedia article with the first Office action,
(March 13, 2013, p. 4), so if Applicant believed it was inaccurate it had multiple
opportunities to rebut it (response filed September 13, 2013; response filed April 7,
2014; request for reconsideration filed November 7, 2014). Applicant did not do so.
In fact, ironically, Applicant has relied on Wikipedia entries on other topics. We
further note that the Wikipedia article submitted by the Examining Attorney lists
quite a number of sources in support of the statements made in the article,
including the statements relevant to the issue involved in this appeal. Because
Applicant has not shown that the Wikipedia article is inaccurate, we have accorded
it the appropriate probative value.
D. During prosecution, Applicant stated that its claim of acquired distinctiveness
was made in the alternative, that is, it was seeking registration under Section 2(f)

3 “If the examining attorney relies upon Wikipedia evidence and makes it of record, then
additional supportive and corroborative evidence from other sources should also be made of
record, especially when issuing final actions.” TMEP § 710.01(b) (July 2015). We do not
regard this directive to examining attorneys in connection with the examination of
applications as preventing the Board from considering Wikipedia evidence even if the
examining attorney has not submitted corroborative evidence from other sources. We also
point out that in the present case the Examining Attorney has, as detailed infra, submitted
corroborating and supporting evidence.
Serial Nos. 85781180 and 85781188
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only if the Examining Attorney and ultimately the Board did not agree with its
position that its marks are inherently distinctive. However, in its briefs and
consolidated reply brief Applicant presented no arguments against the mere
descriptiveness refusal. Therefore, we consider Applicant to have waived its claim
for registration under Section 2(f) as being in the alternative, and view Applicant as
now seeking registration only pursuant to Section 2(f). Accordingly, the question of
whether the marks are inherently distinctive is no longer before us, and the only
issue currently on appeal is whether or not Applicant has shown that its marks
have acquired distinctiveness. However, in determining whether the marks have
acquired distinctiveness, we must still consider the evidence on the issue of mere
descriptiveness, since the degree of descriptiveness has an impact on a showing of
acquired distinctiveness.
II. Statutory Refusal
A term is merely descriptive if it immediately conveys knowledge of a significant
quality, characteristic, function, feature or purpose of the goods or services it
identifies. See, e.g., In re Chamber of Commerce of the U.S., 675 F.3d 1297, 102
USPQ2d 1217, 1219 (Fed. Cir. 2012); In re Gyulay, 820 F.2d 1216, 3 USPQ2d 1009,
1009 (Fed. Cir. 1987). If the mark is descriptive of any of the goods or services for
which registration is sought, it is proper to refuse registration as to the entire class.
In re Analog Devices Inc., 6 USPQ2d 1808 (TTAB 1988), aff’d without pub. op., 871
F.2d 1097, 10 USPQ2d 1879 (Fed. Cir. 1989). Although Section 2(e)(1) prohibits the
registration of a merely descriptive mark, an applicant may overcome such a bar if
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the applicant can show that the mark has become distinctive of the applicant’s
goods or services.4 The Director may accept as prima facie evidence that the mark
has become distinctive proof of substantially exclusive and continuous use of the
term as a mark by the applicant in commerce for the five years before the date on
which the claim of distinctiveness is made. Section 2(f), 15 U.S.C. § 1052(f).
However, it depends on the degree of descriptiveness of the mark whether an
affidavit or declaration of five years use will be acceptable to show acquired
distinctiveness. The greater the degree of descriptiveness the term has, the heavier
the burden to prove it has acquired distinctiveness. Yamaha Int’l Corp. v. Hoshino
Gakki Co., 840 F.2d 1572, 6 USPQ2d 1001 (Fed. Cir. 1988).
The Examining Attorney asserts that YOUTH PRIDE CHORUS is merely
descriptive of Applicant’s services. Specifically, she contends that “youth pride” is an
extension of the gay pride and LGBT5 movement, and “chorus” is a body of singers
who perform choral compositions, and that when these words are combined in the
mark YOUTH PRIDE CHORUS, the mark as a whole describes the identified
services, which is directed to the LGBT community and features chorus singing. In
support of her position, the Examining Attorney made of record a number of articles
and entries referencing “youth pride,” including the following:

4 Section 3 of the Trademark Act makes the provisions of Section 2 applicable to service
marks.
5 LGBT stands for “lesbian, gay, bisexual and transgender.” Some mentions add I, Q and A
to this initialism; I stands for “intersexual,” Q stands for “queer” or “questioning” and A
stands for “allies.” For ease of reference, we will use LGBT in this opinion to refer to the
entire community, which includes “allies,” i.e., those who support the people and aims of the
community.
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An entry for “LGBT culture” in Wikipedia,6 with the section title
“Youth culture,” three paragraphs of which are shown below:

Youth Pride, an extension of the gay pride and LGBT social
movements, promotes equality amongst young members (usually above
the age of consent) of the lesbian, gay, bisexual, transgender, intersex
and questioning (LGBTIQ) community. The movement exists in many
countries and focuses on festivals and parades, enabling many
LGBTIQ youth to network, communicate, and celebrate their gender
and sexual identities. Youth Pride organizers also point to the value in
building community and supporting young people….

…prompted the Massachusetts Governor’s Commission on Gay and
Lesbian Youth to begin an annual Gay-Straight Youth Pride
observance in 1995. In 1997 the nonprofit Youth Pride Alliance, a
coalition of 25 youth-support and advocacy groups, was founded to hold
an annual youth-pride event in Washington, D.C. …In 1999, the first
annual Vermont Youth Pride Day was held. As of 2009 it is the largest
queer and allied-youth event in Vermont….

In 2004 the San Diego chapter of Gay, Lesbian and Straight Education
Network (GLSEN) worked with San Diego Youth Pride coordinators to
organize a Day of Silence throughout the county. In 2005, Decatur
(Georgia) Youth Pride participated in a counter-demonstration ….
…In 2008 Chicago’s Youth Pride Center, primarily serving “LGBT
youth of color”…. In 2009, the Utah Pride Center held an event to
coincide with Youth Pride Walk 2009, a “cross-country walk … to draw
attention to the problems faced by homeless LGBT youth.” In August
2010 the first Hollywood Youth Pride was held, focusing on the “large
number of homeless LGBT youth….”
___

NoVa Youth Pride exists to provide resources and support to Lesbian,
Gay, Bisexual, Transgender, Queer, and Questioning students from the
Northern Virginia area.
http://hovayouthpride.tumblr.com7
___

D.C.’s Youth Pride marks a second year back in Dupont Circle
(subtitle)

6 March 13, 2013 Office action, p. 4.
7 March 13, 2013 Office action, p. 5.
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D.C. 16th annual Youth Pride celebration went ahead as planned
Saturday, April 28, with periods of cloudiness and sunshine….

The Dupont Circle event, which featured booths from various LGBT
and ally organizations … was organized by Youth Pride Alliance, a
nonprofit organization for “Lesbian, Gay, Bisexual, Transgender,
Queer, Questioning, and Ally youth empowerment.”
Metro Weekly, published May 3, 20128
___

Massachusetts Youth Pride is a one-day annual festival dedicated to
celebrating LGBTQ youth in the Commonwealth of Massachusetts.
www.bostonpride.org9
___

GLSEN hosts annual Youth Pride Dance for LGBTQ teens (title)
Seattle Parks and Recreation and the Gay, Lesbian, and Straight
Education Network (GLSEN) of Washington State will hold a Youth
Pride Dance at Yesler Community Center from 8-11 p.m. on Friday,
June 22…. The Youth Pride Dance honors the theme by allowing youth
a space to celebrate ….
Seattle.gov10

Applicant’s Youth Pride Chorus “harnesses the power of the performing arts to
galvanize lesbian, gay, bisexual, transgender and straight young people ages 13-22
as agents of change.” Declaration of Peter Criswell, dated September 12, 2013
(hereafter Criswell dec. I), ¶ 2.11 One purpose of the Youth Pride Chorus is to fight
homophobia. Id. Further, Applicant’s educational services are in the field of issues
affecting gay, lesbian, bisexual and transgendered communities. Thus, it is accurate
to say that Applicant serves the interests of those in the LGBT community.

8 March 13, 2013 Office action, p. 6.
9 March 13, 2013 Office action, p. 8.
10 March 13, 2013 Office action, p. 9.
11 September 13, 2013 response, p. 123.
Serial Nos. 85781180 and 85781188
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Applicant has acknowledged that many LGBT organizations “have adopted the
expression ‘Youth Pride’ as a mode of empowerment.” Response filed November 7,
2014, p. 5. In fact, Applicant has submitted, as Exhibit 6 to its September 13, 2013
response, pp. 45-122, evidence of a large number of third parties that have adopted
marks or names with include the term “Youth Pride.” See, for example, Youth Pride,
an organization which “protects, unites, and dignifies the lives of gay, lesbian,
bisexual, transgender, queer and questioning youth and young adults,” pp. 60-63;
YouthPride Alliance, which serves LGBT youth and hosts programs like Youth
Pride Day, pp. 65-68; Youth Pride Coalition, which strives “to increase awareness
toward LGBTQQ youth issues.” pp. 70-73; and Youth Pride Center, “an organization
geared towards helping LGBTIQ Black youth.” We realize that the services
provided by these third parties are not technically the same as those Applicant has
identified in its applications. However, this evidence is relevant to show that the
term “youth pride” has a recognized meaning in the LGBT community.
As for the word “Chorus,” the Examining Attorney required a disclaimer of this
term because it is generic for Applicant’s identified services. Applicant
acknowledged this by submitting the required disclaimer.12 Applicant has also
asserted that “youth chorus” is the generic term for a choral group that provides the
type of entertainment services rendered by Applicant, and has submitted evidence

12 The Examining Attorney also made of record a dictionary definition of “chorus”: “A body
of singers who perform choral compositions, usually having more than one singer for each
part.” Houghton Mifflin, in Yahoo! Education, submitted with March 13, 2013 Office action,
p. 10.
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to this effect; clearly “chorus” would be the generic term for any choral
performances, whether the group is composed of “youth” or people of any age.
In view of the foregoing evidence, we find that the term YOUTH PRIDE
CHORUS is highly descriptive of Applicant’s identified services. The term YOUTH
PRIDE is a recognized term for the consumers of the services, that is, to the
members of the LGBT community, and CHORUS is a generic term for concerts in
the nature of chorus singing, and choral performances. Together, YOUTH PRIDE
CHORUS would be understood by the LGBT community as a chorus that
exemplifies or fosters youth pride, and that this is a major characteristic and
purpose of Applicant’s services. We understand Applicant’s point that “youth pride
chorus” is not found as a dictionary term. However, the Examining Attorney has not
asserted that Applicant’s mark in its entirety, YOUTH PRIDE CHORUS, is generic,
and therefore the fact that it is not found in the dictionary does not alter our
conclusion that YOUTH PRIDE CHORUS, whether in standard characters or in the
stylized form for which Applicant also seeks registration in Application Serial No.
85781188, is highly descriptive.
This case presents a somewhat unusual situation, because although the mark is
highly descriptive, it would be highly descriptive only to those who are connected
with the LGBT community. Based on the evidence of record, it is those consumers
who would understand the specific meaning of “youth pride.” Therefore, although
Applicant, in order to demonstrate that its marks are registrable under Section 2(f),
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has a heavy burden to prove that its marks have acquired distinctiveness, it must
do so with respect to the LGBT community, the consumers of the services.
Applicant has submitted two declarations of Peter Criswell, its executive
director (Criswell I and II) and declarations by Robin Godfrey, Executive Director
for the Gay and Lesbian Association of Choruses (GALA); Elven Hickmon, General
Manager for PerformOUTKC, and Christopher Verdugo, Executive Director for the
Gay Men’s Chorus of Los Angeles.
Mr. Criswell averred in his first declaration13 that Youth Pride Chorus was
founded in 2003, and is a program of The New York City Gay Men’s Chorus and the
Lesbian, Gay, Bisexual & Transgender Community Center. ¶ 2. Among the more
significant evidence submitted by Applicant is the following:
Its chorus members have performed under the YOUTH PRIDE
CHORUS mark at nationally attended events, including the GLAAD
Media Awards, GLSEN’s Respect Awards, Broadway Backwards at
Lincoln Center, and with Cyndi Lauper on her True Colors Tour and
her Home for the Holidays concert benefitting homeless LGBT youth,
¶ 3.

Its initial YOUTH PRIDE CHORUS concert at Carnegie Hall sold
approximately 2,000 tickets, ¶ 4.

It has performed two YOUTH PRIDE CHORUS concerts per year for
the last 10 years, with 5000 palm cards distributed for each, and each
concert selling 300 tickets, id.; in addition, it has performed at various
other venues, including Carnegie Hall in 200614 and 2008.15

13 Filed September 13, 2013, pp. 123-129, with exhibits A through D, from p. 130 through
p. 320.
14 “New York Times,” December 8, 2006, submitted as an exhibit to Criswell I dec.,
Response filed September 13, 2013, p. 152.
15 “Home News Tribune,” May 23, 2008, Response filed September 13, 2013, p. 156.
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It has performed YOUTH PRIDE CHORUS concerts at the Gay and
Lesbian Association of Choruses (GALA) quadrennial Festival in 2008
and 2012, reaching 4000 consumers from different cities across the
United States. Criswell dec. I, ¶ 4. GALA leads the North American
LGBT choral movement, and the Festival is GALA’s signature event
which brings together over 130 ensembles and 6000 singers for the
world’s largest LGBT performing arts event. Dec. of Robin Godfrey,
¶ 3.16

There is a Youtube YOUTH PRIDE CHORUS Channel which received
over 126,000 views between 2009-2013. Criswell dec. I, ¶ 5.

“Out” magazine, December 2003 feature article about the formation of
the Youth Pride Chorus, their appearance at the New York City Gay
Men’s Chorus annual pride concert at Carnegie Hall in 2003, and
future performance plans.17

“The Villager,” July 19-25, 2006 article about the Young Pride
Chorus.18

“Now Chelsea,” self-described as “The Weekly Newspaper of Chelsea,”
December 1-7, 2006, article entitled “Pride Chorus ready to rock too,”
and is about the Youth Pride Chorus and a rock ‘n roll program to
usher in the holidays.19

CBS News, October 20, 2010 posting on website www.cbsnews.com,
with article about “It Gets Better” project regarding gay teens; article
reports on video in which members of Youth Pride Chorus both talk
about being bullied and then sing “Ooh Child.”20

“Next Magazine,” February 29, 2012 article entitled “Youth Pride
Chorus Brings Audience To Tears at New York Gay Men’s Chorus’
Annual Benefit, Harmony,” about a benefit concert at which the Youth
Pride Chorus entertained. Article reported in some detail on the
chorus’s performance, and included a photo of the Youth Pride
Chorus.21

16 Response filed November 7, 2014, p. 8.
17 Exhibit C to Criswell dec. I, Response filed September 13, 2013, p. 201-02.
18 Response filed September 13, 2013, p. 231-34.
19 Response filed September 13, 2013, p. 235-36.
20 Response filed September 13, 2013, p. 258-264.
21 Response filed September 13, 2013, p. 282-83.
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We must emphasize that the kind and amount of evidence necessary to establish
that a mark has acquired distinctiveness in relation to goods or services depends on
the nature of the mark and the circumstances surrounding the use of the mark.
Yamaha Int’l Corp. v. Hoshino Gakki Co., 6 USPQ2d at 1008; Roux Labs., Inc. v.
Clairol Inc., 427 F.2d 823, 829, 166 USPQ 34, 39 (CCPA 1970); In re Hehr Mfg. Co.,
279 F.2d 526, 126 USPQ 381, 383 (CCPA 1960). In this case, the Youth Pride
Chorus is not a normal commercial entity, but a program of the New York City Gay
Men’s Chorus and the Lesbian, Gay, Bisexual & Transgender Community Center.
Its purpose is to help fight homophobia and bullying, and to help teens through the
avenue of entertainment and education services. As a result, many of the normal
indicia of acquired distinctiveness that we consider for consumer products, such as
sales and advertising expenditures, do not apply to this situation.
Further, as we have said, Applicant must show that its marks have acquired
distinctiveness for the members of the LGBT community, since it is only to that
community that the marks would be understood as descriptive of Applicant’s
services. We find that the evidence submitted by Applicant is sufficient to show that
the marks have acquired distinctiveness for these consumers. For more than ten
years the members of the chorus have given numerous performances under the
mark YOUTH PRIDE CHORUS at events, including major national events, that are
of interest to members of the LGBT community. The community would be aware of
the performances by being in the audience for such performances, or by word-of-
mouth from those in attendance, or by watching or reading about the events and the
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performances. We acknowledge that most of the evidence relates to the phrase
YOUTH PRIDE CHORUS, rather than to the mark in stylized form. However,
because it is the words that are highly descriptive, the evidence showing that the
words have acquired distinctiveness is sufficient for us to find that the stylized
version of the mark has also acquired distinctiveness.
We reiterate that we find the evidence sufficient to show acquired
distinctiveness in the special circumstances of this case, and that such evidence
would not necessarily be persuasive if the consumers of the goods or services were
the public as a whole.
Decision: We find that Applicant’s marks YOUTH PRIDE CHORUS in
standard characters and in stylized form are registrable pursuant to Section 2(f) of
the Trademark Act, and therefore the refusals to register these marks as merely
descriptive is reversed.