Bedgear LLC

Trademark Trial and Appeal Board

Jan 3, 2020

87147150 (T.T.A.B. Jan. 3, 2020)

Mailed: January 3, 2020
UNITED STATES PATENT AND TRADEMARK OFFICE
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Trademark Trial and Appeal Board
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In re Bedgear LLC
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Serial No. 87147150
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Leo G. Lenna of Sorell, Lenna & Schmidt, LLP,
for Bedgear LLC.

Aretha C. Somerville, Trademark Examining Attorney, Law Office 107,
J. Leslie Bishop, Managing Attorney.
_____
Before Mermelstein, Wolfson, and Coggins,
Administrative Trademark Judges.

Opinion by Wolfson, Administrative Trademark Judge:
Bedgear LLC (“Applicant”) seeks registration on the Principal Register of the
mark M, in standard character format, for “mattresses, namely crib mattresses, mat-
tress foundations and mattress toppers” in International Class 20.
The Examining Attorney refused registration of Applicant’s mark under Trade-
mark Act Section 2(d), 15 U.S.C. § 1052(d), based on three prior registrations:
This Opinion is Not a
Precedent of the TTAB
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• U.S. Registration No. 4985440 for the mark for goods in Interna-
tional Classes 20, 24, and 25. The Examining Attorney cites “furniture” in
Class 20 as “the relevant goods.”1

• U.S. Registration No. 4955850 for the mark for goods in
International Classes 9, 20, and 22. The Examining Attorney cites “Couches;
Easy-chairs; Furniture, mirrors, picture frames; Furniture, namely, sports bar
and hospitality unit; Reclining chairs; Stools; Tables” in Class 20 as “the re-
lated goods.”2

• U.S. Registration No. 4674614 for the mark for “furni-
ture” in Class 20.3
After the Examining Attorney made the refusal final, Applicant filed a request for
reconsideration, which was denied. Proceedings were resumed and both Applicant

1 Examining Attorney’s Brief, 9 TTABVUE 1. Registered June 21, 2016. The description of
the mark reads: The mark consists of a stylized letter ‘M.’” Color is not claimed as a feature
of the mark.
2 Id. Registered May 10, 2016. The description of the mark reads: The mark consists of the
literal element ‘M.’” Color is not claimed as a feature of the mark.
3 Id. Registered January 20, 2015. The description of the mark reads: The mark consists of a
white letter ‘M’ on a red background. The color white represents transparent areas and is not
part of the mark.” The color red is claimed as a feature of the mark.
Serial No. 87147150

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and the Examining Attorney filed a brief.4 For the reasons discussed herein, we af-
firm the refusal to register.
I. Likelihood of Confusion
Our determination of the issue of likelihood of confusion is based on an analysis of
all the probative facts in evidence that are relevant to the factors set forth in In re E. I.
du Pont de Nemours & Co., 476 F.2d 1357, 177 USPQ 563 (CCPA 1973) (“DuPont”);
see also In re Majestic Distilling Co., 315 F.3d 1311, 65 USPQ2d 1201 (Fed. Cir. 2003).
However, “[n]ot all of the [DuPont] factors are relevant to every case, and only factors
of significance to the particular mark need be considered.” Coach Servs., Inc. v. Tri-
umph Learning LLC, 668 F.3d 1356, 101 USPQ2d 1713, 1719 (Fed. Cir. 2012) (quot-
ing In re Mighty Leaf Tea, 601 F.3d 1342, 94 USPQ2d 1257, 1259 (Fed. Cir 2010)).
“In any likelihood of confusion analysis, two key considerations are the similarities
between the marks and the similarities between the goods and services.” In re Cha-
tam Int’l Inc., 380 F.3d 1340, 71 USPQ2d 1944, 1945 (Fed. Cir. 2004), cited in Ricardo
Media Inc. v. Inventive Software, LLC, 2019 USPQ2d 311355, 5 (TTAB 2019); see also
In re i.am.symbolic, llc, 866 F.3d 1315, 123 USPQ2d 1744, 1747 (Fed. Cir. 2017); In
re Dixie Rests. Inc., 105 F.3d 1405, 41 USPQ2d 1531, 1533 (Fed. Cir. 1997). We con-
sider each DuPont factor for which there is evidence and argument. See In re Country

4 On September 25, 2019, a letter of protest was accepted and reviewed. No further action
was taken as a result. See TSDR Prosecution History for Serial No. 87147150 at
http://tsdr.uspto.gov/. The TSDR (Trademark Status & Document Retrieval) database is
available at www.uspto.gov by linking to the Trademarks tab, and clicking on “Check Appli-
cation Status.”
Serial No. 87147150

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Oven, Inc., 2019 USPQ2d 443903, 2 (TTAB 2019); In re Guild Mortg. Co., 912 F.3d
1376, 129 USPQ2d 1160, 1162 (Fed. Cir. 2019).
A. Similarity of the Marks; Strength of the Registered Marks
We initially consider and compare the appearance, sound, connotation and com-
mercial impression of the marks in their entireties. Palm Bay Imps. Inc. v. Veuve
Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 73 USPQ2d 1689, 1692
(Fed. Cir. 2005). “The proper test is not a side-by-side comparison of the marks, but
instead whether the marks are sufficiently similar in terms of their commercial im-
pression such that persons who encounter the marks would be likely to assume a con-
nection between the parties.” In re i.am.symbolic, 123 USPQ2d at 1748; see also
Coach Servs., 101 USPQ2d at 1721; Double Coin Holdings Ltd. v. Tru Dev., 2019
USPQ2d 377409, 6 (TTAB 2019); In re Am. Cruise Lines, Inc., 128 USPQ2d 1157,
1160 (TTAB 2018).
Applicant’s mark is the letter M without regard to stylization; it has been filed as
a standard character mark. Rights in standard character marks reside in the wording
or other literal element and not in any particular display or rendition. See In re
Viterra Inc., 671 F.3d 1358, 101 USPQ2d 1905, 1909 (Fed. Cir. 2012); In re Mighty
Leaf Tea, 94 USPQ2d at 1260; In re Aquitaine Wine USA, LLC, 126 USPQ2d 1181,
1186 (TTAB 2018). Applicant’s mark may be displayed in the same font style as any
of the registered marks. Trademark Rule 2.52(a), 37 CFR 2.52(a) (mark composed of
“words, letters, numbers, or any combination thereof” may be used in “any particular
Serial No. 87147150

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font style, size, or color”). As their only literal element is the letter “M,” the marks in
the cited registrations are considered to be legally identical to Applicant’s mark.
Applicant argues that “each mark is packaged, advertised, or sold in conjunction
with the company name/house mark.”5 Not only has Applicant failed to produce any
record evidence substantiating this assertion, it is axiomatic that marks must be con-
sidered as they appear on the drawing page of the application for the resulting regis-
tration, and not how they may be presented in the marketplace. “Registrability is
determined based on the description in the application, and restrictions on how the
mark is used will not be inferred.” In re Shell Oil Co., 992 F.2d 1204, 1207 n.4 (Fed.
Cir. 1993); see also i.am.symbolic, 123 USPQ2d at 1749 (“The correct inquiry requires
comparison of the applied-for mark….”); Specialty Brands, Inc. v. Coffee Bean Dis-
tribs., Inc., 748 F.2d 669, 674 (Fed. Cir. 1984) (“Ordinarily, for a word mark we do not
look to the trade dress, which can be changed at any time.”) (citations omitted); Tux-
edo Monopoly, Inc. v. Gen. Mills Fun Grp., Inc., 648 F.2d 1335, 1337 (CCPA 1981)
(explaining that design features not inherent or specifically stated in the application
are irrelevant).
Applicant argues that the letter “M” is inherently weak and vague.6 The fifth
DuPont factor considers the fame, or strength, of the registered marks. DuPont, 177
USPQ 567. Generally, single letter marks may be considered inherently weak if the
letter is recognizable as an abbreviation for a descriptive or generic term. Single letter

5 7 TTABVUE 3.
6 Applicant’s Appeal Brief, 7 TTABVUE 3.
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marks may also be shown to be commercially weak due to widespread public use of
the same or similar marks for similar goods. See, e.g., In re Buty-Wave Products Co.,
198 USPQ 104 (TTAB 1978) (E descriptive of vitamin E ingredient); J. THOMAS
MCCARTHY, MCCARTHY ON TRADEMARKS AND UNFAIR COMPETITION §§ 7:11 and 11:32
(5th ed.); cf. Michelin Tire Corp. v. Gen. Tire & Rubber Co., 202 USPQ 294 (TTAB
1979) (“X” for tires held strong mark for tires). Applicant has not submitted any evi-
dence that would show that the letter “M” has a descriptive or generic connotation for
the goods identified in the registrations, or that it is commercially diluted. Thus, the
marks in the registrations are not subject to a lesser scope of protection as being weak
but are each entitled to a normal scope of protection.
Under DuPont factor six, “the number and nature of similar marks in use on simi-
lar goods,” DuPont, 177 USPQ 567, Applicant argues that the cited marks “have co-
existed together in the marketplace for a considerable time.”7 Again, no evidence of
marketplace use of any of the cited marks has been submitted. Nor has Applicant
submitted evidence of any other use of “M” marks. Even considering that, initially,
11 registrations were cited against Applicant’s application, the marks of these regis-
trations are stylized versions of the letter M, in various typography; none except the
mark M CUSHION for “cushions and pillows” are in standard character format.8

7 7 TTABVUE 2.
8 Reg. No. 4927942 for the mark M CUSHION registered March 29, 2016. See April 27, 2017
Office Action at TSDR 21. This registration is distinguishable on the basis of the additional
word “cushion” in the mark; despite its being disclaimed, the mark must still be regarded as
a whole. See All Eng. Lawn Tennis Club (Wimbledon) v. Creations Aromatiques, Inc., 220
USPQ 1069, 1071 (TTAB 1983) (“[W]e must consider the marks as a whole including dis-
claimed matter when determining the question of likelihood of confusion.”); In re Jane P.
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Moreover, none of the cited registrations are for mattresses, and those that cover ar-
guably related goods such as cushions and pillows are (again with the exception of M
CUSHION) owned by universities and a candy company, which sell such items as
ancillary merchandise. As for M CUSHION, a single mark for which no use in the
marketplace has been shown is woefully insufficient to show that Applicant’s mark
may coexist with the other registrations. Cf. Jack Wolfskin Ausrustung Fur Draussen
GmbH & Co. KGaA v. New Millennium Sports, S.L.U., 797 F.3d 1363, 116 USPQ2d
1129, 1136 n.2 (Fed. Cir. 2015) (at least 14 third-party registrations and uses of paw
print marks); Juice Generation, Inc. v. GS Enters. LLC, 794 F.3d 1334, 115 USPQ2d
1671, 1673 n.1 (Fed. Cir. 2015) (approximately 26 third-party registrations and uses
of marks containing the words “Peace” and “Love”).
The first, fifth and sixth DuPont factors favor a finding of likelihood of confusion.
B. Relatedness of the Goods
The second DuPont factor requires us to determine the similarity or dissimilarity
of the goods as identified in Applicant’s application and the cited registrations. Stone
Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 110 USPQ2d 1157,
1161-1162 (Fed. Cir. 2014) (“the question of registrability of an applicant’s mark must
be decided on the basis of the identification of goods set forth in the application”);
Octocom Sys., Inc. v. Houston Comput. Servs. Inc., 918 F.2d 937, 16 USPQ2d 1783,

Semans, 193 USPQ 727, 728 (TTAB 1976) (“[T]he fact that a term has been disclaimed does
not mean that, ipso facto, it does not properly form a part of a composite mark and hence is
not a factor in creating the commercial impression of the mark, as a whole.”).
Serial No. 87147150

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1787 (Fed. Cir. 1990); Hewlett-Packard Co., 281 F.3d 1261, 62 USPQ2d 1001, 1004
(Fed. Cir. 2002). The goods need not be identical or even competitive in order to sup-
port a finding of likelihood of confusion. See On-line Careline Inc. v. Am. Online Inc.,
229 F.3d 1080, 56 USPQ2d 1471, 1475 (Fed. Cir. 2000); Recot, Inc. v. Becton, 214 F.3d
1322, 54 USPQ2d 1894, 1898 (Fed. Cir. 2000). Rather, it is enough that they are re-
lated in some manner or that some circumstances surrounding their marketing are
such that they would be likely to be seen by the same persons under circumstances
which could give rise, because of the marks used or intended to be used therewith, to
a mistaken belief that they originate from or are in some way associated with the
same producer or that there is an association between the producers of the parties’
goods or services. Coach Servs., 101 USPQ2d at 1722; In re Melville Corp., 18 USPQ2d
1386, 1388 (TTAB 1991).
Applicant’s goods are “mattresses, namely crib mattresses, mattress foundations
and mattress toppers.” The Examining Attorney argues that Applicant’s goods are
related to “all of the registrants[’] furniture and bedding goods. A mattress foundation
is merely part of a bed that supports a mattress. These items are typically sold to-
gether in the same establishments.”9 In support, the Examining Attorney submitted
pages from three websites, a guide entitled “Box Springs, Foundations and Platform
Beds: Which one is Right For Me?”10 which discusses the pros and cons of using a box
spring, platform bed, or foundation with one’s mattress; a website from the “Memory

9 January 9, 2018 Final Office Action.
10 Https://www.mattress-guides.net; Id. at TSDR 2-11.
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Foam Doctor” presenting information about pairing a memory foam mattress with a
foundation, box spring, or platform bed;11 and advertising from “Sleep Organics” for
OMI-branded pillows, mattress toppers, mattress pads, mattresses, blankets and
sheets.12
The Examining Attorney concludes that the evidence “defines mattresses” and
that the evidence shows mattresses “being describes [sic] with or as items of furni-
ture.”13 We disagree. The websites discuss foundations, box springs, platforms and
mattresses as separate products; there is no mention in the record evidence of “furni-
ture,” and it does not support the conclusion that mattresses are considered to be
items of furniture.14 On the other hand, we take judicial notice that Webster’s dic-
tionary defines “furniture” as “movable articles used in readying an area (such as a
room or patio) for occupancy or use,”15 which encompasses mattresses.
We agree with the Examining Attorney that the evidence shows that to the extent
mattresses, box springs, foundations for beds and platform beds may all be considered

11 “Best Foundation for Memory Foam Mattress of 2018,” http://www.memoryfoamdoc-
tor.com; Id. at TSDR 12-21.
12 Id. at http://www.sleep-organics.com, TSDR 22-37.
13 Examining Attorney’s Brief, 9 TTABVUE 3.
14 The Sleep Organics website does not even show any goods that could be described as fur-
niture except a mattress; however, the website does not so describe them as furniture. None
of the other goods shown in that website are listed in the identification of goods of Registrants’
marks.
15 At https://www.merriam-webster.com. The Board may take judicial notice of definitions
from dictionaries, including online dictionaries that exist in printed format. E.g., In re S.
Malhotra & Co. AG, 128 USPQ2d 1100, 1104 n.9 (TTAB 2018).
Serial No. 87147150

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“furniture,” that Applicant’s crib mattresses and mattress foundations are related to
Registrants’ furniture.
We find the second DuPont factor favors a finding of likelihood of confusion.
C. Trade Channels; Classes of Consumers
The third DuPont factor concerns the “similarity or dissimilarity of established,
likely-to-continue trade channels.” DuPont, 177 USPQ at 567; Stone Lion Capital v.
Lion Capital, 110 USPQ2d at 1161. This factor examines likely channels of distribu-
tion of the goods and their prospective purchasers.
The Examining Attorney contends that the websites show that mattresses and
furniture “are commonly sold in the same establishments.” However, the two online
articles simply provide information about pairing a mattress with a foundation and
do not describe any channels of trade or classes of consumers for any of the goods.
The Sleep Organics website offers mattresses and bedding accessories, but no other
furniture.
The third DuPont factor is neutral.
II. Summary
Where, as here, Applicant’s mark is essentially identical to Registrants’ marks, it
is necessary only that there be a viable relationship between the goods to support a
finding of likelihood of confusion. In re i.am.symbolic, llc, 116 USPQ2d 1406, 1411
(TTAB 2015); In re Iolo Techs. LLC, 95 USPQ2d 1498, 1499 (TTAB 2010). Applicant’s
“M” mark, not being stylized, could be used in any of the three font styles or colors of
Serial No. 87147150

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the registered marks. As for the goods, Applicant’s mattresses and mattress founda-
tions are encompassed by the broad description of “furniture” in the Registrants’ iden-
tifications of goods, making them legally identical. Accordingly, we find that Appli-
cant’s “M” mark, when used on “mattresses, namely crib mattresses, mattress foun-
dations and mattress toppers,” is likely to be confused with the registered “M” marks
for “furniture.”

Decision: Registration to Applicant is refused under Trademark Act Section 2(d).