The proposed order seeks to ensure, to the extent possible, that matters raised in this proceeding will be open to the public, while simultaneously limiting the number of persons who have access to the confidential information generated during the discovery phase of the litigation and providing a mechanism for the proper dissemination of discoverable documents. Furthermore, such material submitted by the Defendants, as well as material submitted by third parties, may be entitled to confidential treatment under Sections 6(f) and 21 of the FTC Act, 15 U.S.C. §§ 46(f), Case 1:07-cv-01021-PLF Document 12-5 Filed 06/11/2007 Page 13 of 18 -13- 57b-2. The Court will adopt the Proposed Protective Order subject to the amendments introduced below.

The Commission may also refer the matter to the Department of Justice for criminal prosecution pursuant to Section 6(k) of the FTC Act. See 15 U.S.C. § 46(k). Of course, the Commission may decide not to institute any enforcement action at all.

..............................................................12 United Housing Found., Inc. v. Forman, 421 U.S. 837 (1975)..............................................................................................6 United States v. Cheeseman, 600 F.3d 270 (3d Cir. 2010) .................................................................................4 United States v. SmithKline Beecham Clinical Labs., 149 F.3d 227 (3d Cir. 1998) .................................................................................5 Wilson v. Daily News of the Virgin Islands, 881 F.2d 82 (3d Cir. 1989) ...............................................................................4, 5 Woodward Governor Co. v. Curtiss-Wright Flight Sys., 164 F.3d 129-30 (2d Cir. 1999) ..........................................................................14 Young v. Nationwide Life Ins. Co., 2 F. Supp. 2d 914 (S.D. Tex. 1998)................................................................8, 11 STATUTES 15 U.S.C. § 46(b) ..............................................................................................passim 15 U.S.C. § 78j(b) ......................................................................................................7 15 U.S.C. § 80a-2(a)(9)..............................................................................................4 15 U.S.C. § 80a-3(c)(1)..............................................................................................4 Case 3:11-cv-04194-PGS -DEA Document 21 Filed 03/05/12 Page 6 of 23 PageID: 635 - v - 15 U.S.C. § 80a-26(f)........................................................................................passim 15 U.S.C. § 80a-35(b) .......................................................................................passim 15 U.S.C. § 80a-41...................................................................................................13 15 U.S.C. § 80a-43.............................................................

The Federal Trade Commission Act, 15 U.S.C. §§ 41-58, authorizes the Commission to direct that businesses file “answers in writing to specific questions, furnishing to Case 1:99-cv-02496-GK Document 5884 Filed 03/03/11 Page 5 of 9 6 the Commission such information as it may require as to the organization, business, conduct, practices . . . of the respective persons, partnerships, and corporations filing such reports or answers in writing.” 15 U.S.C. § 46(b). Pursuant to that authority, the FTC collects certain marketing data from Defendants, which are subsequently provided to the public in aggregated form.

18. Nothing in this Protective Order shall be construed to conflict with the provisions of Sections 6, 10, and 21 of the Federal Trade Commission Act, 15 U.S.C. § 46, 50, 57b-2, or with Rules 3.22, 3.

18. Nothing in this Protective Order shall be construed to conflict with the provisions of Sections 6, 10, and 21 of the Federal Trade Commission Act, 15 U.S.C. § 46, 50, 57b-2, or with Rules 3.22, 3.

2 provisions. See 15 U.S.C. §§ 46(f), 57b-2(b), 57b-2(c); 16 C.F.R. § 4.10(d); 15 U.S.C. § 18a(h).1 With an opportunity now available to Defendants to identify any grounds for withholding information in the Memorandum from public scrutiny, we now ask the Court to unseal the initial Memorandum – with the exception of some minor agreed-upon redactions – in the form of the attached Exhibit B (the “Redacted Memorandum”).

18. Nothing in this Protective Order shall be construed to conflict with the provisions of Sections 6, 10, and 21 of the Federal Trade Commission Act, 15 U.S.C. § 46, 50, 57b-2, or with Rules 3.22, 3.

r that while there is some level of competition between the merging parties and supermarkets operated by the third parties whose information is at issue here, there is distinct and unique competition between Whole Foods and Wild Oats in the premium natural and organic supermarket market: 8 appropriate under Rule 26(c) of the Federal Rules of Civil Procedure, which provides: Upon motion by a party or by the person from whom discovery is sought . . . and for good cause shown, the court in which the action is pending . . . may make any order for which justice requires to protect a party or person from annoyance, embarrassment, oppression, or undue burden or expense, including . . . (7) that a trade secret or other confidential research, development, or commercial information not be revealed or be revealed only in a designated way . . . Fed. R. Civ. P. 26(c). The material submitted by third parties is also entitled to confidential treatment under Sections 6(f) and 21 of the FTC Act, 15 U.S.C. §§ 46(f), 57b-2. Section 21(d)(2) of the FTC Act.

This material has been protected from public disclosure during pre-complaint discovery by virtue of various statutory Case 1:07-cv-01021-PLF Document 16 Filed 06/13/2007 Page 3 of 11 2 provisions. See 15 U.S.C. §§ 46(f), 57b-2(b), 57b-2(c); 16 C.F.R. § 4.10(d); 15 U.S.C. § 18a(h).