W. Va. Code R. § 174-1-17

Current through Register Vol. XLI, No. 16, April 19, 2024

Section 174-1-17 - Advertising

17.1. Advertising of property or specific services. -- Each advertisement shall include the following information: the company name, the name of the responsible broker and the term "Broker," the physical address of a licensed office location, and phone number. The names of associate brokers and salespersons shall not be included in the advertising unless the associate brokers and salespersons are clearly identified as such.

17.2. Broker supervision. - No salesperson, associate broker or team shall advertise any property under his, her or their own name without the name of the responsible broker. All advertising by an associate broker, salesperson or team must be under the direct supervision of and in the name of the responsible broker. An advertisement for specific property or service by a team is not required to include the name of each team member, or the name of each team member whose photograph may be included in the advertisement, but shall include all of the following information:

17.2.a. The company name, the name of the responsible broker, and the term "Broker" displayed in equal prominence with the team name and with the name of the associate broker or salesperson in the advertisement;

17.2.b. The name of at least one associate broker or salesperson who is a team member, and the term "Associate Broker" or "Salesperson" to identify each associate broker or salesperson whose name is included in the advertisement, as such information appears on his or her license;

17.2.c. The term "Non-Licensed" to identify each team member who does not hold a current valid license and whose name is included in the advertisement; and

17.2.d. Phone number.

17.3. Business cards and other promotional items. - Advertising which is not for a specific property or service must include the licensee name, company name and contact information.

17.4. Internet advertising. -- The information required in section 17.1 and 17.2 of this rule must appear on the home page or the screen that is first seen by the viewer. This information must be accessible with no more than two mouse clicks when advertising on social media.

17.5. Exemption for property owner. -- A licensee who is the owner of the property has all the rights of an unlicensed person with regard to that property.

W. Va. Code R. § 174-1-17