The uniform systems of accounts for public utilities and licensees subject to the provisions of the Federal Power Act, 18 CFR Part 101 published in the Federal Energy Regulatory Commission's rules and regulations, in effect on April 1, 2000, and the January 1, 2002, uniform systems of accounts for rural electric cooperatives prescribed for electric borrowers of the Rural Utilities Service, as applicable, are adopted with the following modifications:
Note: Franchise advertising and related expenses shall be charged to account 913.5. See paragraph 16.2(8)"k" or FERC account 302.
Note A: The cost of advertisements which sets forth the value or advantages of utility service (without reference to specific appliances or if reference is made to appliances from dealers or refers to appliances not carried for sale by the utility), shall be considered sales promotion advertising and charged to this account. However, advertisements which are limited to specific makes of appliances sold by the utility and prices, terms, etc., thereof, without referring to the value or advantages of utility service, shall be considered as merchandise advertising, and the cost shall be charged to FERC account 416, Costs and Expenses of Merchandising, Jobbing, and Contract Work.
Note B: Advertisements which substantially mention or refer to the value or advantages of utility service, together with specific reference to makes or appliances sold by the utility and the price, terms, etc., thereof, and designed for the joint purpose of increasing the use of utility service and the sales of appliances, shall be considered as a combination advertisement, and the costs shall be distributed between this account and FERC account 416, Costs and Expenses of Merchandising, Jobbing, and Contract Work, on the basis of space, time, or other proportional factors.
Below are examples of the advertising to be included in this account:
* Pronouncements primarily lauding the utility or the area or community it serves.
* Advertising activities to inform the ratepayers of the social and economic advantages or status of the area or community it serves.
* Advertising activities to inform the public of the utility's participation in programs to improve the economic condition of the area or community it serves.
* Advertising activities to inform the public of the utility's role of good citizenship.
* Information and routine data supplied by the utility to local governments, planning agencies, civic groups, businesses, and the general public which is not inclusive in account 909.3, Informational Consumer Advertising Expenses. See paragraph 16.2(8)"i."
* Advertising activities to inform the public of the utility's consciousness of, or involvement in, health, safety, conservation, or environmental programs, except as included in accounts 909.1, 909.2, and 909.3.
Below are examples of the advertising to be included in this account:
* Instructions in the proper use of equipment owned by the utility or the customer which will result in less consumption of energy.
* Advertising designed to convince consumers to turn down thermostats, turn off lights when not in use, and turn off appliances, television sets, etc., when not in use.
Below are examples of the advertising to be included in this account:
* Instructions in the proper use of equipment owned by the utility or the customer which make use of the utility's service.
* Information as to new rates, billing practices, new inspection, or meter-reading schedules.
* Notification of emergency conditions and procedures to be followed during the emergency.
* Advice concerning hazards associated with the utility's electric service.
Advertising expense directly related to obtaining a franchise or renewing an old franchise shall be charged to FERC account 302, Franchise and Consents. Such amounts shall be maintained in a separate subaccount for ready identification.
Advertising expense directly related to securing of new debt financing shall be charged to FERC account 181, Unamortized Debt Expense. Such amounts shall be maintained in a separate subaccount for ready identification.
Advertising expense directly related to securing of new equity financing shall be charged to FERC account 214, Capital Stock Expense. Such amounts shall be maintained in a separate subaccount for ready identification.
Below is an example of the advertising to be included in this account:
* Encouragement for manufacturers to go to night operations.
Iowa Admin. Code r. 199-16.2