How Casetext Supercharges your Content

Legal marketers and savvy attorneys know how valuable client alerts, blogs posts, and newsletters are to a law firm’s marketing efforts. Large firms are already sold on this; over 80% of AmLaw 200 firms publish legal commentary and analysis to grow their audience and expand their reach, building the reputations of their attorneys and practice groups in the process. This content drives more online traffic to law firms and increases brand recognition, leading to attorney referrals, media inquiries, and clients.

Because of this, most firms struggle to make sure their attorneys’ case alerts, newsletters, and blog posts stay relevant for as long as possible. A post that gets many views the week it’s published may not ever be read again, not because the content is outdated, but because it’s buried under hundreds of other pieces of new content vying for a reader's attention every day.

Here’s Where Casetext Comes In!

Casetext helps firms reach a much wider audience by re-publishing their content and linking these original articles, commentary, case summaries, and other legal analysis directly to the caselaw and statutes those articles discuss. Casetext has over 10 million searchable cases and statutes. Casetext’s legal research and publishing platform is used by millions of lawyers, researchers, law students, and legal scholars every year, precisely because of how we’ve combined the text of the law with insights and content from the legal community. We’re helping those attorneys, including in-house counsel from hundreds of different companies, find the content they need to better understand a case exactly at the moment they need it most.

For you, this means a built-in, super-targeted audience of readers (and potential clients) who will naturally engage with your content as part of their research process. Thousands of lawyers and law firms, including a majority of the AmLaw 200, have partnered with Casetext to connect their content and valuable insights to an audience of millions who are using Casetext to research and reference the law every year.

It’s Free (and Effortless)

Not only is re-publishing your content free; there is actually no work on your end at any stage. All we need is your permission, and then we bring it all to life on Casetext. Our team of attorneys and engineers will handle the entire process, including all of the formatting to ensure that the re-published commentary meets your firm’s high standards.

Keep in mind that re-publishing content does not change it’s ownership. You keep full control over the content. You may re-publish it elsewhere, or delete it from Casetext for any reason.

Get the Casetext Bump

We use canonical tags on all re-published content. These tags ensure that you are credited as the content source. Every link to re-published content on Casetext improves your website’s SEO. In other words, canonical tagging makes your content even more effective at bringing in potential clients to your firm.

Your Content is Easy to Find on Casetext

On Casetext, your potential clients will find your content more easily than before. There are multiple ways to find your firm’s high-quality commentary:

1. Linked to the law: We link content written by lawyers to the caselaw it discusses, including to the specific sentences they address. For researchers, this means access to high-quality insights from top attorneys, right at the moment they’re most valuable. For authors and firms republishing their content, this means a highly-targeted audience of super interested readers, even for content that was published years ago.
2. In search results: Millions of attorneys search Casetext’s collection of hundreds of thousands of articles every year. Researchers on Casetext search the body of legal commentary on the site for a case name or a keyword they want to learn more about, and if they’re searching for information about an issue your firm has written about, they’ll be directed to your article(s) as a source of relevant insights.
3. Law Firm Pages: Your firm’s Law Firm Page on Casetext is a portfolio of all the content and commentary published by your attorneys. Anyone interested in learning more about your firm can find your firm’s page by searching your firm’s name on Casetext. From there, they’ll discover all the great content your firm has created.

What This Means for You and Your Firm

Casetext offers lawyers a crucial connection between the law and well-written, rigorous insights from experienced attorneys. For firms, this means a built-in audience for your content and an opportunity to transform commentary that’s currently unread into a valuable resource for researchers and your firm.

We're building the best place to read and write about the law. Come join us.

To inquire about re-publishing your firm’s content on Casetext, contact our Head of Partnerships, Anand Upadhye, at partnerships@casetext.com.