lf has been subject to increased regulatory and media scrutiny over the past couple of years, collaboration can also foster the development of best practices for the ethical and effective use of AI in UM/PA. This is a new regulatory and technological landscape, and regulators are still catching up. In the meantime, stakeholders should be committed to setting strong industry standards to build greater trust and reliability in their platforms.ConclusionThe regulatory environment surrounding the use of AI in healthcare, particularly in UM/PA, is rapidly evolving. Insurers must remain vigilant and adaptable, ensuring that their AI applications and processes for conducting UM/PA are compliant with the latest regulations. Holland & Knight's Healthcare & Life Sciences Team will continue to monitor for any new federal and state initiatives governing the use of AI in UM/PA – and more generally within the healthcare sector.Notes E.O., Sec. 8(b)(i)(A). 88 Fed. Reg. 22120, 22195 (April 12, 2023). 89 Fed. Reg. 8758 et seq.