A person, firm or corporation that uses for advertising purposes, or for the purposes of trade, the name, portrait or picture of any living person without having first obtained the written consent of such person, or if a minor of his or her parent or guardian, is guilty of a misdemeanor. N.Y. Civ. RightsLaw § 50
1. No person, who has knowledge by virtue of his or her office of the identity of a particular patient or research subject, a manufacturing process, a trade secret or a formula shall disclose such knowledge, or any report or record thereof, except: (a) to another person employed by the department, for purposes of executing provisions of this article; (b) pursuant to judicial subpoena or court order in a criminal investigation or proceeding; (c) to an agency, department of government, or official