Finding two marks create the same commercial impression because they "convey to prospective purchasers the same idea, same mental reaction, and same meaning"
15 U.S.C. § 1052 Cited 1,612 times 274 Legal Analyses
Granting authority to refuse registration to a trademark that so resembles a registered mark "as to be likely, when used on or in connection with the goods of the applicant, to cause confusion, or to cause mistake, or to deceive"