Wal-Mart Stores, Inc. v. Samara Brothers, Inc.

Holding that fanciful, arbitrary, and suggestive marks are inherently distinctive

Inwood Laboratories v. Ives Laboratories

Holding that secondary liability for trademark infringement arises when a manufacturer or distributor intentionally induces another to infringe

Traffix Devices, Inc. v. Marketing Displays, Inc.

Holding that the dual-spring design was not protectable because it had a purpose “beyond serving the purpose of informing consumers that the sign stands are made by” the plaintiff

Qualitex Co. v. Jacobson Products Co.

Holding companies may not "inhibit[] legitimate competition" by trademarking desirable features to "put competitors at a significant non-reputation-related disadvantage"

Bonito Boats, Inc. v. Thunder Craft Boats, Inc.

Holding that a state law prohibiting people from copying unpatentable boat hull designs was preempted because it sought to provide patent-like protection to boat designs not protectable by patent laws and it "contravenes the ultimate goal of public disclosure and use that is the centerpiece of federal patent policy"

Elmer v. ICC Fabricating, Inc.

Holding focus is on the overall ornamental features of the design

Warner Co. v. Lilly Co.

In William R. Warner Co. v. Eli Lilly Co., 265 U.S. 526, 44 S.Ct. 615, 68 L.Ed. 1161 (1924), the Supreme Court refused to authorize exclusive rights in the brown color of a quinine preparation which was due to the presence of chocolate as a masking agent and suspension medium.

In re Morton-Norwich Products, Inc.

Holding that configuration of "Glass Plus" spray-bottle warranted trademark protection

Valu Engineering, Inc. v. Rexnord Corp.

Holding that a consideration in determining whether a particular product feature is functional is the existence of "advertising materials in which the originator of the design touts the design's utilitarian advantages"

In re Pacer Technology

Section 1051 - Application for registration; verification

Requiring a filing of a Statement of Use to register a mark

Section 1127 - Construction and definitions; intent of chapter

Granting standing under § 1114 to the legal representative of the registrant of a trademark

Section 1052 - Trademarks registrable on principal register; concurrent registration

Granting authority to refuse registration to a trademark that so resembles a registered mark "as to be likely, when used on or in connection with the goods of the applicant, to cause confusion, or to cause mistake, or to deceive"