Nos. 77-1974, 78-1145. Submitted June 14, 1978. Decided October 12, 1978. Rehearing Denied in No. 77-1974, November 24, 1978. James R. Willard of Spencer, Fane, Britt Browne, Kansas City, Mo., argued, for petitioner, Metromedia, Inc.; Willard and Michael F. Delaney, Kansas City, Mo., and Paul Kuelthau of Moller, Talent, Kuelthau, Dowell Fisher, St. Louis, Mo., filed brief. William A. Jolley of Jolley, Moran, Walsh, Hager Gordon, Kansas City, Mo., argued and filed brief for petitioner-intervenor,