Ex Parte WheelerDownload PDFPatent Trials and Appeals BoardMar 29, 201912401047 - (D) (P.T.A.B. Mar. 29, 2019) Copy Citation UNITED STA TES p A TENT AND TRADEMARK OFFICE APPLICATION NO. FILING DATE 12/401,047 03/10/2009 25215 7590 04/02/2019 The Dobrusin Law Firm P.C. 29 W. Lawrence Street, Ste. 210 SUITE 210 PONTIAC, MI 48342 FIRST NAMED INVENTOR Phillip J. Wheeler UNITED STATES DEPARTMENT OF COMMERCE United States Patent and Trademark Office Address: COMMISSIONER FOR PATENTS P.O. Box 1450 Alexandria, Virginia 22313-1450 www .uspto.gov ATTORNEY DOCKET NO. CONFIRMATION NO. 1419-001 5155 EXAMINER GILKEY, CARRIE STRODER ART UNIT PAPER NUMBER 3689 NOTIFICATION DATE DELIVERY MODE 04/02/2019 ELECTRONIC Please find below and/or attached an Office communication concerning this application or proceeding. The time period for reply, if any, is set in the attached communication. Notice of the Office communication was sent electronically on above-indicated "Notification Date" to the following e-mail address(es): rmasquelier@patentco.com serla@patentco.com dobrusin_PAIR@firsttofile.com PTOL-90A (Rev. 04/07) UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE PATENT TRIAL AND APPEAL BOARD Ex parte PHILLIP J. WHEELER Appeal2017-004121 Application 12/401,047 1 Technology Center 3600 Before ANTON W. PETTING, NINA L. MEDLOCK, and ROBERT J. SILVERMAN, Administrative Patent Judges. SILVERMAN, Administrative Patent Judge. DECISION ON APPEAL STATEMENT OF THE CASE The Appellant appeals under 35 U.S.C. § 134(a) from the Examiner's decision rejecting claims 1-20. We have jurisdiction under 35 U.S.C. § 6(b). We AFFIRM-IN-PART. 1 The Appeal Brief identifies Phillip J. Wheeler as the real party in interest. Appeal Br. 2. Appeal2017-004121 Application 12/401,047 ILLUSTRATIVE CLAIM 1. A method for providing merchandise information at a retail establishment comprising the steps of: a) receiving data from one or more retail establishments wherein the data includes product details about a plurality of products sold at the one or more retail establishments and a location of the plurality of products within the one or more retail establishments; b) using the data from the one or more retail establishments to create one or more electronic files containing merchandise information to be printed onto a substrate, wherein each electronic file includes merchandise information relating to more than one product and each electronic file contains product location identifiers so that the merchandise information will be printed in an order that corresponds with the location of the plurality of products within the one or more retail establishments; c) grouping the one or more electronic files into one or more print groupings so the electronic files in the same print grouping that correspond to one complete retail establishment or multiple aisles of a retail establishment will be printed onto one substrate; d) providing the substrate including a plurality of separable rows so that at least one print grouping can be printed onto the substrate such that a first electronic file within the at least one print grouping is printed in a first horizontal row and subsequent electronic files within the at least one print grouping are printed in adjacent horizontal rows; e) printing on a printer at least one print grouping onto a substrate, wherein each of the adjacent horizontal rows is capable of containing all necessary merchandise information for an entire retail establishment or for multiple aisles within a retail establishment, and wherein a sequence of the printed merchandise information within one horizontal row is consistent with product location within one corresponding retail establishment; 2 Appeal2017-004121 Application 12/401,047 f) separating each horizontal row from any adjacent horizontal rows by a mechanism that automatically separates the rows, g) spooling each horizontal row into one or more merchandise information rolls; h) providing the one or more merchandise information rolls with an indicator allowing a user to identify the location within the retail establishment where the merchandise information roll should be placed; i) transporting the one or more merchandise information rolls to the one or more retail establishments for installation onto shelving; and j) attaching the one or more merchandise rolls to shelving or displays of the retail establishment by an application device by unspooling the one or more merchandise rolls as the one or more merchandise rolls are applied without first organizing the merchandise information according to product location within the retail establishment, so that the merchandise information can be immediately attached to shelving or displays upon receipt, wherein the application device can be connected to a core of the one or more merchandise rolls or be connected to self-wound merchandise rolls. CITED REFERENCES The Examiner relies upon the following references: Marsh et al. US 5,423,617 (hereinafter "Marsh") Petteruti et al. US 5,642,666 (hereinafter "Petteruti") Connors et al. US 2002/0147597 Al (hereinafter "Connors") Farkas et al. (hereinafter "Farkas") US 2005/0010499 Al Bartholet et al. US 7,009,723 Bl (hereinafter "Bartho let") 3 June 13, 1995 July 1, 1997 Oct. 10, 2002 Jan. 13,2005 March 7, 2006 Appeal2017-004121 Application 12/401,047 Falls et al. (hereinafter "Falls") US 7,287,001 Bl Oct. 23, 2007 REJECTIONS 2 I. Claims 1--4, 10, and 18 are rejected under 35 U.S.C. § I03(a) as unpatentable over Falls, Bartholet, and Petteruti. II. Claims 5-8 and 19 are rejected under 35 U.S.C. § I03(a) as unpatentable over Falls, Bartholet, Petteruti, and Official Notice. III. Claim 9 is rejected under 35 U.S.C. § I03(a) as unpatentable over Falls, Bartholet, Petteruti, and Connors. IV. Claims 11 and 15 are rejected under 35 U.S.C. § I03(a) as unpatentable over Falls, Bartholet, Petteruti, and Farkas. V. Claim 12 is rejected under 35 U.S.C. § I03(a) as unpatentable over Falls, Bartholet, Petteruti, Farkas, and Official Notice. VI. Claim 13 is rejected under 35 U.S.C. § I03(a) as unpatentable over Falls, Bartholet, Petteruti, Farkas, and Connors. VII. Claim 14 is rejected under 35 U.S.C. § I03(a) as unpatentable over Falls, Bartholet, Petteruti, Farkas, and Marsh. VIII. Claims 16, 17, and 20 are rejected under 35 U.S.C. § I03(a) as unpatentable over Falls and Bartholet. FINDINGS OF FACT The findings of fact relied upon, which are supported by a preponderance of the evidence, appear in the following Analysis. 2 This order of the rejections, in this listing, differs from that employed in the Final Office Action. 4 Appeal2017-004121 Application 12/401,047 ANALYSIS The Appeal Brief articulates various arguments in separately identified Sections A through V- which are discussed, below, in correspondingly entitled sections. The Appellant does not identify any argument as pertaining to dependent claim 15; therefore, claim 15 stands or falls together with independent claim 11 (which is addressed in Sections Rand S, below). For the reasons articulated herein, we sustain the rejections of claims 1--4, 9--11, and 13-20, and we do not sustain the rejections of claims 5-8 and 12, under 35 U.S.C. § 103(a). A. Claims 16, 17, 20 The Appellant argues that the Examiner erred in rejecting independent claim 16, as well as its dependent claims 17 and 20, because the combination of Falls and Bartholet lacks the recited "merchandise information roll ... includ[ing] an indicator allowing a user to identify the location within a retail establishment where the merchandise information roll should be placed" ( of claim 16) and because the rejection fails to provide a reason to combine or modify the references, in the manner set forth in the rejection. Appeal Br. 19--21. With regard to the allegedly unmet limitation of claim 16, we agree with the Examiner's finding that Falls' teaching of labels printed with product-identifying information "are the indicators of where the roll should be placed." Answer 4 (citing Falls col. 27, 1. 55 - col. 28, 1. 67). See also Final Action 3. Indeed, Falls states that, "when attached to the shelf 46, the labels 220 function as shelf plan-o-grams clearly communicating to store 5 Appeal2017-004121 Application 12/401,047 personnel where that corresponding product is to be located or where to restock that product." Falls col. 27, 11. 55-58. The Appellant contends that "winding the labels of Falls as the reel in Bartholet" would obscure "all but the exterior label" ( and, thus, the location indicia ). Appeal Br. 21. Yet, as the Examiner explains, the non-obscured labeling would, nevertheless, satisfy the language of claim 16, which "is broad enough to include any sort of indication" of where the roll should be placed. Answer 4. Further, the rejection adequately provides a reason for combining the teachings of Falls with those of Bartholet (which employs rolls), explaining that the Bartholet technique facilitates "generating order specific printed materials in a high volume product environment." Final Action 4 ( citing Bartholet col. 2, 11. 5-7). See also Answer 2. A reason for combining references may be drawn from the prior art references themselves. See In re Jones, 958 F.2d 347,351 (Fed. Cir. 1992). Therefore, we are not persuaded of error, regarding the rejection of claims 16, 17, and 20, by the Appellant's arguments in Section A of the Appeal Brief. B. Claim 20 The Appellant argues that the Examiner erred in rejecting dependent claim 20, because Falls does not teach the recited "merchandise roll" that is "printed onto one horizontal row which is capable of containing all necessary merchandise information for an entire retail establishment wherein a sequence of the printed merchandise information within the one horizontal row is consistent with product location within one corresponding retail establishment." See Appeal Br. 21-22 ( emphasis added). 6 Appeal2017-004121 Application 12/401,047 To the contrary, as the Examiner finds (see Answer 6), Falls (col. 32, 11. 53-54) teaches that "[p]rint requests from the user can specify one shelf up to an entire zone or store." Therefore, we are not persuaded of error, regarding the rejection of claim 20, by the Appellant's arguments in Section B of the Appeal Brief. C. Claims 1-4 and 10 The Appellant argues that the Examiner erred in rejecting independent claim 1, as well as its dependent claims 2--4 and 10, based upon the arguments of Section A of the Appeal Brief, applied to claim 1 's limitation "h" for "providing the one or more merchandise information rolls with an indicator allowing a user to identify the location within the retail establishment where the merchandise information roll should be placed," and also based upon the arguments of Section B of the Appeal Brief, applied to claim l's limitation "e": e) printing on a printer at least one print grouping onto a substrate, wherein each of the adjacent horizontal rows is capable of containing all necessary merchandise information for an entire retail establishment or for multiple aisles within a retail establishment, and wherein a sequence of the printed merchandise information within one horizontal row is consistent with product location within one corresponding retail establishment. Appeal Br. 22-23. In view of the stated reliance upon the earlier portions of the Appeal Brief, the Appellant's arguments (in Section C of the Appeal Brief, as to claims 1--4 and 10) are not persuasive of error, for the reasons provided, above, in regard to the corresponding Sections A and B of the Appeal Brief. 7 Appeal2017-004121 Application 12/401,047 D. Claims 1-4 and 10 The Appellant argues that the Examiner erred in rejecting independent claim 1, as well as its dependent claims 2--4 and 10, because the rejection does not provide an adequate reason to modify or combine the Falls, Bartholet, and Petteruti references. Appeal Br. 23-26. The Appellant contends that there is no "teaching, suggestion, or motivation to combine Falls with Bartholet and further with Petteruti to provide for an application device which attaches the one or more rolls to shelving or displays through unspooling the merchandise roll and without needing to first organize the merchandise information." Id. at 24. Yet, the Appellant does not identify any defect in the Examiner's statement of the reason to combine these references ( on page 10 of the Final Office Action), to the effect that it would have been obvious for a person of ordinary skill in the art at the time of the invention to employ Petteruti's device for applying rolled labels to a surface, in order to efficiently apply rolled labels (per the combined teachings of Falls and Bartholet). See Answer 8. The Appellant also argues that the rejection does not explain how an ordinarily skilled artisan would have maintained Falls' shelving channels (for retaining labels) and the high-volume automated printing ofBartholet, in view of the hand-held application device of Petteruti. Appeal Br. 25-26 (citing Falls col. 5, 11. 55-62, col 27, 11. 44--47; Bartholet col 2, 11. 11-14, col. 4 11. 13-64; Petteruti col. 2, 11. 7-8). Yet, the Appellant offers no support for the assertion that Falls' shelving channels and Bartholet's high- volume automated printing would be inconsistent with Petteruti's hand-held 8 Appeal2017-004121 Application 12/401,047 application device. See In re Walters, 168 F.2d 79, 80 (CCPA 1948) ("[S]tatements of counsel in a brief cannot take the place of evidence.") Moreover, the impairment of unclaimed features or advantages of individual prior art references, when their respective teachings are combined, does not necessarily preclude the combination. See Answer 9. See also In re Urbanski, 809 F.3d 1237, 1244 (Fed. Cir. 2016) ("[O]ne of ordinary skill would have been motivated to pursue the desirable properties taught by Wong, even if that meant foregoing the benefit taught by Gross. And Urbanski' s claims do not require Gross' s benefit that is arguably lost by combination with Wong."); Medichem, S.A. v. Rolabo, S.L., 437 F.3d 1157, 1165 (Fed. Cir. 2006) ("[A] given course of action often has simultaneous advantages and disadvantages, and this does not necessarily obviate motivation to combine."); In re Keller, 642 F.2d 413,425 (CCPA 1981) ("The test for obviousness is not whether the features of a secondary reference may be bodily incorporated into the structure of the primary reference. . . . Rather, the test is what the combined teachings of the references would have suggested to those of ordinary skill in the art.") Therefore, we are not persuaded of error, regarding the rejection of claims 1--4 and 10, by the Appellant's arguments in Section D of the Appeal Brief. E. Claims 1-4 and 10 The Appellant argues that the Examiner erred in rejecting independent claim 1, as well as its dependent claims 2--4 and 10, because the rejection did not explain "why or how" an ordinarily skilled artisan would have modified Bartholet (which teaches printing a plurality of orders that are then 9 Appeal2017-004121 Application 12/401,047 divided into reels) with Petteruti (which teaches printing and applying one label at a time at an end use location). Appeal Br. 26. Yet, the Appellant does not adequately articulate a reason why Bartholet's disclosure of printing of a plurality of orders (which may be divided into reels) may not be combined, in the manner of the rejection, with Petteruti' s teaching of applying labels ( contained on reels) individually, so as to achieve the claimed subject matter. See In re Walters, 168 F.2d at 80. Further, the Appellant argues that the Specification describes advantages of "having the printer separate from the applicator." Appeal Br. 26 ( citing Spec. ,r 5). Yet, this argument has no bearing on the rejection, because the Appellant does not explain why the combination of the references, per the rejection, would not permit such separateness - to the same extent as needed to satisfy the claims. In addition, the Examiner points out that, "[ a ]s claimed, the advantage of immediate attachment is merely a result of the claimed method and does not require a step to be performed." Answer 10. Therefore, we are not persuaded of error, regarding the rejection of claims 1--4 and 10, by the Appellant's arguments in Section E of the Appeal Brief. F. Claim 18 With regard to the rejection of claim 18, the Appellant argues: "As discussed hereinbefore, with respect to claim 1, the Final Office Action presents insufficient fact-finding, reasoning, or evidence that Falls singularly or in combination with Bartholet and Petteruti teaches applying merchandise information with an application device." Appeal Br. 27. The Appellant 10 Appeal2017-004121 Application 12/401,047 does not identify the respective Sections of the Appeal Brief, but appears to refer to Sections D and E. In view of the foregoing analyses, addressing the Appellant's arguments concerning claim 1, we are not persuaded by the Appellant's arguments in Section F of the Appeal Brief. G. Claims 5-8 and 19 The Appellant argues that the Examiner erred in rejecting claims 5-8 and 19, because they rely upon improper Official Notice for various prior art teachings - ruler markings of contact paper ( claim 5); calendars ( claim 6); posters ( claim 7); a roll of stamps ( claim 8); and a cutting mechanism for a tape dispenser (claim 19). Appeal Br. 28. The Appellant contends that "[t]he Final Action has not provided any reasoning where any of the Official Notices are old and well known expedients in the art of merchandise information systems and printing methods." Id. Further, the Appellant alleges that none of the identified subject matter teaches integration into a merchandise information system and printing method, that Official Notice is improperly relied upon for five separate claims, and that Official Notice is improperly relied upon to support a "main feature" of each claim. Id. The Appellant's arguments do not persuade us of error. We agree with the Examiner's position that the "[ A Jppellant does not present any evidence or arguments that the concepts on which the Official Notices are based, are NOT old and well-known." Answer 12. In addition, the use of multiple instances of Official Notice does not necessarily constitute an error. See Appeal Br. 28. 11 Appeal2017-004121 Application 12/401,047 With regard to the relationship between the subject matter of each instance of Official Notice to the claim language at issue, the Appellant, in effect, argues that the various subjects of Official Notice do not amount to analogous art, because they are not "expedients in the art of merchandise information systems and printing methods." Id. Subject matter is analogous if it is: (1) from the same field of endeavor as the claimed invention (regardless of the problem addressed); or (2) reasonably pertinent to the particular problem with which the inventor is involved ( even if not within the field of the inventor's endeavor). In re Bigio, 381 F.3d 1320, 1325 (Fed. Cir. 2004) (citations omitted). We agree with the Examiner's findings that, as to the identified claims, "the features contemplated are all related to printing and the form of the printed material": For claim 5, for example, there are ruler marking[s] printed onto a liner. For claim 6, for example, the concern is printing on both sides of a label. Regarding claim 7 and claim 8, the concern is the physical manifestation of the printed labels, as self-wound and how they are separated. Claim 19 is related to dispensing the printed labels. Answer 11. Thus, the subject matter of the instances of Official Notice at least relates to the same field of endeavor as the claimed invention. Therefore, we are not persuaded of error, regarding the rejection of claims 5-8 and 19, by the Appellant's arguments in Section G of the Appeal Brief. H Claim 5 The Appellant argues that the Examiner erred in rejecting claim 5, because of improper reliance upon Official Notice. Appeal Br. 29. Specifically, the Appellant argues: 12 Appeal2017-004121 Application 12/401,047 In the Office Action response filed September 11, 2015, on p. 17, the Appellant traversed the previous Office Action's rejection including the Official Notice. Further, on p. 18-19, the Appellant provided arguments against the Official Notice. The Final Office Action neither clearly indicates the Official Notice is admitted prior art or the traversal is inadequate. Thus, the Examiner has not met his burden of establishing Official Notice to support the use of Official Notice to cure the deficiencies of Falls in view of Bartholet and Petteruti with respect to claim 5. Appeal Br. 29. The Appellant's argument is not persuasive of error in the rejection, because, we agree with the Examiner's position that the identified portion of the Appellant's Response of September 11, 2015, did not adequately traverse the Official Notice; instead, it disputed the motivation to combine the prior art. See Answer 12. Therefore, we are not persuaded of error, regarding the rejection of claim 5, by the Appellant's arguments in Section Hof the Appeal Brief. I. Claim 5 The Appellant argues that the Examiner erred in rejecting claim 5, because the rejection does not provide a sufficient reason to combine or modify the prior art - relying, instead, upon impermissible hindsight - in regard to claim 5 's recitation of "a merchandise information roll is printed onto an adhesive material and includes a flexible substrate liner, wherein ruler markings are printed onto the flexible substrate liner to assist an installer in determining distance between adjacent merchandise information." Appeal Br. 29-31. The Appellant argues: 13 Appeal2017-004121 Application 12/401,047 The Office Action has provided no reasoning or evidence why or how a skilled artisan would modify Falls in view of Bartholet and Petteruti with the Official Notice to provide for the ruler markings. On p. 33, the Office Action states "the art would be combined 'because this provides a convenient guide for the user, making installation of the item quicker and easier[']". Falls teaches the "products are sequentially arranged on each four foot shelf are printed on a four foot shelf print band or strip, thus each four foot shelf section has a corresponding four foot print strip" (col. 27, lines 59--63). The Office Action has presented no reasoning or evidence why or how a skilled artisan would modify the strips of Falls with markings of the Official Notice as the strips are the lengths of the shelves, thus there is no need to determine distance between adjacent merchandise information as the strips of Falls are already printed to size to fit within their individual shelves and channels and the shelves are already a predetermined size. Appeal Br. 30. "In determining whether there would have been a motivation to combine prior art references to arrive at the claimed invention, it is insufficient to simply conclude the combination would have been obvious without identifying any reason why a person of skill in the art would have made the combination." Metalcraft of Mayville, Inc. v. The Toro Co., 848 F.3d 1358, 1366 (Fed. Cir. 2017) (citing In re Van Os, 844 F.3d 1359, 1361 (Fed. Cir. 2017)). "Without any explanation as to how or why the references would be combined to arrive at the claimed invention, we are left with only hindsight bias that KSR warns against"; consequently, "while we understand that '[t]he obviousness analysis cannot be confined by a formalistic conception of the words teaching, suggestion, and motivation,' we also recognize that we cannot allow hindsight bias to be the thread that stitches together prior art patches into something that is the claimed 14 Appeal2017-004121 Application 12/401,047 invention." Id., 848 F.3d at 1367 (citing KSR Int'! Co. v. Teleflex Inc., 550 U.S. 398,419,421 (2007)). "[R]ejections on obviousness grounds cannot be sustained by mere conclusory statements; instead, there must be some articulated reasoning with some rational underpinning to support the legal conclusion of obviousness." KSR, 550 U.S. at 418 ( quoting In re Kahn, 441 F.3d 977, 988 (Fed. Cir. 2006)). Furthermore, a determination of "obviousness concerns whether a skilled artisan not only could have made but would have been motivated to make the combinations or modifications of prior art to arrive at the claimed invention." Belden Inc. v. Berk-Tek LLC, 805 F.3d 1064, 1073 (Fed. Cir. 2015). The Examiner states that it would have been obvious to add ruler markings to the combination of Falls, Bartholet, and Petteruti, because doing so "provides a convenient guide for the user, making installation of the item quicker and easier." Final Action 14, 33. Yet, this statement is not supported by any identified teaching. Although the Examiner relies upon Official Notice, to the effect that ruled markings may appear on contact paper (id. at 14), there is no explanation provided as to the role of such markings in the installation of contact paper, let alone how such a technique might be applied in regard to the "merchandise information roll" having a "flexible substrate liner" of claim 5. Such an explanation is necessary to support a sustainable rejection- even if, as stated in the Examiner's Answer, "neither appellant's specification nor appellant's arguments present any evidence that modifying Falls with the selected elements of Bartholet, Petteruti, and Official Notice, was uniquely challenging or difficult for one of ordinary skill in the art." Answer 13. 15 Appeal2017-004121 Application 12/401,047 Accordingly, in view of the Appellant's argument in Section I of the Appeal Brief, we do not sustain the rejection of claim 5. J. Claim 6 Claim 6 recites: A method according to claim 1, wherein the merchandise information is printed onto both sides of the adjacent horizontal rows, wherein the adjacent horizontal rows of the merchandise information are applied showing a first side along a shelf edge and then are flipped to show a second side to reflect changes to merchandise information without the need to install new rows, and wherein the first side contains product information on one seasonal product, and the second side contains product information on a different seasonal product. The Appellant (Appeal Br. 31-32) argues that the Examiner erred in rejecting claim 6, because of improper reliance upon Official Notice - to the effect that "double sided printing onto substrate which may then be flipped to show different information on a different seasonal product was well known at the time of invention to persons of ordinary skill in the art," because, "[ f]or example, calendars are often printed on both sides so that one month or year is shown on one side, and then flipped to show a second month or year on the other side" (Final Action 15). Specifically, the Appellant argues: In the Office Action response filed September 11, 2015, on p. 19, the Appellant traversed the previous Office Action's rejection including the Official Notice. Further, on p. 19, the Appellant provided arguments against the Official Notice. The Final Office Action neither clearly indicates the Official Notice is admitted prior art or the traversal is inadequate. Thus, the Examiner has not met his burden of establishing the adequacy of an Official Notice to support the use of Official Notice to 16 Appeal2017-004121 Application 12/401,047 cure the deficiencies of Falls in view of Bartholet and Petteruti with respect to claim 6. Appeal Br. 31-32. The Examiner refers to the position stated in regard to Section H of the Appeal Brief. Answer 15. Indeed, as in the instance discussed above ( with respect to Section H of the Appeal Brief), we agree with the Examiner's position that page 19 of the Appellant's Response of September 11, 2015, did not adequately traverse the Official Notice; instead, it disputed the motivation to combine the prior art relied upon in the rejection of claim 6. Therefore, we are not persuaded of error, regarding the rejection of claim 6, by the Appellant's arguments in Section J of the Appeal Brief. K. Claim 6 The Appellant argues that the Examiner erred in rejecting claim 6, because the rejection does not provide a sufficient reason to combine or modify the prior art, as set forth in the rejection of claim 6 - relying, instead, upon impermissible hindsight. See Appeal Br. 32-35. The Appellant argues that the rejection was made in error, because: [T]here is no teaching, suggestion, or motivation to combine Falls with Bartholet, Petteruti, and further with Official Notice to provide for printing merchandise information on both sides of adjacent horizontal rows, showing a first side along a shelf edge, and then flipping the merchandise information to a second side to reflect changes and differences in seasonal products, there is no apparent reason to combine the elements, and no explicit analysis as to why or how one of ordinary skill in the art would combine Falls with Bartholet, Petteruti, and Official Notice. 17 Appeal2017-004121 Application 12/401,047 Appeal Br. 33. The Examiner states that it would have been obvious to add double- sided printing (per Official Notice) to the combination of Falls, Bartholet, and Petteruti, because doing so "provides an efficient method for providing reversible shelving labels, which may have slightly different information on the second side, thereby allowing the shelving labels to be re-used and saving the store money." Final Action 15. Yet, the Examiner's position is not supported by any identified teaching or articulated reasoning. The legal principles discussed above (with respect to Section I of the Appeal Brief), concerning the law of obviousness ( citing Metal craft, KSR, and Belden), apply here, as well. Although the Examiner relies upon Official Notice, to the effect that double-sided printing may be employed in calendars (id. at 15), the Examiner provides no explanation of the role of such double-sided printing in the fabrication of calendars - let alone how the technique, as employed in the creation of calendars, might be applied in regard to the "adjacent horizontal rows of the merchandise information" of claim 6. Accordingly, in view of the Appellant's argument in Section K of the Appeal Brief, we do not sustain the rejection of claim 6. L. Claim 7 Claim 7 recites: "A method according to claim 1, wherein the one or more merchandise information rolls are self-wound." The Appellant (Appeal Br. 35) argues that the Examiner erred in rejecting claim 7, because of improper reliance upon Official Notice, to the effect that: "self-winding rolls was [sic] well known at the time of invention 18 Appeal2017-004121 Application 12/401,047 to persons of ordinary skill in the art. For example, unframed posters purchased at Wal-Mart, concerts, or other retail establishments, are often self-wound" (Final Action 16). Specifically, the Appellant argues: In the Office Action response filed September 11, 2015, on p. 19, the Appellant traversed the previous Office Action's rejection including the Official Notice. Further, on p. 20, the Appellant provided arguments against the Official Notice. The Final Office Action neither clearly indicates the Official Notice is admitted prior art or the traversal is inadequate. Thus, the Examiner has not met his burden of establishing the adequacy of an Official Notice to support the use of Official Notice to cure the deficiencies of Falls in view of Bartholet and Petteruti with respect to claim 7. Appeal Br. 35. The Examiner refers to the position stated in regard to Section H of the Appeal Brief. Answer 18. Indeed, as in the instance discussed above (with respect to Section Hof the Appeal Brief), we agree with the Examiner's position that page 19 of the Appellant's Response of September 11, 2015, did not adequately traverse the Official Notice; instead, it disputed the motivation to combine the prior art relied upon in the rejection of claim 7. Therefore, we are not persuaded of error, regarding the rejection of claim 7, by the Appellant's argument in Section L of the Appeal Brief. M Claim 7 The Appellant argues that the Examiner erred in rejecting claim 7, because the rejection does not provide a sufficient reason to combine or modify the prior art - relying, instead, upon impermissible hindsight. Appeal Br. 35-38. The Appellant argues, in part: 19 Appeal2017-004121 Application 12/401,047 As Falls does not teach the merchandise information provided in a roll and both Bartholet and Petteruti teach the need for a reel or spool, why would a skilled artisan have any motivation to refer to a self-wound item, such as a poster, to provide for a self-wound roll of merchandise information? The Office Action has provided no roadmap as to why a skilled artisan would be motivated to provide for a self-wound roll when the references relied upon by the Examiner require a reel (Bartholet) or spool (Petteruti) to provide the exact functionality of a roll and application device which the Examiner relies on to cure the deficiencies of the primary reference, Falls. Appeal Br. 37-38. With regard to the "self-wound" feature, the "Examiner takes Official Notice that self-winding rolls was well known at the time of invention to persons of ordinary skill in the art. For example, unframed posters purchased at Wal-Mart, concerts, or other retail establishments, are often self-wound." Final Action 16. Further, the Final Office Action states: [I]t would have been obvious for a person of ordinary skill in the art (PHOSITA) at the time of invention to modify the teachings of Falls, Bartholet, and Petteruti by using self-wound rolls as taught by Official Notice because this provides an easy storage method where the rolls will not become tangled or bent. Id. Yet, the Examiner also questions the scope and meaning of the "self- wound" limitation at issue in claim 7: Examiner further notes that the claim is at a high level of generality. Indeed, what exactly is meant by "self-wound"? The specification does not make this clear. Toilet paper on a roll may be considered to be self-wound, since multiple layers of toilet paper are wound about the roll. Likewise, rolls of tape may be considered to be self-wound, since the tape sticks to itself, regardless of whether there is a cardboard roll at the center of the tape. Another example is an ace bandage, which, like a poster, is often wound around itself, without a center 20 Appeal2017-004121 Application 12/401,047 tube. Many other items may also be considered to be self- wound, such as rolled yoga mats or a roll of address labels. Answer 19. With regard to the meaning of "self-wound" in claim 7, the Specification resolves the matter, by drawing a distinction between rolls with, and without, a core (around which a material is wound). See Spec. ,r 11 ("the one or more merchandise information rolls are spooled around a core or self-wound"); ,r 26 ("The attached strips 13 or continuous strips 27 are then preferably wound into a roll format 14. The roll format 14 may surround a core 15 or any type of holder or may be self-wound."); original claim 7 ("A method according to claim 1, wherein the one or more merchandise information rolls are spooled around a core or self-wound.") This distinguishing feature of the claimed "self-wound" roll, however, is not reflected in the Examiner's stated reason for combining the technique with the other cited references. That is, the rejection does not adequately explain why "using self-wound rolls" would "provide[] an easy storage method where the rolls will not become tangled or bent" (Final Action 16), in the manner that a roll formed around a core would not. Nor does the Examiner articulate any reasoning as to how the techniques employed in rolling posters might be applied to the technology of "merchandise information rolls" of claim 7. Therefore, the Appellant's argument (see Appeal Br. 37-38) persuades us of error in the rejection. Accordingly, in view of the Appellant's argument in Section M of the Appeal Brief, we do not sustain the rejection of claim 7. 21 Appeal2017-004121 Application 12/401,047 N. Claim 8 Claim 8 recites: A method according to claim 1, wherein the printed horizontal rows are wound directly from a printer prior to separation from adjacent horizontal rows, and wherein the separation is done by the mechanism that automatically separates the rows, and wherein the mechanism that automatically separates the rows is a part of the printer. The Appellant (Appeal Br. 38) argues that the Examiner erred in rejecting claim 8, because of improper reliance upon Official Notice, to the effect that "winding items prior to separation was well known at the time of invention to persons of ordinary skill in the art," because, "[ f]or example, perforated stamps may come on a roll where the user would have to separate the stamps from each other after the stamps were received on the roll" (Final Action 17). Specifically, the Appellant argues: In the Office Action response filed September 11, 2015, on p. 20, the Appellant traversed the previous Office Action's rejection including the Official Notice. Further, on p. 20-21, the Appellant provided arguments against the Official Notice. The Final Office Action neither clearly indicates the Official Notice is admitted prior art or the traversal is inadequate. Thus, the Examiner has not met his burden of establishing the adequacy of an Official Notice to support the use of Official Notice to cure the deficiencies of Falls in view of Bartholet and Petteruti with respect to claim 8. Appeal Br. 38. The Examiner refers to the position stated in regard to Section H of the Appeal Brief. Answer 21. Indeed, as in the instance discussed above (with respect to Section Hof the Appeal Brief), we agree with the Examiner's position that pages 20-21 of the Appellant's Response of September 11, 2015, did not adequately traverse the Official Notice; instead, 22 Appeal2017-004121 Application 12/401,047 it disputed the motivation to combine the prior art relied upon in the rejection of claim 8. Therefore, we are not persuaded of error, regarding the rejection of claim 8, by the Appellant's arguments in Section N of the Appeal Brief. 0. Claim 8 The Appellant contends, among various arguments, that claim 8 stands rejected in error, because the rejection provides no evidence or explanation of how the cited prior art, in view of the Official Notice (i.e., that "winding items prior to separation is well known"), teaches or suggests the claimed feature "wherein the mechanism that automatically separates the rows is a part of the printer." Appeal Br. 39--40 (quoting Final Action 17). The Examiner contends that Bartholet (col. 4, 1. 53 -col. 5, 1. 7; Fig. 3) teaches the identified feature. Final Action 16; Answer 22. Yet, the identified portion of Bartholet does not disclose attributes of a "printer," as recited in claim 8; instead, this section of the reference states, in relevant part: Referring to FIG. 3, the web 222 is unrolled from the take up spool 216 and runs through a coating applicator 302 ... , a coating curing station 304 . .. , a second accumulator 322, a label die cutter 306, and a slitter 308. The slitter 308 slits the web 222 into three sub webs 316, 318, and 320, which are taken up on three reels 310, 312, and 314, respectively. Bartholet col. 4, 11. 55---63. In the described process, Bartholet employs "high speed web printer 108" before the web is wound onto "take up spool 216" and before the referenced portions of the web are separated. Id. at col. 4, 11. 13---63, Figs. 2, 3. Accordingly, the Examiner's finding that Bartholet teaches "wherein the mechanism that automatically separates the 23 Appeal2017-004121 Application 12/401,047 rows is a part of the printer," as recited in claim 8, is not adequately supported. Accordingly, the Appellant's argument in Section O of the Appeal Brief persuades us of error in the rejection of claim 8. P. Claim 19 Claim 19 recites: A kit according to claim 17, wherein the kit further includes an application device for attaching merchandise information to shelves or displays within a retail establishment, and wherein the application device comprises a mechanism for cutting one portion of a merchandise information roll and a ratchet that controls a rate and an amount of merchandise information being dispensed. The Appellant presents two arguments asserting that claim 19 stands rejected erroneously. The Appellant's first argument concerns the Examiner's reliance on "Official Notice that devices which dispense media and which comprise a mechanism for cutting were well known at the time of invention to persons of ordinary skill in the art," such as, "[f]or example, common tape dispensers have a cutting mechanism." Final Action 19. The Appellant contends: The Office Action presents no reasoning or evidence as to why or how one of ordinary skill in the art of merchandise information systems having multiple components and complexity, including an application mechanism, would refer to a common tape dispenser. These tape dispensers are completely manual. How would one of ordinary skill in the art modify Falls in view of Bartholet and Petteruti with a common tape dispenser? 24 Appeal2017-004121 Application 12/401,047 Appeal Br. 41. The Appellant's first argument is not persuasive of error. Insofar as the Appellant contends that a tape dispenser is not analogous art, the Appellant does not address the relevant factors of whether a tape dispenser is from the same field of endeavor as the invention, or whether a tape dispenser is reasonably pertinent to the particular problem with which the inventor is involved (even if not within the field of the inventor's endeavor). See In re Bigio, 381 F.3d at 1325. Furthermore, the focus of the Appellant's argument is that tape dispensers are somehow at odds with the Falls, Bartholet, and Petteruti references, because "tape dispensers are completely manual." Appeal Br. 41. Yet, the Petteruti reference, which relates to a "hand-held label printer," is also a manual device. Petteruti col. 1, 1. 6. The Appellant does not explain why the manual aspect of the identified tape dispenser would impair the rejection. The Appellant's second argument is also not persuasive of error. The Appellant argues that Falls' labels are already sized to fit their corresponding shelf sections, prior to arriving at a retail establishment. Appeal Br. 41 ( citing Falls col. 27, 11. 59---61 ). According to the Appellant, "Falls teaches away from cutting a merchandise information roll, as Falls teaches the labels arrive already pre-sized/or a shelf section." Id. Yet, "[t]he prior art's mere disclosure of more than one alternative does not constitute a teaching away from any of these alternatives," if "such disclosure does not criticize, discredit, or otherwise discourage the solution claimed." In re Fulton, 391 F.3d 1195, 1201 (Fed. Cir. 2004). "The fact that the motivating benefit comes at the expense of another benefit, however, should not nullify its use as a basis to modify the disclosure of one reference with the teachings of 25 Appeal2017-004121 Application 12/401,047 another. Instead, the benefits, both lost and gained, should be weighed against one another." Winner Int'! Royalty Corp. v. Wang, 202 F.3d 1340, 1349 n.8 (Fed. Cir. 2000). See also Medichem, 437 F.3d at 1165. In the instant case, the Examiner states, and we agree, that Falls does not disparage the use of a cutting mechanism, but "simply provides pre-cut labels, which is clearly an alternative to labels which are not pre-cut." Answer 23. Falls has not been shown to "criticize, discredit, or otherwise discourage" the use of the claimed cutting mechanism. See In re Fulton, 391 F.3d at 1201. In view of the foregoing, we are not persuaded of error in the rejection of claim 19, based upon the Appellant's arguments in Section P of the Appeal Brief. Q. Claim 9 Claim 9 recites: "A method according to claim 1, wherein the product details received from the retail establishment include bar code information and RFID information." The Appellant acknowledges that Falls teaches labels that include the recited "bar code information." Appeal Br. 42 ("Falls teaches the labels may include 'a specific appearance, text, lines, rectangles, graphics, and UPC codes' ( col. 30, lines 21-27).") The Appellant further acknowledges that Connors teaches labels that include "a unique bar code," a "radio frequency identification (RFID) tag," or a "magnetic identification tag." Id. ( quoting Connors ,r 23). The Appellant contends: [T]here is no teaching, suggestion, or motivation to combine Falls with Bartholet, Petteruti, and Connors to provide both bar code information and RFID information to relay product details; no apparent reason to combine the elements, and no 26 Appeal2017-004121 Application 12/401,047 explicit analysis as to why or how one of ordinary skill in the art would combine Falls with Bartholet, Petteruti, and Connors. Id. To the contrary, Connors, alone, teaches both bar code information and RFID information. See Connors ,r 23. Moreover, the Examiner articulates a sufficient reason for combining Falls' teaching of bar code information with Connors' teaching of RFID information, in order to "automatically verify[ ] that the shelf label is inserted into the correct shelf control unit." Final Action 20 (citing Conners ,r 23). A reason for combining references may be drawn from the prior art references themselves. See In re Jones, 958 F.2d at 351. The Appellant argues, further, that "[t]he Office Action has provided evidence that Connors teaches the RFID tags identify location information of a shelf label, but not where RFID tags also relay product details in addition to or separate from product details in a bar code." Appeal Brief 43. However, Connors' teaching ofRFID tags is not so narrow that it would preclude applying the technique to the recited "product details," as the Examiner states in the rejection. See Final Action 19--20, Answer 23-24. Accordingly, the Appellant's argument in Section Q of the Appeal Brief does not persuade us of error in the rejection of claim 9. R. Claim 11 The Appellant contends that independent claim 11 stands rejected erroneously, because none of the cited Falls, Bartholet, Petteruti, and Farkas references teaches or suggests claim 11 's feature "b" of "providing location 27 Appeal2017-004121 Application 12/401,047 information to the supplier via the internet identifying the location of the plurality of products within the retail establishment." See Appeal Br. 43--44. To the contrary, as the Examiner finds (Final Action 21; Answer 24), Falls teaches the identified limitation in its disclosure of "product information system 30" that "can be ... networked to a Wide Area Network (WAN) 43 such as the Internet," through "connections [that] allow remote uploading and downloading of system files such as price files and space planning over the internet from or to any Internet connection device" (Falls col. 15, 1. 66 - col. 16, 1. 25). Therefore, we are not persuaded of error in the rejection of claim 11, on account the Appellant's argument in Section R of the Appeal Brief. S. Claim 11 In Section S, the Appellant presents four additional arguments for error in the rejection of independent claim 11. See Appeal Br. 44--48. First, the Appellant (id. at 44--46) addresses the combination of Falls and Bartholet to achieve the following limitations concerning the formation of the claimed "merchandise information rolls": i. printing via a printer including a mechanism that automatically separates horizontal rows, ii. separating each horizontal row from any adjacent horizontal rows by the mechanism that automatically separates the horizontal rows, and iii. spooling each horizontal row into one or more merchandise information rolls. According to the Appellant, "[ t ]he Office Action provides no reasoning or evidence as to why or how a skilled artisan would modify Falls with Bartholet to provide a method including" these identified features. Id. at 45. 28 Appeal2017-004121 Application 12/401,047 Yet, the Appellant does not address the sufficiency of the Examiner's specific reliance upon teachings of Bartholet, as a reason for combining the references: It would have been obvious for a person of ordinary skill in the art (PHO SIT A) at the time of invention to modify the system disclosed in Falls to incorporate separating the rows and spooling them as taught by Bartholet because this would provide a manner for generating order specific printed materials in a high volume product environment (Bartholet col. 2, lines 5-7), thus aiding the client by providing an efficient way to produce custom labels. Final Action 24. A reason for combining references may be drawn from the prior art references themselves. See In re Jones, 958 F.2d at 351. Here, the rejection refers to Bartholet's disclosure for "generating order specific printed materials in a high volume production environment" (Bartholet col. 2, 11. 5-7), as a reason for making the combination. Because the Appellant does not identify any flaw in the Examiner's position, the Appellant's first argument of Section S, regarding the rejection of claim 11, is not persuasive of error. Second, the Appellant alleges error in the rejection's reliance upon Petteruti' s teaching of the recited use of "an application device" to attach merchandise information to shelving. Appeal Br. 45. According to the Appellant, "[ t ]he Office Action provides no reasoning or evidence as to why or how a skilled artisan would modify Falls with Bartholet to provide a method including attaching the merchandise rolls by an application device." Id. Yet, the Appellant does not address the sufficiency of the Examiner's specific reliance upon the cited teachings of Petteruti, as a reason for combining the references: 29 Appeal2017-004121 Application 12/401,047 It would have been obvious for a person of ordinary skill in the art (PHO SIT A) at the time of invention to modify the system disclosed in Falls and Bartholet to incorporate attaching the rolls by an application device as taught by Petteruti because this would provide a manner for applying a label to a surface (Petteruti col. 6, line 62 thru [sic] col. 7, line 25), thus aiding the client by providing an efficient way to apply the labels. Final Action 24--25. As in the foregoing argument, the Appellant does not identify any flaw in the Examiner's reliance upon cited prior art teachings, as a reason for combining the references. Accordingly, the Appellant's second argument of Section S, regarding the rejection of claim 11, is not persuasive of error. Third, the Appellant also "incorporate[ s ]" alleged "deficiencies of Falls in view of Bartholet and Petteruti," in an earlier portion of the Appeal Brief, with regard to claim 1. Appeal Br. 46. As discussed hereinabove, the Appellant's arguments are not persuasive of error in the rejection of claim 1, such that again relying upon those arguments does not show error in the rejection of claim 11. Fourth, the Appellant contends that "there is no apparent reason to combine the elements, and no explicit analysis as to why or how one of ordinary skill in the art would combine Falls with Bartholet, Petteruti, and Farkas," as in the rejection, so as to achieve the following features of claim 11: d) identifying a location within the retail establishment identified on the one or more merchandise information rolls, wherein the merchandise information can be immediately attached to shelving or displays of the retail establishment by an application device without first organizing the merchandise information according to product location within the retail establishment. 30 Appeal2017-004121 Application 12/401,047 Appeal Br. 46. The Appellant acknowledges that the rejection relies upon Farkas' teaching of product labels bearing an indication of the location, within a retail establishment, where the associated product belongs. See id. at 47 (citing Farkas ,r,r 52-58, Figs. 2A, 2B). See also Final Action 26; Answer 25. Nevertheless, the Appellant argues: The Office Action has provided evidence Farkas teaches an individual label with location identification information but not a merchandise information roll. The benefit of having the roll display the information is that it can be immediately attached to shelving or displays without first organizing the merchandise information. Appeal Br. 47. As the Examiner states in the Answer, the Appellant's argument amounts to attacking the references individually, whereas the rejection is based upon the combined teachings of those references. See Answer 26 (citing In re Keller, 642 F.2d 413 (CCPA 1981), and In re Merck & Co., 800 F.2d 1091 (Fed. Cir. 1986)). "Bartholet teaches the merchandise information rolls. Farkas teaches the concept of identifying the location. It is the combination of all the references which discloses the claimed features." Id. Accordingly, the Appellant's fourth argument in Section S of the Appeal Brief is not persuasive of error in the rejection of claim 11. T. Claim 12 Dependent claim 12 recites: "A method according to claim 11, wherein the merchandise information rolls are self-wound." The feature of "self-wound" "merchandise information rolls" is likewise at issue, in regard to claim 7 ( discussed above, in regard to Section M of the Appeal Brief). 31 Appeal2017-004121 Application 12/401,047 With respect to claim 12, the Appellant (Appeal Br. 48-51) advances arguments similar to those provided for claim 7 (in Section M of the Appeal Brief). Further, the Examiner's Answer, concerning claim 12, relies upon the position articulated for claim 7, in Section M of the Answer. See Answer 27. Accordingly, for the same reasons provided, above (in Section M, herein), in regard to the "self-wound" limitation of claim 7, we are persuaded of error in the rejection of claim 12. U Claim 13 Dependent claim 13 recites: "A method according to claim 11, wherein the product details include bar code information and RFID information." The feature of "product details includ[ing] bar code information and RFID information" is likewise at issue, in regard to claim 9 ( discussed above, in regard to Section Q of the Appeal Brief). With respect to claim 13, the Appellant (Appeal Br. 51-52) incorporates and relies upon the arguments provided for claim 9 (in Section Q of the Appeal Brief). Further, the Examiner's Answer, concerning claim 13, relies upon the position articulated for claim 9, in Section Q of the Answer. See Answer 27. Accordingly, for the same reasons provided above (in Section Q, herein), we are not persuaded of error in the rejection of claim 13. 32 Appeal2017-004121 Application 12/401,047 V. Claim 14 Claim 14 recites, in relevant part, "wherein the product details include images of retail products to be placed upon corresponding shelves." In the rejection of claim 14, the rejection relies upon Marsh for teaching the recited feature of "images of retail products." Final Action 29 (citing Marsh col. 13, 11. 53-62, Fig. 3). Disputing the rejection of claim 14, the Appellant argues that the rejection provides "no reasoning or evidence why or how a skilled artisan would modify Falls in view of Bartholet, Petteruti, and Farkas, when Falls teaches the need to reduce costs, with the additional cost of the track system of Marsh." Appeal Br. 53. Further, the Appellant argues that the rejection provides "no evidence or reasoning why a skilled artisan would refer to Marsh to modify Bartholet when Marsh teaches the printing cartridge prints each shelf label and shelf individually along a track and is not suitable for a plurality of orders or high volume production." Id. at 53-54. As an initial matter, the Appellant relies upon unsupported assertions that Marsh's track-based printing system involves "additional cost" and "is not suitable for a plurality of orders or high volume production." Id. at 53- 54. See In re Walters, 168 F.2d at 80 ("[S]tatements of counsel in a brief cannot take the place of evidence.") Furthermore, the potential impairment of the feature of a reference (such as the asserted cost-reduction of Falls or high-volume production of Bartholet) does not necessarily preclude combination with another reference (such as Marsh, here). See Medichem, 437 F.3d at 1165; Winner Int'! Royalty Corp., 202 F.3d at 1349 n.8. 33 Appeal2017-004121 Application 12/401,047 In view of the foregoing, the Appellant's arguments in Section V of the Appeal Brief are not persuasive of error in the rejection of claim 14. DECISION We AFFIRM the Examiner's decision rejecting claims 1--4, 9--11, and 13-20 under 35 U.S.C. § 103(a). We REVERSE the Examiner's decision rejecting claims 5-8 and 12 under 35 U.S.C. § 103(a). No time period for taking any subsequent action in connection with this appeal may be extended under 37 C.F.R. § 1.136(a). AFFIRMED-IN-PART 34 Copy with citationCopy as parenthetical citation