310 F.2d 888 (2d Cir. 1962) Cited 17 times
In Supreme Wine Co. v. American Distilling Co., 310 F.2d 888 (2nd Cir. 1962), the court held the word "Supreme" "so totally lacking in distinctiveness, originality, and uniqueness that, in the absence of compelling proof that it has acquired a secondary meaning to the buying public, it is not entitled to trademark protection."