Except as otherwise provided in Subsection (a) of Section 15.10 of this Act, for purposes of this Act: (1) The term "attorney general" means the Attorney General of Texas or any assistant attorney general acting under the direction of the Attorney General of Texas. (2) The term "goods" means any property, tangible or intangible, real, personal, or mixed, and any article, commodity, or other thing of value, including insurance. (3) The term "person" means a natural person, proprietorship, partnership