Patent Appeal No. 7310. February 11, 1965. Albert H. Kirchner, Washington, D.C., for appellant. Robert D. Hovey, Kansas City, Mo., for appellee. Before WORLEY, Chief Judge, and RICH, MARTIN, SMITH and ALMOND, Judges. ALMOND, Judge. J.C. Hall Company filed application to register "HALLMARK" for blank checks issued in single and book form, alleging use since April 17, 1933. Registration has been opposed by Hallmark Cards, Incorporated, alleging prior and continuous use of the identical term "HALLMARK"