Filed June 5, 2017
As a general rule, “[p]uffery is not actionable under [section] 349.” (citing, inter alia, Lacoff v. Buena Vista Publ’g, Inc., 705 N.Y.S.2d 183, 191 (Sup. Ct. 2000)); see also Kacocha v. Nestle Purina Petcare Co., No. 15-CV-5489 (KMK), 2016 WL 4367991, at *16 (S.D.N.Y. Aug. 11, 2016) (quoting Verizon Directories, 309 F. Supp. 2d at 405). “Puffery” turns on factors including “vagueness,” “subjectivity,” and “inability to influence . . . buyers’ expectations.”
Filed February 21, 2017
Thus, “‘deception and injury must be separately pled,’ and a [Section] 349 claim is infirm where the alleged injury consists only of having been deceived.” Kacocha v. Nestle Purina Petcare Co., 2016 WL 4367991, at *13 (S.D.N.Y. Aug. 12, 2016) (quoting Dimond, 2014 WL 3377105, at *9) (citing Small, 94 N.Y.2d at 56). After “Small, an actual injury claim under [Sections] 349 and 350 typically requires a plaintiff to ‘allege that, on account of a materially misleading practice, she purchased a product and did not receive the full value of her purchase.
Filed September 7, 2016
. Hall & Assocs., 135 F. Supp. 2d 409 (S.D.N.Y. 2001) ......................................................................................16 H.W. Wilson Co. v. Nat’l Library Serv. Co., 402 F. Supp. 456 (S.D.N.Y. 1975)...........................................................................................19 Heckman v. Town of Hempstead, 568 F. App’x 41 (2d Cir. 2014) .................................................................................................7 Heptagon Creations, Ltd. v. Core Group Marketing LLC, No. 11 Civ. 1794(LTS)(AJP), 2011 WL 6600267 (S.D.N.Y. Dec. 22, 2011) .........................18 Int’l Diamond Importers, Inc. v. Oriental Gemco (N.Y.), Inc., 64 F. Supp. 3d 494 .....................................................................................................................7 Int’l Shoe Co. v. Washington, 326 U.S. 310 (1945) ...........................................................................................................22, 23 Kacocha v. Nestle Purina Petcare Co., No. 15-CV-5489 (KMK), 2016 WL 4367991 (S.D.N.Y. Aug. 12, 2016) ...............................15 Keogh v. Big Lots Corp., No. 3:04-00738, 2006 WL 1129375 (M.D. Tenn. Apr. 27, 2006) ..............................10, 11, 12 LBF Travel, Inc. v. Fareportal, Inc., No. 13 Civ. 9143, 2014 WL 5671853 (S.D.N.Y. Nov. 5, 2014) .............................................16 LoPresti v. Mass. Mt. Life Ins. Co., 820 N.Y.S.2d 275 (2d Dep’t 2006) ..........................................................................................18 Mangiafico v. Blumenthal, 471 F.3d 391 (2d Cir. 2006).......................................................................................................7 Case 1:16-cv-05924-JSR Document 55 Filed 09/07/16 Page 5 of 34 v Mantello v. Hall, 947 F. Supp. 92 (S.D.N.Y. 1996).............................................................................................23 MDB LLC v. Hussain, No. 14-CV-9281 (VEC), 2016 WL 1267793 (S.D.N.Y. Mar. 29, 2016) ................................15 Merideth v. Chicago Tribu