Cole Haan, Inc.

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Case No. 11-cv-01826-JSW (N.D. Cal. Nov. 12, 2015)

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Case No. 11-cv-01826-JSW


TAMMIE DAVIS, et al., Plaintiffs, v. COLE HAAN, INC., et al., Defendants.



Now before the Court for consideration is the renewed motion for an award of attorneys' fees, costs, and incentive awards, filed by Plaintiffs, Tammie Davis, Valeria Lletget, and Stefani Concepcion. The Court has considered the parties' papers, the supplemental briefs ordered by the Court, relevant legal authority, and the record in this case, and the Court hereby GRANTS, IN PART, Plaintiffs' motion.


On October 11, 2013, the parties appeared before the Court for a fairness hearing in connection with a class action settlement and a request by Class Counsel and the named Plaintiffs for attorneys' fees, costs, and incentive awards. As part of the settlement, Defendants agreed to provide class members with two forms of "Settlement Vouchers." (Docket No. 70-2, Declaration of Gene J. Stonebarger in Support of Motion for Preliminary Approval ("Stonebarger Decl."), ¶ 2, and Docket No. 70-3, Stonebarger Decl., Ex. 1 (Settlement Agreement and Release, §§ 1.23, 2.1).) Specifically, class members would have the option of receiving a voucher for $20 off any merchandise purchase ("the $20 Voucher") or a voucher for 30 percent off any merchandise purchase (the "30% Voucher"). Both types of Settlement Vouchers expired within six months, could only be redeemed in Cole Haan's California stores, were transferable, could not be combined with any other promotional coupon or voucher, and were not redeemable for cash, including cash back. (Id.)

In their renewed motion for fees, Plaintiffs distinguish between the two forms of Settlement Vouchers and refer to the 30% voucher as a coupon. The Court continues to use the terms set forth in the Settlement Agreement and Release.

Prior to the final approval hearing, Sharon Lee ("Ms. Lee) objected to the settlement and the request for fees on the basis that the settlement was a "coupon" settlement under the Class Action Fairness Act ("CAFA") and subject to the provisions of 28 U.S.C. section 1712. (See Docket No. 77, Objections.)

Ms. Lee also filed an opposition to Plaintiffs' renewed motion and filed a supplemental brief. Whether or not Ms. Lee has standing to object to the motion for fees, she raises arguments that the Court would have raised, sua sponte, with Plaintiffs regarding the request to reconsider the issue of whether the settlement is a coupon settlement.

Following the final approval hearing, the Court determined that CAFA governed Plaintiffs' motion for fees and that the settlement was a coupon settlement. (Docket No. 90, Order Regarding Motions for Final Approval and for Attorneys' Fees, Litigation Costs, and Incentive Awards, dated October 21, 2013 ("October 21 Order"), at 2:15-5:1.) Class Counsel had moved for fees using a lodestar method, and the Court denied the motion. Because the Court could not "determine whether a contingency fee award would be reasonable in the absence of evidence showing the actual redemption value of the coupons awarded," the ruling was "without prejudice to Class Counsel filing a renewed motion for attorneys' fees after the redemption value of the coupons is determined." (Id. at 5:2-5.) The Court also denied, without prejudice, Plaintiffs' requests for costs and incentive awards, because Plaintiffs had not provided an adequate evidentiary foundation to support the requests. (Id. at 5:6-6:8.)

At the time of the final approval hearing, the record suggested that ninety-one (91) class members had submitted claim forms to receive the $20 Voucher. (Docket No. 78-8, Declaration of Jennifer M. Keough Regarding Notice Dissemination, Claims Administration, and Internet Posting, ¶ 6.) However, the Settlement Administrator later determined that only sixty-three (63) of these claims were valid. (Docket No. 111-1, Declaration of Jennifer M. Keough Regarding Voucher Distribution, ¶¶ 3-4.) The remaining class members for whom Class Counsel had valid email or direct mailing addresses -- 13,855 members -- received the 30% Voucher. (Docket No. 104-6, Declaration of Jennifer Keough Regarding Voucher Redemption, ¶ 3.)

Three hundred and thirty-six (336) of 13,918 class members redeemed Settlement Vouchers before they expired on March 25, 2015. (Docket No. 104-7, Declaration of Glen Petronaci ("Petronaci Decl."), ¶ 7, Ex. A.) According to Mr. Petronaci, seven (7) class members, redeemed $20 Vouchers and 329 redeemed 30% Vouchers. Mr. Petronaci attests that these class members saved a total of $36,103.54, or an average savings of $107.45 per Settlement Voucher. (Id.)

Mr. Petronaci calculated the "discount" for a $20 Voucher as the full $20.00, even if the purchase was for less than $20.00. (See Petronaci Decl., Ex. A.)

On November 14, 2013, the Court issued an Order finally approving the settlement and entered a final judgment. (Docket Nos. 92, 93.) Ms. Lee filed an appeal, which she later dismissed.

The Court will address additional facts as necessary in the remainder of this Order.


A. The Court Grants, in Part, the Request for Attorneys' Fees.

In their renewed motion, Plaintiffs ask the Court to award attorneys' fees in the amount of $125,000, which is almost three times the redemption value of the Settlement Vouchers. They also ask the Court to revisit its ruling that the settlement was a coupon settlement and find a lodestar award is proper in light of In re Online DVD-Rental Antitrust Litigation, 779 F.3d 934 (9th Cir. 2015) (hereinafter "In re Online DVD-Rental").

According to Plaintiffs: (1) the $20 Vouchers issued in this case are "similar" to the gift cards that the Ninth Circuit found were not coupons in the In re Online-DVD Rental case; (2) only a portion of the settlement can be attributed to the 30% Vouchers, which Plaintiffs concede are coupons; and (3) because the settlement is not a pure coupon settlement, the Court can issue a fee award based on a lodestar calculation.

1. The Court Will Revisit the Issue of Whether This Is A Coupon Settlement.

As a threshold issue, the Court must determine whether it can, and should, revisit its legal determination that the settlement was a coupon settlement. The parties agree that the ruling on the motion for attorneys' fees was not an appealable order. See Jensen Electric Co. v. Moore, Caldwell, Roland and Dodd, Ind., 873 F.2d 1327, 1329 (9th Cir. 1989); cf. National Distribution Agency v. Nationwide Mutual Ins. Co., 117 F.3d 432, 433-34 (9th Cir. 1997). However, the ruling that the settlement is a coupon settlement stands as law of the case. Normally, the Court would be "precluded from reexamining" this issue. See, e.g., Richardson v. United States, 841 F.2d 993, 996 (9th Cir. 1988).

One exception to the law of the case doctrine permits a court to reconsider the issue if, inter alia, there is an "intervening change of controlling authority ... or the previous disposition was clearly erroneous and would work a manifest injustice." Leslie Salt Co. v. United States, 55 F.3d 1388, 1393 (9th Cir. 1995); see also Thomas v. Bible, 982 F.2d 152, 155 (9th Cir. 1993). Because the Court has not yet entered a final judgment on the issue of attorneys' fees, the Court also could reconsider this issue under Northern District Civil Local Rule 7-9(b)(1), which provides for reconsideration based on a material change in the law.

Plaintiffs argue that In re Online DVD-Rental is a change of controlling authority and, in light of that opinion, the Court's previous ruling is clearly erroneous and would work a manifest injustice. The In re Online DVD-Rental case did not change existing law on how a court should calculate attorneys' fees in coupon settlements under CAFA, which is set forth in In re HP Inkjet Printer Litig., 716 F.3d 1173 (9th Cir. 2013). In addition, the In re HP Injket court provided at least one example of the types of benefits that could be considered coupons, notwithstanding the label affixed to the benefits. Id. at 1176 (describing "e-credits," that expired six months after issuance, were non-transferable, and could not be used with other discounts or coupons, as a "euphemism for coupons"). Further, although the court found that the gift cards at issue were not subject to CAFA, it did not make a broader pronouncement about every type of gift card that might be issued as part of a settlement. In re Online DVD-Rental, 779 F.3d at 952.

The Court is not entirely persuaded that In re Online DVD-Rental constitutes a controlling or material change in the law. However, in the interests of justice, it will review its prior decision in light of that opinion.

2. The Settlement Is a Pure Coupon Settlement.

Plaintiff argue that the $20 Voucher is not a coupon. The fact that Plaintiffs have labelled this benefit as a voucher is not dispositive. "Congress passed CAFA 'primarily to curb perceived abuses in of the class action device," including "the coupon settlement, where defendants pay aggrieved class members in coupons or vouchers but pay class counsel in cash." In re HP Inkjet, 716 F.3d at 1177 (emphasis added) (quoting Tanoh v. Dow Chem. Co., 561 F.3d 945, 952 (9th Cir. 2009).

In the In re Online DVD-Rental case, the plaintiffs, Netflix subscribers, and Walmart entered into a settlement that gave class members the option to receive a $12 gift card to Walmart.com or $12 in cash. The gift cards could only be used at Walmart.com., did not expire, were freely transferrable, and could not be resold. The district court, over objection, found that the gift cards were not coupons and awarded fees using the lodestar method. The Ninth Circuit affirmed. In re Online DVD-Rental, 779 F.3d at 949-50.

The court began its analysis by noting that Congress did not define the "ambiguous" term coupon. It therefore looked to the legislative history for guidance about the meaning of the term. Id. at 950. For example, it cited the Senate Judiciary Committee Report ("Report"), which provided "twenty-nine examples of problematic coupon settlements." Id. (citing S.Rep. No. 109-14, at 15-20). Among those examples were settlements where plaintiffs received vouchers in specified dollar amounts or, in some instances, received free merchandise. Id.; see also S.Rep. No. 109-14, at 15-20.

It is well established that "Congress passed CAFA 'primarily to curb perceived abuses in of the class action device," including "the coupon settlement, where defendants pay aggrieved class members in coupons or vouchers but pay class counsel in cash." In re HP Inkjet, 716 F.3d at 1177 (emphasis added) (quoting Tanoh v. Dow Chem. Co., 561 F.3d 945, 952 (9th Cir. 2009).

The court also noted that Congress had "focuse[d] on settlements that involve a discount - frequently a small one - on class members purchases from the settling defendant," which required "class members to hand over even more of their own money before they can take advantage of the coupon." Id. at 951 (emphasis added). The court also noted Congress' concern that the coupons often were "valid only for select products or services." Id.

The court concluded that the gift cards issued as part of the settlement did not raise the types of concerns identified by Congress, because the settlement afforded "over 1 million class members $12 in cash or $12 to spend at a low-priced retailer." Id. at 950 (emphasis added). It also distinguished the gift cards from the coupons described in the Report, on the basis that, inter alia, a class member "need not spend any of his or her own money and can choose from a large number of potential items to purchase." Id. The court also found it significant that the gift cards did not expire, and were freely transferrable. In addition, the court stated that the fact that class members had the option of obtaining cash, "undercut[] the argument that the settlement forces [class members] to buy from the defendant." Id. at 951-52.

The In re Online DVD-Rental court also rejected the argument that, if the court were to find that the gift cards were not "coupons", future litigants could avoid CAFA's heightened scrutiny merely by labeling coupons as gift cards. The court rejected this argument in part on the basis that gift cards are fundamentally distinct from coupons. It also reasoned that district courts would be capable of "ferreting out the deceitful coupon settlement that merely co-opts the term 'gift card' to avoid CAFA's requirements." Id. at 952.

The court also cited to four district court decisions that had not classified gift cards as coupons. Like the gift cards at issue in the In re Online DVD-Rental case, in most of those cases, the gift cards had no expiration date, were freely transferrable, and could only be used to purchase products from the defendants. See, e.g., Reibstein v. Rite Aid Corp., 761 F. Supp. 2d 241, 246, 255-56 (E.D. Pa. 2011) (non-CAFA case but noting heightened scrutiny to be applied in coupon settlements under CAFA); Fernandez v. Victoria Secret Stores, LLC, No. 06-cv-04149-MMM (SHx), 2008 WL 8150856, at *2 (C.D. Cal. July 21, 2008); Peterson v. Lowe's HIW, Inc., No. 11-cv-01996-RS, Docket No. 46, Order Granting Unopposed Motion for Attorneys' Fees, Costs and Incentive Awards at 3:2-3.

The gift cards in the Peterson case were redeemable for cash.

In the fourth case, the settlement provided a cash option for some class members and progressively discounted transferrable vouchers for others, which made them "theoretically ... convertible to cash." In re Bishpehnol-A (BPA) Polycarbonate Plastic Products Liability Litigation, MDL No. 1967, Master Case No. 08-1967-MD-W-ODS, 2011 WL 1790603, at *4. The court in that case concluded that the settlement was not a coupon settlement, because, in most cases, class members would be able to use the vouchers without expending their own money and could use them on products other than the products at issue in the litigation. Id. at *3-*4.

Plaintiffs argue that the $20 Voucher is similar to the gift cards at issue in In re Online DVD-Rental, because it allowed class members to obtain merchandise from Cole Haan without spending their own money. Some courts have interpreted In re Online DVD-Rental to stand for the proposition that the ability to get something for nothing distinguishes a voucher, or a gift card, from a coupon. See, e.g., Lee v. Enterprise Leasing Co. West, No. 3:10-cv-00326-LRH-WGC, 2015 WL 2345540, at *3 (D. Nev. May 15, 2015). This Court is not persuaded that the Ninth Circuit's decision rests on such a narrow distinction. The In re Online DVD-Rental court noted that "part of what separates a Walmart gift card from a coupon is not merely the ability to purchase an entire product, as opposed to simply reducing the purchase price, but also the ability to purchase one of many different types of products." 779 F.3d at 934 (emphasis added); cf. Redman v. Radioshack Corp., 768 F.3d 622, 635 (7th Cir. 2014) ("[T]he idea that a coupon is not a coupon if it can ever be used to buy and entire product doesn't make any sense, certainly in terms of" CAFA.).

Although one of Cole Haan's attorneys has attested, on information and belief, that "Cole-Haan sells many products that cost less than $20," neither Plaintiffs nor Cole Haan provided any specific information about the number of products that would be available for purchase. Unlike Walmart, Cole Haan is not a low cost retailer. Cf. Reibstein, 761 F. Supp. 2d at 746, 755 (finding that found that the gift cards were more like cash than coupons, because they could be used "for literally thousands of products for which ordinary consumers, including class members have need").

Plaintiffs also cite to In re Southwest Airlines Voucher Litig., 799 F.3d 701 (7th Cir. 2015). Plaintiffs' reliance on this case is curious. First, as set forth above, the Seventh Circuit refused to adopt a narrow definition of coupon and rejected "a proposed distinction between 'vouchers' (good for an entire product) and 'coupons' (good for price discounts)." In re Southwest, 799 F.3d at 706 (citing Redman, 768 F.3d at 636-37). Second, although the court used the lodestar method to calculate and award attorneys' fees, the In re Southwest court rejected the Ninth Circuit's interpretation of Section 1712, as set forth in In re HP Inkjet. In re Southwest, 799 F.3d at 707.

In addition, the parties expressly provided for a $20 Voucher, not a gift card in the amount of $20.00. Thus, the $20 Voucher is not subject to the same types of regulations that are applicable to gift cards. See In re Online DVD-Rental, 799 F.3d at 952 (citing 15 U.S.C. § 1693l-1 and noting that Section 16931-1 regulates gift cards, under the "1978 Electronic Fund Transfer Act and the Credit Card Accountability Responsibility and Disclosure Act of 2009, as an electronic form of cash (i.e., similar to credit or debit cards)").

In addition, although the $20 Vouchers were transferrable, they expired on March 26, 2015, six months after they were issued. The $20 Vouchers, like the 30% Voucher also could only be used once and could not be combined with any other promotional coupon or voucher. (Docket No. 104-10, Declaration of Jennifer Shapiro, ¶¶ 1-4, Ex. A.) Moreover, the parties did not provide Class Members with the option to receive cash in lieu of a settlement voucher. Each of these facts distinguishes the $20 Vouchers from the gift cards at issue in In re Online DVD-Rental. The $20 Vouchers are distinguishable from the gift cards issued in the Reibstein case, supra, for an additional reason. In that case, the class was limited to Rite Aid customers who had engaged in transactions at a particular store, but it does not appear that there were any limitations on where the gift cards could be used. In contrast, in this case, class members could only use the $20 Voucher in a retail store.

Plaintiffs also argue that, as a matter of policy, it would make no sense "to find a settlement providing $12 in average benefits to be clear of CAFA, but subject a settlement with similar overall percentage of participating class members receiving on average over $100 in actual benefits to heightened scrutiny. ... That would incentivize Class Counsel to merely get rid of the optional coupon benefit that in reality provides a much higher benefit to the Class." (Docket 104-1, Memorandum in Support of Renewed Motion ("Plaintiffs' MPA") at 7:23-8:3.) Arguably, however, the converse is true. That is, if the Court were to conclude that this is not a coupon settlement, it could incentivize counsel in future cases to add a non-coupon option that provides some minimal benefit to class members so that counsel can receive fees using the lodestar method.

The Court is not implying that this was the parties' motivation in this case. However, Class Counsel acknowledged that they fully expected that class members would prefer the 30% Voucher. (See, e.g., Plaintiffs' MPA at 1:17-24; Docket No. 107, Reply at 7:10-12 ("alternative 30% off coupon provided a better benefit to most of the" class members).) --------

For the foregoing reasons, the Court concludes that the $20 Voucher is a coupon and the settlement is a "pure" coupon settlement.

3. The Court Awards $11,914.17 in Attorneys' Fees.

The Court now turns to the amount of attorneys' fees to be awarded. Because it has found that the settlement is a pure coupon settlement, Section 1712(a) applies. Pursuant to In re HP Inkjet, the Court must award a reasonable contingency fee based upon the value of the coupons redeemed by class members, which in this case is $36,103.54. 716 F.3d at 1184.

In cases involving common funds the Ninth Circuit has established "25% of the common fund as a benchmark award for attorneys' fees." Hanlon v. Chrysler Corp., 150 F.3d 1011, 1029 (9th Cir. 1998); see also Vizcaino v. Microsoft Corp., 290 F.3d 1043, 1047 (9th Cir. 2002) (noting that 25% is benchmark and "usual" range of awards is 20-30%); Fernandez, 2008 WL 8150856, at *8, *11 (describing settlement providing for gift cards as a common fund settlement, but reducing value of fund to determine economic value for purposes of awarding fees). The Fernandez court also noted that "typical contingency fee agreements provide that class counsel will recover 33% if the case is resolved before trial...." Id., 2008 WL 8150856, at *16 n.59 (citing Lester Brickman, Effective Hourly Rates of Contingency Fee Lawyers: Competing Data and Non-Competitive Fees, 81 Wash. U.L.Q. 653, 659 n. 11).

In this case, Plaintiffs sought and obtained relief to address alleged violations of California Civil Code 1747.08, which the California Supreme Court stated provides "robust consumer protections." Pineda v. Williams-Sonoma Stores, Inc., 54 Cal. 4th 524, 536 (2011). The Court also notes that the parties did engage in discovery, including depositions of Cole Haan employees, and reached the settlement with the assistance of the Honorable Edward A. Infante (Ret.) of JAMS. Based on the record in this case, the Court concludes that a reasonable contingency fee would be 33%.

Accordingly, the Court grants, in part, Class Counsel's request for fees, and it awards them $11,914.17.

B. The Court Grants the Request for Incentive Awards.

Plaintiffs also renew their request for incentive payments in the amount of $2,000.00 to be awarded to each named plaintiff. "Incentive awards are fairly typical in class action cases." Rodriguez v. West Publishing Corp., 563 F.3d 948, 958 (9th Cir. 2009). In order to determine whether incentive payments are warranted, "district courts must be vigilant in scrutinizing all incentive awards to determine whether they destroy the adequacy of the class representatives. ... [C]oncerns over potential conflicts may be especially pressing where ... the proposed service fees greatly exceed the payments to absent class members." Radcliffe v. Experian Information Solutions, Inc., 715 F.3d 1157, 1165 (9th Cir. 2013) (internal citation and quotation marks omitted). In general, an incentive award is designed to "compensate class representatives for work done on behalf of the class, to make up for financial or reputational risk undertaken in bringing the action, and, sometimes, to recognize their willingness to act as a private attorney general." Rodriguez, 563 F.3d at 958-59.

Courts may consider the following criteria in determining whether to provide incentive awards: "(1) the risk to the class representative in commencing suit, both financial and otherwise; (2) the notoriety and personal difficulties encountered by the class representative; (3) the amount of time and effort spent by the class representative; (4) the duration of the litigation; and (5) the personal benefit (or lack thereof) enjoyed by the class representative as a result of the litigation." Van Vranken v. Atl. Richfield Co., 901 F. Supp. 294, 299 (N.D. Cal. 1995). Ultimately, the decision to approve such an award is a matter within the Court's discretion. In re Mego Fin. Corp. Sec. Litig., 213 F.3d 454, 463 (9th Cir. 2000).

Each of the named Plaintiffs submits a declaration, in which they document the number of hours expended on this case. Plaintiffs also attest that they assumed the risk of a judgment against them and took the risk that the lawsuit could have a negative impact on future business and employment opportunities, because someone might falsely conclude from this litigation that they are overly litigious. (Docket No. 104-11, Declaration of Stefani Concepcion, ¶¶ 5, 7-8; Docket No. 104-12, Declaration of Tammie Davis, ¶¶ 5, 7-8; Docket No. 104-13, Declaration of Valeria Lletget, ¶¶ 5, 7-8.) The Court concludes that the named Plaintiffs have adequately supported their requests for incentive awards. The amount requested is "relatively small, [and] well within the usual norms of modest compensation paid to class representatives for services performed in the class action." Netflix, 779 F.3d at 943 (approving award of $5,000 to each of nine class representatives). When the Court considers the factors set forth above, the Court concludes that an incentive award in the amount of $2000 per named Plaintiff, is reasonable.

Accordingly, the Court grants the request for incentive awards.

C. The Court Grants the Request for Costs.

The Court also may reimburse Class Counsel their reasonable out-of-pocket expenses. See Fed. R. Civ. P. 23(h); Van Vranken v. Atl. Richfield Co., 901 F. Supp. 294, 299 (N.D. Cal. 1995) (approving reasonable costs in class action settlement). Class Counsel submit breakdowns of the costs incurred in connection with this case. (Docket No. 104-2, Declaration of Gene J. Stonebarger, ¶ 7; Docket No. 104-4, Declaration of James R. Patterson, ¶ 9.) Based on these declarations, Class Counsel incurred over $18,000 in costs as of the date Plaintiffs filed their renewed motion. However, they only ask the Court to award $15,000 in costs. Although Plaintiffs have not included the invoices for the litigation expenses, the Court concludes that they adequately support their request and that the costs are reasonable.

Accordingly, the Court grants the request to award Class Counsel $15,000.00 in costs.


For the foregoing reasons, the Court GRANTS, IN PART, Plaintiffs' renewed motion for attorneys' fees, incentive awards, and costs.

IT IS SO ORDERED. Dated: November 12, 2015



United States District Judge

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