Troutman Sanders Tobacco Team Publishes Article in Smokeshop Magazine Regarding Tobacco and Vapor Product Design Patents

The Tobacco Team recently published an article in Smokeshop Magazine entitled “Design Patents Build Strong, Valuable Brands.” The article discusses the strategic use of intellectual property rights as a competitive advantage in the marketplace, and particularly the previously-overlooked design patent. A design patent protects the look and feel of an invention, and will therefore have increasing importance in the burgeoning e-cigarette and vaporizer industries. Design patents can allow the owner to prevent others from making, using or selling a product with the same or substantially similar design.

The article is linked below.


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