Fox’s Washington, D.C. affiliate WTTG recently did a report on electronic cigarettes. The report discusses the recent popularity of e-cigarettes, and cites an FDA statement that “FDA intends to propose regulation that would extend the agency’s ‘tobacco product’ authorities … further research is needed to assess the potential public health benefits and risks of electronic cigarettes.”
Troutman Sanders Tobacco practice partner Bryan Haynes is quoted in the article as saying the e-cigarette companies must be careful not to make health claims. “”The FDA has said e-cigarette companies cannot market their product as more healthful than regular cigarettes,” said Haynes.
The report can be found here.