To Inform; But of What?

According to The New York Times, San Francisco has just passed a law requiring retailers to post readily visible information about the specific absorption rate (SAR) of the cell phones they’re selling. This despite the fact that there’s not only no credible evidence that cell phones pose a health risk but also that there’s absolutely zero evidence that dose (here SAR) has anything to do with the anxiety-producing phantom menace.

People have been given a meaningless yardstick by which to judge their cellular purchase. Expect the unscrupulous to make $$$ selling overpriced "low SAR" phones to their usual prey – people struggling with decision-making under conditions of uncertainty, buffeted by the hyperbolic claims of activists.