Beginning on October 1, a new Federal Reserve rule that drastically limits debit-card swipe fees will go into effect. (Read about the controversial rule here.) A swipe fee is what banks charge merchants each time a merchant swipes a consumer's debit card. Swipe fees have generated billions of dollars in revenue for banks. But with those fees cut, guess what the banks are going to do? They will charge fees directly to consumers. As this article explains, industry giant Bank of America is going to charge debit-card users $5 a month for the privilege of using the bank's card.