Guidance on Mobile Device and Cross-App Data Collection and Interest-Based Ads

In a September post, we announced that the DAA had begun enforcing its Guidelines for Mobile Advertising. Publishers, advertisers and ad networks need to know what they should be doing to comply with the DAA’s self-regulatory program for mobile app and cross-app data collection, including regarding interest-based ads, precise location data and device data access.

The author will be speaking on this topic, and cross-device tracking and targeting more generally, on a panel with lawyers from Google and Spotify at the Brand Activation Association / Association of National Advertisers Legal Conference on November 10, 2015 in Chicago. Our friends and clients are invited to register using our discount code, BH100LAW, which is available for a limited time.

The author, together with Privacy and Data Protection Team members Daniel Goldberg and Jenna Felz, has also prepared an article, Guidance on Mobile Device and Cross-App Data Collection, and Interest Based Ads, which provides a detailed outline for compliance. Topics addressed include: the DAA’s regulation of mobile, the DAA’s new choice tools for mobile, what notices are required and by whom, consumer control and what methods of choice are sufficient, and tips for compliance.