Automakers commit to privacy principles to protect information collected from vehicles

On November 12, the Participating Members of the Alliance of Automobile Manufacturers and the Association of Global Automakers (automakers), comprised of 17 member companies, forwarded its Consumer Privacy Protection Principles for Vehicle Technologies and Services to the Federal Trade Commission. In its letter to the FTC, the automakers stated that they are “publicly committing to implement these Principles...and reflect a major step in the protection of personal information collected through in-car technologies.”

Ever wonder what data your car is collecting about you? How about the precise location of your car through geolocation, the speed of the vehicle at all times, driver behavior, including seat belt use and erratic movement, audio and stereo usage and emission controls. The automakers believe that implementing the Principles will reassure auto customers that privacy is taken seriously by the manufacturers and will establish trust with their customers.

The Principles set forth seven fundamentals of privacy that the automakers commit to follow: (1) Transparency; (2) Choice; (3) Respect for Context; (4) Data Minimization, De-Identification & Retention; (5) Data Security; (6) Integrity & Access; and (7) Accountability.