Holding that the issue presented by a composite mark consisting of personal names is "what the purchasing public would think when confronted with the mark as a whole"
In Darty et Fils, however, even though, the primary question was whether "Darty" was primarily merely a surname, the Board had correctly held that the Opposers’ "provides no support for their contention."
15 U.S.C. § 1052 Cited 1,599 times 274 Legal Analyses
Granting authority to refuse registration to a trademark that so resembles a registered mark "as to be likely, when used on or in connection with the goods of the applicant, to cause confusion, or to cause mistake, or to deceive"