InterDesign, Inc.

Trademark Trial and Appeal Board

Aug 13, 2012

No. 77906060 (T.T.A.B. Aug. 13, 2012)

Hearing: Mailed:
May 3, 2012 August 13, 2012
Bucher

UNITED STATES PATENT AND TRADEMARK OFFICE
________

Trademark Trial and Appeal Board
________

In re InterDesign, Inc.
________

Serial No. 77906060
_______

D. Peter Hochberg of D. Peter Hochberg Co. LPA for
InterDesign, Inc.

Amy L. Kertgate, Trademark Examining Attorney, Law Office
113 (Odette Bonnet, Managing Attorney).
_______

Before Bucher, Bergsman and Wellington, Administrative
Trademark Judges.
Opinion by Bucher, Administrative Trademark Judge:
Applicant originally sought registration on the
Principal Register of the mark FRIDGE BINZ! (in standard
character format) for “plastic storage containers for domestic
use; plastic storage containers for use within refrigerators
and freezers” in International Class 21.1
The Trademark Examining Attorney initially refused
registration on the ground that the term is merely
descriptive under Section 2(e)(1) of the Trademark Act,

1 Application Serial No. 77906060 was filed on January 6, 2010,
based upon applicant’s allegation of a bona fide intention to use
the mark in commerce. On May 6, 2010, applicant filed its
Amendment to Allege Use (AAU), and on June 1, 2010, amended to an
application on the Supplemental Register.

THIS OPINION IS NOT A
PRECEDENT OF THE TTAB
Serial No. 77906060
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15 U.S.C. § 1052(e)(1). In response, applicant amended to
an application on the Supplemental Register. The Trademark
Examining Attorney then refused issuance on the Supplemental
Register on the ground that the term is generic and thus
incapable of distinguishing applicant’s goods under Section
23 of the Trademark Act, 15 U.S.C. § 1091. After the
Trademark Examining Attorney made the refusal final,
applicant appealed to this Board.
We affirm the refusal to register.
When a proposed mark is refused registration as
generic, the Trademark Examining Attorney has the burden of
proving genericness by “clear evidence” thereof. See In re
Hotels.com, 573 F.3d 1300, 91 USPQ2d 1532, 1533 (Fed. Cir.
2009); In re Merrill Lynch, Pierce, Fenner & Smith, Inc.,
828 F.2d 1567, 4 USPQ2d 1141, 1143 (Fed. Cir. 1987); and In
re Gould Paper Corp., 834 F.2d 1017, 5 USPQ2d 1110, 1111
(Fed. Cir. 1987).
The critical issue is to determine whether the record
shows that members of the relevant public primarily use or
understand the term sought to be registered to refer to the
category or class of goods in question. H. Marvin Ginn
Corp. v. International Ass’n of Fire Chiefs, Inc., 782 F.2d
987, 228 USPQ 528, 530 (Fed. Cir. 1986); In re Women's
Publishing Co. Inc., 23 USPQ2d 1876, 1877 (TTAB 1992).
Serial No. 77906060
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Making this determination “involves a two-step inquiry:
First, what is the genus of goods or services at issue?
Second, is the term sought to be registered … understood by
the relevant public primarily to refer to that genus of
goods or services?” Ginn, 228 USPQ at 530.
Evidence of the public’s understanding of a term may be
obtained from any competent source, including testimony,
surveys, dictionaries, trade journals, newspapers and other
publications. See Merrill Lynch, 4 USPQ2d at 1143; In re
Northland Aluminum Products, Inc., 777 F.2d 1556, 227 USPQ
961, 963 (Fed. Cir. 1985).
We begin by finding that the genus of goods at issue in
this case is adequately defined by applicant’s
identification of goods, namely, “plastic storage containers
for domestic use; plastic storage containers for use within
refrigerators and freezers.” See Magic Wand Inc. v. RDB
Inc., 940 F.2d 638, 19 USPQ2d 1551, 1552 (Fed. Cir. 1991)
(“[A] proper genericness inquiry focuses on the description
of [goods or] services set forth in the [application or]
certificate of registration”).
While the broadest category of goods in the present
case may be plastic storage containers for domestic use, we
are focusing on a narrower category of containers for
domestic use, namely, plastic storage containers for use
Serial No. 77906060
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within refrigerators. See In re Wm. B. Coleman Co.,
93 USPQ2d 2019 (TTAB 2010) (“electric candle” is a generic
term for a type of lighting fixture); In re Reed Elsevier
Properties, Inc., 77 USPQ2d 1649, 1656 (TTAB 2005), aff’d
482 F.3d 1376, 82 USPQ2d 1378 (Fed. Cir. 2007) (“the genus
of services is providing a website with a database of
information covering the identified topics of law, legal
news and legal services and that includes information about
lawyers and information from lawyers”); In re
CyberFinancial.Net Inc., 65 USPQ2d 1789 (TTAB 2002)
(BONDS.COM is generic for “providing information regarding
financial products and services via a global computer
network and providing electronic commerce services via a
global computer network … with respect to taxable and tax
exempt debt instruments” because the services encompass
information about bonds); In re Web Communications, 49
USPQ2d 1478, 1479 (TTAB 1998) (consulting services include
assisting customers in communications through the Internet);
In re Analog Devices, Inc., 6 USPQ2d 1808, 1810 (TTAB 1988),
aff’d, 871 F.2d 1097, 10 USPQ2d 1879 (Fed. Cir. 1989)
(unpublished) (registration is properly refused if the
subject matter for registration is generic of any one of the
goods for which registration is sought); Cf. In re
Stereotaxis Inc., 429 F.3d 1039, 77 USPQ2d 1087, 1089 (Fed.
Serial No. 77906060
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Cir. 2005), quoting, Application of Richardson Ink Co., 511
F.2d 559, 185 USPQ 46, 48 (CCPA 1975) (“Our predecessor
court … has stated that registration should be refused if
the mark is descriptive of any of the goods for which
registration is sought.”)
Turning to the second inquiry, namely, the public’s
understanding of the term, the relevant public consists of
the ordinary consumer interested in purchasing plastic
storage containers for use within refrigerators. As noted
above, the evidentiary burden of establishing that a term is
generic rests with the United States Patent and Trademark
Office and the showing must be based on clear evidence.
Merrill Lynch, 4 USPQ2d at 1143. Based on the record
described below, we find that there is clear evidence to
support a finding that the relevant public, when it
considers FRIDGE BINZ! in connection with plastic storage
containers for use within refrigerators, would readily
understand the term to identify refrigerator bins.
The Trademark Examining Attorney has put together an
impressive record of web blogs and online discussion
forums, advertisements, newspaper articles and dictionary
definitions.
Serial No. 77906060
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Dictionary entries from Encarta® World English
Dictionary and The Free Dictionary by Farlex define the
word “fridge” as follows:
fridge: noun (informal) same as refrigerator

This large record is replete with hundreds of references
taken from a wide variety of online sources where it is clear
that the word “fridge” is widely used as an informal
shorthand for “refrigerator.” Here are some examples drawn
from printed publications:
steals + deals
… But since refrigerators work harder in the summer, now is a good time to see if
your fridge is limping along, [Carla Warner, director of sales at Warners' Stellian]
said.2

… If your office doesn't already have a cleaning schedule, come up with one and post
it on the fridge. I recommend deputizing the most persnickety worker in the office,
someone who's likely to hector people about cleanliness even without the official
title.
"A general rule of thumb for refrigerator storage for cooked leftovers is four days,"
the site says.
Keep an opened box of baking soda in the fridge….3

BUTTERY, FLAKY & LEMONY
Cover the rolls with a towel and let them rise for an hour or until puffy and nearly
doubled. (Or cover the pan tightly with plastic wrap, and place it in the refrigerator
for up to 24 hours. When you are ready to bake the rolls, remove the pan from the
fridge, and let them rise for an hour.)4

FROM OVERWEIGHT TO MARATHON FINISHERS
I keep a picture on my refrigerator, so every time I go into the fridge, I see how fat I
was.5

Protection plans might not always be worth the expense
Bottom line: It’s your call, but consider all the options carefully. Look at the
product -- say, a new refrigerator -- and try to recall how many times an expensive
repair was required during the life of the fridge it’s replacing.6

2 Star Tribune (Minneapolis, MN), May 5, 2011.
3 Orange County Register (CA), May 4, 2011.
4 The Virginian-Pilot (Norfolk, VA), May 4, 2011.
5 The Oklahoman (Oklahoma City, OK), May 2, 2011.
Serial No. 77906060
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Foraged wild foods make meals special
When I mentioned to my husband that I was writing about foraging, he quipped as
in foraging around the refrigerator?" I often find him kneeling on the floor in front
of the fridge, door flung wide, digging around taking inventory….7

Ms. Cheap: Keep refrigerator door closed during power outages
Pat Whitaker, the UT extension agent for family and consumer sciences in
Rutherford County, says the first rule is to keep from opening the door of the fridge
or the freezer.
“If the power goes out, just don't open that door,” she says. “The refrigerator can
keep food safe for four hours if it is not opened. A full freezer can retain its
temperature for 48 hours if the door stays closed, and for 24 hours if it is half full
and not opened.”
Whitaker says she gets a lot of calls about food safety and notes that because you
can't see, taste or smell botulism it’s important to have some guidelines. She says
the best source for knowing what to do with individual items is
www.foodsafety.gov.
Just click on “keep food safe” and then on “in an emergency,” and “preparedness.”
where you will find a comprehensive item-by-item guide of freezer and refrigerator
foods and what to discard and what is safe to keep.
The site says that if certain foods are left in temperatures above 40 degrees (the
optimum fridge temp) for over two hours, they should be discarded.8

Eggs for Easter – I’ll take poached
Eggs have a prominent place in my refrigerator and no, I don’t take them out of their
cartons and arrange them in those egg racks in the fridge door.9

Easy does it on Easter
… You thaw it overnight in the fridge, then bring it to cool room temperature
before using. Keep in mind that any more than, say, 36 hours in the refrigerator
and the neat bag of dough becomes Breadzilla …10

Royal wedding is just our cup of tea
… After the ingredients are melted and mixed, the “cake” is put in the refrigerator
to chill and set, hence its nickname, the fridge cake….11

What A Great Idea! Award Nominee: Freeaire Refrigeration finds energy-saving
refrigeration innovations
Suddenly the compressor in a large refrigerator clicked on and rattled so loud that
people could barely hear the conversation.

6 Pittsburgh Tribune Review, May 1, 2011.
7 Times-Picayune (New Orleans), May 1, 2011.
8 The Daily News Journal (Murfreesboro, TN), April 25, 2011.
9 The Detroit News (Michigan), April 21, 2011.
10 The Oregonian (Portland OR), April 19, 2011.
11 Great Falls Tribune (Montana), April 13, 2011.
Serial No. 77906060
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Travers, now 63, said he wondered why the fridge couldn’t just use the ample
supply of cold air just outside the building’s door, instead of relying on a rattling
compressor, to keep the food cold….12

The power to cut electric bills is in your hands
… My first test subject was the refrigerator, typically the highest-consuming
appliance. I plugged the fridge in through the Kill A Watt overnight and found it
was using 0.0775 kW for each hour. At our rate of 11 cents per kWh, the fridge and
freezer was costing us about $6.14 a month. Energy Star says replacing
refrigerators made before 2000 can yield savings, but ours is newer….13

Dictionary entries from Encarta® World English
Dictionary and The Free Dictionary by Farlex define the
word “bin” as follows:
bin: noun (plural bins) a large storage container

Similarly, the record shows that a storage container for
(or a component of) a refrigerator is frequently referred to
as a “bin.”
5 QUESTIONS THAT CAN HELP YOU BUY THE RIGHT FRIDGE
… Side-by-side refrigerators … come with big fridge spaces …. Some refrigerators
may have door bins that are too narrow for [gallons of milk].14

We have seen that both words “fridge” and “bins” are
generic in connection with applicant’s goods. The evidence
of record also shows that the term “fridge bins” maintains
its genericness when these words are combined, inasmuch as
this is simply another name for storage containers for use
within refrigerators:
FALL TO-DO LIST: … But it only takes a touch of ethylene to negatively affect your
flower bulbs. So don't put them in the same fridge bin - or even in the same room -
with apples, to be on the safe side….15

12 The Burlington Free Press (Vermont), April 10, 2011.
13 Chicago Tribune, April 10, 2011.
14 USA TODAY, May 6, 2011.
15 The Capital Times (Madison, WI), September 22, 2007.
Serial No. 77906060
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WHAT’S IN THE KITCHEN THIS WEEK
Fridge mat:
∗ Why you want it: If you're sick of the scuzz that manages to accumulate in the
fridge bins, then you'll want this mat. It not only cushions fruits and veggies but
helps reduce moisture buildup.16

Fridges – French Doors vs. side-by-side?
… But not all side-by-aides are created equal. Our model is 25.4 cu. ft. loaded
with features, so we have … digital temp controls, gallon-sized fridge bins, tilt out
freezer bins …. 17

Amana Refrigerator Manuals: Member Discussion
… I have taken out things that would come out (like the support for the bottom of
the fridge bins) and now can’t recall how to put some of them back.18

Recent Thrift Scores
… There were two fridge bins, so I used the other one with my metro shelving….19

Fried Chickpeas
… A few wayward vegetables loitered in the fridge bins….20

Food Thought of the Day
… We’ve tried paper towels, ventilated bags, plastic boxes, and the fridge bins,
among other things….21

How to Organize and Store Fruit
… Place all the fruits that must be refrigerated and place them in the two fridge
bins….22

How to Adjust the Temperature on a Hotpoint Fridge
… Adjust temperatures and humidity levels in the same manner on fridge bins….23

Best Tips on Buying Fridges

16 The Arizona Daily Star (Tucson, AZ), August 8, 2007.
17 http://www.windsorpeak.com/ as accessed by the Trademark
Examining Attorney on April 3, 2010.
18 http://www.manualsonline.com/ as accessed by the Trademark
Examining Attorney on June 22, 2010.
19 http://www.backgarage.com/ as accessed by the Trademark
Examining Attorney on June 22, 2010.
20 http://celinabean.com/ as accessed by the Trademark Examining
Attorney on June 22, 2010.
21 http://exploreandeat.wordpress.com/ as accessed by the
Trademark Examining Attorney on June 22, 2010.
22 http://www.wikiHow.com/ as accessed by the Trademark
Examining Attorney on June 22, 2010.
23 http://www.ehow.com/ as accessed by the Trademark Examining
Attorney on June 22, 2010.
Serial No. 77906060
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… and fridge bins with transparent doors will help you view things from
outside….24

Mason 54’ Sailboat - $475,000 (San Diego)
… Galley includes propane gas stove … freezer bin and separate fridge bin,
microwave and ice maker….25

Accordingly, we have no doubt but that the term “fridge
bins” is generic for at least some of applicant’s listed
goods.
Applicant’s goods are promoted online by a number of
resellers, and some are careful to use the exact form of the
source-identifier that applicant has adopted – using upper
case, initial letters, spelling “Bins” with a terminal
letter “Z,” and occasionally including the exclamation
point. On the other hand, applicant argues that other
advertisements that the Trademark Examining Attorney placed
into the record should not be used to support a finding of
genericness inasmuch as these particular vendors are
actually selling applicant’s goods. However, even though
the following online advertisers may well be marketing
applicant’s products, it does not help applicant’s case that
these resellers all clearly promoted applicant’s goods
online using the generic term, “fridge bin[s],” spelled
correctly:

24 http://www.articlecontentprovider.com/ as accessed by the
Trademark Examining Attorney on June 22, 2010.
25 http://sandiego.craigslist.org/boa/1672266123.html as
accessed by the Trademark Examining Attorney on April 3, 2010.
Serial No. 77906060
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26

27

26 http://www.organizeit.com/ as accessed by the Trademark
Examining Attorney on April 3, 2010.
27 http://www.organizeworld.com/ as accessed by the Trademark
Examining Attorney on May 6, 2011.
Serial No. 77906060
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28

29

28 http://www.storables.com/ as accessed by the Trademark
Examining Attorney on May 6, 2011.

Serial No. 77906060
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Applicant also argues that third-party registrations
suggest that applicant is not being treated fairly, i.e., in
a manner consistent with earlier-filed applications, citing
to the following third-party registrations:
PIN BIN for “containers for push-pins and similar
fastening devices” in International Class 16;30
SMART BIN for “power-operated moveable floor containers
for library books, library-like materials,
parts therefor” in International Class 7;31
SEALDBIN for “coated fabric bags for transporting and
storing dry materials” in International Class
22;32
MULTI-BINS for “material handling container system
comprising multi-purpose storage rack and
plastic bins” in International Class 20;33 and
BINS for “moving and storage services, namely,
rental, storage, delivery and pick up of self-
contained, movable storage units” in
International Class 39.34

These previously-issued Supplemental Registrations have
some characteristics similar to the instant case. But of
course, the authority is legion that we cannot be bound by
the actions of a Trademark Examining Attorney in a prior

29 http://www.apartmentessentials.net/ as accessed by the
Trademark Examining Attorney on May 6, 2011.
30 Registration No. 1610900 issued on the Supplemental Register
on August 21, 1990; renewed.
31 Registration No. 2533125 issued on the Supplemental Register
on January 22, 2002; renewed.
32 Registration No. 2593222 issued on the Supplemental Register
on July 9, 2002; renewed.
33 Registration No. 2633428 issued on the Supplemental Register
on October 8, 2002; Section 8 affidavit accepted.
34 Registration No. 3738320 issued on the Supplemental Register
on January 12, 2010.

Serial No. 77906060
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application, and that each case must be decided on its own
set of facts, carefully assessing the likely perceptions of
members of the general public when confronted with the
alleged mark in question. Needless to say, the prosecution
records for these registrations are not before us. Moreover,
we note that on their faces, none of these marks seems
analogous to the instant case, and hence they have
substantially no persuasive value.
In fact, as noted by the Trademark Examining Attorney,
it appears as if applicant has essentially conceded the
genericness of the term “fridge bins” for some of the listed
goods. Nonetheless, applicant argues that the result herein
should be different because of applicant’s unique
presentation of its alleged mark, namely, the intentional
misspelling of the word “Binz” and the addition of the
exclamation point. We disagree, and find that neither the
slight misspelling of the word “bins” nor the addition of an
exclamation point alters the generic nature of the term
“Fridge Binz!”
Our case law makes it clear that a novel spelling that
is the phonetic equivalent of a generic term is also
generic if purchasers would perceive the misspelling as the
equivalent of the generic term. See Micro Motion Inc. v.
Danfoss A/S, 49 USPQ2d 1628, 1631 (TTAB 1998) (holding
MASSFLO generic for mass flowmeters); see also In re
Serial No. 77906060
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Stanbel, Inc., 16 USPQ2d 1469 (TTAB 1990) (holding ICE PAK
generic for ice packs), aff’d, 20 USPQ2d 1319 (Fed. Cir.
Jan. 24, 1991); In re Hubbard Milling Co., 6 USPQ2d 1239
(TTAB 1987) (holding MINERAL-LYX generic for mineral licks
for feeding livestock). Similarly, the addition of a
punctuation mark generally will not change a generic
designation into a non-generic term. In re Samuel Moore &
Co., 195 USPQ 237, 240 (TTAB 1977) (holding SUPERHOSE!
merely descriptive of hydraulic hose, stating “[a]pplicant
has not cited nor have we found any case where it was held
that a common punctuation mark, such as an exclamation
point, was sufficient to elevate an otherwise merely
descriptive term to the status of a registrable trademark.
We do not do so in this case.”).
In view of the foregoing, we find that the Trademark
Examining Attorney has met her burden of establishing that
FRIDGE BINZ! is generic and thus incapable of distinguishing
applicant’s “plastic storage containers for use within
refrigerators.”
Decision: The refusal to register this term on the
Supplemental Register is hereby affirmed.