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Faegre & Benson, LLP v. Purdy

United States District Court, D. Minnesota
Aug 24, 2006
447 F. Supp. 2d 1008 (D. Minn. 2006)

Summary

granting summary judgment in favor of plaintiffs on appropriation claim despite an apparent lack of commercial or pecuniary benefit

Summary of this case from Ventura v. Kyle

Opinion

No. 03-6472 MJD/SRN.

August 24, 2006.

John P. Borger, Felicia J. Boyd, Laura G. Coates, and Michelle Paninopoulos, Faegre Benson LLP, Minneapolis, MN, for Plaintiffs.

William S. Purdy, Sr., South St. Paul, MN, Pro se.


MEMORANDUM OF LAW ORDER


I. INTRODUCTION

This matter is before the Court on Plaintiffs' Motion for Partial Summary Judgment and Entry of Permanent Injunction. [Docket No. 139] The Court heard oral argument on May 26, 2006.

II. FACTUAL BACKGROUND

A. Procedural Background

On December 15, 2003, Plaintiffs Faegre Benson, LLP ("Faegre"), Felicia J. Boyd, and John H. Hinderaker filed a complaint against Defendants William S. Purdy, Sr., Please Don't KILL Your Baby ("PDKYB"), and Does 1-10, alleging that Defendants registered numerous internet domain names that are confusingly similar to Faegre's protected marks and that statements on Defendants' web sites are defamatory. Plaintiffs' First Amended Complaint alleges the following counts: Count I: Violation of the Anticybersquatting Consumer Protection Act ("ACPA"); Count II: Infringement of Registered Marks; Count III: False Designation of Origin, False Description, and False Representation in Connection with the FAEGRE Marks; Count IV: False Designation of Origin, False Description, and False Representation in Connection with Faegre's Trade Dress; Count V: Deceptive Trade Practices; Count VI: Common Law Trademark Infringement; Count VII: Common Law Trade Dress Infringement; Count VIII: Appropriation of Name; and Count IX: Defamation.

On January 5, 2004, the Court issued an order granting Plaintiffs' motion for a preliminary injunction and for a temporary restraining order ("January 5 Order"). The January 5 Order stated, in relevant part:

1. Defendants and their officers, agents, servants, employees, attorneys, and all persons in active concert or participation with them who receive actual notice of this Order are temporarily and preliminarily prohibited and enjoined from using the domain names faegre-benson.com, faegre-benson.org, faegre.biz, startribune-faegre-bensonlawfirm.com, startribune-faegre.com, and faegrebensonlawfirm.com.
2. Defendants and their officers, agents, servants, employees, attorneys, and all persons in active concert or participation with them who receive actual notice of this Order are also preliminarily enjoined from registering or using any domain name that both (1) incorporates, and is identical or confusingly similar to, Faegre's distinctive and protected marks FAEGRE BENSON, FAEGRE, FAEGRE.COM or FAEGRE BENSON LLP or any other marks identical or confusingly similar to any marks used or owned by Faegre, and (2) does not alert the Internet user to the protest or critical commentary nature of the attached web site within the language of the domain name itself.
* * *
5. Defendants and their officers, agents, servants, employees, attorneys, and all persons in active concert or participation with them who receive actual notice of this Order are also preliminarily enjoined from using any trademark that is identical or confusingly similar to Faegre's distinctive and protected marks FAEGRE BENSON, FAEGRE, FAEGRE BENSON LLP, and FAEGRE.COM, or any other mark used or owned by Faegre.
* * *
11. All Defendants and their officers, agents, servants, employees, attorneys, and all persons in active concert or participation with them who receive actual notice of this Order are ordered to cease illegal appropriation of the names of the Plaintiffs and all individuals associated or affiliated with the Plaintiffs.

Purdy filed an appeal of the January 5 Order, and the Eighth Circuit Court of Appeals affirmed that Order on April 4, 2005.Faegre Benson, LLP v. Purdy, 129 Fed. Appx. 323, 325 (8th Cir. 2005) (unpublished).

On March 18, 2004, this Court set aside entry of default against Purdy and PDKYB and ordered PDKYB to file an answer, through counsel, within twenty days. [Docket No. 50] PDKYB has failed to answer or otherwise appear in this lawsuit through an attorney properly licensed before this Court.

On September 1, 2004, the Eighth Circuit issued an opinion upholding a similar preliminary injunction against Purdy in the case of Coca-Cola Co. v. Purdy, 382 F.3d 774 (8th Cir. 2004). On September 2, 2004, this Court issued an Order ("September 2 Contempt Order") finding Purdy in contempt of its January 5 Order for 1) failing to transfer ownership of certain domain names specifically addressed in the January 5 Order; 2) registering and using a number of domain names that were identical or confusingly similar to Faegre's trademarks in violation of the ACPA, 15 U.S.C. § 1125(d); and 3) illegally appropriating Plaintiff Felicia Boyd's name. [Docket No. 86] In that Order, the Court also determined that Purdy controlled PDKYB. (Sept. 2 Contempt Order at 18.) Purdy appealed the Court's September 2 Contempt Order, and the Eighth Circuit dismissed Purdy's appeal on November 23, 2004.

On April 28, 2005, the Court issued a second contempt order (April 28 Contempt Order") granting in part and denying in part Plaintiffs' motion for contempt. [Docket No. 119] The Court found Purdy in contempt for ACPA violations based on his continued use of certain internet domain names and for appropriation of Hinderaker's name. The Court clarified its Preliminary Injunction to define the appropriate parameters of Purdy's use of Faegre's metatags to avoid trademark infringement. The Order required Purdy to pay accrued contempt sanctions and attorney fees within ten days. Purdy has still failed to pay these amounts.

Since being held in contempt, Purdy has continued to register domain names incorporating Faegre's trademarks: he has now registered the domain name Faegre.be. He has also registered domain names incorporating Hinderaker's name and pseudonym, Hindrocket: senatorHinderaker.com and senatorHindrocket.com. Purdy has continued to copy Faegre's metatags wholesale and attach them to his web pages. Additionally, postings falsely attributed to Faegre attorneys expressing support for Purdy or criticism of Plaintiffs continue to appear on Purdy's web site, pleasedontkillyourbaby.com. Plaintiffs' expert, Eric Nevalainen, has submitted declarations, which have not been contradicted by any admissible evidence, opining that Purdy, or an individual authorized by Purdy, posted these messages on the web site.

Plaintiffs now move for partial summary judgment and a permanent injunction. They request judgment in the amount of the accrued contempt fine and previously awarded attorneys fees, plus prejudgment interest. They further propose to dismiss their remaining claims, including all claims for compensatory and punitive damages, without prejudice, so long as they may reassert those claims within twelve months after entry of judgment should Defendants appeal the judgment. Plaintiffs request that the Court convert its Preliminary Injunction and clarifying orders into a similar Permanent Injunction against Defendants.

III. DISCUSSION

A. Summary Judgment Standard

Summary judgment is appropriate if, viewing all facts in the light most favorable to the non-moving party, there is no genuine issue as to any material fact, and the moving party is entitled to judgment as a matter of law. Fed.R.Civ.P. 56(c); Celotex Corp. v. Catrett, 477 U.S. 317, 322-23 (1986). The party seeking summary judgment bears the burden of showing that there is no disputed issue of material fact.Celotex, 477 U.S. at 323, 106 S.Ct. 2548. Summary judgment is only appropriate when "there is no dispute of fact and where there exists only one conclusion."Crawford v. Runyon, 37 F.3d 1338, 1341 (8th Cir. 1994) (citation omitted).

B. ACPA Claim (Count I)

1. Introduction

In Count One of their First Amended Complaint, Plaintiffs allege that Defendants registered domain names that were identical or confusingly similar to one or more of Faegre's protected marks in violation of the ACPA, specifically: faegre-benson.com, faegre-benson.org, faegre.biz, startribune-faegre-bensonlawfirm.com, and startribune-faegre.com. The ACPA prohibits a person from registering, trafficking in, or using a domain name that is "identical or confusingly similar to" a distinctive mark, if the person has bad faith intent to profit. The ACPA states:

(1)(A) A person shall be liable in a civil action by the owner of a mark, including a personal name which is protected as a mark under this section, if, without regard to the goods or services of the parties, that person
(i) has a bad faith intent to profit from that mark, including a personal name which is protected as a mark under this section; and
(ii) registers, traffics in, or uses a domain name that —
(I) in the case of a mark that is distinctive at the time of registration of the domain name, is identical or confusingly similar to that mark;
15 U.S.C. § 1125(d).

2. Distinctive Marks

The undisputed evidence demonstrates that Faegre's federally registered marks, FAEGRE BENSON LLP and FAEGRE BENSON LLP in stylized letters in white on a black background, were distinctive before Defendants registered the domain names at issue, beginning in 2003. At that time, Faegre had a pending application for federal registration of the mark FAEGRE.COM, which has since been granted. Faegre also claims common law trademark rights in the aforementioned marks, FAEGRE BENSON LLP, FAEGRE.COM, and FAEGRE BENSON LLP in stylized letters in white on a black background (collectively the "FAEGRE Marks").

Faegre has used the distinctive FAEGRE Marks extensively and prominently in interstate commerce beginning in 1996. Federally registered marks are entitled to the presumption that they are distinctive and nonfunctional. Aromatique, Inc. v. Gold Seal, Inc., 28 F.3d 863, 869 (8th Cir. 1994). Defendants have submitted no evidence to rebut that presumption. Based on the evidence in the record, the Court concludes that the FAEGRE Marks were distinctive, nonfunctional, and protected by the time Defendants began registering the domain names at issue in this lawsuit.

3. Identical or Confusingly Similar

In order to succeed under the ACPA, a plaintiff must show that the domain name at issue is "identical or confusingly similar to" the protected mark. 15 U.S.C. § 1125(d)(1)(A)(ii)(I). The Court has already determined, in its January 5 Order [Docket No. 24], its September 2 Contempt Order [Docket No. 86], and its April 28 Contempt Order [Docket No. 119] that dozens of the domain names used by Purdy were confusingly similar to Faegre's protected marks. Plaintiffs now request that the Court permanently enjoin Defendants from registering or using those same names, as well as Faegre.be, newly registered by Defendants. Plaintiffs also request that the Court grant summary judgment with regard to the five domain names listed in the First Amended Complaint: faegre-benson.com, faegre-benson.org, faegre.biz, startribune-faegre-bensonlawfirm.com, and startribune-faegre.com.

Addition of generic terms or a top level domain extension to a protected mark can create a domain name that is confusingly similar. Coca-Cola Co. v. Purdy, 382 F.3d 774, 784 (8th Cir. 2004). "[A] domain name that incorporates a trademark is `confusingly similar to' that mark if `consumers might think that [the domain is] used, approved, or permitted' by the mark holder." Ford Motor Co. v. Greatdomains.Com, Inc., 177 F. Supp. 2d 635, 641 (E.D. Mich. 2001) (citation omitted). Thus, if words are added to the mark that do not conclusively distinguish the domain name from the protected mark, the confusingly similar test is met. Id. at 642.

Based on the above standard, and abiding by the reasoning in the Court's previous orders, the Court finds that the following previously enjoined domain names are confusingly similar to the protected FAEGRE Marks:

faegre-benson.com; faegre-benson.org; faegre.biz; startribune-faegre-bensonlawfirm.com; startribune-faegre.com; faegrebensonlawfirm.com; thewashingtonpost-faegrebensonconnection.com; faegre-benson-christianperspective.com; faegre-benson-tencommandments.com; faegre-benson-jesus.com; faegre-benson-trialbyjesus.com; faegre-benson-jesus-hislittleones.com; startribune-faegre-benson-jesus.com; faegre-benson-eighthcircuit-firstamendment-jesus.com; faegre-benson-voteforpresidentbush.com; faegre-bensonsupportsjohnkerry.com; johnkerrylovesfaegre-benson.com; faegre-johnkerry.com; john-faegre-kerry.com; johnkerry-faegre-benson.com; faegre-benson-ethics.com.

Additionally, the Court concludes that the domain name Faegre.be, also registered by Purdy, is confusingly similar to the FAEGRE Marks because it is identical to the mark FAEGRE.COM and to a portion of FAEGRE BENSON, LLP, with the insignificant addition of a top-level domain extension.

4. Registration, Trafficking, or Use of the Domain Names

Based on the evidence before it, the Court concludes that Purdy, and PDKYB under his control, registered and used the twenty-two confusingly similar domain names listed in the previous section.

5. Bad Faith Intent to Profit

There are "nine nonexclusive factors for courts to consider in determining whether a person has acted with bad faith intent:"

(I) the trademark or other intellectual property rights of the person, if any, in the domain name;
(II) the extent to which the domain name consists of the legal name of the person or a name that is otherwise commonly used to identify that person;
(III) the person's prior use, if any, of the domain name in connection with the bona fide offering of any goods or services;
(IV) the person's bona fide noncommercial or fair use of the mark in a site accessible under the domain name;
(V) the person's intent to divert consumers from the mark owner's online location to a site accessible under the domain name that could harm the goodwill represented by the mark, either for commercial gain or with the intent to tarnish or disparage the mark, by creating a likelihood of confusion as to the source, sponsorship, affiliation, or endorsement of the site;
(VI) the person's offer to transfer, sell, or otherwise assign the domain name to the mark owner or any third party for financial gain without having used, or having an intent to use, the domain name in the bona fide offering of any goods or services, or the person's prior conduct indicating a pattern of such conduct;
(VII) the person's provision of material and misleading false contact information when applying for the registration of the domain name, the person's intentional failure to maintain accurate contact information, or the person's prior conduct indicating a pattern of such conduct;
(VIII) the person's registration or acquisition of multiple domain names which the person knows are identical or confusingly similar to marks of others that are distinctive at the time of registration of such domain names, or dilutive of famous marks of others that are famous at the time of registration of such domain names, without regard to the goods or services of the parties; and
(IX) the extent to which the mark incorporated in the person's domain name registration is or is not distinctive and famous within the meaning of subsection (c)(1) of this section.
Coca-Cola Co., 382 F.3d at 785 (quoting 15 U.S.C. § 1125(d)(1)(B)(i)).

This Court has previously found a likelihood of success on the merits of this claim, including a preliminary finding of a bad faith intent to profit, in its January 5 Order, which was affirmed by the Eighth Circuit Court of Appeals.

Defendants have no trademark or other intellectual property rights in the domain names at issue. (factor I) None of the domain names contain any name by which any Defendant is known. (factor II) Defendants have not previously used any of the names at issue in connection with the bona fide offering of goods or services. (factor III)

Factor IV, Defendants' noncommercial or fair use of the mark in a site accessible under the offending domain name, is neutral. The Court has found fair use of Faegre's marks in relation to the parody trade dress on some of Defendants' web sites. Thus, Defendants have at times used the FAEGRE Marks in a legitimate manner in the sites accessible under the particular domain names.

Defendants' use of the domain names incorporating the FAEGRE Marks tarnished and diluted Plaintiffs' marks by relying on Faegre's good name and goodwill in order to divert internet traffic to pages displaying graphic images in order to generate publicity for Defendants' cause. (factor V) Cf. Coca Cola, Inc., 382 F.3d at 786 ("It appears that [Purdy] registered many of these domain names not because of stands the plaintiffs had taken on abortion, but rather to divert Internet users to websites that could tarnish and disparage their marks by creating initial confusion as to the sponsorship of the attached websites and implying that their owners have taken positions on a hotly contested issue.").

Purdy has demonstrated a past pattern of conduct of seeking to profit from his actions by offering to exchange domain names for valuable consideration. (factor VI) See, e.g., Coca-Cola Co., 382 F.3d at 786 (finding bad faith intent to profit when Purdy "offered to stop using the Washington Post domain names in exchange for space on the editorial page in that newspaper"). In this case, he has offered to stop his illegal behavior such as violating the ACPA and appropriating the names of Plaintiffs and Faegre attorneys, on the condition that Faegre stop funding Planned Parenthood or that it donate money to organizations opposing abortion.

Defendants have also shown bad faith by providing misleading contact information when applying for registration of the infringing domain names and by failing to update the contact information. (factor VII) For example Purdy has purportedly transferred registration of domain names to third parties, yet kept Purdy and PDKYB listed as the administrative contacts.

Defendants have registered multiple domain names that they knew were identical to or confusingly similar to the FAEGRE Marks. (factor VIII) This Order has noted twenty-two such domain names. Additionally, Purdy has registered dozens such domain names in other cases. See, e.g., Coca-Cola Co. v. Purdy, No. 02-1782 ADM/JGL, 2005 WL 212797 (D. Minn. Jan. 28, 2005).

Finally, as this Court has previously noted, the FAEGRE Marks are distinctive. (factor IX)

Based on the above factors, the Court determines that Plaintiffs have proven that Defendants acted with the requisite bad faith intent. The Court grants Plaintiffs' motion for summary judgment on Count I.

C. Trademark Infringement Claims (Counts II and III)

1. Introduction

Count II alleges infringement of registered marks in violation of 15 U.S.C. § 1114(1), and Count III alleges false designation of origin, false description, and false representation in connection with the FAEGRE Marks in violation of 15 U.S.C. § 1125(a). In order to succeed under either statute, Plaintiffs must prove that they own a protected, distinctive trademark and that Defendants' alleged infringing use was likely to confuse consumers about the source of Defendants' product.Hubbard Feeds, Inc. v. Animal Feed Supplement, Inc., 182 F.3d 598, 601 (8th Cir. 1999), cited in Jeld-Wen, Inc. v. Dalco Indus., Inc., No. 99-1005, 1999 WL 1024002, at *2 (8th Cir. Nov. 10, 1999) (unpublished).

2. Defendants' Registration of Infringing Domain Names

a. Ownership of a Protected and Distinctive Trademark

The FAEGRE Marks meet the first prong of the test because they are distinctive, nonfunctional, protected trademarks, as explained in Part (III)(B)(2) of this Opinion.

b. Likelihood of Confusion

To determine whether there is a likelihood of confusion in a trademark infringement action, the Court must consider the following six factors, none of which alone is dispositive:

1) the strength of the owner's mark; 2) the similarity between the owner's mark and the alleged infringer's mark; 3) the degree to which the products compete with each other; 4) the alleged infringer's intent to pass off its goods as those of the trademark owner . . .; 5) incidents of actual confusion; and 6) whether the degree of purchaser care can eliminate any likelihood of confusion which would otherwise exist. Minn. Mining Mfg. Co. v. Rauh Rubber, Inc., 130 F.3d 1305, 1308 (8th Cir. 1997) (citations omitted). In order to decide Plaintiffs' motion for summary judgement, the Court compares the FAEGRE Marks and the following domain names registered by Defendants listed in the First Amended Complaint: faegre-benson.com, faegre-benson.org, faegre.biz, startribune-faegre-bensonlawfirm.com, and startribune-faegre.com. Furthermore, in order to analyze Plaintiffs' request for a permanent injunction base on Defendants continued violations, the Court also analyzes all twenty-two domain names listed under the ACPA claim.

Faegre has provided ample evidence of the strength of the FAEGRE Marks. It is a large, nationally known law firm that has continuously used its marks in extensive advertising since 1996.

As the Court explained when addressing the ACPA claim, Plaintiffs have also met the second factor. Defendants registered domain names that incorporate the FAEGRE Marks, and those domain names are identical or confusingly similar to Plaintiffs' distinctive and protected marks.

As to the third factor, Faegre and Defendants do not compete with one another in the traditional sense. However, Defendants relied on Faegre's good name and good will in order to divert internet traffic to pages displaying Defendants' graphic images and thereby generated publicity for Defendants' cause. See Coca Cola, Inc., 382 F.3d at 787 ("Use of a famous mark in this way could be seen as the information superhighway equivalent of posting a large sign bearing a McDonald's logo before a freeway exit for the purpose of diverting unwitting travelers to the site of an antiabortion rally."). Although the parties do not compete for goods or services, the third factor is met because "Defendants intended to redirect Plaintiffs' audience and customers to view content of their choosing." Coca-Cola Co. v. Purdy, No. 02-1782 ADM/JGL, 2005 WL 212797, at *3 (D. Minn. Jan. 28, 2005) (unpublished) (citation omitted). In any case, direct competition is not essential to a claim of trademark violation because "confusion, not competition, is the touchstone of trademark infringement." Mutual of Omaha Ins. Co. v. Novak, 836 F.2d 397, 399 (8th Cir. 1987) (citation omitted).

The fourth factor is satisfied because Defendants registered the domain names with a bad faith intent to profit from them and with the intent to lure internet users to their web sites when, in fact, the users seek Faegre's web site, as the Court explained in the context of Plaintiffs' ACPA claim.

The fifth factor considers incidents of actual confusion. Actual confusion is not essential to a finding of infringement, but it does provide positive proof of a likelihood of confusion.SquirtCo v. Seven-Up Co., 628 F.2d 1086, 1091 (8th Cir. 1980). Plaintiffs submitted two employee declarations stating that a client and a potential employee who were attempting to obtain information about Faegre or its individual attorneys were diverted to Defendants' web sites in the course of their searches. The declarations raise a significant hearsay issue because they merely repeat the statements Faegre employees heard over the telephone from anonymous sources. However, failure to meet this factor is not dispositive of a finding of likelihood of confusion.

The final factor considers whether the degree of consumer care can eliminate any likelihood of confusion which would otherwise exist between products. Because of the nature of the internet, consumers are unlikely to avoid confusion even through the exercise of due care. Because it takes little effort to enter a web site, usually one click from a search engine's list, consumers "are more likely to be confused as to the ownership of a web site than traditional patrons of a brick-and-mortar store would be of a store's ownership."Coca-Cola Co., 2005 WL 212797, at *4 (citation omitted). As a result, "ordinary Internet users do not undergo a highly sophisticated analysis when searching for domain names." Id. (citation omitted). See also Coca-Cola, 382 F.3d at 789 (noting that "[a]n unwary In ternet user might anticipate that the attached web site would be sponsored by that plaintiff because of the similarity of the domain name to the plaintiff's mark").

Taking these six factors together, the Court concludes that a likelihood of confusion exists between the FAEGRE Marks and Defendants' use of similar domain names. There is a danger of initial interest confusion. Thus, the Court grants summary judgment on Plaintiffs' trademark infringement claims based on Defendants' registration and use of infringing domain names.

3. Metatags

Use of a competitor's trademark in a web page's metatags with the purpose of diverting internet users from their intended web site destination can constitute trademark infringement under the Lanham Act. See Brookfield Communications, Inc. v. West Coast Entm't Corp., 174 F.3d 1036, 1062-66 (9th Cir. 1999). Because Defendants attached Faegre's meta-description tags to some of their web sites, some search engines may list summary descriptions of Defendants' web sites that appear nearly identical to the summary of Faegre's actual web site. However, under the fair use doctrine, Defendants may legitimately use Faegre's trademarks in their metatags in order to refer to Faegre and to describe the content of their web sites. Brookfield Communications, Inc., 174 F.3d at 1066; Bihari v. Gross, 119 F. Supp. 2d 309, 322-23 (S.D.N.Y. 2000).

The Court previously clarified its Preliminary Injunction to explain that:

Purdy is not completely barred from use of Faegre's trademarks in the metatags of his web site. Instead, Purdy may only use Faegre's trademarks in the metatags for his web sites to the extent that he is, in good faith, describing the content of his website. Examples of the types of actions that would be indicative of bad faith include wholesale copying of Faegre's meta-description tags or HTML code, use of Faegre's marks in metatags attached to a site with a confusingly similar domain name, and use of Faegre's marks beyond what is necessary to accurately describe the contents of Purdy's web site.
Faegre Benson, LLP v. Purdy, 367 F. Supp. 2d 1238, 1247 (D. Minn. 2005). Despite the Court's clarification, Defendants continue to copy Faegre's metatags wholesale and use them with their web pages. Based on the Court's previous Orders and Defendants' continued bad faith use of Faegre's metatags, the Court includes the above clarification in its Permanent Injunction.

D. Misappropriation Claim (Count VIII)

The Court has previously found Purdy in contempt for registering the domain names feliciaboyd.info and hindrocket.com in order to take advantage of the good will and reputation associated with these names, to divert traffic to Defendants' web sites, to generate publicity, and to create the impression that Faegre attorneys support Defendants' actions. Faegre Benson, LLP, 367 F. Supp. 2d at 1248-49. (See also Sept. 2 Contempt Order at 17). As the Court previously explained:

"Appropriation protects an individual's identity and is committed when one `appropriates to his own use or benefit the name or likeness of another.'" Lake v. Wal-Mart Stores, Inc., 582 N.W.2d 231, 233 (Minn. 1998) (footnote omitted). "To tortiously appropriate an individual's name, one must appropriate for the purpose of taking advantage of that individual's name, or reputation." Kovatovich v. K-Mart Corp., 88 F. Supp. 2d 975, 986-87 (D. Minn. 1999).
The Minnesota Supreme Court cited the Restatement (Second) of Torts § 652C when recognizing the tort of appropriation. The Restatement notes that appropriation applies "when the defendant makes use of the plaintiff's name or likeness for his own purposes and benefit, even though the use is not a commercial one, and even though the benefit sought to be obtained in not a pecuniary one." Restatement (Second) of Torts § 652C, cmt. b. See also Felsher v. Univ. of Evansville, 755 N.E.2d 589, 600 (Ind. 2001) (finding appropriation when defendant used plaintiffs' names in e-mail addresses and web sites and holding that defendant misappropriated plaintiffs' names to his "advantage in that [the misappropriation] enabled him to pursue a personal vendetta").
Faegre Benson, 367 F. Supp. 2d at 1247-48. Faegre has standing to assert the collective privacy rights of its partners and employees. Minneapolis Fed'n of Teachers, AFL-CIO, Local 59 v. Minneapolis Pub. Schs., Special Sch. Dist. No. 1, 512 N.W.2d 107, 109-10 (Minn.Ct.App. 1994).

As the Court previously explained, the public associates Faegre attorney Hinderaker with his pseudonym, Hindrocket; thus the name Hindrocket is protected from appropriation. See, e.g., McFarland v. Miller, 14 F.3d 912, 922 (3d Cir. 1994) (holding New Jersey law prohibits appropriation of a celebrity's nickname). The Court concludes that Purdy is liable for appropriation for registering and using the domain names feliciaboyd.info, hindrocket.com, senatorHinderaker.com, and senatorHindrocket.com.

Plaintiffs have also demonstrated that multiple false statements attributed to Faegre attorneys appear on Defendants' web pages. These false statements create the impression that Faegre attorneys support Purdy's actions. However, the Court previously refused to find Purdy in contempt based on false quotations attributed to Faegre attorneys appearing on bulletin boards on his web pages because the Communications Decency Act, 47 U.S.C. § 230, immunizes web site operators from liability unless they themselves post the defamatory comments. Faegre Benson, 367 F. Supp. 2d at 1249.

Plaintiffs have now submitted evidence that Purdy, or someone operating with his authorization, posted the offending comments. Purdy has not submitted admissible evidence that he did not post the statements at issue. Purdy has refused to admit or deny posting such statements by asserting his Fifth Amendment privilege. The Fifth Amendment does not forbid an adverse inference when the privilege is claimed by a party to a civil action. United States v. $141,770 in U.S. Currency, 157 F.3d 600, 606 (8th Cir. 1998) (citing Baxter v. Palmigiano, 425 U.S. 308, 318 (1976)). This inference, combined with the timing of the postings and Plaintiffs' expert's opinion that certain postings on Defendants' web sites were posted by Purdy, dictates that the Court find in favor of Plaintiffs.

The Court grants Plaintiffs' motion for summary judgment on the misappropriation claim.

E. Permanent Injunction

Plaintiffs request that the Court enter a permanent injunction incorporating its previous injunction and barring new illegal behavior.

In determining whether a preliminary injunction should be issued, a district court must take into account the threat of irreparable harm to the movant, the balance between this harm and the harm to the other party if the injunction is granted, the probability of movant's success on the merits, and the public interest. The standard for granting a permanent injunction is essentially the same as for a preliminary injunction, except that to obtain a permanent injunction the movant must attain success on the merits.
Bank One, Utah v. Guttau, 190 F.3d 844, 847 (8th Cir. 1999) (citations omitted).

As explained above, Plaintiffs have succeeded on the merits of Count I: Violation of the Anticybersquatting Consumer Protection Act; Count II: Infringement of Registered Marks; Count III: False Designation of Origin, False Description, and False Representation in Connection with the FAEGRE Marks; and Count VIII: Appropriation of Name.

Plaintiffs have established a threat of irreparable harm because Defendants have demonstrated that they will not stop posting new comments, or registering or using infringing domain names and metatags in violation of the law. The Court has twice found Purdy in contempt based on his continual actions to defy the Court's Orders; since the last contempt Order, Purdy has registered yet another domain name that violates the ACPA and trademark law, Faegre.be; despite clarification from the Court regarding the legal use of metatags, Purdy has continued to illegally copy Faegre's metatags wholesale; and despite being held in contempt for appropriation of the likeness of Faegre attorneys, Purdy has continued to post statements falsely attributed to Faegre attorneys and to register domain names incorporating their names. These actions demonstrate a continuing threat of irreparable harm. See also Calvin Klein Cosmetics Corp. v. Lenox Labs., Inc., 815 F.2d 500, 505 (8th Cir. 1987) (noting that a finding of probable success of likelihood of confusion in trademark case gives rise to a presumption of irreparable injury).

The balance of the harms weighs in favor of Plaintiffs because the Court is only enjoining illegal behavior while still permitting Defendants to criticize Faegre and its attorneys by posting parody web pages or critical web pages and by using the FAEGRE Marks as permitted by the fair use doctrine.

The public interest in accurate information and avoiding confusion weighs in favor of a permanent injunction.

Thus, the Court grants Plaintiffs' request for a permanent injunction incorporating the Court's previous injunctions and prohibiting additional, new illegal behavior.

F. Judgment on Contempt Sanctions and Attorney Fees

Plaintiffs request that the Court enter judgment in the amount of accrued contempt sanctions and attorney fees. Purdy has stated that he will not pay these amounts. Entry of judgment will allow Plaintiffs to undertake collection procedures against Purdy's assets. The Court grants Plaintiffs' request.

During oral argument on this motion, Purdy requested that the Court exempt his house from collection efforts. However, despite granting Purdy the opportunity for post-hearing briefing, there is no evidence before the Court regarding his home. This request is premature at this point, and the Court expresses no opinion regarding the applicability of the Minnesota homestead exemption to Purdy's home in the event of collection efforts by Plaintiffs.

Plaintiffs request that the Court enjoin Purdy from making non-essential expenditures, such as expenditures on his web sites, until he has satisfied the award against Plaintiffs. They provide no legal support for this request. Additionally, this request is premature. The Court has not previously granted final judgment in this matter and Plaintiffs have not yet pursued collection through traditional means.

Plaintiffs also request that the Court warn Defendants that violation of the permanent injunction will result in contempt fines of $500.00 per day. This sanction is consistent with the Court's previous orders and will be granted.

G. Remaining Claims

Plaintiffs state that if the Court grants the injunctive relieve and monetary judgment that they seek, the remaining claims can be dismissed without prejudice, provided that they can reassert those claims within twelve months after entry of judgment if Defendants appeal the judgment.

According, based upon the files, records, and proceedings herein, IT IS HEREBY ORDERED:

1. Plaintiffs' Motion for Partial Summary Judgment and Entry of Permanent Injunction [Docket No. 139] is GRANTED and summary judgment on liability only is granted for Plaintiffs on Counts 1, 2, 3, and 8 of the First Amended Complaint.
2. Defendants and their officers, agents, servants, employees, attorneys, and all persons in active concert or participation with them who receive actual notice of this Order are permanently enjoined from the following activity:
a. Registering or using any domain name that both (1) incorporates, and is identical or confusingly similar to Faegre's distinctive and protected marks FAEGRE.COM or FAEGRE BENSON LLP or any other marks identical or confusingly similar to any marks used or owned by Faegre, and (2) does not alert the internet user to the protest or critical commentary nature of the attached web site within the language of the domain name itself;
b. Registering or using the domain names faegre-benson.com, faegre-benson.org, faegre.biz, startribune-faegre-bensonlawfirm.com, startribune-faegre.com, faegrebensonlawfirm.com, Faegre.be, and hindrocket.com;
c. Registering or using domain names that incorporate Plaintiffs' protected marks along with the name of another business, including but not limited to thewashingtonpost-faegrebensonconnection.com;
d. Registering or using domain names that incorporate Plaintiffs' protected marks along with language related to Christianity, including but not limited to
faegre-benson-christianperspective.com; faegre-benson-tencommandments.com; faegre-benson-jesus.com; faegre-benson-trialbyjesus.com; faegre-benson-jesus-hislittleones.com; startribune-faegre-benson-jesus.com, and faegre-benson-eighthcircuit-firstamendment-jesus.com;
e. Registering or using domain names that incorporate Plaintiffs' protected marks along with political language, including but not limited to faegre-benson-voteforpresidentbush.com; faegre-bensonsupportsjohnkerry.com; johnkerrylovesfaegre-benson.com; faegre-johnkerry.com; john-faegre-kerry.com; and johnkerry-faegre-benson.com;
f. Registering or using domain names that incorporate Plaintiffs' protected marks along with a neutral term, including but not limited to faegre-benson-ethics.com;
g. Registering or using any trademark that is identical or confusingly similar to Faegre's distinctive and protected marks FAEGRE BENSON LLP and FAEGRE.COM or any other mark used or owned by Faegre;
h. Illegally appropriating the names or likenesses of Plaintiffs and all individuals associated or affiliated with Plaintiffs. Defendants are enjoined from registering or using domain names that incorporate the names of individuals associated with Plaintiffs, including feliciaboyd.info, hindrocket.com, senatorHinderaker.com, and senatorHindrocket.com. Defendants are enjoined from using the names or likenesses of Plaintiffs and all individuals associated or affiliated with Plaintiffs to express support for the positions or messages of the Defendants, unless Defendants first obtain the written consent of Plaintiffs or the individuals associated or affiliated with Plaintiffs whose name or likeness is being used to express such support. Defendants within 24 hours of the issuance of this Order must remove from their web pages any and all such non-consensual expressions of support. In particular, Defendants must remove the statement: "William Purdy states that an unnamed source has identified the following attorneys at Faegre Benson Law Firm that are HORRIFIED that their firm contributes to the KILLING of Innocent Children, and that have signed the in-house petition to the Faegre board to STOP John Hinderaker's and Faegre Benson Law Firm's involvement in the KILLING" and must remove the listing of Faegre attorneys appearing subsequent to that statement. Defendants also must remove the following posts from their message boards:
(1) Faegre Benson Law Firm — KILLERS OF CHILDREN !!! Judge Alito Agrees with Sonia Shewchuk 11/3/2005 1:54:07 AM
(2) I Agree Faegre Should Quit Funding Abortions Sonia Shewchuk 10/13/2005 3:08:07 AM
(3) No, Faegre doing the suing according to Debbie Kelly in Boulder Joan. . . . . . 10/12/2005 1:22:42 AM
(4) Faegre Benson Law Firm Female Lawyer At Faegre 10/5/2005 1:38:05 AM
(5) Faegre, Hinderaker, ABORTION John Hinderaker
(6) I am ASHAMED for Faegre Benson
3. Defendants and their officers, agents, servants, employees, attorneys, and all persons in active concert or participation with them who receive actual notice of this Order may use Faegre's trademarks in the metatags for their web sites only to the extent that they are, in good faith, describing the content of the web site and such persons may not use Faegre's trademarks in their metatags in order to divert internet users from Faegre's web site. Examples of the types of actions that would be indicative of bad faith include wholesale copying of Faegre's meta-description tags or HTML code, use of Faegre's marks in metatags attached to a site with a confusingly similar domain name, and use of Faegre's marks beyond what is necessary to accurately describe the contents of the web sites.
4. This Order applies to all persons and entities acting in concert with, or in the custody, care, and control of, Defendant William S. Purdy, Sr., including but not limited to all person or entities listed as registrants of or as technical or administrative contacts for, any of the following domain names: faegre-benson.com, faegre-benson.org, faegre.biz, startribune-faegre-bensonlawfirm.com, startribune-faegre.com, faegrebensonlawfirm.com, and Faegre.be.
5. All Defendants and their officers, agents, servants, employees, attorneys, and all persons in active concert or participation with them who receive actual notice of this Order, shall pay a sum of $500 per day for each day that they are in contempt of this Order.
6. Judgment shall be entered in favor of Plaintiffs on the accrued contempt fine of sixty-nine thousand five hundred dollars ($69,500) awarded on April 27, 2005, plus thirty-seven thousand one hundred thirty-nine dollars and twenty cents ($37,139.20) in attorneys fees awarded to Plaintiffs in the September 2, 2004, Contempt Order, plus accrued interest at an annual pre-judgment interest rate of 4% in the amount of three thousand seven hundred fifty-three dollars and seventy cents ($3,753.70) as of March 15, 2006.
7. Plaintiffs' remaining claims, including all claims for compensatory and punitive damages, are dismissed without prejudice. Plaintiffs may reassert those claims within twelve months after entry of judgment (relating back to the date of the original complaint) if Defendants appeal the judgment entered upon this Order.
LET JUDGMENT BE ENTERED ACCORDINGLY.


Summaries of

Faegre & Benson, LLP v. Purdy

United States District Court, D. Minnesota
Aug 24, 2006
447 F. Supp. 2d 1008 (D. Minn. 2006)

granting summary judgment in favor of plaintiffs on appropriation claim despite an apparent lack of commercial or pecuniary benefit

Summary of this case from Ventura v. Kyle

discussing an attorney fee grant on an ACPA claim

Summary of this case from Jalin Realty Capital Advisors, LLC v. Hartford Cas. Ins. Co.
Case details for

Faegre & Benson, LLP v. Purdy

Case Details

Full title:FAEGRE BENSON, LLP, FELICIA J. BOYD, and JOHN H. HINDERAKER, Plaintiffs…

Court:United States District Court, D. Minnesota

Date published: Aug 24, 2006

Citations

447 F. Supp. 2d 1008 (D. Minn. 2006)

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