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Carson v. Michaels Stores, Inc.

California Court of Appeals, Fourth District, First Division
May 31, 2011
No. D055477 (Cal. Ct. App. May. 31, 2011)

Opinion


LINDA CARSON, Plaintiff and Appellant, v. MICHAELS STORES, INC., Defendant and Respondent. D055477 California Court of Appeal, Fourth District, First Division May 31, 2011

NOT TO BE PUBLISHED

APPEAL from a judgment of the Superior Court of San Diego County No. 37-2008-00089773- CU-BT-CTL, Judith F. Hayes, Judge.

NARES, J.

California's Song-Beverly Credit Card Act of 1971 (Civ. Code, § 1747 et seq., hereafter the Act) prohibits merchants that accept credit cards in transacting business from requesting and recording "personal identification information" concerning the cardholder. Linda Carson filed a complaint alleging Michaels Stores, Inc. (Michaels) violated the Act and her right to privacy when, as part of her purchase of items from Michaels using a credit card, it requested and recorded her ZIP Code for the purpose of using it and her name to obtain her address. The court sustained Michaels's demurrer to her complaint, finding as a matter of law, based upon this court's decision in Party City Corp. v.Superior Court (2008) 169 Cal.App.4th 497 (Party City), ZIP Codes are not "personal identification information" under the Act. The court also sustained Michaels's demurrer to Carson's invasion of privacy claim, finding that requesting her ZIP Code to obtain her address was not an invasion of privacy as such information is not private.

All further statutory references are to the Civil Code unless otherwise specified.

On appeal, Carson asserts the court erred in sustaining Michaels's demurrer because (1) Party City is inapplicable as in that case there was no evidence the merchant was using ZIP Codes to obtain home addresses; (2) ZIP Codes fall within the definition of "personal identification information"; and (3) she had a legally protected privacy interest in her home address.

In our initial decision, we rejected these contentions and affirmed the judgment. However, the California Supreme Court granted Carson's petition for review, and then decided Pineda v. Williams-Sonoma Stores, Inc. (2011) 51 Cal.4th 524 (Pineda), which held that a business violates section 1747.08 when it requests and records a customer's ZIP code during a credit card transaction. Our high court then remanded this case with directions that we reconsider the statutory claim in light of the Pineda decision. Michaels has filed a supplemental brief requesting that we address its argument that it did not "condition" acceptance of Carson's credit card for payment of goods on her providing Michaels with her ZIP Code.

Based upon the California Supreme Court's decision in Pineda we conclude thecourt erred in dismissing Carson's claim brought under section 1747.08 and reverse the judgment as to that cause of action. As to Michaels's argument in its supplemental brief that it did not "condition" acceptance of Carson's credit card on her providing it with her ZIP Code, this contention does not change our analysis because the Pineda opinion holds that "requesting and recording a cardholder's ZIP code, without more, violates [the Act]." (Pineda, supra, 51 Cal.4th at pp. 527-528.).

As to Carson's remaining claim for invasion of privacy, we affirm the judgment.

FACTUAL AND PROCEDURAL BACKGROUND

A. The Complaint

Because we are reviewing an order sustaining a demurrer, we take the factual background from the properly pleaded material allegations of the complaint. (Moore v. Regents of University of California (1990) 51 Cal.3d 120, 125.)

Michaels is a retailer of arts and craft products. In December 2007 Carson went to an unspecified Michaels store. She selected products from the store that she intended to purchase and went to the cashier to pay for the items with a credit card.

After an employee of Michaels informed her of the amount due, Carson handed the employee her credit card. The employee took the card and proceeded to "swipe" the card or "enter and/or record" the credit card number into the electronic cash register. After the cashier accepted and processed her credit card for payment, the cashier asked Carson for her ZIP Code. Carson provided her ZIP Code to the cashier who "typed and recorded [Carson's] [ZIP C]ode into" the electronic cash register. Carson then left the store with her purchased products.

Carson alleges that Michaels thereafter used her ZIP Code and "customized computer software to perform reverse searches from 'data warehousing' or 'data mining' databases [that] contain millions of names, e-mail addresses, residential telephone numbers and residential addresses" to obtain her address and other unspecified "personal identification information."

Carson alleged three causes of action: (1) for violation of the Act; (2) for violation of Business and Professions Code section 17200; and (3) for invasion of privacy.

B. Michaels's Demurrer

Michaels demurred, asserting that a ZIP Code is not "personal identification information" under the Act. Michaels also asserted that it did not violate the Act as it did not condition acceptance of Carson's credit card upon her disclosing her ZIP Code. Michaels asserted Carson lacked standing to maintain her claim for violation of Business and Professions Code section 17200 because she did not allege she lost any "money or property." Michaels demurred to the invasion of privacy claim, arguing Carson did not have a reasonable expectation of privacy in her ZIP Code or address, and Michaels's alleged conduct did not constitute a serious invasion of privacy.

Carson opposed the demurrer, asserting the Act prohibited merchants from obtaining any personal identification information that was not set forth on the card, including ZIP Codes. She also argued that the Act did not require a showing that Michaels requested her ZIP Code as a condition of accepting her credit card as payment. Carson conceded that her cause of action for violation of Business and Professions Code section 17200 lacked merit. Carson opposed the demurrer to her claim for invasion of privacy, alleging she did have a legally protected privacy interest in her home address and Michaels's actions constituted a serious invasion of privacy.

C. Court's Ruling

In March 2009 the court sustained Michaels's demurrer without leave to amend. The court sustained Michaels's demurrer to Carson's claim for violation of the Act based upon this court's decision in Party City, supra, 169 Cal.App.4th 497, which held ZIP Codes are not personal identification information under the Act. The court granted Michaels's demurrer to the Business and Professions Code section 17200 claim based upon Carson's concession the claim lacked merit. The court sustained the demurrer to the invasion of privacy claim, finding "a [ZIP C]ode, or the information used by [Michaels] is not private, and therefore plaintiff has no privacy interests therein."

DISCUSSION

I. CLAIM FOR VIOLATION OF ACT

A. Standard of Review

We review an order sustaining a demurrer without leave to amend de novo (Blank v. Kirwan (1985) 39 Cal.3d 311, 318), assuming the truth of all properly pleaded facts as well as facts inferred from the pleadings, and give the complaint a reasonable interpretation by reading it as a whole and its parts in context. (Palacin v. Allstate Ins. Co. (2004) 119 Cal.App.4th 855, 861.) However, we give no credit to allegations that merely set forth contentions or legal conclusions. (Financial Corp. of America v. Wilburn (1987) 189 Cal.App.3d 764, 768-769.) A complaint will be construed "liberally... with a view to substantial justice between the parties." (Code Civ. Proc., § 452.) If the complaint states a cause of action on any possible legal theory, we must reverse the trial court's order sustaining the demurrer. (Palestini v. General Dynamics Corp. (2002) 99 Cal.App.4th 80, 86.)

B. Overview of the Act

Michaels has filed an unopposed request for judicial notice, requesting that we take judicial notice of portions of the legislative history of the Act. We grant Michaels's request for judicial notice.

The Act prohibits merchants that accept credit cards in transacting business from making requests that the cardholder provide "personal identification information" and from recording that information. (§ 1747.08, subd. (a)(2).) " '[P]ersonal identification information[]' means information concerning the cardholder, other than information set forth on the credit card, and including, but not limited to, the cardholder's address and telephone number." (§ 1747.08, subd. (b).)

The Act also imposes mandatory statutory penalties on any person who violates the Act. (§ 1747.08, subd. (e) ["Any person who violates this section shall be subject to a civil penalty not to exceed two hundred fifty dollars ($250) for the first violation and one thousand dollars ($1,000) for each subsequent violation"]; see also The TJX Companies, Inc. v. Superior Court (2008) 163 Cal.App.4th 80, 85-86.) Because the Act imposes mandatory and potentially significant civil penalties, it must be strictly construed against a finding of liability. (Party City, supra, 169 Cal.App.4th at p. 511.)

C. Analysis

In Pineda, our high court held that a cardholder's ZIP code"constitutes 'personal identification information' as that phrase is used in section 1747.08." (Pineda, supra, 51 Cal.4th at p. 527.) The court based this conclusion on the "statutory language, as well as the legislative history and evident purpose of the statute." (Id. at p. 536.) The court held that accordingly, "requesting and recording a cardholder's ZIP code, without more, violates [the Act]." (Id. at pp. 527-528.) In so ruling, the court rejected the defendant's contentions that this statutory interpretation violates a merchant's due process rights and/or renders the statute unconstitutionally vague. (Id. at p. 536.)

Michaels demurred to the section 1747.08 claim on the basis that a cardholder's ZIP code does not constitute "personal identification in formation" within the meaning of the Act, and thus Michaels could lawfully request this information in conjunction with a credit card transaction. Michaels also asserted that it did not violate the Act as it did not condition acceptance of Carson's credit card upon her disclosing her ZIP Code. However, based upon Pineda, these contentions no longer have merit because Pineda held (1) a cardholder's ZIP code"constitutes 'personal identification information' as that phrase is used in section 1747.08" (Pineda, supra, 51 Cal.4th at p. 527); and (2) "requesting and recording a cardholder's ZIP code, without more, violates the statute." (Id. at pp. 527-528.) Accordingly, we reverse the judgment as to the cause of action for violation of section 1747.08.

II. INVASION OF PRIVACY CLAIM

Carson asserts that her invasion of privacy claim has merit separate from her claim under the Act because Michaels used her name, credit card number and ZIP Code to obtain her home address without her knowledge or consent. This contention is unavailing.

To establish a claim for invasion of privacy under the California Constitution, a plaintiff must show: (1) a legally protected privacy interest; (2) a reasonable expectation of privacy; and (3) a serious invasion of that right. (Hill v. National Collegiate Athletic Assn. (1994) 7 Cal.4th 1, 39-40 (Hill).) The three "threshold elements" set out in Hill allow courts to weed out claims that involve insignificant or de minimis intrusions not requiring explanation or justification. (Loder v. City of Glendale (1997) 14 Cal.4th 846, 893.) Whether a legally protected privacy interest exists is a question of law. (Hill, supra, at p. 40.) The second and third elements of the privacy claim involve mixed questions of law and fact. (Ibid.) However, "[i]f the undisputed material facts show no reasonable expectation of privacy or an insubstantial impact on privacy interests, the question of invasion may be adjudicated as a matter of law." (Ibid.)

Carson contends that individuals have a legally protected privacy interest and a reasonable expectation of privacy in their home addresses, including the right to control dissemination of that information. We conclude under the facts alleged in her complaint that Carson has no reasonable expectation of privacy in her address information.

Carson has not alleged in her complaint, or in her arguments in opposition to Michaels's demurrer, that she has taken any steps to keep her address information private or that such information is not a matter of public record. Carson has no reasonable expectation of privacy in her address as she alleges in the complaint the information was obtained from public databases available on the internet. (See, e.g., Melvin v. Reid (1931) 112 Cal.App. 285, 290 ["[t]here can be no privacy in that which is already public"], cited approvingly in Hill, supra, 7 Cal.4th at p. 26; Sipple v. Chronicle Publishing Co. (1984) 154 Cal.App.3d 1040, 1047 ["there can be no privacy with respect to a matter which is already public [citation] or which has previously become part of the 'public domain' "].) According to Carson there are "numerous" public databases with "hundreds of millions" of consumer profiles. As Carson alleges in her opposition to Michael's demurrer that obtaining address information from these databases is very simple: "A simple search... using only... names and [ZIP C]odes, reveals the current home address...." Indeed, Carson acknowledges in her opening brief that "anyone with access to the internet can look up a person's home address and telephone number using only the person's name and [ZIP C]ode on 411.com...."

Thus, the fact Carson's address is easily obtained from a number of sources available to the public on the Internet undermines any reasonable expectation of privacy she has in such information. (Four Navy Seals v. Associated Press (S.D. Cal. 2005) 413 F.Supp.2d 1136, 1142-1143 [claim for invasion of privacy under the California constitution dismissed on the pleadings because there was no reasonable expectation of privacy in photographs publicly accessible on the Internet]; cf. Alarcon v. Murphy (1988) 201 Cal.App.3d 1, 7 [no reasonable expectation of privacy in disclosure of facts from a public record].)

Indeed, California courts have recognized that an address "is not particularly sensitive, as it is merely contact information." (See, e.g., Puerto v. Superior Court (2008) 158 Cal.App.4th 1242, 1253; cf. People v. Herrera (1981) 124 Cal.App.3d 386, 389 ["Information contained on a driver's license does not give rise to a person's reasonable expectation of privacy."].) It is not the type of information deemed private such as "medical or financial details, political affiliations, sexual relationships, or personnel information." (Puerto, supra, 158 Cal.App.4th at pp. 1253-1254.)

Further, even assuming Carson adequately alleged a reasonable expectation in her address information, her claim fails because she cannot allege a serious invasion of that privacy right.

To be actionable, invasions of privacy "must be sufficiently serious in their nature, scope, and actual or potential impact to constitute an egregious breach of the social norms underlying the privacy right." (Hill, supra, 7 Cal.4th at p. 37.) Obtaining an address that is otherwise publicly available does not amount to "an egregious breach of the social norms underlying the privacy right." (Hill, supra, 7 Cal.4th at p. 37; see, e.g., Jeffrey H. v. Imai, Tadlock & Keeney (2000) 85 Cal.App.4th 345, 355 [law firm's disclosure of the irrelevant HIV status of a litigant in an automobile accident case sufficient to allege egregious conduct invading privacy], disapproved of on other grounds in Jacob B. v. County of Shasta (2007) 40 Cal.4th 948, 962; Egan v. Schmock (N.D.Cal. 2000) 93 F.Supp.2d 1090, 1095 [stalking and filming of neighbors in their home sufficient to allege invasion of privacy].)

"[T]he extent and gravity of the invasion is an indispensable consideration in assessing an alleged invasion of privacy." (Hill, supra, 7 Cal.4th at p. 37.) Although Carson seeks damages for the alleged invasion of her privacy, the complaint contains no allegations showing the extent and gravity of the alleged invasion of privacy. Under the facts alleged, the obtaining of Carson's address did not amount to a "serious" invasion of her alleged privacy interest.

DISPOSITION

We reverse the judgment as to Carson's cause of action for violation of section 1747.078. In all other respects, the judgment is affirmed. The parties shall bear their own costs on appeal.

WE CONCUR: HUFFMAN, Acting P.J., HALLER, J.


Summaries of

Carson v. Michaels Stores, Inc.

California Court of Appeals, Fourth District, First Division
May 31, 2011
No. D055477 (Cal. Ct. App. May. 31, 2011)
Case details for

Carson v. Michaels Stores, Inc.

Case Details

Full title:LINDA CARSON, Plaintiff and Appellant, v. MICHAELS STORES, INC., Defendant…

Court:California Court of Appeals, Fourth District, First Division

Date published: May 31, 2011

Citations

No. D055477 (Cal. Ct. App. May. 31, 2011)