DEEN, Presiding Judge.

Amy Jenquin made a trade with the defendant appellant, turning in her car and purchasing a secondhand vehicle described in the sale contract as a "used 1974 Celica Toyota coupe, identification number RA21-129922" for a total price of $3,792.14. The bill of sale specified "AS IS" and, under comments, "No warranty expressed or implied." Plaintiff discovered 10 weeks after the sale and after the vehicle began leaking badly that it was not the vehicle represented in the bill of sale, but that the original vehicle described as the Toyota coupe RA21-129922 had, prior to this transaction, been badly wrecked, which resulted in the car being "clipped" or "sectioned"; that is, the rear end from the front windshield posts and along the inner floor pan behind the front seats had been cut off and the rear half of some other unidentified vehicle had been welded onto the front half, after which the car had been repainted and damage hidden as far as possible, with bonding, repainting, removal of identifying numbers on the rear portion of the vehicle, and so on. The jury returned a verdict in favor of the plaintiff for actual and punitive damages and attorney fees. Defendant appeals.

1. "Fraud ordinarily gives the injured party the right either to rescind the contract, or, by affirming the same, to claim damages. Barfield v. Farkas, 40 Ga. App. 559 ( 150 S.E. 600); Wright v. Zeigler, 70 Ga. 501 (5)." Brown v. Ragsdale Motor Co., 65 Ga. App. 727, 730 ( 16 S.E.2d 176) (1941). "`A suit for damages by the defrauded party for the fraud committed is not a suit for the violation of the contract, but is one for a tort and involves affirmance of the contract, and he may keep the fruits of the contract and maintain an action for the damages suffered by reason of the fraud.' Tuttle v. Stovall, 134 Ga. 325, 329 ( 67 S.E. 806, 20 AC 168); Gem City Motors v. Minton, 109 Ga. App. 842 (1 c) ( 137 S.E.2d 522)." Central Chevrolet v. Campbell, 129 Ga. App. 30 (2) ( 198 S.E.2d 362) (1973). That the plaintiff may elect whether to rescind the contract for fraud or to affirm it and sue for damages, see Preiser v. Jim Letts Oldsmobile, 160 Ga. App. 658, 661 ( 288 S.E.2d 219) (1981); Manget v. Cunningham, 166 Ga. 71 ( 142 S.E. 543) (1927); F. N. Roberts Pest Control Co. v. McDonald, 132 Ga. App. 257 (1) ( 208 S.E.2d 13) (1974). In this action based on actual fraud the plaintiff elected to affirm the contract and sue for the resultant actual and punitive damages and attorney fees.

2. Here, the contract of sale contains a disclaimer of warranties and a statement that the vehicle is being purchased as is. Such a statement does not, however, negate the subject matter of the sale, and when a vehicle is sold under a sale contract which, while disclaiming warranties, represents that the car is either new or a demonstrator as opposed to one previously owned by a purchaser, an action for fraud is not precluded by the disclaimer of warranty. Gem City Motors v. Minton, 109 Ga. App. 842 ( 137 S.E.2d 522) (1964). The term "sold as is" means sold in its present condition without any warranty as to soundness of condition or suitability for the purpose intended, and a fraud action cannot rest on a contradictory oral representation. Findley v. Downing Motors, 79 Ga. App. 682 ( 54 S.E.2d 716) (1949). A "waiver of all warranties" does not waive the language of the invoice purchase order or bill of sale which sets out the terms of sale. "These terms constitute the very subject matter of the sale, without which there would be none. The seller could not, thus binding himself to the sale of a Pontiac automobile [as the bill of sale described the vehicle], substitute therefor a cheaper make and contend that the purchaser has waived one of the terms of the sale contained in the instrument itself." Nichols v. Williams Pontiac, Inc., 95 Ga. App. 752 (4) ( 98 S.E.2d 659) (1957). See also Aderhold v. Zimmer, 86 Ga. App. 204 ( 71 S.E.2d 270) (1952). As Judge Sognier stated in Century Dodge v. Mobley, 155 Ga. App. 712, 713 ( 272 S.E.2d 502) (1980) (cert. denied): "[W]e hold it is unreasonable to allow an express warranty contained in a contract (the description as `new') to be negated by a disclaimer of warranty in the same contract, for the two provisions are not consistent with each other."

Under the "AS IS" on the bill of sale in the present case is a statement that the dealer disclaims all warranties including implied warranties of merchantability or fitness for a particular purpose. This is almost the exact language of the Campbell case, 129 Ga. App. 30, supra, where it was held that a disclaimer of implied warranty of merchantability or fitness for a particular purpose did not overcome a contrary description of the article by name, year and serial number as the latter "is an express warranty, not as to the condition but as to the identity of the goods sold." Here, the disclaimer of warranty has no effect on the statement of the subject matter of this sale as a "Used 1974 Toyota 2 dr cpe Celica, Identification # RA21-129922." The purchaser did not receive the car which was the subject matter of the sale, the only vehicle manufactured of the stated year, model and identification number. It received one half of the described subject matter of the sale welded to one half of another unidentified and unidentifiable automobile. In this condition the misidentification of goods sold is far greater than merely writing in an erroneous year model or an erroneous "N" indicating the vehicle is a new car rather than having been used. We accordingly conclude that the disclaimer of warranties is not a sufficient defense against this action for deceit. The conclusion is different where it appears from the contract that the purchaser relied entirely on his own inspection of the merchandise. White v. General Discount Corp., 60 Ga. App. 186 ( 3 S.E.2d 214) (1939). Culverhouse v. Wofford, 86 Ga. App. 58 ( 70 S.E.2d 805) (1952) cited by the appellant is irrelevant as it dealt only with a question of pleading under former demurrer rulings which no longer obtain.

It might further be noted, if one were to argue that the reconstituted vehicle sold to the plaintiff was as described, that it also lacked all identification numbers on the back half, and their location had in fact been concealed by filling and paint, involving a removal and concealment of identifying marks. The knowing possession of a car so reassembled except under a license to rebuild is a felony. Code § 68-9916, and see Martin v. State, 160 Ga. App. 275 ( 287 S.E.2d 244) (1981). The identification (VIN) numbers of automobiles make up the very essence of the individual article being marketed, and it is clear that some are concealed in inconspicuous parts of the vehicle in an attempt at prevention of the very act carried out on this car. Such evidence will not, of course, bolster an action based on constructive fraud on the ground that the seller's knowledge and experience is greater than that of the buyer. Derryberry v. Robinson, 154 Ga. App. 694 ( 269 S.E.2d 525) (1980). It may, however, be relevant to the question of whether an inference against the innocence of the seller might properly be drawn from the facts stated, since knowing possession of such a vehicle may be a crime, a fact which it may be presumed dealers in used cars are aware of on the basis that everyone is presumed to know the law.

3. Since there is no accusation or hint that the defendant here actually performed the "clip" uniting the halves of two presumably wrecked vehicles, the appellant contends that plaintiff has proved neither scienter nor intent to defraud, necessary ingredients of this tort action. Cheney v. Barber, 144 Ga. App. 720 ( 242 S.E.2d 358) (1978); Leatherwood v. Boomershine Motors, 53 Ga. App. 592 ( 186 S.E. 897) (1936). "In all cases of deceit, knowledge of the falsehood constitutes an essential element. A fraudulent or reckless representation of facts as true, which the party may not know to be false, if intended to deceive, is equivalent to a knowledge of the falsehood." Code § 105-302; Lively v. Garnick, 160 Ga. App. 591 ( 287 S.E.2d 553) (1981). To be actionable the misrepresentations must be made with the intention of deceiving another, and the defendant at the time must either know they were false or what the law regards as the equivalent of knowledge. McLendon v. Galloway, 216 Ga. 261 (2) ( 116 S.E.2d 208) (1960). What one may not do is to turn his head away and blind himself to the truth or falsity of a condition which he recklessly represents to his own advantage. Such refusal to know, like admitted knowledge, involves actual, moral guilt. Wooten v. Calahan, 32 Ga. 382, 386 (1961); Penn Mut. Life Ins. Co. v. Taggart, 38 Ga. App. 509, 511 (1-b) ( 144 S.E.2d 400) (1928); Dundee Land Co. v. Simmons, 204 Ga. 248 (1) ( 49 S.E.2d 488) (1948). Knowledge is an essential element, but "the reference . . . to fraudulent or reckless statements represented as true, which the party may not know to be false, if intended to deceive, is intended to declare what may amount to knowledge." Camp v. Carithers, 6 Ga. App. 608 (4) ( 65 S.E. 583) (1909). "The intention to deceive and the immoral element are supplied by knowledge of the falsity of the representations when they were made." Bagley v. Firestone Tire c. Co., 104 Ga. App. 736, 740 ( 123 S.E.2d 179) (1961). The intent which constitutes an essential element of fraud is an intent that the representation be acted upon by the other party. Daugert v. Holland Furnace Co., 107 Ga. App. 566 ( 130 S.E.2d 763) (1963). It is a jury question except in plain and palpable cases. Brown v. Techdata Corp., 238 Ga. 622 ( 234 S.E.2d 787) (1977). Likewise, whether the misrepresentation is fraudulent is a jury question. Ga. International Life Ins. Co. v. King, 120 Ga. App. 682 ( 172 S.E.2d 167) (1969).

Is there sufficient evidence to support a jury finding that the defendant misstated the subject matter of this sale recklessly, knowing of the clip or avoiding knowledge because of failure or refusal of the employees involved with this automobile to examine it when a cursory examination upon either purchase or resale would have divulged the fact that it was illegally reassembled and could not be sold under the license umbrella it had assumed? Defendant's used car sales manager testified that he test drove the vehicle and found it drove well, but in point of fact he sent the vehicle through the service department with a note that it was pulling to the side. He admitted routinely checking the trunk but said he found nothing irregular there, yet it is clearly established by other evidence that he directed the car to be repainted and that the overspray of the back portion which concealed the original paint job was clearly visible in the trunk and other places, as being different from the underlying paint in the front. This witness, who had been in the industry for seven years, knew that vehicle identification (VIN) number plates were routinely placed on the door jamb of Toyotas yet claimed he did not notice both that the plate at that location (controlling the back part of the car) was missing and the holes to which the plate should have been secured were filled in with a bonding substance and painted over, yet other witnesses testified every such Toyota bore the nameplate as a matter of routine, a fact which would be obvious to anyone in the automobile industry. In view of the fact that mere knowing possession of such a car unless properly licensed as such would constitute a felony the jury might well not have believed the defendant's principal witness when he informed them that he never noticed the missing identification, that the overspray of paint did not raise any suspicions in his mind, and that he simply did not know the car had been clipped, although a glance under the car body would irrefutably have established the prominent weld which united the two automobile parts. Spreen, the defendant's president, was no more helpful and simply denied ever looking at the car. Drain, the salesman from whom the plaintiff purchased, was never placed on the stand nor was his absence attempted to be accounted for. Failure to produce evidence which is within the power of a litigant by which he may repel a charge against him may give rise to a presumption that the charge is well founded. Code § 38-119. Fraud, being itself subtle, may be proved by slight circumstances. It is clear that the clip was not "obvious" if one simply stood by the automobile and looked at it, but it was "obvious" if one bothered to put it on a rack (as this car must have been at least while being repainted at the defendant's garage). Witnesses testified that the problems with the windshield, rough finish on two windshield door posts, absence of sticker on door or sill plate and like discrepancies would make the car difficult to sell if "moving to a knowledgeable buyer," that they were unusual and it was common knowledge, at least among dealers, that the identifying VIN should be present. There is thus ample evidence to raise a jury question as to whether the defendant knew, or recklessly failed to ascertain the truth or falsity, of the representation it made as to the identity of the merchandise sold. We cannot agree with the defendant that under the circumstances here shown the clip should be considered as a mere non-warranted "repair" or that the merchandise described in the sale contract was in fact received by the plaintiff.

4. No error appears in admitting evidence of or in the instructions regarding actual damages. It is well settled that the measure of damages in a tort action such as this is the difference in value at the time of delivery between its actual value and the value it would have had if it were as represented. Murdock v. Godwin, 154 Ga. App. 824 ( 269 S.E.2d 905) (1980). The jury was given all facts available — the value of the automobile traded, the purchase price of the Toyota, and the value of the car in its actual condition. The market value upon discovery of the clip, that is about 10 weeks after purchase, was also established. No change in its condition during this 10-week period has been suggested. The evidence was not insufficient as a matter of law. Atlantic C. L. R. Co. v. Clements, 92 Ga. App. 451 ( 88 S.E.2d 809) (1955). "Automobiles today are items well within the common knowledge of everyone including jurors." Gwinnett Commercial Bank v. C S Bank, 152 Ga. App. 137, 141 ( 262 S.E.2d 453) (1979).

The defendant's witness testified on cross-examination that the trade-in vehicle was resold two days after the purchase transaction, netting the dealership a profit of $666.00. This statement was objected to as irrelevant because profit was not an issue and the objection overruled, apparently on the ground that it was "part of the overall transaction." The right to a thorough and sifting cross-examination is inherent in the fair trial concept. Code § 38-1708. Its scope rests largely within the discretion of the trial judge. Goldgar v. Galbraith, 155 Ga. App. 429 (3) ( 270 S.E.2d 833) (1980). The purchase and resale of the trade-in vehicle already being in evidence, there was no error in allowing the jury to know the monetary details of the transaction. The same applies to testimony that a work order for repairs charged back to the vehicle in defendant's records was in error was also admitted, as this testimony had some bearing upon the overall value of the merchandise.

5. The court's instructions on the law of fraud were not entirely accurate. Exception is taken to the charge of Code § 37-703: "Misrepresentation of a material fact, made wilfully to deceive, or recklessly without knowledge, and acted on by the opposite party, or if made by mistake and innocently and acted on by the opposite party, constitutes legal fraud." It is also taken to the giving in charge of certain language which appears in Boroughs v. Belcher, 211 Ga. 273 (1) ( 85 S.E.2d 422) (1955) as follows: "A fraudulent or reckless representation of facts as true, even if the party may not know them to be false, if intended to deceive, is equivalent to knowledge of the falsehood. Code § 105-302. Whether or not a party who misrepresents a fact knows it to be false is immaterial, for the affirmation of what is not known to be true, or believed to be true, is equally, in morals or law, as unjustifiable as the affirmation of what is positively known to be false." It is also complained that he committed reversible error in charging: "Concealment of material facts may amount to fraud when direct inquiry is made, and the truth evaded, or where the concealment is of intrinsic qualities of the article which the other party by the exercise of ordinary prudence and caution could not discover." This latter is taken from language in Batey v. Stone, 127 Ga. App. 81 ( 192 S.E.2d 528) (1972) and is both a correct statement of the law and applicable to the present case if the jury found that the defendant concealed an intrinsic quality of the Toyota, namely, that it was in fact not one vehicle but halves of two vehicles welded together.

The charge as a whole was full and fair. In addition to the portions above complained of, the jury was instructed that a mere breach of contract did not constitute legal fraud; that a misrepresentation constituting actual fraud may give rise to an independent action in tort but it is necessary to show that any misrepresentations were knowingly false or that the party pretended to know something he did not know and used the false pretense with the purpose and intent to deceive, that a design to deceive is the gist of the action, either through knowledge or not knowing or caring whether it was true or false; that if the representation was honestly made and believed without an intention to deceive the purchaser, the defendant would not be liable, and again "you must not only find that in the exercise of ordinary care the defendant should have known the vehicle was not as represented but that such representation was made recklessly and with the intention of deceiving the purchaser."

Thus, in the entire charge in which the correct rule was stated many times, the court only once confused the difference between actual and constructive fraud in that he charged that part of Code § 37-703 which refers to constructive fraud by stating that a misrepresentation made either wilfully or recklessly without knowledge or by mistake and innocently and acted on by the opposite party constitutes legal fraud. The statement is true since both actual fraud and constructive fraud constitute legal fraud. Cowan v. Bank of Rockdale, 159 Ga. 123, 126 ( 125 S.E. 194) (1924). However, constructive fraud does not, and actual fraud does, involve moral guilt. Midtown Chains Hotel Co. v. Merriman, 204 Ga. 71, 73 ( 48 S.E.2d 831) (1948); Dundee Land Co. v. Simmons, 204 Ga. 248 (1), supra. The court made it abundantly clear in the general instructions that only those portions of Code § 37-703 involving a knowingly false statement or a recklessly made misrepresentation without knowledge but with intent to deceive could constitute actual fraud, and that only on actual fraud could the plaintiff recover. No reversible error appears.

6. Appellant's fifth enumeration of error is disposed of by the second division of this opinion. The contention that the award of substantial punitive damages and attorney fees shows bias and prejudice is without merit. No reversible error appears.

Judgment affirmed. Quillian, C. J., McMurray, P. J., Shulman, P. J., Birdsong, Carley and Pope, JJ., concur. Banke, J., concurs in the judgment only. Sognier, J., dissents.

DECIDED SEPTEMBER 7, 1982 — REHEARING DENIED OCTOBER 14, 1982 — CERT. APPLIED FOR.