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Bechler v. MVP Grp. Int'l

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK
Mar 5, 2021
No. 16-CV-8837 (LAP) (S.D.N.Y. Mar. 5, 2021)

Opinion

No. 16-CV-8837 (LAP)

03-05-2021

SHANE BECHLER, Plaintiff, v. MVP GROUP INTERNATIONAL, INC., BED BATH & BEYOND INC., WAYFAIR LLC, JET.COM, INC., Defendants.


MEMORANDUM & ORDER

:

Before the Court is the motion for summary judgment--as well as costs, attorney's fees, and sanctions--filed by Defendants MVP Group International, Inc. ("MVP"), Bed Bath & Beyond Inc. ("BB&B"), Wayfair LLC ("Wayfair"), and Jet.com, Inc. ("Jet") (collectively, "Defendants"). Plaintiff Shane Bechler opposes the motion. For the reasons described below, the motion is GRANTED.

(See Notice of Motion for Summary Judgment ("Notice"), dated Apr. 15, 2020 [dkt. no. 46]; Joint Memorandum of Law in Support of Defendants' Motion for Summary Judgment and for Costs, Attorney's Fees, and Sanctions ("Defs. Br."), dated Apr. 15, 2020 [dkt. no. 50]; Joint Reply Memorandum of Law in Further Support of Defendants' Motion for Summary Judgment and for Costs, Attorney's Fees, and Sanctions, dated May 27, 2020 [dkt. no. 52].)

(See Plaintiffs' [sic] Memorandum of Law in Opposition to Defendant's [sic] Motion for Summary Judgment ("Pl. Br."), dated Jan. 26, 2021 [dkt. no. 60].) The Court observes that several documents relevant to the instant motion are out of order on ECF due to filing errors committed by both parties.

I. Background

MVP designs and manufactures private label candles and related products under the brand name "Colonial Candle." Some of MVP's candles are sold online by BB&B, Wayfair, and Jet. (Pl. 56.1 ¶ 2.) When selling its candles, MVP uses photographs on their labels, which are adhered to the glass jars containing the candles. (Id. ¶ 5.) At issue here is MVP's use of one photograph of a tropical hibiscus plant ("the Photo"), which Plaintiff took and permitted iStock to license for a fee. (Id. ¶ 6.) MVP downloaded the Photo from iStock's website and used the Photo for Colonial Candle's "Tropical Nectar" line of products. (Id. ¶¶ 7, 9.)

(See Plaintiff's Response to Defendant's [sic] 56.1 Statement Pursuant to Local Rule 56.1 in in [sic] Opposition to Defendant's [sic] Motion for Summary Judgment and Plaintiff's Counter-Statement of Facts Under Local Rule 56.1 ("Pl. 56.1"), dated May 13, 2020 [dkt. no. 42], ¶ 1; Statement of Undisputed Material Facts, dated Apr. 15, 2020 [dkt. no. 51], ¶ 1.) The Court also reviewed the declarations underlying the Rule 56.1 Statements. (See Declaration of George R. McGuire, Esq. ("McGuire Decl."), dated Apr. 15, 2020 [dkt. no. 47]; Declaration of Matt Dillion, Esq., dated Apr. 13, 2020 [dkt. no. 48]; Declaration of Mioko C. Tajika in Support of Defendants' Motion for Summary Judgment and for Costs, Attorney's Fees, and Sanctions ("Tajika Decl."), dated Apr. 15, 2020 [dkt. no. 49]; Declaration of Richard Liebowitz, dated May 13, 2020 [dkt. no. 61]; Declaration of Joel Albrizio, dated May 13, 2020 [dkt. no. 62.].)

To use the Photo, MVP entered into a Content License Agreement (the "iStock License"), which granted it "a perpetual, non-exclusive, non-transferrable worldwide license to use the Content for the Permitted Uses." The iStock License defines "Permitted Uses" to include, among other things, "advertising and promotion projects, including printed materials [and] product packaging." (iStock License ¶ 3(c)(1).) The iStock License expressly states that "[u]nless the activity or use is a Permitted Use, you cannot do it." (Id. ¶ 2.) The iStock License warrants that uses in accordance with its terms do not "infringe on any copyright," (id. ¶ 7(a)), but it cautions that unauthorized uses "shall constitute infringement of copyright," (id. ¶ 3(a)).

(Ex. 6 to McGuire Decl. ("iStock License"), dated Aug. 24, 2017 [dkt. no. 47-6], ¶ 2; see also Pl. 56.1 ¶¶ 10-11.) The parties agree that the Photo constitutes "Content." (See id. ¶ 27; Defs. Br. at 8.)

This dispute centers on whether MVP's use of the Photo was a "Permitted Use." In November 2016, Plaintiff sued MVP as well as several online retailers of its products, asserting claims for copyright infringement and removal of copyright management information. (See Complaint, dated Nov. 14, 2016 [dkt. no. 1].) Plaintiff alleged that MVP had unlawfully copied the Photo "from FineArtsAmerica.com," (id. ¶ 14), which, as Plaintiff now acknowledges, was simply not true, (see Pl. 56.1 ¶ 8). Defendants, in correspondence with both Plaintiff and the Court, repeatedly asserted that they possessed a valid license to use the Photo in the manner alleged. (See id. ¶¶ 16-18.) Despite acknowledging that "[t]he existence of a license that allegedly covers the infringing use would be dispositive," Plaintiff continually refused Defendants' requests to dismiss the action. (Id. ¶¶ 19-20, 23-24.) Instead, Plaintiff completely altered his theory of the case, although he did not amend his complaint or seek the Court's leave to do so.

With the parties at an impasse, the litigation largely stalled. In September 2018, Defendants informed the Court of Plaintiff's refusals to dismiss his claims and requested to appear for a conference. (Id. ¶ 21.) Prior to that appearance, and despite Plaintiff's not having served any discovery requests, Defendants provided Plaintiff with a copy of the iStock License. (Id. ¶ 22.) Following a conference in October 2018, the case continued to languish; no discovery was taken, and there was no activity on the docket for nearly eighteen months. (See Order, dated Mar. 11, 2020 [dkt. no. 31] at 1.) Things only picked up after the Court ordered counsel to confer and provide a status update. (See Order, dated Mar. 2, 2020 [dkt. no. 29].) Yet, Plaintiff still did not make any discovery requests.

Shortly after Plaintiff apprised the Court of the case's status, Defendants moved for summary judgment as well as costs, attorney's fees, and sanctions. (See Notice at 1). Before briefing was completed, Plaintiff agreed to dismiss voluntarily the copyright management claim. (See Joint Stipulation Regarding Dismissal of Second Cause of Action, dated Apr. 17, 2020 [dkt. no 41].) Thus, only the copyright infringement claim remains for the Court's consideration.

II. Legal Standards

a. Summary Judgment

Summary judgment is required where "the movant shows that there is no genuine dispute as to any material fact and the movant is entitled to judgment as a matter of law." FED. R. CIV. P. 56(a). The movant bears the burden to show the absence of a dispute as to a material fact. See Celotex Corp. v. Catrett, 477 U.S. 317, 323 (1986). Where the non-moving party bears the burden of proof at trial, the moving party may discharge its summary judgment burden in "two ways: (1) by submitting evidence that negates an essential element of the non-moving party's claim, or (2) by demonstrating that the non-moving party's evidence is insufficient to establish an essential element of the non-moving party's claim." Nick's Garage, Inc. v. Progressive Cas. Ins. Co., 875 F.3d 107, 114 (2d Cir. 2017).

In assessing the record, the Court "must view the evidence in the light most favorable to the [non-moving] party," Tolan v. Cotton, 572 U.S. 650, 657 (2014) (quotation marks omitted), and "resolve all ambiguities and draw all reasonable inferences against the movant," Caronia v. Philip Morris USA, Inc., 715 F.3d 417, 427 (2d Cir. 2013). At the same time, "the mere existence of some alleged factual dispute" is not enough to prevent summary judgment--the dispute must be material. Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 247-48 (1986). A fact is "material" only if it "might affect the outcome of the suit under the governing law." Id. at 248. Finally, "conclusory statements or mere allegations are not sufficient to defeat a summary judgment motion." Johnson v. Killian, 680 F.3d 234, 236 (2d Cir. 2012) (per curiam) (alterations omitted).

b. Copyright Infringement

"The Copyright Act of 1976 grants copyright owners the exclusive right to reproduce their copyrighted work, to prepare derivatives of the work, and to sell copies of the work." Feingold v. RageOn, Inc., 472 F. Supp. 3d 94, 98 (S.D.N.Y. 2020) (citing 17 U.S.C. § 106). "To establish [direct] infringement, two elements must be proven: (1) ownership of a valid copyright, and (2) copying of constituent elements of the work that are original." The Act also provides for secondary liability where "a party that has not directly infringed a copyright . . . has played a significant role in direct infringement committed by others." Arista Records LLC v. Lime Grp. LLC, 784 F. Supp. 2d 398, 422 (S.D.N.Y. 2011) (citing Metro-Goldwyn-Mayer Studios Inc. v. Grokster, Ltd., 545 U.S. 913, 930 (2005)).

Feist Publ'ns, Inc. v. Rural Tel. Serv. Co., Inc., 499 U.S. 340, 361 (1991). "The word 'copying' is shorthand for the infringing of any of the copyright owner's five exclusive rights described in § 106." Arista Records, LLC v. Doe 3, 604 F.3d 110, 117 (2d Cir. 2010) (quotation marks omitted).

Yet, "[a] copyright owner who grants a nonexclusive license to use his copyrighted material waives his right to sue the licensee for copyright infringement." Latour v. Columbia Univ., 12 F. Supp. 3d 658, 661-62 (S.D.N.Y. 2014) (quoting Graham v. James, 144 F.3d 229, 236 (2d Cir. 1998)). "However, the fact that a party has licensed certain rights to its copyright to another party does not prohibit the licensor from bringing an infringement action where it believes the license is exceeded or the agreement breached." PaySys Int'l, Inc. v. Atos Se, 226 F. Supp. 3d 206, 215 (S.D.N.Y. 2016) (quoting Tasini v. N.Y. Times Co., 206 F.3d 161, 170 (2d Cir. 2000)).

"[C]opyright disputes involving only the scope of the alleged infringer's license present the court with a question that essentially is one of contract: whether the parties' license agreement encompasses the defendant's activities." Yamashita v. Scholastic Inc., 936 F.3d 98, 105 (2d Cir. 2019) (per curiam), cert. denied, 140 S. Ct. 2670 (2020). "Where, as here, the existence of the license is undisputed, and the only contested issue is its scope, the copyright owner bears the burden of proving that the defendant's conduct was unauthorized under the license." Smith v. Barnesandnoble.com, LLC, 839 F.3d 163, 167 (2d Cir. 2016).

The "[i]nterpretation of an agreement purporting to grant a copyright license is a matter of state contract law." Random House, Inc. v. Rosetta Books LLC, 150 F. Supp. 2d 613, 617-18 (S.D.N.Y. 2001). Under New York law, the Court's task "is to ascertain the intention of the parties at the time they entered into the contract. If that intent is discernible from the plain meaning of the language of the contract, there is no need to look further." Evans v. Famous Music Corp., 807 N.E.2d 869, 872 (N.Y. 2004). "If, however, the contract language is ambiguous," it may be necessary to consider extrinsic evidence of intent, in which case "summary judgment is ordinarily not an appropriate remedy." Turner Network Sales, Inc. v. DISH Network L.L.C., 413 F. Supp. 3d 329, 342 (S.D.N.Y. 2019). "Evidence of trade practice and custom may assist a court in determining whether a contract provision is ambiguous in the first instance." Sompo Japan Ins. Co. of Am. v. Norfolk S. Ry. Co., 762 F.3d 165, 180 (2d Cir. 2014).

c. Costs & Attorney's Fees

Under the "American Rule," "[e]ach litigant pays his own attorney's fees, win or lose, unless a statute or contract provides otherwise." Peter v. Nantkwest, Inc., 140 S. Ct. 365, 370 (2019). Defendants invoke two statutes to overcome that baseline presumption: (1) Section 505 of the Copyright Act and (2) 28 U.S.C. § 1927.

1. Section 505

Under Section 505 of the Copyright Act, the Court enjoys discretion to "allow the recovery of full costs by or against any party," including "a reasonable attorney's fee." 17 U.S.C. § 505. "This fee-shifting provision is symmetrical: costs and attorney's fees are equally available to prevailing plaintiffs and defendants." Baker v. Urban Outfitters, Inc., 431 F. Supp. 2d 351, 357 (S.D.N.Y. 2006) (Preska, J.). When determining whether to award costs, the Court may consider, inter alia, "frivolousness, motivation, objective unreasonableness (both in the factual and in the legal components of the case) and the need in particular circumstances to advance considerations of compensation and deterrence." Fogerty v. Fantasy, Inc., 510 U.S. 517, 534 n.19 (1994). Among those "factors, objective unreasonableness is one of the most significant factors and . . . it is given substantial weight in determining whether fees are warranted." Baker, 431 F. Supp. 2d at 357.

2. 28 U.S.C. § 1927

Under 28 U.S.C. § 1927, "[a]ny attorney . . . who so multiplies the proceedings in any case unreasonably and vexatiously may be required by the court to satisfy personally the excess costs, expenses, and attorneys' fees reasonably incurred because of such conduct." That statute "does not distinguish between winners and losers, or between plaintiffs and defendants." Roadway Exp., Inc. v. Piper, 447 U.S. 752, 762 (1980). Rather, "[i]t is concerned only with limiting the abuse of court processes." Id.

Section 1927 sanctions are, understandably, not to "be imposed lightly." McCulloch v. Town of Milan, No. 07 Civ. 9780 (LAP), 2013 WL 4830934, at *2 (S.D.N.Y. Sept. 10, 2013) (Preska, J.). But "[a]n award under § 1927 is proper when the attorney's actions are so completely without merit as to require the conclusion that they must have been undertaken for some improper purpose." 16 Casa Duse, LLC v. Merkin, 791 F.3d 247, 264 (2d Cir. 2015). To that end, the Court "must find clear evidence that (1) the offending party's claims were entirely meritless and (2) the party acted for improper purposes." Revson v. Cinque & Cinque, P.C., 221 F.3d 71, 79 (2d Cir. 2000).

Moreover, "to impose sanctions under § 1927, the court must make a finding of conduct constituting or akin to bad faith." Star Mark Mgmt., Inc. v. Koon Chun Hing Kee Soy & Sauce Factory, Ltd., 682 F.3d 170, 178 (2d Cir. 2012) (per curiam) (quotation marks omitted). In assessing bad faith, "the court may consider the manner in which the action was brought and the manner in which i[t] was litigated. Bad faith may be inferred when an attorney engages in conduct that is so objectively unreasonable that he necessarily must have been acting in bad faith." Baker, 431 F. Supp. 2d at 362 (citation and quotation marks omitted).

III. Discussion

The Court will address the summary judgment motion before turning to the request for costs, attorney's fees, and sanctions.

a. Summary Judgment

This case boils down to a relatively straightforward question of contract interpretation: Is MVP's use of the Photo a "Permitted Use" under the iStock License? Defendants say yes because the incorporation of the Photo "on labels adhered to [the] glass jars holding its 'Tropical Nectar' line of Colonial Candle-brand candles . . . falls squarely within the plain and unambiguous meaning of the term 'product packaging.'" (Defs. Br. at 8.) Plaintiff counters with three points: (1) MVP used the Photo as part of a "label," not "product packaging," which the iStock License forbids, (see Pl. Br. at 9-13); (2) the iStock License expressly forbids using the Photo as part of a design mark, (see id. at 13); and (3) at the very least, the iStock License is ambiguous such that summary judgment is inappropriate, (see id. at 14-15).

Plaintiff's primary argument rests on Defendants' description of MVP's use of the Photo on a "label." Plaintiff makes much out of that choice of nomenclature, leaning on a slew of dictionary entries and the opinion of an unrelated advertising professional to show that a "label" is distinct from "product packaging." (See id. at 10-13.) Plaintiff describes the distinction as follows: Packaging "is intended to be taken out of or off the physical product and not affixed to a product," whereas a label "is intended to be a part of the finished product and not to be taken off." (Id. at 12.) Relying on that theory, Plaintiff avers that, because the iStock License does not contain the word "label," MVP's use of the Photo cannot be authorized unless the Court essentially "reconstruct[s] the contract." (Id. at 11.)

That contention misses the forest for the trees. When interpreting a contract, "words and phrases should be given their plain meaning," LaSalle Bank Nat'l Ass'n v. Nomura Asset Capital Corp., 424 F.3d 195, 206 (2d Cir. 2005) (ellipsis omitted), and "[i]t is common practice . . . to refer to the dictionary to determine the plain and ordinary meaning of words to a contract," Fed. Ins. Co. v. Am. Home Assur. Co., 639 F.3d 557, 567 (2d Cir. 2011). After consulting several, the Court finds that "packaging," in the commercial context, refers to "[t]he design of wrappers or containers for a product." Plaintiff's proposed dichotomy between "packaging" and "label" collapses for products, like this one, where the packaging is an important part of the finished product.

Packaging, OXFORD ENGLISH BUSINESS DICTIONARY (5th ed. 2009); see also Packaging, MERRIAM-WEBSTER DICTIONARY, https://www.merriam-webster.com/dictionary/packaging (last visited Mar. 5, 2021) (defining "packaging" as "material used to enclose or contain something" or "a covering wrapper or container"); Packaging, OXFORD ENGLISH DICTIONARY, https://www.oed.com/view/Entry/239480?rskey=hRIG8l&result=2&isAdvanced=false#eid (last visited Mar. 5, 2021) (defining "packaging" as "[t]he materials used to wrap or protect an object, esp. a commercial product"); Packaging, AMERICAN HERITAGE DICTIONARY, https://www.ahdictionary.com/word/search.html?q=packaging (last visited Mar. 5, 2021) (defining "packaging" as "[t]he manner in which something, such as a proposal or product . . . is presented to the public").

As Plaintiff points out, for MVP's jar candles, "it [i]s Defendants' intent for consumers to burn the candle[s] whilst embedded in their respective glass jar[s]." (Pl. 56.1 ¶ 53.)

What is the relevant packaging here? The record provides only one answer: the glass jars containing the candles. And it is undisputed that MVP's labels incorporating the Photo are adhered to those jars. In that sense, the labels function as a critical component of the product packaging, without which there would be nothing to identify the variety of candle inside. To accept Plaintiff's argument would permit MVP to print the Photo directly on the jar but forbid MVP from adhering a label using the Photo to the jar, even though the label would serve the same function. That cannot be, and indeed is not, what the iStock License requires. The Court finds that the term "product packaging," as used in the iStock License, unambiguously permits MVP to incorporate the Photo onto a label that is a component of the product's packaging. That sounds the death knell for the copyright claim against MVP. See Graham, 144 F.3d at 236.

The pictures of MVP's candles that Plaintiff appended to his complaint confirm this. (See Ex. C to Complaint ("Ex. C"), dated Nov. 14, 2016 [dkt. no. 1-3] (Colonial Candle website); Ex. D to Complaint ("Ex. D"), dated Nov. 14, 2016 [dkt. no. 1-4] (BB&B website); Ex. E to Complaint ("Ex. E"), dated Nov. 14, 2016 [dkt. no. 1-5] (Wayfair website); Ex. F to Complaint ("Ex. F"), dated Nov. 14, 2016 [dkt. no. 1-6] (Jet website).
The Complaint also cites other products besides MVP's jar candles, (see Complaint at ¶ 15), but the parties' briefing focuses primarily on the jar candles. (See, e.g., Defs. Br. at 3; Pl. Br. at 5.) The Court observes, however, that MVP uses the Photo directly on the packaging for the other products to which Plaintiff points. (See Ex. C. at 59.) It follows that if MVP's use of the Photo for the jar candles is permissible, its use of the Photo for the other products is also legitimate.

Moreover, the Court observes that even if MVP's use of the Photo would not fit within the definition of "product packaging," Plaintiff still would not prevail. "Product packaging" is, of course, not the only use that the iStock License sanctions. The iStock License also authorizes MVP to use the Photo on "printed material," (see iStock License ¶ 3(c)(1)), which, as the photos appended to Plaintiff's complaint plainly show, would encompass MVP's use of the Photo on the labels for Colonial Candle's products. (See generally Ex. C; Ex. D; Ex. E; Ex. F.) The definition of "label" on which Plaintiff relies all but confirms that. See Label, MERRIAM-WEBSTER DICTIONARY, https://www.merriam-webster.com/dictionary/label (last visited Mar. 5, 2021) (defining "label" as, among other things, "written or printed matter accompanying an article to furnish identification or other information").

Plaintiff's alternative theory that MVP is using the Photo as part of a "design mark" is meritless. A "design mark" refers to a type of trademark protecting a particular visual design, often a logo. MVP's use of the Photo simply does not fit that definition. By Plaintiff's own account, the Photo appears "directly below the Colonial Candle logo" on the candles at issue. (Pl. Br. at 13.) It is that logo, not the Photo, that "identif[ies] and distinguish[es] [MVP's] goods . . . from those manufactured or sold by others." 15 U.S.C. § 1127. That understanding is reinforced by the exhibits appended to the Complaint, which show that Colonial Candle products of different scents feature distinct photographs. (See, e.g., Ex. E at 3-4.) As a result, the Court concludes that the Photo is used as a "decorative feature" on the candles' packaging, which the Patent & Trademark Office indicates "does not function as a trademark." TMEP § 1202.03 (Oct. 2018).

See, e.g., Juicy Couture, Inc. v. Bella Int'l Ltd., 930 F. Supp. 2d 489, 496 (S.D.N.Y. 2013) (detailing several logos and referring to them as "design marks"); Merck & Co., Inc. v. Mediplan Health Consulting, Inc., 425 F. Supp. 2d 402, 407 (S.D.N.Y. 2006) (describing a design mark as a "stylized logo"). A design mark is distinct from a "word mark," which protects the words themselves. See, e.g., Vox Amplification Ltd. v. Meussdorffer, No. CV 13-4922 (ADS) (GRB), 2014 WL 558866, at *6 (E.D.N.Y. Feb. 11, 2014) (distinguishing between design marks and word marks).

Plaintiff's claims against BB&B, Wayfair, and Jet likewise go nowhere. Liability for copyright infringement can be established either directly or secondarily. But "volitional conduct is an important element of direct liability," Cartoon Network LP, LLLP v. CSC Holdings, Inc., 536 F.3d 121, 131 (2d Cir. 2008), and Plaintiff offers no meaningful argument as to how that standard is met for BB&B, Wayfair, and Jet. To the contrary, nothing in the summary judgment records suggests that BB&B, Wayfair, and Jet--who only sold MVP's allegedly infringing products through their websites--"ha[d] a fundamental and deliberate role" in MVP's purported copying such that they morphed from "passive provider[s] of a space in which infringing activities happened to occur to [ ] active participant[s] in the process of copyright infringement." Smith v. BarnesandNoble.com, LLC, 143 F. Supp. 3d 115, 123 (S.D.N.Y. 2015) (quotation marks omitted) (emphasis added). Likewise, any theory of secondary liability, which must be premised on the "direct infringement" of a "relevant third party," necessarily fails. Arista, 784 F. Supp. 2d at 423. Because MVP did not directly infringe Plaintiff's copyright, BB&B, Wayfair, and Jet cannot be secondarily liable, whether contributorily or vicariously. See Metro-Goldwyn-Mayer, 545 U.S. at 930.

b. Costs , Attorney's Fees, & Sanctions

Defendants also seek an award of costs, fees, and sanctions against Plaintiff and his counsel, the Liebowitz Law Firm. Defendants aver that they are entitled to full costs and attorney's fees because Plaintiff commenced this action despite knowing that he had permitted iStock to license the Photo and continued to prosecute the case even after Defendants informed him of the iStock License's existence. (See Defs. Br. at 13-14.) Plaintiff counters that awarding costs and fees, against either him or his counsel, is improper "because his claim has both factual and legal support" and Defendants have not "show[n] that Plaintiff's complaint is frivolous or motivated by an improper purpose." (Pl. Br. at 17, 20.)

The Court agrees with Defendants: An award of costs and attorney's fees is in order. The most critical factor in determining whether to award costs under Section 505 of the Copyright Act is the objective unreasonableness of the losing party's conduct. See, e.g., Baker, 431 F. Supp. 2d at 357. Section 1927 requires more--counsel's conduct must be akin to bad faith. See Star Mark, 682 F.3d at 178. The Court finds that Plaintiff's and his counsel's conduct after September 20, 2018 satisfies both standards. On that date, Defendants produced a copy of the iStock License. (See Pl. 56.1 ¶ 22.)

The iStock License eviscerated Plaintiff's theory of the case, which was premised on MVP's copying of the Photo from FineArtsAmerica.com. (See Complaint ¶ 14.) At that point, even if Plaintiff somehow forgot that he allowed iStock to license the Photo, the iStock License put him on notice of where MVP obtained the Photo. Likewise, by the time Defendants produced the iStock License, Plaintiff's counsel had already acknowledged that "[t]he existence of a license that allegedly cover[ed] the infringing use would be dispositive." (Id. ¶ 19.) Yet, neither Plaintiff nor his counsel sought leave to amend the complaint or served any discovery requests. Instead, over the course of nearly two years, Plaintiff and his counsel repeatedly refused to dismiss this action, choosing instead to shift gears and advance an entirely different theory of the case that was completely divorced from the pleadings. And, as explained above, Plaintiff's new position was meritless. Consequently, the Court is left to conclude that Plaintiff's and his counsel's actions were objectively unreasonable and akin to bad faith.

Another factor supports awarding costs and fees in this case: deterrence. See Fogerty, 510 U.S. at 534 n.19. A recent order issued by Judge Furman--which Mr. Liebowitz and his firm were required to file to the public docket in this action--makes plain that this is not counsel's first rodeo. See Usherson v. Bandshell Artist Mgmt., No. 19-CV-6368 (JMF), 2020 WL 3483661, at *1 (S.D.N.Y. June 26, 2020). To the contrary, Plaintiff's counsel, having filed more than 1,200 copyright cases in this district alone over the last four years, is intimately familiar with the law in this area. Given those facts, "an award of costs and fees is crucial here" to deter counsel "from bringing unreasonable claims based on a cost/benefit analysis that . . . they can score big if they win and that there will be no adverse consequences if they lose." Baker, 431 F. Supp. 2d at 359.

(See Notice of Order, dated July 27, 2020 [dkt. no. 53].)

See Usherson, 2020 WL 3483661, at *1 ("Richard Liebowitz, who passed the bar in 2015, started filing copyright cases in this District in 2017. Since that time, he has filed more cases in this District than any other lawyer: at last count, about 1,280; he has filed approximately the same number in other districts.").

In sum, the Court finds Plaintiff's and his counsel's continued prosecution of this action after Defendants produced the iStock License to be objectively unreasonable and tantamount to bad faith. Accordingly, an award of costs and attorney's fees is appropriate (1) against Plaintiff under Section 505 of the Copyright Act and (2) against the Liebowitz Law Firm under 28 U.S.C. § 1927. Defendants are entitled to their costs and fees incurred after September 20, 2018, and Plaintiff and the Liebowitz Law Firm shall be jointly and severally liable for those costs and fees. The Court declines at this time, however, to fix the amount of such costs. An application for costs and "attorney's fees must be supported by accurate, detailed, and contemporaneous time records." Verch v. Sea Breeze Syrups, Inc., No. 19-CV-5923 (RPK) (RML), 2020 WL 7407939, at *4 (E.D.N.Y. Aug. 20, 2020) (quotation marks omitted). Because Defendants submitted no such evidence with their moving papers, the Court cannot, as it must, evaluate the reasonableness of the rates charged, the time spent, or the costs incurred.

Defendants proffered only two statements outlining the total amounts Defendants incurred for costs and attorney fees. (See McGuire Decl. ¶ 12; Tajika Decl. ¶ 2.) --------

IV. Conclusion

For the foregoing reasons and to the extent described above, Defendants' motion for summary judgment as well as costs, attorney's fees, and sanctions [dkt. no. 46] is GRANTED. The parties shall confer with an eye towards resolving the matter of the amount of costs and attorney's fees. If the parties cannot resolve the issue, they shall propose a schedule by letter for the Court to resolve the matter. Any such schedule shall be submitted no later than March 12, 2021. The Clerk of the Court shall close the open motion. SO ORDERED. Dated: March 5, 2021

New York, New York

/s/_________

LORETTA A. PRESKA

Senior United States District Judge


Summaries of

Bechler v. MVP Grp. Int'l

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK
Mar 5, 2021
No. 16-CV-8837 (LAP) (S.D.N.Y. Mar. 5, 2021)
Case details for

Bechler v. MVP Grp. Int'l

Case Details

Full title:SHANE BECHLER, Plaintiff, v. MVP GROUP INTERNATIONAL, INC., BED BATH …

Court:UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK

Date published: Mar 5, 2021

Citations

No. 16-CV-8837 (LAP) (S.D.N.Y. Mar. 5, 2021)

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