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Atchley v. Pepperidge Farm Inc.

United States Court of Appeals, Ninth Circuit
May 14, 2010
379 F. App'x 557 (9th Cir. 2010)

Opinion

No. 09-35275.

Argued and Submitted March 8, 2010.

Filed May 14, 2010.

John F. Bury, Murphy, Bantz Bury, P.S., Spokane, WA, Howard Mark Good-friend, Edwards Sieh Smith Goodfriend, PS, Seattle, WA, for Plaintiffs-Appellants.

Forrest A. Hainline, III, Esquire, Goodwin Procter LLP, San Francisco, CA, Robert Brett Bader, Esquire, Goodwin Procter LLP, San Francisco, CA, for Defendant-Appellee.

Appeal from the United States District Court for the Eastern District of Washington, Fred L. Van Sickle, District Judge, Presiding. D.C. No. 2:04-cv-00452-FVS.

Before: TASHIMA, FISHER and BERZON, Circuit Judges.


MEMORANDUM

This disposition is not appropriate for publication and is not precedent except as provided by 9th Cir. R. 36-3.

John R. Atchley and Michael Gilroy ("Appellants") appeal from a judgment entered in a case arising from the purchase and operation of Pepperidge Farm distributorships. We affirm in part and reverse in part and remand.

The district court erred in granting summary judgment to Pepperidge Farm on Appellants' Washington Franchise Investment Protection Act ("FIPA") claim by finding that they had not paid a franchise fee. Payments for "the mandatory purchase of goods or services" are fees under FIPA. Wash. Rev. Code § 19.100.010(12); see also Blanton v. Mobil Oil Corp., 721 F.2d 1207, 1220 (9th Cir. 1983) (holding under FIPA that the required purchase of unwanted goods could be a franchise fee). Appellants argue that Pepperidge Farm effectively required them to purchase goods by mandating inventory levels and controlling pallet shipments and then requiring Appellants to pay for some product that went stale prior to sale. The district court found that "Plaintiffs were never required to purchase a set quantity of [Pepperidge Farm] product." However, Appellants submitted evidence to support their claim to the contrary. There is therefore a genuine dispute of material fact precluding summary judgment.

On the other hand, we affirm the grant of summary judgment to Pepperidge Farm on Appellants' Washington Business Opportunity Fraud Act ("BOFA") claim. We are skeptical that Washington state courts would adopt the district court's narrow construction of "seller" under BOFA. See Haberman v: Wash. Pub. Power Supply Sys., 109 Wash.2d 107, 744 P.2d 1032, 1051-52 (1987) (interpreting a similar term of the Washington State Securities Act broadly in order to fulfill the "legislative purpose"). However, we need not reach this question because, as Pepperidge Farm argues, it is not apparent that a distributorship is a business opportunity under the Act, and Appellants have offered no counter-argument. See Wash. Rev. Code § 19.110.020(1) (defining a business opportunity as "the sale or lease of any product, equipment, supply, or service which is sold or leased to enable the purchaser to start a business").

We also affirm the dismissal of Appellants' negligent misrepresentation claim as barred by the consignment agreement's non-reliance clause. The agreement is a fully integrated contract, subject to the parol evidence rule. See Berg v. Hudesman, 115 Wash.2d 657, 801 P.2d 222, 230 (1990). The agreement specifically required distributors to remove stale product from store shelves and provided that Pepperidge Farm had no obligation to accept stale goods. The balance of factors the Washington courts have established bars reliance on other representations concerning the stale product policy. See Stewart v. Estate of Steiner, 122 Wash.App. 258, 93 P.3d 919, 927 (2004).

Finally, the district court did not clearly err in finding that Pepperidge Farm's sale of Gilroy's route was commercially reasonable. Pepperidge Farm undertook efforts in excess of ordinary procedures for marketing a distributorship, easily satisfying the standard for a commercially reasonable sale. See Wash. Rev. Code § 62A.9A-627(b)(1). "The fact that a greater amount could have been obtained . . . at a different time or in a different method from that selected by the secured party is not of itself sufficient to preclude the secured party from establishing that. disposition . . . was made in a commercially reasonable manner." Id. § 515A.9A-627(a).

AFFIRMED IN PART AND REVERSED IN PART AND REMANDED.

Parties shall bear their own costs.


Summaries of

Atchley v. Pepperidge Farm Inc.

United States Court of Appeals, Ninth Circuit
May 14, 2010
379 F. App'x 557 (9th Cir. 2010)
Case details for

Atchley v. Pepperidge Farm Inc.

Case Details

Full title:John R. ATCHLEY and Michael Gilroy, Plaintiffs-Appellants, v. PEPPERIDGE…

Court:United States Court of Appeals, Ninth Circuit

Date published: May 14, 2010

Citations

379 F. App'x 557 (9th Cir. 2010)